Muzeum Wsi Lubelskiej

What Muzeum Wsi Lubelskiej does

Muzeum Wsi Lubelskiej w Lublinie is a public open-air museum (skansen) located on a 23-hectare site along Aleja Warszawska 96 in Lublin, Poland, operating continuously since 1979. It preserves and presents the rural and small-town heritage of the Lublin region through over 60 relocated historic wooden buildings — some dating back 200–300 years — organized into seven thematic sectors representing distinct regional geographies: Wyżyna Lubelska (Lublin Upland), Roztocze, Powiśle, Podlasie, Nadbuże, a Manor sector, and a Town (Miasteczko) sector. The site features authentic period interiors, a 1918 windmill relocated from Zygmuntów, a manor house from Żyrzyn, churches, a reconstructed interwar provincial town with Jewish heritage exhibitions opened in 2008–2009, living farm animals, traditionally cultivated gardens, and seasonal demonstrations of folk crafts and traditional farming skills. Digital extensions include a 3D virtual tour platform (3d.skansen.lublin.pl) launched in 2020 and an ArcGIS MapTour mobile application supporting self-guided visits.

The institution is organized jointly by the Marshal's Office of the Lublin Voivodeship (Urząd Marszałkowski w Lublinie) and the Ministry of Agriculture and Rural Development (Ministerstwo Rolnictwa i Rozwoju Wsi) and operates as a public cultural institution under Polish museum law. It employs 19 staff and generates self-revenue through a mix of admissions (regular 30 PLN, reduced 20 PLN, family 60 PLN), guided tours in Polish and English (130–220 PLN per group), venue rentals for weddings, corporate events and festivals, cart rides, photography/filming fees, and ticketed special events such as Potańcówka dance evenings. Online ticketing runs through bilety.skansen.lublin.pl with PayU S.A. payment processing, while institutional bookings (schools, guided tours, events) are managed through a dedicated Education and Promotion Department.

Its primary customer segments are general public visitors (tourists, families), school groups from preschool through secondary level, senior citizens, rural women's clubs (Koła Gospodyń Wiejskich), and corporate/private event clients. Differentiation rests on authentic relocated building content, comprehensive accessibility (Polish Sign Language videos for 58 buildings, tactile sightseeing route 'A Different View' with bronze scale models and 3D prints for visually impaired visitors), and a calendar of seasonal programming. Partnerships span the National Museum in Lublin, Muzeum Zamoyskich w Kozłówce, Muzeum Nadwiślańskie w Kazimierzu Dolnym, Opera Lubelska, the Association of Open-Air Museums in Poland, the National Heritage Board of Poland (NID), the Shalom Foundation, and regional cultural promotion platforms.

Name

Muzeum Wsi Lubelskiej

Legal name

Muzeum Wsi Lubelskiej w Lublinie

Website

https://skansen.lublin.pl

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Muzeum Wsi Lubelskiej is a public open-air museum in Lublin, Poland, operating since 1979. It preserves over 60 historic buildings across 23 hectares in seven regional sectors, serving tourists, school groups, seniors, and event clients via admissions, guided tours, educational programs, and venue rentals.

Ownership category

akta.pro rank

Product category

Open-Air Museum and Cultural Heritage Tourism

NAICS

Museums, Historical Sites, and Similar Institutions (7121), Historical Sites (712120), Museums (712110)

akta.pro industry

PRIMARYTHAJADAB

History Museums

Travel & Hospitality/Tours, Attractions & Experiences/Museums, Galleries & Cultural Institutions

Keywords

• Open-air museum
• Cultural heritage tourism
• Historical architecture exhibits
• Educational museum programs
• Venue rental events

