What Alpine Meadows Ski Resort does

Alpine Meadows Ski Resort is one of two mountains that together form Palisades Tahoe, a 6,000-acre destination ski resort on the North Shore of Lake Tahoe, California. Founded in 1960, Alpine Meadows was acquired alongside the adjacent Palisades (formerly Squaw Valley) by Alterra Mountain Company in 2018; the two mountains were operationally unified under the Palisades Tahoe brand in 2021. The resort spans 288 trails, 39 lifts, and 23 bowls across the two mountains, with 78,350 people/hour combined uphill capacity, average annual snowfall of 400 inches at Palisades, and unique lift infrastructure including an aerial tram, 28-person Funitel, and a Base to Base Gondola connecting the two base areas. The property operates on US Forest Service land under special use permit and ties into the Ikon Pass network, which provides access to 50+ global destinations. Technology is concentrated in physical mountain infrastructure rather than software: an extensive snowmaking system covering 20 of 39 lifts, on-mountain dining, retail, and activity venues, mobile passes via the Ikon Pass app, and standard integrations such as Mapbox for interactive maps and reverse ATMs for cashless operations.

Revenue is generated across multiple streams: lift tickets and season passes (Ikon Pass, Midweek Pass starting at $699), lodging in The Village at Palisades Tahoe (ranging from $250 per night Standard Rooms to luxury Premier Plus Suites up to 1,845 sq ft), Mountain Sports School lessons, equipment rentals and tuning, locker rentals (seasonal lockers $1,183-$2,728, multi-day $250-$549, daily $10-$14), food and beverage across 13+ venues, retail through branded and partner stores (The North Face, Patagonia, Oakley), gift cards ($25-$500), parking, and ancillary activities including Aerial Tram sightseeing, Sunset Happy Hour ($29/person), snow tubing, Chalet Dinners, Washoe Cultural Tours, and summer programming (Kids Adventure Camp, bike rentals). Distribution is direct-to-consumer via website, call center (1-800-403-0206), and on-site Guest Services, with the Ikon Pass serving as a partner-driven demand channel and a Friends & Family discount program (25% off lift tickets, 12 per Ikon Pass holder) acting as a referral mechanism. Customer segments span families, advanced/expert skiers, beginners, local season pass holders, destination tourists, and corporate/group events. The resort is owned by Alterra Mountain Company, which is backed by KSL Capital Partners.

Name

Alpine Meadows Ski Resort

Legal name

Alpine Meadows Ski Resort

Website

https://skialpine.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

51–100 employees

Short description

Alpine Meadows Ski Resort, operating as Palisades Tahoe with its sibling Palisades Mountain, is a 6,000-acre destination ski resort on Lake Tahoe's North Shore offering lift access, season passes, lodging, lessons, dining, and activities to families, advanced skiers, destination tourists, and regional locals via the Ikon Pass.

Ownership category

akta.pro rank

Product category

Ski Resort Operations

NAICS

Skiing Facilities (71392), Skiing Facilities (713920), Recreational Goods Rental (532284)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Ski Areas & Lift Operations (Independent Mountains) (THAAAJAB)

akta.pro secondary industries

Ski & Mountain Full-Service Hotels (THAGAAAJ), Snow & Mountain Unique Stays (Chalets, Ski Cabins) (THAMADAL), Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities) (THAAAAAK), Mountain, Glacier & Alpine Nature Tours (THAJAIAF)

Keywords

• Ski resort operations
• Mountain recreation services
• Ski school instruction
• Mountain resort lodging
• Season pass programs

