Ski-Pass Israel

Name

Ski-Pass Israel

Legal name

סקי-פס סקי וסנובורד בע"מ

Website

https://skipass.co.il

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Winter Sports Retail

NAICS

Sporting Goods Retailers (45911), Recreational Goods Rental (532284), Sporting Goods Retailers (459110)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Winter Sports (Ski/Snowboard) Retail (CRAMABAJ)

akta.pro secondary industries

Ski & Snowboard Apparel Retail (Outerwear, Base Layers, Gloves, Socks) (CRAMAJAB), Ski & Snowboard Rental & Demo Shops (CRAMAJAE), Ski & Snowboard Service & Repair Shops (Tuning, Mounting, Boot Fitting) (CRAMAJAF)

Keywords

• Ski equipment retail
• Snowboard gear
• Winter sports apparel
• Ski rental services
• Outdoor retail Israel

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sales - Physical Store: Sale of ski equipment, snowboard equipment, apparel, and accessories through the flagship megastore in Tel Aviv and the temporarily closed Herzliya outlet.
2. E-commerce Online Sales: Online sale of ski and snowboard products through xpass.co.il with delivery to customers across Israel.
3. Equipment Rental: Rental of ski/snowboard apparel packages at 390 ILS, serving customers who travel for ski holidays especially first-time families.
4. Advance Orders (Pre-orders): Pre-order program for upcoming season equipment (e.g., 2027 pre-orders) offering personal accompaniment and professional consultation at the best prices.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Ski-Pass Israel is a specialty retailer that sells ski and snowboard equipment, apparel, and accessories, complemented by equipment rental, professional fitting, and after-sales repair services. The retailer operates a flagship Tel Aviv megastore and an online store (xpass.co.il), positioning itself as a one-stop destination for Israeli skiers and snowboarders seeking premium international brands.

Product overview

Ski-Pass Israel is a retail chain offering ski and snowboard equipment, apparel, and accessories from leading global brands. The product portfolio includes snowboards and bindings (Burton, Lib Tech, GNU, Never Summer), ski equipment (Fischer, Nordica, Salomon), ski and snowboard clothing (Spyder, Burton, Quiksilver, Roxy, Protest, Nikkie), kids' apparel, and accessories (helmets, goggles, gloves). Services include equipment rental, free repair services for purchased gear, and an online store (XPASS). The company operates brick-and-mortar megastores in Tel Aviv and Herzliya, serving as the #1 ski and snowboard retailer in Israel for over 50 years.

Differentiator

Problem solved

Functional benefit

Brands

• Surf-Pass (סרף-פס): Wave surfing division of the Ski-Pass Group; the largest retailer of surfing equipment in Israel; exclusive importer of leading global surf brands; operates a national showroom and store on HaShlosha Street in Tel Aviv.
• XPASS (X-Pass)

Products and services

• Ski equipment (skis, boots, poles) Retail sale of skis, ski boots, and ski poles from international brands, available to skiers of all levels with professional fitting in-store.
• Snowboard equipment (boards, boots, bindings) Retail sale of snowboards, snowboard boots, and bindings from international brands for snowboarders of all skill levels.
• Winter sports apparel and accessories Retail sale of ski and snowboard apparel, gloves, helmets, goggles, and related accessories, including dedicated lines for women, men, and children.
• XPASS online store E-commerce platform offering the same ski and snowboard equipment, apparel, and accessories available in the physical megastore, serving Israeli customers who prefer online purchasing.
• Equipment rental service Rental of ski and snowboard equipment for customers who do not want to purchase, including travelers and occasional users, with fittings and adjustments provided.
• After-sales repair and maintenance service Repair, tune-up, and maintenance services for ski and snowboard equipment purchased from Ski-Pass, including free repairs for qualifying lifetime-guaranteed products.
• Equipped-to-go travel service Service delivering pre-fitted ski and snowboard equipment directly to a customer's hotel or airport, designed for Israeli travelers heading to ski resorts abroad.

Quantifiable outcome

• Tens of thousands of customers served annually
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Eight partnerships are on record, tiered core.

