Skcin - The Karen Clifford Skin Cancer Charity

What Skcin - The Karen Clifford Skin Cancer Charity does

Skcin - The Karen Clifford Skin Cancer Charity is a UK registered non-profit (Charity No. 1150048), founded in 2006 and headquartered in Nottingham, England. The organisation specialises in the awareness, prevention and early detection of melanoma and non-melanoma skin cancer through educational intervention, and describes itself as the UK's leading skin cancer charity. It operates a multi-channel programme targeting high-risk and influential public and private sectors, comprising five bespoke national accreditation schemes: Sun Safe Schools, Sun Safe Nurseries, Sun Safe Workplaces, MASCED (Melanoma and Skin Cancer Early Detection for beauty professionals), and MASCED PRO (allied health professionals, endorsed by the British Association of Dermatologists). The MASCED programme has trained over 12,000 beauty industry professionals, and the Sun Safe Schools programme engages thousands of primary schools nationwide.

The charity's core technology is the SKCIN Mobile App, a comprehensive educational and self-management application providing six key service areas: UV Index forecasting with alerts and reminders, a personalised risk assessment tool, a lesion tracker for photographic comparison, and educational content. The organisation also distributes physical awareness resources (A6 booklets, mole rulers, posters, leaflets) described as the UK's largest supplier of such materials, and publishes the 'George the Sun Safe Superstar' children's educational book. Additional infrastructure includes a Primary Care Toolkit for healthcare professionals and a Champions and Ambassadors programme.

The business model is donation- and contribution-led, supplemented by modest earned income. Revenue streams include individual donations (one-off and recurring), fundraising events (including the 2026 Ultra Challenge Series), corporate partnerships, and physical resource sales (e.g., A6 booklets at £45 per box of ~320 units, mole rulers at £12.95 per batch of 50). The app includes a subscription component at 99p/month after a one-month free trial, billed annually. The majority of educational resources are provided free of charge. Distribution is direct-to-consumer via the app and website, with field outreach to hospitals, health centres, schools, nurseries, and employers of outdoor workers. The organisation runs the VAT Burn Campaign advocating for the abolition of VAT on SPF 30+ sunscreen.

Name

Skcin - The Karen Clifford Skin Cancer Charity

Legal name

Skcin - The Karen Clifford Skin Cancer Charity

Website

https://skcin.org

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Skcin is a UK charity (est. 2006) delivering awareness, prevention and early detection education for skin cancer through five national accreditation programmes, a mobile app, and resource distribution to schools, workplaces, beauty and healthcare professionals.

Ownership category

akta.pro rank

Product category

Skin Cancer Awareness & Education Services

NAICS

Voluntary Health Organizations (813212)

SIC

Services-Health Services (8000)

akta.pro primary industry

Sentinel Site & Community-Based Surveillance (HLAJANAN)

Keywords

• Skin cancer awareness
• Early detection training
• Sun safety education
• Accreditation programmes
• Skin cancer prevention

Headquarters

HQ city

Nottingham, England

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations: The charity accepts one-off and recurring donations from individuals to support their mission of awareness, prevention and early detection of skin cancer
2. Fundraising: The charity runs fundraising activities including the 2026 Ultra Challenge Series and other events where supporters can raise money to support Skcin's work
3. Resource Sales: Sale of awareness resources including A6 booklets (boxes of approximately 320 units for £45.00), mole rulers (batches of 50 for £12.95), and other educational materials
4. Corporate Partnerships: The charity works with corporate partners who support their work through various partnership arrangements

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Skcin is a UK registered charity that delivers awareness, prevention and early detection of skin cancer through educational intervention. Its core offerings are five bespoke national accreditation programmes (Sun Safe Schools, Sun Safe Nurseries, Sun Safe Workplaces, MASCED, MASCED PRO), the SKCIN Mobile App for consumer self-management, the Primary Care Toolkit for healthcare professionals, and a comprehensive suite of awareness resources (booklets, mole rulers, posters) distributed nationwide.

Product overview

Skcin operates a suite of five bespoke accreditation programmes targeting high-risk and influential public and private sectors: Sun Safe Schools, Sun Safe Nurseries, Sun Safe Workplaces, plus the MASCED and MASCED PRO training programmes. These are complemented by The SKCIN Mobile App (providing UV Index forecasting, lesion tracking, and personalised risk assessment tools), the Primary Care Toolkit, and a comprehensive range of awareness resources including booklets, leaflets, posters, and educational materials. The organisation also runs the VAT Burn Campaign advocacy initiative.