Headquarters

HQ city

Olympic Valley

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Lift Tickets & Season Passes: Core revenue from daily lift tickets, multi-day ticket packs, and season passes (Ikon Pass and local passes). Ikon Pass provides access to 50+ global destinations while local passes serve dedicated local skiers.
2. Lodging & Accommodations: Village at Palisades Tahoe offers suites ranging from Standard Rooms to Premier Plus luxury accommodations, generating revenue from overnight stays with kitchens, fireplaces, and mountain access.
3. Ski & Snowboard School: Mountain Sports School provides group lessons, private lessons, and season-long programs for all skill levels from beginners to advanced.
4. Equipment Rentals & Tuning: Rental shops offer ski and snowboard equipment rentals with demo options for latest gear models, plus tuning and repair services.
5. Locker Rentals: Seasonal lockers at Members Locker Room, Tram Club, and Alpine Locker Rooms ranging from $1,183-$2,728. Multi-day lockers ($250-$549) and daily lockers ($10-$14) also available.
6. Food & Beverage: Multiple dining venues including KT Base Bar, Bar One, Rocker, Sun Bowl, Bluebird, Oh! Burger, Oishii Ramen, Tram Car Bar, Granite Bistro, The Terrace Bar & Restaurant, Alpine Bar, The Chalet, and Ice Bar.
7. Retail Shops: On-mountain retail including KTee's Logo Wear, The Ledge Board Shop, The North Face, Oakley, Palisades Tahoe Logo Company, Palisades Yoga, Parallel Mountain Sports, Patagonia, Roark, Gold Coast Mountain Accessories, and Estelle Sports.
8. Activities & Sightseeing: Year-round activities including Aerial Tram sightseeing, snow tubing, Chalet Dinners, Sunset Happy Hour, and summer activities like bike rentals and Kids Adventure Camp.
9. Gift Cards: Gift cards available in denominations from $25 to $500, valid for resort purchases including lift tickets, dining, retail, and lodging.
10. Parking & Preferred Parking: Parking services including preferred parking spots for premium access.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels8 records

Core offering

Alpine Meadows Ski Resort operates as the Alpine Mountain side of Palisades Tahoe, a destination ski resort on the North Shore of Lake Tahoe spanning 2,400 skiable acres with 109 trails, 13 lifts, and 7 bowls. The resort sells lift tickets, season passes, ski/snowboard lessons, equipment rentals, on-mountain lodging, food and beverage, retail, and a range of year-round activities including sightseeing, snow tubing, cultural tours, and summer bike rentals.

Product overview

Palisades Tahoe is a ski resort company (formerly known as Squaw Valley Alpine Meadows/Alpine Meadows Ski Resort) operating two interconnected mountains: Palisades Mountain (3,600 acres, 26 lifts, 187 trails) and Alpine Mountain (2,400 acres, 13 lifts, 109 trails), collectively offering 6,000 skiable acres with a combined 39 lifts. The resort operates as a unified destination offering core products including Ikon Passes, lift tickets, ski/snowboard lessons through Mountain Sports School, and equipment rentals. Additional products and services include locker rentals (Palisades Seasonal, Alpine Seasonal, Multi-Day, and Daily options), overnight storage, lodging accommodations (Premier Plus Suites, Premier Suites, Standard Suites, and Studios), dining at multiple restaurants, retail shopping, activities (Aerial Tram sightseeing, Snow Tubing, Chalet Dinners, Sunset Happy Hour), cultural experiences (Washoe Cultural Tours), recreational programs (Kids Adventure Camp, Bike Rentals), and athlete programs (Pro Athlete Team and Pursuit Team). The resort partners with Ikon Pass for season pass access to 16+ resorts and offers Friends & Family discount tickets. A major village redevelopment project is underway with environmental approvals in progress.

Differentiator

Problem solved

Functional benefit

Brands

• The Village at Palisades Tahoe: On-mountain lodging and resort village offering hotel suites, standard rooms, and studio accommodations ranging from 250 sq ft to 1,350 sq ft.

