What Skateboard GB does

Skateboard GB (legally Skateboard GB Ltd, company number 11000889) is the officially recognised National Governing Body for skateboarding in Great Britain, operating as a private non-profit company limited by guarantee from its Sheffield headquarters with approximately 40 employees. The organisation fulfils the standard NGB mandate for the sport: it manages the GB national team and Olympic qualification pathways, runs national championships and grassroots competitions (National Park Championships, Street Championships, the Survival of the Sickest series, regional skatepark jams), administers coaching qualifications and the UK Skateboard Coaching Commission, and coordinates the affiliate network of Home Country NGBs (Skateboard Scotland, Skateboard NI, Skateboard Wales). It is recognised by UK Sport, Sport England, and World Skate, and is responsible for safeguarding, anti-doping compliance, and welfare policy across the sport.

The organisation's principal technology asset is the MYSKATE mobile application, available free on iOS and Android, which provides skatepark and street-spot discovery across more than 3,000 locations, automated session-time tracking, community profiles with streaks and achievements, and a directory of skate shops, coaches, and lessons. This digital layer is complemented by a landmark national audit of UK skateable spaces (~1,923 facilities across all 12 UK regions), conducted with Goldsmiths, University of London and Betongpark under Sport England funding, giving Skateboard GB an unusually comprehensive geospatial view of UK skateboarding infrastructure.

Commercial activity is diversified and small-ticket in nature. Revenue is generated through membership subscriptions (administered via the Sport:80 portal), official merchandise sales (OG hoods at £45, OG t-shirts at £25, Survival of the Sickest t-shirts at £20, all with free UK shipping), the Cruiser Award 10-pack beginner qualification at £52.95, event entry and competition fees, and affiliated skate school and coaching services. Income is supplemented by grants from UK Sport and Sport England and by corporate partnerships with Subway (six skatepark projects and the £15,000 Subway Skate Fund 2026), Samsung and EE (25-Hour Skatepark activations at ten skateparks), and Samsung's support of the annual Skateboard Photography Awards. Elite athletes on the GB national team — including two-time Olympic bronze medallist Sky Brown, 2026 National Champions Tay Cunningham and Olive Newman, Lola Tambling, Lilly Strachan, and others — provide competitive visibility and serve as the top of a documented talent pathway (Pipeline 2026) that connects grassroots beginners to international competition.

Name

Skateboard GB

Legal name

Skateboard GB Ltd

Website

https://skateboardgb.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Skateboard GB is the official national governing body for skateboarding in Great Britain, running the GB national team, Olympic qualification pathways, national championships, coaching qualifications, and the free MYSKATE app for UK skateboarders.

Ownership category

akta.pro rank

Headquarters

HQ city

Sheffield

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Subscriptions: Skateboard GB offers membership through its Sport:80 hosted online membership portal. Members join SBGB and their Home Country Association, receiving a unique membership number. The membership includes access to coaching licences, officiating licences, and representation on GB squads.
2. Official Merchandise Store: Skateboard GB sells branded merchandise including OG hoods, OG t-shirts, Survival of the Sickest t-shirts, and Cruiser Award packs through its official online store at skateboardgb.org/shop/. Merchandise includes apparel with SBGB branding and event-related products.
3. Cruiser Award Packs: Beginner skateboarder qualification programme sold in 10-packs containing progress cards, skater stickers, certificates, and coaching guidance. Priced at £52.95 per 10-pack including postage.
4. Event Fees and Competition Entry: Skateboard GB organises and runs national championships, skatepark jams, and other competitions. Some events have associated entry or registration fees.
5. Skate School and Coaching Services: Through affiliated skate schools and coaches, Skateboard GB supports beginner lessons and coaching programmes. Free lessons are available at some venues such as The Drop Inn in Birmingham.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels12 records

Core offering

Skateboard GB is the national governing body for skateboarding in Great Britain, delivering official membership subscriptions, the free MYSKATE mobile app (spot discovery and session tracking), the Cruiser Award beginner qualification programme, National Championships and competitive pathways to Olympic qualification, coaching qualifications and insurance, skatepark infrastructure advocacy backed by the UK's first national skateable spaces audit, and branded merchandise through an online shop.

Differentiator

Problem solved

Functional benefit

Brands

• MYSKATE: The UKs Number 1 Skateboard App - helps find spots and skateparks, track sessions and connect with the skate community

