(株)SKI JAPAN TRAVEL

What (株)SKI JAPAN TRAVEL does

Ski Japan Travel Co., Ltd. ((株)SKI JAPAN TRAVEL), operating as SkiJapan.com, is a Japanese-incorporated ski holiday tour operator founded around 1994 and based in Niseko Hirafu, Hokkaido, with a related Australian proprietary limited entity (Ski Japan Travel (Aust) Pty Ltd, ABN 74 007 885 946) handling Australian customer bookings. The company operates as a full-service ski travel agency targeting English-speaking international tourists (primarily from Australia and North America) seeking bundled ski holidays across 12 Japanese ski resorts including Niseko, Hakuba, Rusutsu, Furano, Kiroro, Tomamu, Nozawa Onsen, Myoko Kogen, Shiga Kogen, Naeba, Madarao, and Appi Kogen. Its service portfolio spans accommodation bookings, pre-booked lift passes, airport and in-resort transfers (JPY 5,000-56,250 per transfer), equipment rentals, ski/snowboard lessons, grocery packs, gourmet hampers, and a premium Platinum Pro coaching offering (JPY 118,000-355,000).

The core product is the SkiJapan.com booking website, which operates as a standard e-commerce platform with online quote requests, live chat, and WhatsApp support, complemented by payment processing through Flywire (international) and Hokuyo Bank (JPY). The company does not claim proprietary technology platforms but has built proprietary operational systems including the Red Card Benefits loyalty program with approximately 30 partner businesses in the Niseko region. Core operational partnerships include NBS Japan Snowsports Specialists (equipment rentals, lessons, retail, Kids Club, and backcountry tours across Niseko, Hakuba, and Rusutsu), managed premium properties such as Shinka Niseko and Hakuba Gateway Hotel, and a sister brand SummerJapan.com covering non-winter travel.

The business model is primarily asset-light, generating revenue through transaction fees and commissions on accommodation bookings, equipment rentals, lessons, and add-on services. Property management services for real estate owners add a managed-services revenue stream. Pricing is unit-based per person/per day with seasonal variation and Early Bird discounts, plus a 5% returning-guest discount on direct rebookings. Distribution combines direct-to-consumer digital bookings with a travel agent/wholesaler channel for group and conference bookings. Marketing relies on content (blog, SEO), social media (Facebook, Instagram, YouTube), and email newsletters rather than paid acquisition at scale. Leadership consists of Founder Peter Murphy, CEO Marcus Williams, and General Manager Daffodil Talosig, with a 36-employee team operating from offices in Niseko, Hakuba, and seasonal Rusutsu.

Name

(株)SKI JAPAN TRAVEL

Legal name

Ski Japan Travel Co Ltd

Website

https://skijapan.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

SkiJapan.com is a Japanese-incorporated ski holiday tour operator founded in 1994, serving English-speaking international tourists with bundled ski packages across 12 Japanese resorts including Niseko, Hakuba, and Rusutsu, complemented by property management, equipment rentals, lessons, and a Red Card partner benefits program.

Ownership category

akta.pro rank

Product category

Travel Services

NAICS

Tour Operators (56152), Travel Agencies (56151), Recreational Goods Rental (532284), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Mountain & Ski Homes (THAMAAAG)

akta.pro secondary industries

Snow & Mountain Unique Stays (Chalets, Ski Cabins) (THAMADAL), Guided Backcountry & Off-Piste Services (Ski Touring, Splitboarding, Heli/Cat Skiing) (THAAAJAD)

Keywords

• Ski holiday packages
• Ski resort accommodation
• Ski equipment rentals
• Ski and snowboard lessons
• Airport transfer services

Headquarters

HQ city

Niseko

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Ski Holiday Package Bookings: The primary revenue stream consists of bundled ski holiday packages that include accommodation, lift passes, transfers, equipment rentals, and lessons. Pricing is quoted per person with packages arranged across 12 ski resort destinations in Japan.
2. Accommodation Commission: The company earns commissions on accommodation bookings across their portfolio of managed properties and partner accommodations in Niseko, Hakuba, Rusutsu, and other Japanese ski resorts.
3. Equipment Rentals: Revenue from ski and snowboard equipment rentals through their NBS (Niseko Base Snowsports) partner, with rental options ranging from single items to full packages across Niseko and Hakuba locations.
4. Ski and Snowboard Lessons: Revenue from private and group ski/snowboard lessons booked through NBS Japan Snowsports School, with pricing tiers based on lesson duration and instructor level.
5. Property Management Services: Property management services for property owners including asset management, marketing, guest services, and maintenance, generating revenue through management fees and letting commissions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

