sk stiftung jugend und medien

What sk stiftung jugend und medien does

Stiftung Jugend und Medien der Sparkasse KölnBonn (formerly sk stiftung jugend und medien) is a German non-profit foundation established in 1976 as the foundation of Sparkasse KölnBonn. The organization delivers media education workshops to children and teenagers aged 8-16 in the Köln/Bonn region of North Rhine-Westphalia, operating from two physical locations: the headquarters at Im Mediapark 7 in Köln and a secondary site at Maximilianstraße 22 in Bonn. With a staff of 18, the foundation offers year-round creative workshops and project days covering audio production, photography, video creation, robotics, programming, gaming, animation, music production, virtual worlds, and Minecraft, supplemented by AI literacy programs (KI konkret for school classes and KI entdecken im Museum for families).

The foundation operates an operative model rather than a grant-making model: it does not distribute external funding but instead uses the returns from its Stiftungskapital (endowment capital) to finance its own educational programs. All workshops and project days are provided free of charge to participants, eliminating price-based competition and aligning the foundation's mission with the community-engagement objectives of its parent, Sparkasse KölnBonn. Delivery channels include direct workshop attendance at the two physical sites, mobile project days delivered to school classes and youth groups, museum-based workshops, and birthday-party media experiences. Marketing is conducted via organic social media (Instagram, Facebook, YouTube, LinkedIn) and two recurring email newsletters ('Junge Medien-News' and 'Stiftungs-News').

In 2024 the organization rebranded from 'sk stiftung jugend und medien' to its current legal name, publicly aligning the brand with its founding institution. The foundation is approaching its 50th anniversary milestone (celebration planned for October 3, 2026 at Mediapark) and has been incrementally expanding its curriculum to include AI literacy offerings. Revenue, endowment size, and detailed financials are not publicly disclosed.

Name

sk stiftung jugend und medien

Legal name

Stiftung Jugend und Medien der Sparkasse KölnBonn

Website

https://sk-jugend.de

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Stiftung Jugend und Medien der Sparkasse KölnBonn is a 1976-established non-profit foundation of Sparkasse KölnBonn that delivers free media education workshops for children and youth aged 8-16 in the Köln/Bonn region, covering audio, video, robotics, programming, gaming, and AI literacy.

Ownership category

akta.pro rank

Product category

Youth Media Education

NAICS

Fine Arts Schools (61161), Fine Arts Schools (611610)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Leadership, Debate & Model UN Camps (EDAMALAK)

akta.pro secondary industry

Robotics, Engineering & Makers Camps (EDAMALAE)

Keywords

• Media education workshops
• Youth media programs
• Children creative workshops
• Media literacy education
• Digital media training

Headquarters

HQ city

Köln

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Foundation Endowment Returns: Operates as an endowment-based foundation. Realizes own projects and offerings with the returns from foundation capital. Does not provide grant funding to external parties.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Stiftung Jugend und Medien der Sparkasse KölnBonn delivers free, in-person media education workshops and project days for children and youth aged 8-16 across two locations in Cologne and Bonn. Programs cover audio, photography, video, robotics, programming, gaming, virtual reality, and artificial intelligence. The foundation also offers media-themed birthday parties, customized school class project days, a weekly media club in Bonn, and summer holiday workshops. All offerings are funded by returns from the foundation's endowment capital and provided at no cost to participants.

Product overview

Stiftung Jugend und Medien der Sparkasse KölnBonn is a foundation that has supported children and youth in understanding and actively shaping media since 1976. The organization operates as a unified media education platform offering creative workshops and project programs across two locations (Cologne and Bonn). The core offerings include topic-specific workshops (Film: Dreh und Schnitt, Medien-Mix, Musik produzieren am Computer, Trickfilm, Virtuelle Welten erschaffen, Minecraft-Baumeisterschaft), the Medienklub Bonn for weekly participation, media birthday parties, customized project days for school classes (including the AI-focused KI konkret program), and seasonal summer holiday workshops. The organization celebrated its 50th anniversary in 2025/2026 and does not operate as a software or technology product company but rather as a media education service provider.