Products and services

• Lift Tickets Daily lift tickets providing access to 6,000 skiable acres across the Palisades and Alpine mountains, available individually or in multi-day packs.
• Season Passes Ikon Pass and Ikon Base Pass offerings that provide unlimited access to Palisades Tahoe and 16+ other destinations in the Ikon Pass network, with various blackout date configurations.
• Midweek Pass Monday-Friday access subscription starting at $699, including 50% off weekend and blackout-day lift tickets, targeting regional day skiers and frequent pass holders.
• Mountain Sports School Ski and snowboard instruction offering group lessons, private lessons, clinics, and season-long programs for all skill levels from first-timers to advanced.
• Group Lesson 4 Pack A bundle of four flexible ski or snowboard lessons to use throughout the season with expert instruction and easy online scheduling.
• Demo Rental Packs Multi-day ski and snowboard rental packages with flexible access and the ability to swap equipment models mid-day.
• Village at Palisades Tahoe Lodging Slopeside lodging offering suites ranging from Standard Rooms (250 sq ft) and Studios to Premier and Premier Plus luxury suites up to 1,845 sq ft, with kitchens, fireplaces, balconies, and mountain views.
• Seasonal Lockers Season-long locker memberships at the Members Locker Room, Tram Club, and Alpine Locker Rooms, including members-only restrooms, tuning rooms, and lounge access.
• Multi-Day Lockers 3-day or 7-day locker rentals in The Village at Palisades Tahoe, large enough for a family of four, with upgrade options to seasonal lockers.
• Daily Lockers Day-use lockers for clothing and gear storage at multiple mountain locations including Tram Building, High Camp, Gold Coast, and rental shops.
• Overnight Storage Overnight ski, snowboard, and pole storage in Olympic House, complimentary for multi-day equipment rental customers.
• Aerial Tram Sightseeing Scenic 110-person aerial tram ride to High Camp at 8,200 feet with panoramic views of Lake Tahoe and the Sierra Nevada.
• Base to Base Gondola A 16-minute gondola connection between Palisades and Alpine base areas enabling seamless movement between the two mountains.
• Sightseeing Lift Tickets Scenic lift rides on the Aerial Tram, Funitel, and Base to Base Gondola for non-skiing visitors seeking panoramic mountain views.
• Snow Tubing Family-friendly snow tubing at the SnoVentures Activity Zone with 55-minute sessions, including Disco Tubing with neon lights and music.
• Sunset Happy Hour Mountaintop après experience at High Camp including tram access, observation deck views, a drink, live music, and small-plate menu from 4:00-6:00 PM.
• Chalet Dinner A guided alpine experience featuring a hike under the stars to a mid-mountain chalet on Alpine for a four-course Bavarian-inspired dinner.
• Washoe Cultural Tour Guided cultural tour from High Camp led by a Washoe Tribe member sharing stories of Washoe history, culture, natural landmarks, and traditional uses of local plants and animals.
• Kids Adventure Camp Summer day camp offered Monday through Friday for ages 5 to 13, with single-day sessions or five-pack options.
• Bike Rentals Bike and e-bike rentals at the Village Demo Center providing access to scenic bike paths through Olympic Valley and along the Truckee River.
• Gift Cards Resort gift cards available in denominations of $25 to $500, valid toward lift tickets, dining, retail, lodging, lessons, and rentals.
• Apex Club Membership The Apex Club membership program introduced at Palisades Tahoe for premium member benefits and access.
• Preferred Parking Premium parking spots near the Funitel and ski team drop-off area, available with locker membership or as a separate purchase.