SkiJapan.com is a full-service ski holiday booking agency that plans and delivers bundled ski vacations to 12 Japanese ski resorts, including Niseko, Hakuba, and Rusutsu. The offering combines accommodation bookings, lift passes, airport and in-resort transfers, equipment rentals, lessons, grocery and gourmet hamper delivery, and the proprietary Red Card discount program into turnkey packages for international tourists. The company also provides property management services for accommodation owners and runs an affiliated snowsports school (NBS) for rentals and instruction.

Product overview

SkiJapan.com operates as a comprehensive ski holiday booking platform with a modular, add-on architecture. The core platform provides accommodation bookings across 12 Japanese ski resorts (Niseko, Hakuba, Rusutsu, Furano, Kiroro, Tomamu, Nozawa Onsen, Myoko Kogen, Shiga Kogen, Naeba, Madarao, and Appi Kogen). Complementary services are delivered through named add-on modules: NBS Japan Snowsports Specialists handles equipment rentals and lessons; Lift Passes and Airport Transfers are bookable add-ons; Grocery Packs and Gourmet Hampers provide in-room dining; Red Card Benefits offers a discount loyalty program; and Property Management serves accommodation owners. The platform also supports Groups & Conferences with specialized packages for professional events at ski resort venues.

Differentiator

Problem solved

Functional benefit

Brands

• NBS Japan Snowsports Specialists: Snowsports school providing ski and snowboard lessons, rentals, and mountain services in Niseko, Hakuba, and Rusutsu resorts.

Products and services

• SkiJapan.com Ski Holiday Packages Comprehensive bundled ski holiday packages that include accommodation, lift passes, in-resort transfers, equipment rentals, lessons, and concierge support across 12 Japanese ski resorts, designed primarily for English-speaking international travellers from Australia, North America, and other markets.
• NBS Japan Snowsports Specialists Snowsports school delivered in partnership with NBS (Niseko Base Snowsports), providing ski and snowboard rentals, private and group lessons, retail, and mountain services across Niseko, Hakuba, and Rusutsu.
• Ski & Snowboard Equipment Rentals Rental service for skis, snowboards, boots, helmets, jackets, and pants from brands including K2, Head, Ride, Line, Armada, and Burton, with day rates from ¥5,500 to ¥40,000 for adult packages.
• Ski & Snowboard Lessons Private and group ski/snowboard lessons available in Niseko and Hakuba with certified English-speaking instructors, ranging from 2-hour sessions to multi-day packages, with pricing from ¥39,000 for a 2-hour private lesson.
• Platinum Pro Concierge Ski Experience Premium concierge ski experience featuring full-day personalized coaching combined with private van transport to explore multiple Hokkaido resorts including Niseko, Kiroro, Moiwa, and Rusutsu, with single-day pricing at ¥118,000 and a 3-Day Explorer Package at ¥355,000.
• Backcountry Tours Expert-guided backcountry ski and snowboard tours for experienced riders seeking to explore Niseko's legendary powder.
• Kids Club Supervised children's ski and snowboard lessons and childcare services for young skiers aged 4 and above.
• Snowsports Retail Shop Retail shop offering snow accessories and gear including gloves, goggles, face masks, helmets, and protective gear from brands such as BCA, Burton, Roxy, K2, Quiksilver, Oakley, and Smith.
• Lift Passes Pre-bookable lift passes for ski resorts across Japan including Niseko, Hakuba, Rusutsu, Nozawa Onsen, Myoko Kogen, Shiga Kogen, Naeba, Tomamu, and Furano.
• Airport Transfers

Quantifiable outcome

• 30+ years of ski holiday expertise in Japan
• +2 more outcomes

Segments4 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Eight partnerships are on record, tiered core, supporting and minor.