Products and services

• SBGB Membership Official national membership of Skateboard GB, the recognised national governing body for skateboarding in Great Britain. Provides access to coaching licences, officiating licences, representation on GB squads, and the unified member scheme spanning SBGB and the Home Country NGBs (Skateboard Scotland, Skateboard NI, Skateboard Wales). For individual skateboarders, coaches, and officials across the UK.
• MYSKATE Mobile App Free iOS and Android mobile application described as 'the UK's Number 1 Skateboard App'. Helps skateboarders discover 3,000+ spots and skateparks, track skate sessions automatically, build a skater profile with streaks, achievements, and stickers, browse, rate, and review locations, and discover nearby skate shops, coaches, and lessons. For individual skateboarders in the UK at all skill levels.
• National Championships Official Skateboard GB National Championships — flagship competitive events determining British national champions across Park and Street disciplines, with qualification pathways extending toward Olympic selection. For elite and aspiring competitive skateboarders and spectators across the UK.
• Skateboard Photography Awards Annual UK skateboarding photography competition (launched 2025) celebrating UK skateboard culture across three categories (Skateboard action shot, British skate culture, Skateboarding landscapes). Open to entries shot on mobile devices and professional cameras. Offers prizes including Samsung products, cash, and photography trips at World Skate events. Over 260 photographers submitted entries in the inaugural year, rising to 220+ in 2026.
• Cruiser Award (10-Pack) Beginner skateboarder qualification programme from Skateboard GB, sold in 10-packs at £52.95 per pack (including postage). Each pack contains 6 Progress Cards, 6 Skater Stickers, 1 Certificate, and coaching guidance to support skate schools and coaches delivering beginner lessons. For skate schools, coaches, and parents of beginner skateboarders.
• Skateboard GB 'OG' Hood — Heather Grey Branded heather grey pullover hoodie sold in the official Skateboard GB online store at £45.00 per unit. Available in sizes S, M, L, XL with free shipping. For skateboarders and supporters of Skateboard GB.
• Skateboard GB 'OG' T-shirt — Heather Grey Branded heather grey t-shirt sold in the official Skateboard GB online store at £25.00 per unit. Available in sizes S, M, L, XL with free shipping. For skateboarders and supporters of Skateboard GB.
• Survival of the Sickest T-shirt Event-branded white t-shirt tied to the Survival of the Sickest competition series, sold in the official Skateboard GB online store at £20.00 per unit (delivery included). Available in sizes including 12–14 Years and adult S. For skateboarding event participants and supporters.
• Coaching Qualifications and Insurance Recognised skateboarding coaching qualifications, professional indemnity insurance, and membership services delivered through the UK Skateboard Coaching Commission. Includes 'Become a Coach' pathway, Further Coaching Skills training, and Coach Directory listing on MYSKATE. For qualified and aspiring skateboard coaches and instructors across the UK.
• Skateboard Lessons at Affiliated Skate Schools Beginner and intermediate skateboarding lessons delivered through Skateboard GB's network of affiliated skate schools and coaches. Free lessons are offered at selected venues such as The Drop Inn in Birmingham. For new skateboarders and parents of beginner children.

Quantifiable outcome

• The national skatepark audit identified approximately 1,923 skateable spaces across all 12 UK regions and nations, providing the first comprehensive picture of UK skateboarding infrastructure.
• +4 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

15 partnerships are on record, tiered core, flagship and minor.