Quantifiable outcome

• 400 inches average annual snowfall at Palisades
• +4 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Alterra Mountain CompanycoreStrategic or Co-development PartnerParent company of Palisades Tahoe. Alterra Mountain Company is a collection of year-round mountain resorts across North America, owning 17 ski resorts including Palisades Tahoe, Mammoth Mountain, Steamboat, Solitude, and others. Part of the Ikon Pass network.
• Ikon PasscoreStrategic or Co-development PartnerMulti-resort pass partnership providing access to 50+ global destinations. Ikon Pass holders receive benefits at Palisades Tahoe including discounted Friends & Family tickets.
• Washoe TribecoreStrategic or Co-development PartnerThe Washoe Tribe of Nevada and California is the original inhabitants of the Lake Tahoe region. Palisades Tahoe operates on ancestral Washoe lands. Partnership includes Washoe Cultural Tours at High Camp led by tribal members, with ticket proceeds donated to the Washoe Cultural Fund. The resort has committed to honoring and respecting Washoe people and their land.
• ToyotaminorGTM or Marketing PartnerOfficial automotive partner. Toyota vehicles featured in resort marketing and parking operations.
• US Forest ServiceminorStrategic or Co-development PartnerThe resort operates on US Forest Service land under special use permit. Forest Service involvement in land management and accessibility.
• Alpine AerotechminorOthersPart of Alterra Mountain Company's network of resort partners across North America.
• Mammoth MountainminorOthersPart of Alterra Mountain Company's network of resort partners. Employee pass benefits include free skiing at Mammoth Mountain.
• SteamboatminorOthersPart of Alterra Mountain Company's network of resort partners. Employee pass benefits include free skiing at Steamboat.
• SolitudeminorOthersPart of Alterra Mountain Company's network of resort partners. Employee pass benefits include free skiing at Solitude.
• North Tahoe Chamber / TOT-TBIDminorGTM or Marketing PartnerPartnership with North Tahoe Chamber supporting local business community. TOT-TBID Dollars at Work program supporting local organizations and events including Made in Tahoe Festival.
• Lake Tahoe Bike CoalitionminorGTM or Marketing PartnerPartnership providing free bike valet during events like Made in Tahoe Festival. Promotes sustainable transportation and outdoor recreation.
• Palisades Tahoe Community FoundationminorGTM or Marketing PartnerCollaboration on Pursuit Team program providing athlete scholarships and academic support for next generation of athletes.
• Local Non-Profit OrganizationsminorGTM or Marketing PartnerPhilanthropic mission supports local non-profit organizations aligned with pillars: Affordable Housing, Education, Environment/Sustainability, Safety, Underserved Communities, Wellness/Health.

Scale indicators12 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Steamboat: Sister resort under Alterra Mountain Company; Colorado destination ski resort sharing the same Alterra ownership, Ikon Pass distribution, employee pass benefits, and premium destination positioning.
• Park City Mountain: Largest ski resort in the US, operated by Vail Resorts; comparable destination scale, premium lodging base village, Epic Pass distribution, and target customer segment.
• Mammoth Mountain: Sister resort under Alterra Mountain Company; California-based destination mountain with similar scale, multi-mountain terrain, year-round operations, and Ikon Pass distribution — directly comparable business model and customer overlap.
• Heavenly Mountain Resort: Vail Resorts-owned Tahoe ski area on the South Shore; directly competes for the same Northern California / Bay Area destination visitors and offers a competing multi-resort pass (Epic).
• Whistler Blackcomb: Largest ski resort in North America by skiable acreage; comparable mega-resort scale, dual-mountain operations, premium lodging villages, and destination visitor segment.
• Jackson Hole Mountain Resort: Premium destination ski resort with legendary expert terrain, strong brand recognition among advanced skiers, and similar destination/lodging business model.
• Deer Valley Resort: Premium Utah destination ski resort with comparable upscale lodging, family-friendly positioning, and high-end skier segment; competing destination for West Coast and international visitors.
• Northstar California Resort: Direct Tahoe-region competitor owned by Vail Resorts and bundled into the Epic Pass; offers overlapping intermediate terrain, luxury lodging, and the same Bay Area / Sacramento drive market.
• Vail Mountain: Flagship Vail Resorts property and iconic destination ski resort; directly comparable premium positioning, large lodging footprint, and pass-network economics via Epic Pass.
• Solitude Mountain Resort: Sister Alterra Mountain Company resort sharing the same ownership, Ikon Pass distribution, and operational playbook; smaller-scale comparable for understanding the Alterra portfolio economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/palisadestahoe
• Facebookfacebook.com/palisadestahoe
• LinkedInlinkedin.com/company/alpine-meadows-ski-resort
• Instagraminstagram.com/palisadestahoe

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alpine Meadows Ski Resort