• NBS Japan Snowsports SpecialistscoreStrategic or Co-development PartnerNBS (Niseko Base Snowsports) is a strategic partner providing ski and snowboard rentals, professional instruction, and equipment services across Niseko, Hakuba, and Rusutsu. The partnership enables SkiJapan.com to offer comprehensive snowsports services including private lessons, group programs, Kids Club, Platinum Pro coaching, backcountry tours, and retail. NBS operates retail shops in Hirafu and provides equipment fitting and locker storage services.
• SummerJapansupportingGTM or Marketing PartnerSister company operating the summer counterpart travel platform SummerJapan.com for non-winter travel services in Japan. Cross-promotional opportunity targeting the same customer base across seasons.
• Shinka NisekocoreChannel Partner/ Reseller/ DistributorPremium managed property in Niseko Hirafu operated under the SkiJapan.com portfolio. Represents one of their flagship accommodation properties with multiple bedrooms, positioned as a premium ski-in/ski-out option.
• Hakuba Gateway HotelcoreChannel Partner/ Reseller/ DistributorManaged property in Hakuba operated under the SkiJapan.com portfolio. Located in the Hakuba Valley with easy access to multiple ski resorts, offering hotel-style accommodation for ski tourists.
• KukuruminorGTM or Marketing PartnerLocal partner business in Niseko region. Listed as a partner on SkiJapan.com's website footer for cross-referral of ski holiday customers.
• Red Card Benefits Partners (~30 local businesses)supportingGTM or Marketing PartnerNetwork of approximately 30 local Niseko region businesses including restaurants (Cafe Makkarizm, Graubunden, Himalaya Curry, J's Corner Grill, Taj Mahal), bars, shops, onsens (Kiranoyu, Makkari Onsen, Yukoro Onsen), retail (Boom Sports, Niseko Honey Company), wellness services (Arigato Massage, FLOW Fitness, Niseko Wellness Center), and other services. These partners offer exclusive discounts to SkiJapan guests through the Red Card Benefits program.
• FlywiresupportingTechnology or IntegrationInternational payment processing partner enabling customers to pay in local currencies through credit card or bank transfer. SkiJapan.com uses Flywire for secure international payment collection, with exchange rates set by Flywire.
• SkiJapan Co. Ltd (Japan)coreStrategic or Co-development PartnerJapanese incorporated entity that acts as the tour operator for ski services in Hokkaido, subject to Japanese law jurisdiction including liability and legal indemnity. Works in conjunction with SkiJapan.com (Australia) for tour operations.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Airbnb: Global vacation rental platform with substantial inventory of ski chalets and apartments in Niseko and Hakuba. Competes directly with SkiJapan's accommodation-led offering and property management services.
• H.I.S. Co., Ltd. Major Japanese travel agency with international ski holiday packages to Japan and other destinations. Comparable tour operator model and targeting inbound foreign travelers, though broader in geographic scope.
• JTB (Japan Travel Bureau): Japan's largest travel agency, offering ski holiday packages across Japan including Niseko and Hakuba. Overlaps directly with SkiJapan's bundled tour operator offering but at vastly greater scale and broader category coverage.
• Japanican (JTB): JTB's international-facing online tour operator offering Japan ski packages, accommodation, and experiences in English. Directly comparable bundled tour operator product targeting English-speaking inbound tourists.
• Booking.com: Global OTA listing extensive Japan ski accommodation in Niseko, Hakuba, and beyond. Competes on accommodation distribution and increasingly bundles experiences, partially disintermediating ski tour operators.

Emerging players

• Klook: Asia-focused online travel platform offering ski packages, rentals, and lessons in Japan including Niseko and Hakuba. Competes on the digital booking experience with broader activity offerings.
• SnowJapan: Long-running Japan ski information and resort media portal with tour operator affiliate services. Competes indirectly for the same English-speaking inbound ski audience and is a recognized brand in the same niche.

Direct peers

• Hokkaido Powder Guides: Specialized Niseko-based backcountry and guided ski tour operator. Comparable on guided ski services and English-speaking inbound tourist focus, but narrower (guided-only) versus SkiJapan's full-package model.
• Japan Ski Experience: Specialized inbound ski tour operator for Japan, offering packages with accommodation, lift passes, and rentals across Niseko, Hakuba, and other resorts. Closest direct competitor on product and English-speaking customer focus.

Regional players

• Nozawa Onsen Tourism Association: Regional tourism body for Nozawa Onsen ski resort, offering accommodation booking and visitor services. Overlaps with SkiJapan's accommodation and package offerings at one of its 12 covered destinations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/skijapan
• Facebookfacebook.com/SkiJapanNiseko
• Instagraminstagram.com/skijapantravel
• LinkedInlinkedin.com/company/-%E6%A0%AA-ski-japan-travel

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about (株)SKI JAPAN TRAVEL