Differentiator

Problem solved

Functional benefit

Brands

• The SKCIN Mobile App: A comprehensive, educational and self-management mobile app dedicated to the prevention and early detection of skin cancer, empowering people of all skin types to learn more and take charge of their skin health and surveillance.
• MASCED Training
• MASCED PRO Training
• Sun Safe Schools
• Sun Safe Nurseries
• Sun Safe Workplaces
• Primary Care Toolkit

Products and services

• The SKCIN Mobile App A comprehensive, educational and self-management mobile app dedicated to the prevention and early detection of skin cancer, providing UV Index forecasting, lesion tracking, skin checking tools, and personalised risk assessment for consumers of all skin types.
• MASCED Training Melanoma and Skin Cancer Early Detection (MASCED) training programme for beauty industry professionals, 'training eyes to save lives' across the UK and beyond, with over 12,000 trained professionals.
• MASCED PRO Training Bespoke early detection training programme for Allied Health Professionals, reviewed and supported by the British Association of Dermatologists.
• Sun Safe Schools National accreditation programme for primary schools providing comprehensive free resources and guidance to help fulfil duty of care to safeguard children against UV and prevent skin cancer through education.
• Sun Safe Nurseries National accreditation programme for nurseries and pre-school settings providing tools and resources to ensure sun safe environments and introduce sun safe messaging to early learners.
• Sun Safe Workplaces Accreditation programme for employers of outdoor workers providing tools and resources to help safeguard employees, reduce occupational skin cancer risk, and promote early diagnosis.
• Primary Care Toolkit Toolkit for healthcare professionals providing early detection guidance, referral guidance, and patient information to proactively promote skin cancer prevention and early diagnosis.
• Awareness Resources Comprehensive suite of digital and printed resources including A6 awareness booklets, sunbed awareness leaflets, mole rulers, lesion tracking body charts, and poster sets for digital and print media, distributed to hospitals, health centres, workplaces, schools and individuals.
• George the Sun Safe Superstar Children's educational book teaching sun safety habits, read by hundreds of thousands of children across the UK and beyond.

Quantifiable outcome

• 90% of skin cancer cases are preventable through appropriate sun protection measures
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• British Association of DermatologistscoreStrategic or Co-development PartnerBritish Association of Dermatologists reviewed and supports the MASCED PRO training programme, which provides bespoke early detection training for Allied Health Professionals nationwide.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• British Association of Dermatologists: UK professional body for dermatologists that reviews and supports Skcin's MASCED PRO programme. Comparable as a UK dermatology organisation operating in the same skin-health awareness and education space, but as a professional membership association rather than a charity.

Regional players

• SunSmart (Cancer Council Victoria): Australian skin cancer prevention programme that operates national UV awareness, school accreditation, and workplace sun-safety programmes. Directly comparable in programmatic structure (school accreditation, UV index alerts, workplace sun-safety) but operates as a campaign within Cancer Council Victoria in Australia.
• Cancer Council Australia: Australia's leading cancer charity with significant skin cancer awareness and prevention programmes (given Australia's high UV exposure context). Operates comparable sun-safety awareness, school programmes, and accreditation schemes, but primarily serves the Australian market.

Direct peers

• Skin Cancer Foundation: US-based non-profit solely focused on skin cancer prevention, early detection, and education. Strongly comparable in mission and programmatic approach (public education, professional training, awareness resources), though operates at much larger scale and in a different geography.
• Macmillan Cancer Support: One of the UK's largest cancer charities providing support, information, and fundraising across all cancer types. Comparable in operating model (UK charity, donation-funded, awareness and patient support focus) and competes for the same donor pool.
• Cancer Research UK: The UK's largest cancer charity, funding research, awareness, and prevention across all cancer types including skin cancer. Directly comparable as a UK-based cancer charity operating awareness, fundraising, and educational programmes at significant national scale.
• Melanoma Research Foundation: US-based non-profit focused on melanoma research, awareness, and patient advocacy. Comparable as a skin-cancer-specific charity combining awareness education with research funding, but operates primarily in the US market.
• British Skin Foundation: UK charity dedicated to skin research and skin disease awareness. Closely comparable in skin-specific focus, UK non-profit structure, and dual mission of research funding plus public education on skin conditions including skin cancer.
• Teenage Cancer Trust: UK charity focused on cancer in young people, with substantial awareness, education, and fundraising programmes. Comparable as a UK cancer-specific charity using accreditation-style school engagement and educational interventions to drive behaviour change.
• Melanoma UK: UK charity specifically focused on melanoma awareness, patient support, and fundraising. Direct peer in both mission (melanoma-specific skin cancer) and operational structure (small UK charity, donation-driven, awareness-led).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/SkcinCharity
• LinkedInlinkedin.com/company/skcin---the-karen-clifford-skin-cancer-charity

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Skcin - The Karen Clifford Skin Cancer Charity