• Surf-Pass (סרף-פס)coreOthersSurf-Pass is the wave surfing division of Ski-Pass Group. It is the largest distributor in Israel of all surfing equipment, an importer of the best international brands, and operates a national showroom and large store on Hashalosh Street in Tel Aviv. Website: www.surfpass.co.il
• XPASScoreOthersXPASS consolidates all outdoor activities, fashion, footwear, and accessories of Ski-Pass Group. XPASS operates an advanced e-commerce trading site and markets products through various stores across Israel. Website: www.xpass.co.il
• Burton (ברטון)coreTechnology or IntegrationBurton is the world's largest and best-known snowboard brand. Ski-Pass is the exclusive or primary importer of Burton products in Israel, including snowboard equipment, Step On bindings, apparel, and accessories.
• Spyder (ספיידר)coreTechnology or IntegrationSpyder is the most prestigious and respected brand in ski apparel and accessories. It is the official apparel provider for the US and Canadian ski teams. Ski-Pass is the exclusive importer in Israel.
• Anon Optics (אנון)coreTechnology or IntegrationAnon is Burton's goggles and helmets division offering advanced optics technology including MFI magnetic facemask integration, Magna-Tech quick lens change system, and Perceive lens technology. Ski-Pass distributes Anon products in Israel.
• Smith Optics (סמית')coreTechnology or IntegrationSmith Optics is a leading helmet and goggles brand known for advanced optics, ventilation systems, and technologies like Koroyd, MIPS, and ChromaPop. Ski-Pass distributes Smith products in Israel.
• Lib Tech / GNU (ליב-טק / גנו)coreTechnology or IntegrationAmerican snowboard brands from the Mervyn factory, known for innovative board shapes, Magne-Traction technology, and handcrafted quality. Lib Tech is the premium brand and GNU is the creative/playful brand. Ski-Pass distributes these brands in Israel.
• Salomon (סלומון)coreTechnology or IntegrationThe world's largest ski equipment company offering a full collection of apparel, equipment, and accessories with French style. Salomon ski boots are the best-selling globally.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Blue Tomato: Austrian specialist snowboard and ski retailer with both physical stores and a large online store across Europe. Highly comparable to Ski-Pass as a multi-channel, brand-led action sports retailer anchored in premium international brands.
• Sport Conrad: German ski and snowboard specialty retailer operating flagship stores and online sales with premium brand curation. Directly comparable to Ski-Pass's mix of hardgoods, apparel, fitting, and rental services.
• Keller Sports: European online specialty retailer focused on ski, snowboard, and outdoor gear with premium brand selection. Comparable to Ski-Pass's online business (XPASS) on direct-to-consumer ski and snowboard hardgoods + apparel.
• Sport Bittl: German specialist ski and snowboard retailer with megastore-style locations and a strong rental/service offering. Comparable to Ski-Pass in seasonal product mix, service bundling, and premium brand selection.

Broad incumbents

• Sport 2000: European sporting goods retail cooperative with deep winter sports expertise and a strong local-store service model. Comparable to Ski-Pass's flagship megastore approach and brand-led curation across multiple European ski markets.
• Decathlon: Global sporting goods retailer with its own ski/snowboard assortment and private-label brands. Comparable to Ski-Pass on broad winter sports retail, but competing on a different price tier and with vertically integrated product.
• REI Co-op: US outdoor co-op retailer with a strong winter sports category, expert in-store service, and rental programs. Comparable to Ski-Pass on premium-brand curation, member loyalty, and service-led differentiation.
• SportScheck: Germany's largest multichannel sporting goods retailer with a strong ski/winter category. Comparable to Ski-Pass as a national specialty retailer balancing physical megastores with e-commerce, though covering a broader sports portfolio.
• Intersport: Global sporting goods retail cooperative with deep ski/winter category expertise across Europe. Comparable to Ski-Pass on multi-brand winter sports retailing, but operating at vastly larger scale and breadth.

Others

• Burton (Direct): World's largest snowboard brand and a key Ski-Pass partner with its own direct-to-consumer e-commerce. Relevant as a channel partner that could theoretically bypass Ski-Pass and compete at the brand level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/skipass_israel
• LinkedInlinkedin.com/company/ski-pass-ski-and-snowboard-ltd.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ski-Pass Israel