What Menuires St Martin Tours & SEVABEL does

SEVABEL (Société d'Exploitation de la Vallée des Belleville) operates the Les Menuires and Saint-Martin-de-Belleville ski resort domain in the French Alps as a wholly owned subsidiary of Compagnie des Alpes (RCS Paris 349 577 908), the publicly listed French ski resort conglomerate. The company is structured as a Société par actions simplifiée (SAS) with share capital of €3,235,500, registered in Chambéry, France, and operates from its headquarters at 1349 avenue de la Croisette, Les Menuires. SEVABEL's defining asset is its embedded participation in Les 3 Vallées — the world's largest connected ski domain with 600 km of pistes, 155 lifts, and peak elevation up to 3,230m — alongside the local Les Menuires & Saint-Martin domain (30 lifts, 160 km of pistes, 85% above 1,800m).

The company's core products are ski lift passes sold at three geographic tiers (local, Vallée des Belleville, and full 3 Vallées) in day, multi-day, and season formats, supplemented by a diversified activity portfolio including the La Mine rail sled, Roc'N'Bob snow sled, Mountain Kart summer karting, the SURVOL glass-floor cable car experience, the Salle des Machines machinery tour, the Pixel Area freestyle snowpark, and the Family Flex pricing model. Underlying technology consists of a smart card access control system (cartes à puce) with reusable encoded media, wristband bracelets for Pass Ascensionnel summer packages, automated photography capture at lift stations, a proprietary mobile application, and integrations with payment (Alma installment plans), analytics (Google Analytics, iAdvize), and social login providers.

SEVABEL generates revenue primarily through one-time lift pass purchases and season subscriptions (€405–€1,620 across age and domain tiers), ancillary activity fees (€9–€48 per descent), bundled Pass Ascensionnel summer packages, card replacement fees, and fraud penalties. Go-to-market operates through direct digital channels (website, mobile app, 24/7 automatic distributors), staffed retail at three resort point-of-sale locations (La Croisette, Les Bruyères, Saint-Martin), and third-party distribution via tourist offices, travel agencies, ski schools (including handiski partners), and the Ski à la Carte multi-resort program. The company carries the Famille Plus family-resort certification and serves six distinct persona segments ranging from families and beginners to expert freestylers, pedestrians, disabled visitors, and seasonal pass holders.

Name

Menuires St Martin Tours & SEVABEL

Legal name

Société d'Exploitation de la Vallée des Belleville (Sevabel)

Website

https://skipass-lesmenuires.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

SEVABEL operates the Les Menuires and Saint-Martin-de-Belleville ski domain within Les 3 Vallées, selling lift passes (local, Vallée des Belleville, and 3 Vallées tiers), season subscriptions, and recreational activities for families, beginners, experts, pedestrians, and disabled visitors.

Ownership category

akta.pro rank

Product category

Ski Resort Operations

NAICS

Skiing Facilities (71392), Skiing Facilities (713920)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Ski Areas & Lift Operations (Independent Mountains) (THAAAJAB)

akta.pro secondary industries

Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities) (THAAAAAK), Guided Backcountry & Off-Piste Services (Ski Touring, Splitboarding, Heli/Cat Skiing) (THAAAJAD)

Keywords

• Ski lift passes
• Alpine ski resort
• Mountain activities
• Winter sports operations
• Snow recreation services

Headquarters

HQ city

Les Belleville

HQ country

France

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Lift Passes / Skipass Sales: Sale of transport tickets (Titres de Transport) providing access to ski lifts and mountain infrastructure. Available as day passes, multi-day packages, and season passes across different ski domains (Les Menuires, Vallée des Belleville, and full 3 Vallées access)
2. Activity Fees: Fees for recreational activities including rail sledding (La Mine), snow sledding (Roc'n'Bob), Mountain Kart, First Track experiences, and workshop visits (Salle des Machines)
3. Pass Ascensionnel Packages: Bundled summer packages combining transport passes with partner activities (swimming pools, hiking, cycling), sold as 2-4 product combinations including wristband access to partner services
4. Card Replacement Fees: Fees charged for replacement of lost or stolen smart cards (€10 winter, €5 summer) and non-replaceable wristbands
5. Fraud Penalties: Fixed penalty fees (up to 5x daily pass value) collected from users found using fraudulent or improperly transferred passes

Pricing tiers

Distribution channels5 records

Marketing channels6 records

Core offering

SEVABEL (Société d'Exploitation de la Vallée des Belleville) operates the Les Menuires and Saint-Martin-de-Belleville ski domain within the 3 Vallées area. The company sells ski lift passes at three geographic levels (local, Vallée des Belleville, and full 3 Vallées access covering 600 km of pistes and 155 lifts), seasonal activity packages, and operates recreational attractions including rail sledding, mountain karting, and a glass-floor cable car experience.

Product overview

SEVABEL operates the Les Menuires and Saint-Martin-de-Belleville ski resort within the 3 Vallées area, offering a platform of ski lift passes and recreational activities. The core products are ski passes at three geographic levels: the Les Menuires & Saint-Martin local pass (30 lifts, 160 km, 85% above 1800m), the Vallée des Belleville pass (4 stations including Val Thorens up to 3200m), and the full Les 3 Vallées pass (155 lifts, 600 km, the world's largest ski area). Season passes provide unlimited or flexible skiing across multiple tiers. The summer offering centers on the Pass Ascensionnel combining lifts with partner activities, alongside Mountain Kart, the SURVOL glass-floor cable car, and the La Mine rail sled. Winter activities include Roc'N Bob sled on snow, First Track early-access skiing, the Salle des Machines cable car museum, snowparks (Pixel Area), educational zones (Friendly Natural Park), Liberty Ride ungroomed zones, and snowshoeing. A proprietary mobile application supports pass purchases and booking management.