• SubwaycoreGTM or Marketing Partner · 1 January 2026Skateboard GB and Subway have an established partnership to expand skateboarding across the UK. Together they have supported six skatepark projects in local communities, welcoming several thousand people on launch days. In 2026, they launched the Subway Skate Fund offering £15,000 in open funding for skateboard-related projects, open to unincorporated groups, community organisers, and individual skateboarders. The partnership is part of Subway's Fresh Moves programme.
• Birmingham Skate Spaces CICcoreStrategic or Co-development Partner · 1 January 2026Birmingham Skate Spaces is the community-interest group behind The Drop Inn indoor skatepark in Birmingham's Digbeth area, and the UK's first DIY skatepark (Bournbrook) to be officially recognised as a skatepark. Skateboard GB x Subway supported the build of the extension to Bournbrook and the creation of The Drop Inn, which opened in 2026.
• SamsungcoreGTM or Marketing Partner · 1 January 2025Samsung is a longstanding strategic partner of Skateboard GB. The partnership includes funding for coaching opportunities, elite athlete development, and maintaining facilities. Samsung and Skateboard GB partnered with EE in 2025 to invest in extended opening hours at ten skateparks across the UK, funding events, product experiences, and skate jams. Samsung also supports the Skateboard Photography Awards with over £3,000 in prizes including Galaxy devices.
• EEflagshipGTM or Marketing Partner · 1 January 2025EE joined Samsung and Skateboard GB's partnership in 2025 to invest in extended opening hours at ten skateparks across the UK. EE's connectivity support aims to make skateboarding more accessible for the next generation. The 'Drop in with Samsung 25-Hour Skatepark' event at London's BaySixty6 was a flagship initiative combining Samsung's mobile technology with EE's connectivity.
• Goldsmiths, University of LondonflagshipStrategic or Co-development Partner · 1 January 2025Skateboard GB partnered with researchers from Goldsmiths, University of London and skatepark specialists Betongpark to conduct the landmark national audit of skateable spaces. The year-long research project used in-person site surveys, desktop research, crowdsourcing, semi-structured interviews, and geospatial mapping to create a comprehensive picture of the UK's skateable environment. Dr Esther Sayers from Goldsmiths led the academic research.
• BetongparkflagshipStrategic or Co-development Partner · 1 January 2025Betongpark, a skatepark specialist company, partnered with Skateboard GB and Goldsmiths, University of London to conduct the national audit of skateable spaces. Betongpark provided skatepark-specific expertise and technical assessment of facilities across the UK.
• The House Skatepark, SheffieldcoreStrategic or Co-development PartnerSkateboard GB and Subway supported The House Skatepark in Sheffield with new competition-standard obstacles for GB talent pathway training, unveiled in late 2025.
• Newham Skate SpacecoreStrategic or Co-development PartnerSkateboard GB and Subway supported the transformation of a skate space in Newham, London with concrete and steel skateable structures and a skateable sculpture garden. The area was activated with an event including lessons for local children.
• UK Anti-Doping (UKAD)coreOthersSkateboard GB is subject to UK Anti-Doping Rules. Athletes, Athlete Support Personnel, and other persons must cooperate fully with any anti-doping investigations or proceedings conducted by UKAD or any other competent body. All GB squad members are subject to anti-doping regulations.
• Skateboard ScotlandcoreOthersSkateboard Scotland is one of three Home Country National Governing Bodies affiliated with Skateboard GB. Member data is shared with Home Country NGBs as part of membership administration.
• Skateboard NIcoreOthersSkateboard NI is one of three Home Country National Governing Bodies affiliated with Skateboard GB. Member data is shared with Home Country NGBs as part of membership administration.
• Skateboard WalescoreOthersSkateboard Wales is one of three Home Country National Governing Bodies affiliated with Skateboard GB. Member data is shared with Home Country NGBs as part of membership administration.
• World SkateflagshipOthersWorld Skate is the international governing body for skateboarding. In 2026, Skateboard GB partnered with World Skate to offer Skateboard Photography Awards category winners an exclusive opportunity to shoot at the World Skateboarding Tour stop in Rome, the first Olympic qualifying competition of the year.
• Samsung KXminorGTM or Marketing PartnerSamsung KX (Samsung's experience store at King's Cross, London) hosted the awards ceremony for the inaugural Skateboard Photography Awards in 2025.
• Iris LondonminorStrategic or Co-development PartnerIris London served as Samsung's strategic and creative partner in skateboarding, developing the 25-hour Skatepark event and leading the campaign's creative execution and event production in partnership with Skateboard GB.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• British Triathlon: UK National Governing Body for triathlon with comparable governance, coaching, and member services structure. A useful analogue for NGB operating model and Sport England / UK Sport funding dynamics.
• British Cycling: UK National Governing Body for cycling, with analogous NGB structure (memberships, coaching qualifications, elite pathways, public funding from UK Sport and Sport England). Comparable in operating model and funding mix, but far larger and more commercially mature.
• World Skate: The international governing body for skateboarding that licenses Skateboard GB and oversees Olympic qualification globally. A broader incumbent that operates at a global scale where Skateboard GB operates nationally.
• British Gymnastics: UK National Governing Body for gymnastics with similar membership, coaching licence, and Olympic-funded structure. Useful benchmark for an established UK NGB operating at significantly larger scale than Skateboard GB.

Direct peers

• USA Skateboarding: The recognised National Governing Body for skateboarding in the United States, with the same Olympic qualification, national team, and pathway responsibilities as Skateboard GB. Directly comparable in mission, scope, and stakeholder mix (athletes, coaches, sponsors, public funding).
• Skate Canada: National governing body serving Canadian skateboarding community, athletes, coaches, and events. Comparable mandate to Skateboard GB, including Olympic affiliation, member services, and grassroots development, though with a larger geographic scope.
• Skateboard Australia: The national federation for skateboarding in Australia, performing the equivalent NGB functions (governance, Olympic pathways, membership, coaching) to Skateboard GB. Comparable in size, structure, and reliance on a community + elite dual mandate.

Emerging players

• Surfing GB: UK National Governing Body for surfing, a closely adjacent action sport with similar grassroots community, Olympic pathway, and public funding dynamics. Smaller and earlier-stage than Skateboard GB but a strong functional analogue.

Regional players

• Skateboard Ireland: National governing body for skateboarding in Ireland. Similar mandate and structure to Skateboard GB but operating in a smaller, regional market without direct competition.
• Deutscher Rollsport und Inline-Verband (DRIV): German national federation covering skateboarding and roller sports. Comparable institutional role (membership, Olympic pathways, coaching) but operating in a different European geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SkateboardGB
• YouTubeyoutube.com/channel/UCSkM28t9vwNqSqAWWvo_Y9Q
• Facebookfacebook.com/skateboardgb
• Instagraminstagram.com/skateboardgb
• TikToktiktok.com/@skateboardgb?
• LinkedInlinkedin.com/company/skateboardgb

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Skateboard GB