Differentiator

Problem solved

Functional benefit

Products and services

• Medien-Workshops (Audio, Foto, Video, Robotik, Programmieren, Games) Year-round creative media workshops for children and youth aged 8-16 covering audio production, photography, video creation, robotics, programming, and game design. Held at the foundation's Cologne and Bonn locations.
• Film: Dreh und Schnitt Film production workshop teaching video shooting and editing techniques for youth aged 10-13 years.
• Medien-Mix Mixed media workshop combining various media creation disciplines for youth participants aged 10-13.
• Musik produzieren am Computer Music production workshop teaching computer-based music creation for youth aged 13-16 years.
• Trickfilm Animated film creation workshop teaching stop-motion and animation techniques for children aged 10-13.
• Virtuelle Welten erschaffen Virtual world creation workshop teaching participants to build virtual environments, for children aged 10-13.
• Minecraft-Baumeisterschaft: Türme, Labyrinthe, Ratespiele Minecraft building championship workshop featuring towers, mazes, and quiz games for children aged 10-13.
• Kindergeburtstag mit Medien-Erlebnis Media-themed birthday party experiences for children, featuring media creation activities at the foundation's locations.
• Medien-Projekttage für Schulklassen Customized media project days designed for school classes and youth groups, delivered at the foundation's locations or at partner sites.
• KI konkret (Projekttag) AI-focused project day teaching media-critical topics about artificial intelligence to school groups.
• KI entdecken im Museum Parent-child workshop exploring AI concepts in a museum setting.
• Medienklub Bonn Weekly media club meeting in Bonn providing ongoing media education and practice for children and youth.
• Sommerferien-Workshops Summer holiday workshop program offering intensive media creation courses during school breaks at the Cologne and Bonn locations.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Others

• Haus des Stiftens: Munich-based non-profit supporting German foundations with infrastructure, knowledge, and philanthropic services. Comparable as a foundation sector actor with similar governance and capital management concerns, though not a direct program competitor.

Broad incumbents

• Freiwillige Selbstkontrolle Multimedia (FSM): Recognized self-regulation body for digital media in Germany, providing youth media protection, educational programs, and materials such as klicksafe. Comparable in addressing media literacy for children and youth, with a broader regulatory and advocacy mandate.
• Bundeszentrale für politische Bildung (bpb): Federal agency providing civic and political education materials, including youth-targeted media literacy and digital education programs. Comparable in delivering youth media/civic education content in Germany at much larger scale.

Direct peers

• JFF – Institut für Medienpädagogik in Forschung und Praxis: Munich-based non-profit institute focused on media education research and practice for children and youth. Closest comparable in mission, age band, and pedagogical approach to media and digital literacy for German youth.
• Grimme Institut: German non-profit promoting media literacy, quality in television and online media, and media education for young people. Comparable in target audience (youth/educators) and media-pedagogical focus, though operating across a broader remit.
• Stiftung Lesen: Germany-wide non-profit foundation promoting reading and media literacy for children and youth, with school programs and community outreach. Comparable in being a German non-profit foundation with youth media/literacy education programs and school partnerships.
• medien und erziehung e.V. Munich-based non-profit association working on media education, with publications and programs aimed at parents, educators, and youth workers. Comparable mission to support children and youth in navigating media environments.

Regional players

• OK-TV Köln / Offene Kanäle NRW: Community open-channel media centers across NRW providing production training and media education for residents including youth. Comparable in delivering hands-on video/media workshop offerings, but operating under a public-broadcast mandate.
• Wissenswerkstatt Metropolregion Nürnberg: Regional non-profit providing hands-on STEM and creative learning workshops for children and youth. Comparable workshop-based educational model for young participants in a specific German region, with similar endowment/sponsor structure.

Emerging players

• Klicksafe (EU initiative, run by FSM and LMK): German-language EU initiative providing materials on internet safety, digital media competence, and media literacy for youth, parents, and educators. Comparable in addressing digital media education for German youth audiences.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@stiftungjugendundmedien
• Facebookfacebook.com/stiftungjugendundmedien
• LinkedInlinkedin.com/company/skjugend
• Instagraminstagram.com/stiftungjugendundmedien

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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