Differentiator

Problem solved

Functional benefit

Brands

• Pass Ascensionnel: Summer season pass combining lift access with partner activities in the mountain area.
• Family Flex
• La Mine
• Mountain Kart
• Expérience SURVOL
• La Salle des Machines
• Roc'N'Bob
• Pixel Area
• Friendly Natural Park
• Liberty Ride

Products and services

• Les 3 Vallées Ski Pass

Quantifiable outcome

• 600 km of ski pistes and 155 lifts accessible via unified domain
• +3 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Carré Neige (Carre Neige Insurance)coreGTM or Marketing PartnerRecommended insurance partner for ski rescue coverage (€430-3000 average helicopter rescue costs), accident medical expenses, lift pass refund, ski lesson reimbursement, and repatriation services. €3.50/day or €49/season pricing promoted on resort websites and at points of sale.
• Alma (Payment Services)minorOthersThird-party payment platform enabling interest-free 3-installment payments for orders €300-5000, and 4-installment payments with fees. Customers can cancel installment payment within 14 days via Alma support.
• Ski Schools (Écoles de Ski Partners)coreChannel Partner/ Reseller/ DistributorSki schools providing instruction services including specialized handiski programs for disabled visitors. Schools sell their own lessons while resort provides lift access and coordinates accessibility features.
• Famille Plus AssociationcoreOthersCertification body granting Famille Plus label to family-oriented tourism businesses meeting criteria for childcare, children's activities, appropriate accommodation, and kid-friendly pricing.
• Pass Ascensionnel Activity PartnerscoreChannel Partner/ Reseller/ DistributorThird-party activity providers (swimming pools, hiking guides, cycling centers) included in summer Pass Ascensionnel packages. Partners provide activities while Sevabel sells bundled access. Partners may require advance reservation and have their own cancellation policies.
• Compagnie des Alpes (Parent Company)coreOthersParent company (RCS Paris 349 577 908) operating as co-responsible for data protection alongside Sevabel. Provides shared compliance framework, ethics policies, and corporate governance standards.
• Other 3 Vallées Resort OperatorscoreStrategic or Co-development PartnerNeighboring ski resorts (Val Thorens, Méribel, Courchevel, Orelle) within 3 Vallées domain share interconnected lift infrastructure, unified season passes, and coordinated opening schedules allowing skiers to traverse between resorts.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Les Arcs / Bourg-Saint-Maurice (ADS – Arcs Domaine Skiable): Operates the Les Arcs ski area as a Compagnie des Alpes subsidiary. Comparable as a peer French ski lift operator with lift passes, activities, and Paradiski inter-domain access.
• Avoriaz (SERM – Société d'Exploitation de la Remontée Mécanique): Operates the Avoriaz ski domain as a Compagnie des Alpes subsidiary. Comparable as a peer Alpine ski lift operator running lifts, passes, and activities.
• Méribel Alpina: Operates Méribel's ski lifts within the 3 Vallées cooperative. Comparable as a peer lift operator sharing unified pass access, season pass tiers, and resort-level activities in the same interconnected French Alps ski area.
• Val Thorens (SETAM): Operates the Val Thorens ski domain as part of the 3 Vallées network. Directly comparable as a sister Compagnie des Alpes ski resort operator offering lift access, season passes, and mountain activities in the same interconnected domain.
• Courchevel (S3V – Société des 3 Vallées): Operates Courchevel's lift system as part of 3 Vallées. Direct peer offering the same unified 3 Vallées pass structure, season passes, and activity portfolio to a more luxury-skewed customer base.
• La Plagne (SAP – Société d'Aménagement de La Plagne): Operates the La Plagne ski area and is connected via the Paradiski lift link. Comparable as a peer French ski lift operator offering multi-tier passes and on-mountain activities within a Compagnie des Alpes-aligned ecosystem.
• Flaine / Grand Massif (GMDS): Operates the Grand Massif ski domain (Flaine, Les Carroz, Morillon, Samoëns, Sixt-Fer-à-Cheval). Peer Compagnie des Alpes resort offering lift passes, activities, and seasonal access in the French Alps.
• Tignes (STGM – Société des Téléphériques de la Grande Motte): Operates the Tignes ski domain in the French Alps and is another Compagnie des Alpes subsidiary. Closely comparable as a high-altitude Alpine ski lift operator running lifts, activities, and seasonal passes.

Broad incumbents

• SkiStar: Major Scandinavian ski resort operator with multiple destinations and lift pass operations. Comparable as a broader incumbent running multiple ski domains with lift passes, ski school, equipment rental, and lodging integration.
• Vail Resorts: Largest publicly listed North American ski resort operator with multi-domain Epic Pass model. Comparable as a broad incumbent demonstrating the lift pass + activity + lodging ecosystem play that defines the modern ski industry.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/lesmenuires
• Instagraminstagram.com/lesmenuires
• LinkedInlinkedin.com/company/sevabel

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Menuires St Martin Tours & SEVABEL