Headquarters

HQ city

Lublin

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Admission Tickets: The museum charges admission for entry to the open-air grounds. Ticket sales are conducted via an on-site ticket office, an online platform (bilety.skansen.lublin.pl), and a ticket machine. Regular, reduced, and family ticket categories are available. Special free admission days are offered on selected dates, during which interior access is limited.
2. Guided Tour Services: The museum sells guided tour services in Polish and English for organized groups, with fees varying by group size and language. Tours must be booked in advance through the Education and Promotion Department.
3. Facility and Area Rental: The museum rents its buildings and outdoor areas for events including conferences, festivals, symposiums, social gatherings, picnics, and bonfires. Wagon/cart rides are also available for rental. Events must be booked in advance (two weeks minimum for social/corporate events).
4. Educational Programs: The museum offers structured educational programs and workshops for school groups (preschool through secondary), seniors, rural women's clubs, and other organizations, including museum-school programs, craft workshops, and seasonal events. These are booked through the Education and Promotion Department.
5. Event Tickets: The museum organizes special events (Potańcówka dances, seasonal celebrations, concerts, performances) with separate ticketing, including online sales through the same bilety.skansen.lublin.pl platform. PayU S.A. handles online payment processing.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Muzeum Wsi Lubelskiej operates a 23-hectare open-air museum (skansen) in Lublin, Poland, displaying over 60 relocated historic wooden buildings organized into seven thematic sectors that recreate pre-war villages, small towns, manor estates, and sacred architecture of the Lublin region. The museum sells admission tickets, Polish and English guided tours, educational workshops for schools, venue and grounds rental for events, traditional cart rides, seasonal folk dance evenings, craft demonstrations, and operates a 3D virtual tour platform for remote visitors.

Product overview

Muzeum Wsi Lubelskiej operates as an open-air museum (skansen) in Lublin, Poland, offering visitors a comprehensive experience of rural and provincial town life from the Lublin region spanning the 18th-20th centuries. The core product is the 23-hectare outdoor exhibition featuring authentic historical buildings organized into seven thematic sectors representing different geographical regions. The museum provides multiple interconnected offerings: standard admission tickets with optional guided tour add-ons, online booking through its proprietary ticketing system, educational workshops for schools and groups, venue rental services for events, 3D virtual tours for remote visitors, and seasonal programming including traditional dance events and craft demonstrations. The museum also maintains a volunteer program and operates a traditional inn (Karczma).

Differentiator

Problem solved

Functional benefit

Products and services

• Muzeum Wsi Lubelskiej (Open-Air Museum Experience) The core museum offering: admission to a 23-hectare open-air museum displaying over 60 relocated historic wooden buildings from the Lublin region, organized into seven thematic sectors (Wyżyna Lubelska, Roztocze, Powiśle, Podlasie, Nadbuże, Manor, Town) with period interiors representing rural, urban, Jewish, and manor life from the late 19th and early 20th centuries. Includes live farm animals, traditionally cultivated gardens, and seasonal craft demonstrations. Targeted at individual visitors, families, and tourists from Poland and abroad.
• Online Ticket Sales System Web-based ticket booking and purchase system for museum entry, guided tours, events, and special activities. Supports online payment processing via PayU S.A., ticket printing at home, and ticket collection at the museum box office. Up to 10 tickets per transaction; larger group bookings require direct contact with the museum.
• Guided Tours Professional museum guide services in Polish (1.5h – 130 PLN; 2h – 160 PLN per group) and English (1.5h – 170 PLN; 2h – 220 PLN per group). Maximum 30 persons per group. English-language tours available on Saturdays or by prior reservation. Targeted at organized groups including tourists, schools, and institutions.
• Museum Educational Workshops Structured educational programs for preschool groups, grades 1–3, 4–6, 7–8, secondary schools, seniors, and rural women's clubs, covering folk rites, seasonal traditions, regional history, material culture, and Jewish heritage. Includes craft workshops, museum lessons, and the Skansenada (Museum-to-School) program. Targeted at schools, senior groups, and community organizations.
• Wirtualny Spacer (3D Virtual Tour) Interactive 3D virtual tour of the museum grounds and historical buildings accessible at 3d.skansen.lublin.pl, enabling remote exploration of the open-air museum's exhibits and architecture. Targeted at remote visitors, prospective visitors, and international audiences unable to visit in person.
• Building and Venue Rental Rental of museum buildings or outdoor areas for conferences, festivals, symposiums, weddings, and social gatherings including feasts, picnics, and bonfires. Includes rental of the traditional inn (Karczma), available April through October. Minimum two-week advance booking required for social and corporate events. Targeted at event organizers, corporate clients, and private individuals.
• Traditional Cart/Buckboard Rides Horse-drawn cart rides around the museum grounds at 60 PLN per 30 minutes. Must be booked two days in advance. Targeted at visitors, families, and event attendees seeking traditional transport experiences.
• Potańcówka (Traditional Dance Events) Traditional Polish folk dance evenings featuring live music performances, such as the Wędrowna Orkiestra Gimplów. Held during summer months with entry from 19:00–21:30 and music from 19:30–24:00. Sold via full-price tickets only; no reduced-rate tickets for this event. Targeted at general adult visitors and cultural enthusiasts.
• Craft Workshops (Warsztaty z Rękodzieła) Hands-on traditional craft workshops teaching folk arts and handmade skills, available through the museum's education department. Targeted at school groups, families, and adults interested in learning traditional crafts.
• Demonstrations of Traditional Crafts and Farm Skills Live demonstrations of historical trades and agricultural skills including traditional milling at the windmill, craft demonstrations, and folk activities held during summer holiday Tuesdays between 11:30–15:30. Targeted at general visitors, families, and tourists during the summer season.

