SkillsDenmark
SkillsDenmark is a Danish non-profit organization that promotes vocational education by organizing national skills competitions (DM i Skills) and fielding Denmark's team at EuroSkills and WorldSkills, funded by government, labor-market, and corporate sponsorships.
- Company typePrivate
- Founded-
- HeadquartersCopenhagen, Denmark
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What SkillsDenmark does
SkillsDenmark is a Danish non-profit organization, founded in 1997 and headquartered in Copenhagen, that promotes vocational education and training (erhvervsuddannelser) by organizing national and international skills competitions. It runs the annual DM i Skills national competition for apprentices and vocational students under 25, manages the Skillslandsholdet (Skills Team Denmark) that represents Denmark at EuroSkills and WorldSkills, and operates supporting programs including MiniSkills for school outreach and SkillsStafetten relay events. The portfolio also includes the Skolesporet teaching modules and the 'Hænder af Guld' educational material tied to a DR1 television series.
The organization has no proprietary technology products; its core 'technology' is a competition framework spanning 38 to 80 trade areas per event cycle, an apprenticeship-matching platform (LærepladsSkills), and digital channels (Vimeo, Flickr, Facebook, Instagram, newsletter, login portal). Brand assets include five registered trademarks covering SkillsDenmark, SkillsStafetten, Skillslandsholdet, DM i Skills, and WorldSkills Denmark.
SkillsDenmark does not generate commercial revenue from products or services. Its operating model is sponsorship-driven: institutional backing from the Danish Ministry of Children and Education and the labor-market confederations (DA, FH), headline sponsorship from PensionDanmark (main sponsor of Skillslandsholdet since 2020), apparel and equipment sponsors (F. Engel since 2011, Kentaur, ID Identity, 3M, Grohe), and foundation grants (Laurits Andersens Fond, Tietgenfonden, Håndværkshøjskoleforeningens Fond). Events are free to participants and open to the public, with the organization monetizing via sponsor contributions rather than ticket sales or fees.
SkillsDenmark firmographics
Firmographics- Name
- SkillsDenmark
- Legal name
- SkillsDenmark
- Website
- https://skillsdenmark.dk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SkillsDenmark is a Danish non-profit organization that promotes vocational education by organizing national skills competitions (DM i Skills) and fielding Denmark's team at EuroSkills and WorldSkills, funded by government, labor-market, and corporate sponsorships.
- Ownership category
- akta.pro rank
SkillsDenmark industry classification
Industry- Product category
- Vocational Education Services
- NAICS
- Apprenticeship Training (611513), Technical and Trade Schools (61151)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Skills Assessment & Talent/Employability Testing Platforms (EDAFADAM)
- akta.pro secondary industry
- Apprenticeships, Internships & Work-Based Learning Programs (BPACANAK)
Keywords
Where SkillsDenmark is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
SkillsDenmark business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Technology or R&D
Revenue model
- Sponsorship and Organizational Support: SkillsDenmark is a non-profit organization that operates primarily through sponsorship from government bodies (Ministry of Children and Education), labor market partners, trade unions, business schools, foundations, and private companies. No commercial revenue is generated from products or services.
Go-to-market motion1 record
Distribution channels6 records
Marketing channels7 records
SkillsDenmark product offering
Product offeringCore offering
SkillsDenmark organizes and manages Denmark's national and international vocational skills competitions, most prominently DM i Skills (the annual national competition for apprentices and students under 25) and Skillslandsholdet (Skills Team Denmark), which fields Danish athletes at the EuroSkills and WorldSkills international championships. The organization supplements its competition framework with educational outreach programs such as MiniSkills and SkillsStafetten, and with the LærepladsSkills platform that connects companies seeking apprentices with candidates at events.
Product overview
SkillsDenmark operates as a non-profit organization that promotes vocational education through a portfolio of skills competitions and educational programs. The core offering consists of DM i Skills, the national vocational competition, and Skillslandsholdet (Skills Team Denmark), which selects and trains the national team for international competitions (EuroSkills and WorldSkills). Supporting programs include MiniSkills for introducing younger students to vocational trades, SkillsStafetten as a relay event, and Skolesporet as educational modules for schools. The 'Hænder af Guld' educational material was developed in connection with a DR television series to provide teaching resources for grades 7-10. Together, these products form a comprehensive ecosystem designed to attract young people to vocational education and celebrate skilled trades.
Differentiator
Problem solved
Functional benefit
Products and services
- DM i Skills
Quantifiable outcome
- Skillslandsholdet 2025 won 27 medals at EuroSkills Herning 2025, the most successful Danish team ever
- +1 more outcomes
Companies that use SkillsDenmark
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles5 records
SkillsDenmark technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SkillsDenmark partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, flagship and minor.
- Undervisningsministeriet (Ministry of Children and Education)coreGovernment ministry that provides institutional backing and support for SkillsDenmark's activities promoting vocational education.
- PensionDanmarkflagshipMain sponsor for Skillslandsholdet since 2020. Provides financial support for training, mental coaching, and physical training for athletes. Actively promotes skilled trades as essential for Denmark's green transition and construction industry.
