Sportkreisjugend Stuttgart

What Sportkreisjugend Stuttgart does

Sportkreisjugend Stuttgart (SKJ) is the youth sports division of Sportkreis Stuttgart, constituted as a registered non-profit association (eingetragener Verein / e.V.) under German law and headquartered at the SpOrt Stuttgart facility (Fritz-Walter-Weg 19) in Stuttgart-Bad Cannstatt. The organization coordinates and delivers youth and child sports programming in the Stuttgart region, supported primarily by funding from Landeshauptstadt Stuttgart via the Amt f\xc3\xbcr Sport und Bewegung, supplemented by fee-based programs and partnerships with media (Stuttgarter Nachrichten), health (AOK Stuttgart-B\xc3\xb6blingen), and banking (BW-Bank) sponsors. SKJ operates with a lean staff of 7 employees and a board led by Martin Maixner (1. Vorsitzender), with Michael Bulach serving as Gesch\xc3\xa4ftsleitung (business manager).

The product portfolio is not a unified technology platform but a set of recurring sports programs, events, and club support services targeting children and youth (ages 6-16), member sports clubs, kindergartens, and elementary schools in Stuttgart. Flagship offerings include the Jahresuhr des Sports year-round sport-discovery program (Kids at EUR 40, Teens at EUR 20), KitaCup (soccer tournament for kindergartens), SCHUL | SPORT | EVENT (multi-station action day for second graders at SCHARRena), StN-Kita-Spiele, Sportjugendehrung (annual athlete recognition), Pop Up Gym, 0711.GEObiking (GPS geocaching cycling), Feriensportangebote (holiday sports via sport portal), Sport f\xc3\xbcr Gefl\xc3\xbcrchtete, and the Young Leaders Sportsforum. Club-facing services include the Sportportal, club surveys, subsidies (Zusch\xc3\xbcsse), FamilienCard/Bildungspaket coordination, and Kinder- und Jugendschutz (child and youth protection) protection concept development and training.

Distribution is direct-to-institution through member sports clubs, schools, and kindergartens. Revenue is composed of small unit-pricing fees on selected youth programs, institutional club service fees (largely free), and grants from the City of Stuttgart, with the bulk of end-user programming provided free or subsidized (notably for Bonuscard holders). International cooperation \u2014 most actively with Ogaki, Japan for over 20 years, with additional partnerships in Samara, Strasbourg, Brno, Cardiff, Lodz, and St. Helens \u2014 supports recurring bilateral youth exchanges. The organization has no parent company, no subsidiaries, no funding rounds, and is governed by its membership base in accordance with German e.V. law.

Name

Sportkreisjugend Stuttgart

Legal name

Sportkreisjugend Stuttgart im Sportkreis Stuttgart e.V.

Website

https://skj-stuttgart.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Sportkreisjugend Stuttgart is a non-profit youth sports organization (e.V.) in Stuttgart, Germany, delivering sports programs, events, child protection training, and club services for children, member sports clubs, schools, and kindergartens, funded primarily by the City of Stuttgart.

Ownership category

akta.pro rank

Product category

Youth Sports Programs and Services

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

akta.pro secondary industries

Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF), Recreational & Intramural Sports Programs (MPAKACAG), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Youth sports programs
• Community sports organization
• Sports club support
• Child protection training
• Youth athletic development

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Public Funding and Municipal Support: Receives funding from the Landeshauptstadt Stuttgart (City of Stuttgart) and operates in partnership with municipal departments such as Amt für Sport und Bewegung. Revenue supports sports programs, child protection initiatives, and youth development activities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Sportkreisjugend Stuttgart operates a portfolio of youth sports programs and support services for children and teenagers aged 6-16 in Stuttgart. Core offerings include the year-round Jahresuhr des Sports program (Kids and Teens variants) for sports discovery, one-day event programs such as SCHUL | SPORT | EVENT, StN-Kita-Spiele and KitaCup for kindergarten and elementary school children, the annual Sportjugendehrung awards ceremony, and a Vereinsservice supporting member sports clubs with child protection training, subsidies guidance, and club surveys.

Product overview

Sportkreisjugend Stuttgart is a non-profit youth sports organization that offers a portfolio of sports programs and services rather than a unified software product. The offerings include event-based programs (Schul | Sport | Event, StN-Kita-Spiele, KitaCup, Sportjugendehrung, Stuttgarter Kinderfest), ongoing participation programs (Jahresuhr des Sports for different age groups, Feriensportangebote), special initiatives (Pop Up Gym, 0711.GEObiking, Sport für Geflüchtete), youth leadership development (Young Leaders Sportsforum), and club support services (Vereinsservice including sports portal, surveys, subsidies, and child protection training). These are programs and services, not technology products.