Quantifiable outcome

• 58 buildings have Polish Sign Language video guides for deaf/hard-of-hearing visitors
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• Urząd Marszałkowski w Lublinie (Marshal's Office of the Lublin Voivodeship)coreStrategic or Co-development PartnerThe Marshal's Office of the Lublin Voivodeship is one of the museum's two organizing bodies, providing institutional oversight, governance, and public funding as a regional government cultural institution.
• Ministerstwo Rolnictwa i Rozwoju Wsi (Ministry of Agriculture and Rural Development)coreStrategic or Co-development PartnerThe Ministry of Agriculture and Rural Development is one of the museum's two organizing bodies, providing national-level institutional support and funding for the museum as a cultural institution dedicated to rural heritage.
• Muzeum Narodowe w Lublinie (National Museum in Lublin)majorStrategic or Co-development PartnerA key regional partner museum in Lublin, collaborating on cultural programs, exhibitions, and heritage initiatives. Since 2024, Muzeum Narodowe serves as the regional coordinator for European Heritage Days.
• Muzeum Zamoyskich w KozłówcemajorStrategic or Co-development PartnerA partner museum in the Lublin region, collaborating on cultural heritage initiatives and exhibitions. Recognized among notable Lublin-region institutions.
• Muzeum Nadwiślańskie w Kazimierzu DolnymmajorStrategic or Co-development PartnerA partner open-air museum in the Lublin region, sharing heritage preservation and cultural education objectives. Noted as a distinguished regional cultural institution.
• Opera LubelskaminorStrategic or Co-development PartnerThe Lublin Opera is a cultural partner, collaborating on musical performances and events held at the museum's grounds, including concerts and special cultural programs.
• Stowarzyszenie Muzeów na Wolnym Powietrzu w Polsce (Association of Open-Air Museums in Poland)majorStrategic or Co-development PartnerThe museum is a member of the national association of open-air museums in Poland, a professional network of skansen institutions facilitating knowledge sharing, best practices, and collaborative heritage initiatives.
• Narodowy Instytut Dziedzictwa (National Heritage Board of Poland, NID)majorStrategic or Co-development PartnerThe National Heritage Board coordinates the European Heritage Days initiative nationwide. Muzeum Wsi Lubelskiej served as regional coordinator of EDD from 2014 to 2023 under NID's national program.
• Fundacja Gołdy Tencer-Szurmiej 'Shalom' (Shalom Foundation)minorStrategic or Co-development PartnerProvided historical photographs for the museum's Jewish heritage exhibitions and educational catalogue 'Poznaj i uszanuj codzienność innych'. The foundation supports the museum's Jewish cultural programming.
• Spotkania KulturminorGTM or Marketing PartnerA cultural events partner collaborating on cross-institutional cultural programming and heritage promotion in the Lublin region.
• OPT GardziniceminorStrategic or Co-development PartnerA partner cultural institution in the Lublin region, collaborating on regional heritage events and cultural initiatives.
• Kultura LubelskieminorGTM or Marketing PartnerA regional cultural promotion platform/initiative serving as a marketing partner for cultural events and heritage programs in the Lublin region.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Muzeum Wsi Słowińskiej w Klukach: An open-air museum on the Baltic coast (Pomerania region) presenting traditional Słowińce village architecture with relocated historic buildings. Comparable as a Polish regional skansen of similar scale and structure, though operating in a different geographic catchment (Baltic coast vs. eastern Poland).

