Ski School Rougemont

Name

Ski School Rougemont

Legal name

École Suisse de Ski et de Snowboard Rougemont Sàrl

Website

https://skischoolrougemont.ch

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Ski School Rougemont is an official Swiss ski school in the Gstaad/Rougemont/Saanenland region providing certified ski and snowboard instruction, winter and summer outdoor activities, and concierge services for individual tourists, families, and corporate groups.

Ownership category

akta.pro rank

Product category

Ski and Snowboard Instruction

NAICS

Sports and Recreation Instruction (61162), Skiing Facilities (713920)

SIC

Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Ski & Snowboard Schools (Instruction & Coaching) (THAAAJAC)

akta.pro secondary industries

Winter Sports Schools & Activity Centers (Ski, Snowboard, Snowmobile) (THAAAKAI), Winter Sports & Snow Training Schools (Ski, Snowboard, Ice Sports) (MPAKAJAI), Outdoor Recreation & Adventure Programs (Trips, Climbing, Rentals) (EDALAIAG)

Keywords

• Ski instruction
• Snowboard lessons
• Winter sports activities
• Kids ski camp
• Mountain concierge services

Headquarters

HQ city

Rougemont

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Ski & Snowboard Lessons: Private and group lessons for skiing and snowboarding at various skill levels, with certified instructors. Pricing varies by lesson type and duration.
2. Winter Activities: Cross-country skiing, snowshoeing, sledding, ice skating, snowtubing, heliskiing, and snowshoe fondue tours.
3. Summer Activities: ATV tours, mountain biking, via ferrata, hiking, kayaking, archery, kids camps, and specialty experiences like cheese tasting.
4. Bike Tours: Full-day cycling tours including e-bike rental, private guiding, and logistics. E-bike rental at 89 CHF, private guide at 750 CHF per day.
5. Concierge Services: Additional services including babysitting, dog-sitting, transfers, and helicopter flights through partner providers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Ski School Rougemont (École Suisse de Ski et de Snowboard Rougemont Sàrl) provides ski and snowboard lessons, winter and summer mountain activities, children's camps, customized holidays, and concierge services to visitors in the Rougemont area of the Vaud Alps. The school is a small, locally rooted operator with 5 employees delivering instructor-led outdoor experiences.

Product overview

Ski School Rougemont is an official Swiss ski school offering a comprehensive portfolio of winter and summer outdoor activities centered around the Gstaad, Rougemont, and Saanenland region. The core offering comprises ski and snowboard lessons (private and group formats), complemented by diverse winter activities (cross-country skiing, heliskiing, sledding, snowshoeing, ice skating, snowtubing, snowbike) and extensive summer activities (ATV tours, mountain biking, via ferrata, hiking, kayaking, Kids Camp, bike tours). The company also offers value-added services including concierge arrangements (helicopter flights, private jets, babysitting, transfers), concierge services, ski rental partnerships, customized holiday packages, and business trip packages. The offering operates through a multi-language (5+ languages) instructional team and leverages an online booking platform for reservations.

Differentiator

Problem solved

Functional benefit

Products and services

• Ski and Snowboard Lessons Certified ski and snowboard instruction for individuals and groups of all levels visiting Rougemont, delivered by the school's instructors.
• Winter Activities Seasonal winter mountain activities offered to visitors in the Rougemont area alongside ski and snowboard lessons.
• Summer Activities Guided summer mountain activities available to visitors, extending the school's offering beyond the winter ski season.
• Kids Camp Children's ski and outdoor activity camp program in Rougemont, designed for visiting families.
• Business Trips Tailored group and corporate ski/activity packages for businesses organizing trips, retreats, or team-building events in the Vaud Alps.
• Customized Holidays Bespoke holiday packages combining instruction, activities, and local experiences for individual travelers and groups visiting Rougemont.
• Concierge Services Local concierge support for guests, helping arrange lessons, activities, and hospitality needs during their stay in Rougemont.

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• Swiss HelicopterminorStrategic or Co-development PartnerPartnership for helicopter flights and heliskiing experiences, providing access to exclusive off-piste terrain and scenic aerial tours in the Swiss Alps.
• Fly 7 – Private JetminorStrategic or Co-development PartnerPartnership for private jet booking services, enabling luxury transportation for high-end clientele visiting the Gstaad region.
• Valley Station (The Bar)minorOthersRestaurant/bar partner at their Valley Station location, providing après-ski and dining experiences for ski school clients.
• SilversportminorChannel Partner/ Reseller/ DistributorSki rental partner providing equipment for ski school customers, directing clients to Silversport for ski and snowboard equipment needs.
• Destination GstaadcoreGTM or Marketing PartnerRegional tourism organization promoting Gstaad as a destination. Ski School Rougemont is listed as an official ski school in the destination's ecosystem, providing marketing visibility and referral traffic.
• Transfer Service ProviderminorChannel Partner/ Reseller/ DistributorTransfer service partner for airport and station pickups, providing ground transportation logistics for ski school clients.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Ecole Suisse de Ski Crans-Montana: Official Swiss ski school in Crans-Montana. Directly comparable in business model (certified instruction, group/private lessons) and premium Swiss alpine resort positioning.
• Skischule Zermatt: Swiss ski and snowboard school in another premium alpine destination. Directly comparable as an official Swiss ski school offering private/group lessons, race training, and winter activities in a high-end resort setting.
• Schweizer Skischule Saanen-Gstaad: The principal competing Swiss ski school directly within the Gstaad/Saanenland destination. Competes for the same international clientele, certified instructor pool, and ski lesson demand that Ski School Rougemont serves.
• Ski School St. Moritz (Schweizer Skischule St. Moritz): Official Swiss ski school in St. Moritz, another ultra-premium international destination. Directly comparable on certified instruction, multilingual service, and high-net-worth clientele.
• Schweizer Skischule Davos Klosters: Swiss ski school serving the Davos/Klosters destination, comparable in official designation, instructor certification model, and mix of lesson plus winter activity offerings in a Swiss alpine resort.
• Schweizer Skischule Verbier: Official Swiss ski school in Verbier, a comparable high-end international ski resort. Closely comparable in offering (lessons across skill levels, race training) and customer mix (international, premium).

Broad incumbents

• ESF (École du Ski Français): The dominant national ski school brand in France with a network of hundreds of resort schools. Comparable in core service (certified ski/snowboard instruction) but operates at much larger scale across a broader portfolio of destinations.

Regional players

• ESF Megève: French ski school branch in Megève, a comparable premium alpine resort. Similar target customer (affluent international visitors) and lesson/activity mix, but serving a different geography (French Alps) rather than competing in Switzerland.
• Aspen Snowmass Ski and Snowboard School: One of the largest ski schools in North America, comparable in premium positioning, certified instruction across all levels, and diversified activity offerings (snowboard, race, guided experiences) — though operating in a different geography (US).

Others

• White Pine Touring: Outdoor recreation and Nordic ski instruction centre. Adjacent rather than directly competitive; comparable as a small, multi-activity outdoor instruction business that combines winter ski instruction with summer activities in a mountain destination.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/skischoolrougemont
• Instagraminstagram.com/skischool_rougemont
• LinkedInlinkedin.com/company/ski-school-rougemont

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ski School Rougemont