Differentiator

Problem solved

Functional benefit

Brands

• Jahresuhr des Sports: Annual sports program for children aged 6-16 to discover various sports throughout the year
• KitaCup
• SCHUL | SPORT | EVENT
• Sportjugendehrung

Products and services

• Jahresuhr des Sports Year-round sports discovery program for children aged 6-16, organized in Kids variants (ages 6-8 and 9-12) and Teens variant (ages 13-16). Monthly sessions led by Stuttgart sports clubs introduce participants to diverse sports disciplines. Kids participation fee is 40 EUR for the year; Teens is 20 EUR; free for Bonuscard holders; FamilienCard payment accepted.
• Schul | Sport | Event Action day for all second-grade classes of Stuttgart elementary schools, held at the SCHARRena. Features various movement stations and a colorful supporting program.
• StN-Kita-Spiele Sports games event for all Stuttgart kindergartens held at the SCHARRena, featuring eight stations with movement exercises. Held in partnership with Stuttgarter Nachrichten, AOK Stuttgart-Böblingen, and GluckerSchule. 2026 edition scheduled for 23 September 2026.
• Sportjugendehrung Annual award ceremony held at Stuttgart City Hall recognizing the most successful youth athletes and coaches. Approximately 300 athletes and 60 coaches honored at the 2026 ceremony. Sponsored by BW-Bank.
• KitaCup Football tournament for kindergartens held on the Stadion Festwiese in Stuttgart, organized jointly with Amt für Sport und Bewegung (City of Stuttgart), Württembergischer Fußballverband, and AOK Baden-Württemberg. The 2026 edition attracted 18 Kitas with approximately 120 children participating.
• Stuttgarter Kinderfest Annual children's festival in downtown Stuttgart between Marktplatz and Schillerplatz, organized with Stadtjugendring Stuttgart, Deutsch-Türkisches Forum Stuttgart, Kinderbüro der Stadt Stuttgart, and Stuttgarter Jugendhausgesellschaft. 2026 edition scheduled for 27 September 2026.
• Pop Up Gym Mobile gym concept that brings sports activities to various locations in Stuttgart, making sports accessible in different neighborhoods.
• 0711.GEObiking Cycling project combining GPS-based geocaching with biking routes around Stuttgart, engaging youth in outdoor physical activity and exploration.
• Sport für Geflüchtete Sports programs specifically designed to support and integrate refugees through organized sports activities.
• Young Leaders Sportsforum Cross-city network meeting bringing together youth sports organizations from Munich, Nuremberg, Mannheim, Dresden, Leipzig, Karlsruhe, and Stuttgart. For young people aged 18-30. 75 EUR participation fee includes full board and accommodation. 2026 edition held in Munich.
• Feriensportangebote Holiday sports offerings published on the Sportportal where Stuttgart sports clubs advertise their vacation programs for children and teenagers.
• Vereinsservice (Club Services) Free support services for member sports clubs including access to the Sportportal, club surveys (Vereinsbefragung), subsidies guidance (Zuschüsse), and FamilienCard / Bildungs- und Teilhabepaket coordination.
• Kinder- und Jugendschutz (Child and Youth Protection) Protection concept development, awareness training for sexualized violence in sports, and training for protection officers (Schutzbeauftragte) for Stuttgart sports clubs. Required for accessing subsidies from Amt für Sport und Bewegung.

Quantifiable outcome

• Approximately 300 young athletes honored annually at Sportjugendehrung ceremony
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core and minor.