Broad incumbents

• Muzeum Narodowe w Lublinie: The national museum in Lublin, a major regional cultural institution that assumed the European Heritage Days voivodeship coordinator role in 2024. Comparable as a broader cultural institution in the same city and region with overlapping programming, audience, and partnership ecosystem.
• Skansen (Stockholm): The original and one of the world's largest open-air museums in Stockholm, Sweden, presenting historic buildings and living history demonstrations across multiple sectors. Comparable as the archetype skansen with which all Polish open-air museums identify their operating model.

Direct peers

• Muzeum Zamoyskich w Kozłówce: A historic manor estate museum in Kozłówka (Lublin region) operating as a public cultural institution with historic interiors, educational programs, and event rentals. Comparable as a Lublin-region heritage institution partnered with Muzeum Wsi Lubelskiej, sharing visitor segments and event-venue positioning.
• Muzeum Wsi Opolskiej w Opolu: An open-air museum in Opole presenting rural Silesian architecture with relocated historic buildings, folk demonstrations, and educational programming. Directly comparable as a Polish regional skansen operating under a similar government-organized public cultural institution model.
• Muzeum Budownictwa Ludowego w Sanoku (Sanok Skansen): One of Poland's largest open-air ethnographic museums featuring relocated historic wooden buildings from the Carpathian and San River regions. Directly comparable as a Polish skansen with similar relocated-building collections, educational programming, and tourism-driven revenue model.
• Park Etnograficzny w Tokarni - Muzeum Wsi Kieleckiej: An open-air ethnographic museum near Kielce presenting rural architecture of the Kielce region with relocated historical buildings, craft demonstrations, and educational programming. Directly comparable as a Polish regional skansen with similar sector organization and public cultural institution structure.
• Muzeum Kultury Ludowej w Kolbuszowej: The largest open-air museum in southeastern Poland featuring relocated rural wooden buildings from the Rzeszów region, with craft workshops, educational programs, and seasonal events. Directly comparable as a Polish regional skansen of similar scale with the same public cultural institution model.
• Sądecki Park Etnograficzny - Muzeum Ziemi Sądeckiej: An open-air ethnographic park in Nowy Sącz presenting rural and small-town architecture of the Sadecka region with relocated historic buildings. Directly comparable as a Polish regional skansen of similar heritage-tourism and educational focus.
• Muzeum Nadwiślańskie w Kazimierzu Dolnym: A regional open-air museum in Kazimierz Dolny (Lublin Voivodeship) operating a Skansen (open-air village museum) and related branches. Directly comparable as a nearby peer skansen serving overlapping tourist circuits in eastern Poland with similar relocated historic building collections.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

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• Instagraminstagram.com/muzeum_wsi_lubelskiej
• LinkedInlinkedin.com/company/muzeum-wsi-lubelskiej

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Muzeum Wsi Lubelskiej