SK Consulting

What SK Consulting does

SK Beratung e.U. (operating as SK Consulting) is a sole-proprietorship digital consultancy founded in 2013 by Stefan Krajczar and headquartered in Vienna, Austria. The firm delivers four interconnected service pillars to small and medium enterprises (KMU), solo entrepreneurs (EPU), and start-ups in the DACH region: Online Marketing (Google Ads, Meta Ads, ROI optimization), AI/KI Consulting (marketing automation, process digitization, database normalization, AI-assisted lead scoring), Web Presence & E-Commerce (conversion-focused consulting across platforms such as WooCommerce, Magento, Prestashop, Oxid), and Digital Training & Workshops. Delivery is led by the founder and extended through a partner network of programmers, designers, and online marketers rather than via full-time employees.

Underlying technology leverage is breadth-driven rather than proprietary: the firm references ERP systems (SAP, Oracle, JD Edwards, Microsoft Dynamics, AS400, rs2, Dolibarr, weclapp, sevDesk), digital marketing stacks (Google Ads, Meta Ads), and a defined data-engineering competency spanning CSV-to-multi-million-record database normalization, deduplication, and 'Golden Record' construction. AI is framed as an operational tool rather than a research agenda, applied through third-party generative models for content, segmentation, and workflow automation.

Revenue mechanics are professional-services project-based, starting in the low four-digit EUR range with individually quoted complex engagements; multi-year contracts are referenced. GTM is sales-led via a Calendly-booked free 30-minute consultation funnel, supported by content marketing (blog, SEO), a bi-monthly email newsletter, social presence (LinkedIn, YouTube, Facebook, X), and event-based thought leadership (e.g., AgoraPulse Summit Q1/2024, SWV NÖ AI/KI Workshop June 24, 2024). The entity has no external investors and no parent company; founder previously co-founded and divested a separate Online-Agentur GmbH in July 2022.

Name

SK Consulting

Legal name

SK Beratung e.U.

Website

https://skberatung.at

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

SK Beratung e.U. (SK Consulting) is a Vienna-based sole-proprietorship digital consultancy founded in 2013 by Stefan Krajczar, delivering online marketing, AI/KI integration, e-commerce consulting, and training to small and medium enterprises, solo entrepreneurs, and start-ups across the DACH region.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Marketing Consulting Services (541613), Management Consulting Services (54161), Advertising Agencies (541810)

SIC

Services-Management Consulting Services (8742), Services-Advertising (7310)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industries

B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM), ERP, CRM & Enterprise Applications Consulting (BPAHAEAI)

Keywords

• Digital marketing consulting
• E-commerce consulting
• AI consulting services
• Online advertising optimization
• Digital transformation consulting

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Consulting & Professional Services: Digital consulting engagements for small and medium enterprises, covering online marketing, AI implementation, web presence optimization, and process automation. Engagements follow a structured process: initial consultation, analysis, strategy roadmap, implementation, and monitoring & training. Revenue is project-based or potentially retainer-based for ongoing work.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

SK Beratung e.U. (SK Consulting) is a Vienna-based sole proprietorship providing digital consulting services to small and medium-sized businesses, solo entrepreneurs (EPUs), and startups in Austria. The firm offers online marketing, AI (Künstliche Intelligenz) consulting, web presence and e-commerce optimization, and training/workshops to help clients build and grow their digital operations.

Product overview

SK Consulting is a digital consulting firm offering a unified suite of services rather than a packaged software product. The company provides strategic consulting and implementation across four interconnected service pillars: Online Marketing (including Google Ads and Meta Ads optimization), AI/KI Consulting (covering marketing applications, process automation, database management, and lead generation), Web Presence (websites and e-commerce), and Training/Education (workshops and presentations). The services are delivered through a hybrid model where founder Stefan Krajczar leads engagements with support from a network of specialized programmers, online marketers, and designers. Case studies demonstrate marketing ROI improvements such as 50% reduction in advertising costs and 95% cost reduction in lead generation.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Marketing Consulting Digital marketing consulting services for small and medium-sized businesses (KMU), solo entrepreneurs (EPUs), and startups, covering online advertising, online visibility, and digital marketing strategy.
• AI/KI Consulting Advisory services on artificial intelligence (KI / Künstliche Intelligenz) adoption and implementation for small businesses and startups in Austria.
• Web Presence and E-commerce Consulting Consulting support for building and optimizing web presence and e-commerce operations for small Austrian businesses and startups.
• Training and Workshops Training programs and workshops on digital marketing, AI (Künstliche Intelligenz), and e-commerce topics for SMB clients and their teams.

Quantifiable outcome

• Cost reduction: 50% reduction in advertising costs achieved in Google Ads case study through keyword analysis and regional targeting optimization
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Capgemini Invent: Global consulting arm covering digital transformation, marketing, data/AI, and customer experience across DACH. Adjacent peer in service scope to SK Beratung, but operating primarily with enterprise clients and at substantially larger scale.
• McKinsey Digital: Global management consulting arm covering digital strategy, marketing, and AI across DACH. Overlaps with SK Beratung's strategic and AI advisory work at the senior executive level, but with a fundamentally different scale, brand, and pricing model.
• Deloitte Digital: Global consulting firm with a DACH digital and AI practice covering marketing transformation, CRM/ERP advisory, and AI implementation. Comparable to SK Beratung in the digital/AI/marketing transformation service category, but at significantly larger scale and price point.
• Accenture: Global professional services firm with a major DACH presence and dedicated digital, marketing, and AI transformation practices. Provides overlap with SK Beratung's services at the enterprise end of the market and increasingly targets SMB/mid-market digital and AI engagements.

Direct peers

• TWT Digital: German digital agency offering digital strategy, marketing, and technology consulting. Comparable to SK Beratung in DACH SMB/mid-market digital transformation work, though operating with significantly larger headcount and broader service portfolio.
• nexum: Cologne-based digital agency combining strategy, creation, technology, and media. Like SK Beratung, nexum operates in the DACH digital consulting space with a focus on integrated marketing, web, and data-driven campaigns, but at substantially greater scale.
• diva-e: German digital agency offering e-commerce, online marketing, and digital transformation consulting to enterprise and mid-market clients. Comparable to SK Beratung in the e-commerce + online marketing service mix, but at a much larger scale and broader geographic reach across Germany.
• Scholz & Volkmer: Wiesbaden-based digital agency with deep experience in brand strategy, digital transformation, and integrated campaigns. Comparable to SK Beratung in the DACH digital transformation / marketing consulting space, though serving larger enterprise clients.
• Netpulse: Austrian digital agency based in Linz delivering web, e-commerce, online marketing, and digital strategy services. Closest geographic peer to SK Beratung with a similar SMB/mid-market DACH focus and overlapping service pillars (web, online marketing, e-commerce).
• Atikon: Austrian marketing and digital services firm with a similar mix of online marketing, web, and CRM/marketing automation support for SMBs in the DACH region. Comparable in target customer profile and core service offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/sk-beratung

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SK Consulting