• Amt für Sport und Bewegung (City of Stuttgart)coreStrategic or Co-development Partner · 19 May 2026Key municipal partner for sports programs. Collaborates on major events including SCHUL | SPORT | EVENT, Sportjugendehrung, KitaCup, and Stuttgarter Kinderfest. Provides funding and institutional support for youth sports initiatives.
• Stuttgarter Nachrichten (Medienpartner)coreGTM or Marketing PartnerMedia partner for StN-Kita-Spiele and Sportjugendehrung events. Provides press coverage and visibility for youth sports programs.
• AOK Stuttgart-BöblingencoreGTM or Marketing PartnerHealth insurance partner for Kita-Spiele and KitaCup events. Supports health-focused sports activities for children.
• BW-BankcoreGTM or Marketing PartnerSponsor and partner for Sportjugendehrung awards. Supports recognition of young athletes and team of the year awards.
• GluckerSchuleminorStrategic or Co-development PartnerEducational partner participating in Kita-Spiele event coordination.
• Württembergischer FußballverbandcoreStrategic or Co-development PartnerFootball association partner for KitaCup organizing committee. Supports football-based preschool sports activities.
• Ogaki Amateur Sports Federation (Japan)coreStrategic or Co-development PartnerInternational youth sports exchange partner for over 20 years. Alternating exchanges between Stuttgart and Ogaki, Japan. Next exchange planned for 2028.
• Württembergische Sportjugend (WSJ)coreStrategic or Co-development PartnerParent youth sports organization at state level. Collaborates on child protection training, young leaders programs, and youth conferences.
• Stadtjugendring StuttgartcoreStrategic or Co-development PartnerMunicipal youth ring partner for Stuttgarter Kinderfest and youth policy initiatives.
• Deutsch-Türkisches Forum StuttgartcoreStrategic or Co-development PartnerCo-organizer of Stuttgarter Kinderfest. Partnership focused on intercultural exchange and community building.
• Kinderbüro der Stadt StuttgartcoreStrategic or Co-development PartnerCity children's office partner for Stuttgarter Kinderfest organization.
• Stuttgarter JugendhausgesellschaftcoreStrategic or Co-development PartnerPartner for Stuttgarter Kinderfest event organization.
• SportRegion StuttgartminorStrategic or Co-development PartnerRegional sports organization collaborating on events such as the 'TRIFF DEINE IDOLE' girls football evening.
• VfB StuttgartminorStrategic or Co-development PartnerProfessional football club partner for youth events including 'TRIFF DEINE IDOLE' meet-and-greet with VfB players Fabienne and Tamar Dongus.
• Fanprojekt Stuttgart e.V.minorStrategic or Co-development PartnerFan project partner for football culture events and youth engagement.
• Schutzkonzepte StuttgartcoreStrategic or Co-development PartnerChild protection concept development program partnership. SKJ serves as the contact point for Stuttgart sports clubs for protection concept development and training.
• Internationale Sportjugendaustausch Partner (Samara, Straßburg, Brünn, Cardiff, Lodz, St. Helens)minorStrategic or Co-development PartnerInternational youth exchange partnerships with sports youth organizations in multiple European cities and Russia, though most exchanges currently focused on Ogaki partnership.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sportjugend Rheinland-Pfalz: Rhineland-Palatinate state-level youth sports organization within Sportbund Rheinland. Operates comparable programs in youth sports development, club services, and child protection for a similar-sized German state.
• Württembergische Sportjugend: State-level youth sports organization within the Württembergischer Landessportbund (WLSB). Direct parent organization of SKJ per company data; offers the same child protection training, young leaders programs, and youth conferences at the Baden-Württemberg state level.
• Bayerische Sportjugend: Bavaria's state-level youth sports organization within the Bayerischer Landes-Sportverband. Operates the same Sportjugend model — youth sports programs, child protection, member club services, international exchanges — for Bavaria, making it the most structurally comparable peer to SKJ.
• Sportjugend Berlin: Berlin's state-level youth sports organization. Same Sportjugend mandate for a major German city-state, with comparable programming in child protection, club services, youth leadership, and integration through sport.
• Sportjugend Hessen: Hesse state-level youth sports organization within Landessportbund Hessen. Operates an analogous portfolio of youth sports programs, child protection, and club services, including Breiten- und Freizeitsportangebote comparable to SKJ's Jahresuhr des Sports.
• Sportjugend Nordrhein-Westfalen: NRW state-level youth sports organization — Germany's largest by population. Same Sportjugend mandate: child protection, club services, youth leadership development, and international exchanges for the most populous German state.

Emerging players

• Right To Play: International NGO using sport to protect and educate children in vulnerable communities. Comparable in mission (youth development and protection through sport) and structure (non-profit, donor-funded), though operating in developing-country contexts rather than municipal Germany.

Regional players

• Stadtjugendring Stuttgart: Municipal youth ring in Stuttgart and a named co-organizer of Stuttgarter Kinderfest. Operates in the same city and shares the same target audience (children, youth, families) but covers broader youth work beyond sports.

Broad incumbents

• Deutsche Sportjugend: National umbrella youth sports organization in Germany, part of DOSB. Sets national policy on child protection in sport and coordinates the 16 state Sportjugenden. Directly comparable mission and programming, broader geographic remit than SKJ.
• Deutscher Olympischer Sportbund: National Olympic sports confederation and umbrella for all German Sportjugenden including SKJ. Sets national policy on child protection (a key SKJ program area) and represents German sport at EU and IOC level.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCtWZtzCZluqR4lT6MJ5Y_DA
• Facebookfacebook.com/skjStuttgart
• LinkedInlinkedin.com/company/sportkreisjugend-stuttgart
• Instagraminstagram.com/skj_stuttgart

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sportkreisjugend Stuttgart