- F. Engel K/ScoreOfficial clothing partner for Skills Team Denmark. Has sponsored since the first DM i Skills in 2011, providing workwear, casual wear, and formal wear for the national team.
- Dansk Arbejdsgiverforening (DA)coreDanish Employers' Confederation providing labor market partner support for SkillsDenmark's mission to strengthen vocational education.
- Fagbevægelsens Hovedorganisation (FH)coreDanish Confederation of Trade Unions supporting SkillsDenmark as a labor market partner.
- Kentaur A/ScoreClothing sponsor for bakers, confectioners, and social and healthcare assistants on the Skillslandsholdet.
- ID Identity A/ScoreSponsor providing t-shirts and backpacks for the Skillslandsholdet.
- 3M DanmarkminorOfficial supplier providing products for competition use.
- GroheminorSponsor supporting SkillsDenmark activities.
- Herning KommunecoreHost municipality for EuroSkills 2025, partnering with government and labor organizations.
- Region MidtjyllandcoreRegional partner supporting EuroSkills 2025 hosting in Herning.
- EuroSkillscoreEuropeanSkills competition organization that SkillsDenmark officially represents in Denmark, organizing continental championships for young skilled workers.
- WorldSkillscoreGlobal organization for skills excellence that SkillsDenmark officially represents, organizing biennial world championships for young skilled workers.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
SkillsDenmark competitors and assessment
Company assessmentDirect peers
- WorldSkills UK: UK equivalent organizing national skills competitions and selecting teams for WorldSkills/EuroSkills. Closest country-comparable peer to SkillsDenmark in structure and mission.
- SkillsUSA: US-based non-profit that organizes skills competitions and workforce preparation programs for American students — directly comparable mission and structure to SkillsDenmark.
- Skills Canada: Canadian non-profit running national skills competitions and selecting the Canadian team for WorldSkills — directly analogous mission and program portfolio to SkillsDenmark.
- EuroSkills: European continental skills competition organization with which SkillsDenmark partners to organize EuroSkills. Equivalent role at the European level as WorldSkills International plays globally.
Others
- Dansk Industri (DI): Confederation of Danish Industry — overlapping stakeholder in vocational education and labor-market partnerships, and adjacent voice on skilled-trade policy alongside SkillsDenmark.
- Det Nationale Kompetenceregnskab (National Competence Accounts): Danish vocational and educational data authority. Adjacent ecosystem player that tracks workforce skills and complements SkillsDenmark's promotion of vocational education in Denmark.
Broad incumbents
- NCCER: US-based non-profit that provides credentialing and curriculum for craft professionals. Comparable as a non-profit promoting skilled trades recognition, though more curriculum/credentialing focused than competition focused.
- WorldSkills International: Global umbrella organization for skills competitions that SkillsDenmark officially represents in Denmark. Directly comparable as the parent body governing the international competition framework SkillsDenmark operates within.
Regional players
- WorldSkills Germany: German national skills organization with comparable competition structure and apprenticeship-linkage focus, but operating in a different (larger) national market than SkillsDenmark.
- WorldSkills Australia: Australian skills-competition body with similar national-team and competition framework as SkillsDenmark, serving a different geographic market.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
SkillsDenmark social profiles
Digital presenceSkillsDenmark financial estimates
Financial estimateRevenue estimate
Valuation estimate
SkillsDenmark leadership team
Management profileNumber of profiles
Profiles6 records
SkillsDenmark funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SkillsDenmark M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SkillsDenmark
What does SkillsDenmark do?
SkillsDenmark organizes and manages Denmark's national and international vocational skills competitions, most prominently DM i Skills (the annual national competition for apprentices and students under 25) and Skillslandsholdet (Skills Team Denmark), which fields Danish athletes at the EuroSkills and WorldSkills international championships. The organization supplements its competition framework with educational outreach programs such as MiniSkills and SkillsStafetten, and with the LærepladsSkills platform that connects companies seeking apprentices with candidates at events.
Is SkillsDenmark a public or private company?
SkillsDenmark is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was SkillsDenmark founded?
SkillsDenmark was founded in -1. It employs 11 to 50 people.
Where is SkillsDenmark based?
SkillsDenmark is headquartered in Copenhagen, Denmark, in the Europe region.
How does SkillsDenmark make money?
One revenue line is on record: sponsorship and Organizational Support.
Who are SkillsDenmark's main competitors?
Direct peers on record are WorldSkills UK, SkillsUSA, Skills Canada and EuroSkills. Others are Dansk Industri (DI) and Det Nationale Kompetenceregnskab (National Competence Accounts). Broad incumbents are NCCER and WorldSkills International. Regional players are WorldSkills Germany and WorldSkills Australia.
Does SkillsDenmark have an API?
No public API is recorded for SkillsDenmark.
What industry is SkillsDenmark in?
SkillsDenmark's product category is Vocational Education Services. Its primary akta.pro industry code is EDAFADAM, Skills Assessment & Talent/Employability Testing Platforms, with a secondary code of BPACANAK, Apprenticeships, Internships & Work-Based Learning Programs. Its NAICS code is 611513 and its SIC code is 8200.