What Skill Idiomas does

Skill Idiomas is a Brazilian language school operator founded in 1973, currently operating under the Pearson plc umbrella alongside the Wizard by Pearson and Yázigi brands. The company runs a franchise-based model distributing English-language instruction across Brazil through a network of franchised language schools, supplemented by direct corporate training solutions and government/public school programs. Its core product is classroom-based English language learning, augmented by Pearson's integrated digital learning content and assessment resources marketed under Pearson Idiomas.

The business serves three primary customer segments: individual students seeking English proficiency for personal, professional, or academic advancement (primary); corporate clients purchasing B2B language training for employees; and government/public school networks requiring English instruction at scale. Revenue is generated through recurring franchise fees and student subscriptions, corporate training contracts, and government education contracts. The franchise model provides geographic coverage across Brazil while allowing Pearson to scale without bearing direct retail-school operating risk.

Skill Idiomas is positioned within Pearson Brasil's broader portfolio, which also includes higher education technology solutions for universities and clinical assessment services. The parent company (Pearson plc, publicly traded on the LSE and NYSE) provides global brand recognition, content library depth, and operational scale. The Brazilian operation is reported as the market leader in language courses locally, though no specific revenue or franchise unit count is disclosed. Operations are LGPD-compliant, and marketing channels center on Pearson's Brazilian website, franchise recruitment pages, and institutional partnerships.

Name

Skill Idiomas

Legal name

Pearson

Website

https://skill.com.br

Company type

Public

Founded year

1844

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Skill Idiomas is a Brazilian language school franchise operator founded in 1973, operating under Pearson's Wizard by Pearson and Yázigi brands to deliver English-language instruction to individual students, corporate clients, and public school networks across Brazil.

Ownership category

akta.pro rank

Product category

Language Education Services

NAICS

Language Schools (611630)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Adult & Workplace English (ESP) Materials (EDAGAHAH)

akta.pro secondary industries

Language Assessment, Placement Testing & Proficiency Certification Tools (EDAFAOAH), General ESL/EFL Coursebooks & Integrated Skills Series (EDAGAHAA), Corporate & Workforce Language Training Platforms (EDAFAOAJ)

Keywords

• Language school franchises
• English language courses
• Corporate language training
• Educational content publishing
• Public education solutions

Headquarters

HQ city

Not specified

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Franchise Operations: Revenue is generated through franchise operations of language schools under the Wizard by Pearson and Yázigi brands, offering English language courses to students in Brazil.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Skill Idiomas operates franchise-based English and foreign language schools in Brazil under the Wizard by Pearson and Yázigi brands, delivering in-person and digital language instruction to individual students. Beyond the consumer school network, it provides corporate language training solutions for businesses and integrated educational solutions, content, and technological resources for public school networks and higher education institutions across Brazil.

Product overview

Pearson Brazil operates a diversified portfolio of educational products and services. The company operates language schools under the Wizard by Pearson and Yázigi brands (offered via franchise), provides English language learning content and technological resources for regular schools and institutions, offers corporate language training solutions, and delivers public education government solutions. Additionally, Pearson provides clinical assessment services and higher education solutions. The portfolio spans from B2C language schools to B2B corporate and institutional solutions, with an increasing focus on digital products.

Differentiator

Problem solved

Functional benefit

Brands

• Wizard by Pearson: Language school brand offering English language courses in Brazil
• Yázigi

Products and services

• Wizard by Pearson Franchise-based language school brand in Brazil offering English and other language courses to individual students and families through a nationwide network of franchised schools.
• Yázigi Franchise-based language school brand in Brazil providing language learning courses to individual students, operated alongside Wizard by Pearson as part of Pearson's language school portfolio.
• Pearson Idiomas (English Learning Content) Digital educational content, materials, and technological resources for English language learning, including teaching and learning solutions for schools, institutions, and regular colleges in Brazil.
• Corporate Solutions Business language training solutions offered to corporate clients to improve employee English proficiency and workplace qualification levels.
• Clinical Assessment Clinical assessment products and services for evaluating individuals, part of Pearson Brasil's broader portfolio beyond language education.
• Government Education Solutions Integrated, flexible, and adaptable educational solutions for public school networks throughout Brazil, developed with 175 years of educational experience, impacting the full public education ecosystem.
• Ensino Superior (Higher Education) Products and services for higher education institutions applying new technologies in classrooms to innovate and personalize teaching and learning, supporting partners with dynamic and interactive learning solutions.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Yázigi: Brazilian language school brand operating under Pearson, offering English and other language courses via franchise. It is the sister brand to Wizard by Pearson and operates the same in-person, multi-level ESL model that Skill Idiomas does.
• Cultura Inglesa: Brazilian non-profit English language school network with multiple units. Competes for the same Brazilian adult and corporate English learner segment via physical classroom delivery.
• CNA Idiomas: Major Brazilian franchise language school network offering English, Spanish, and other languages. Competes directly with Wizard/Yázigi for the same consumer and franchisee pool.
• Wizard by Pearson: Brazil's largest English-language franchise school chain, also under Pearson. Directly comparable in business model (franchise-based, in-person English courses) and customer base (B2C learners, with corporate solutions).
• International House Brasil: Brazilian arm of the global International House language school network. Offers in-person English and corporate training with a comparable curriculum/teaching methodology.
• CCAA: Long-standing Brazilian franchise language school chain focused on English and Spanish for individual learners. Same franchise-driven, classroom-based ESL model.

Broad incumbents

• Berlitz Corporation: Global, established language instruction provider with corporate and consumer offerings. Overlaps with Skill Idiomas on in-person adult and corporate English training, though broader in geography and language portfolio.

Emerging players

• Duolingo: Global digital-first language learning platform with a large Brazilian user base. Represents the app-based, freemium disruptor that competes for the same end-learner demand at a much lower price point.

Regional players

• British Council Brazil: UK government-affiliated English teaching organization operating in Brazil, offering courses and certifications. Competes for Brazilian adult English learners and corporate training clients.
• Wall Street English: International English school franchise with Brazilian operations. Targets adult professionals with a similar in-person plus blended digital model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/skill-idiomas

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Skill Idiomas