Pokusa For Health

What Pokusa For Health does

Pokusa For Health is a Polish pet nutrition and supplement brand operated by the family-owned limited partnership Nikos Sp. z o.o. sp. k., headquartered in Sygneczów (Wieliczka), Małopolskie, Poland. The business markets 190+ SKUs of supplements, food, treats, oils, cosmetics, and accessories for dogs and cats, organized into ten named sub-brands including ChondroLine (joint support), DiamondCoat (skin and coat), GreenLine (digestive health), OceanicLine (omega-3 oils), PowerDog (sport nutrition), RawDietLine (BARF support), BreedingLine (reproductive health), CatLine, BLESSIES (premium treats), and the newly launched Pokusa Cold Press dry food line. The core technical differentiator is a proprietary Cold Press manufacturing process that processes dry food at temperatures not exceeding 60°C to preserve nutritional bioavailability, combined with monoprotein and insect-protein (Hermetia illucens) hypoallergenic formulations targeted at food-sensitive dogs.

The company operates a direct-to-consumer e-commerce model via an owned Shopify storefront (pokusa.pet) shipping to 22 EU member states through DHL Express from its Wieliczka fulfillment facility, with prices quoted in EUR inclusive of VAT. A secondary B2B channel supports international wholesale and distributor partnerships (inquiries routed via [email protected]), alongside Ambassador Sport Club and Pokusa Breeders Club programs that offer dedicated pricing to professional kennels, breeders, and sport-dog handlers. Marketing combines organic social (Instagram, LinkedIn), email newsletter, SEO-optimized product content, and exhibiting presence at major international pet industry trade shows including Interzoo, Zoomark, Pets Arabia, and Iberzoo.

The firm employs approximately 10 people and remains privately held under family ownership with no external institutional investors disclosed. In 2024-2025, Nikos Sp. z o.o. sp. k. received PLN 3,478,156.70 in co-financing from Poland's National Recovery Plan toward a PLN 6,956,313.41 production facility expansion integrating automation and robotics, intended to support scaling of the Cold Press line and broader SKU portfolio.

Name

Pokusa For Health

Legal name

Nikos Sp. z o.o. sp. k.

Website

https://sklep.pokusa.org

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Pokusa For Health is a Polish family-owned pet nutrition brand selling 190+ supplements, cold-pressed dry foods, and accessories for dogs and cats via a Shopify DTC storefront across 22 EU countries and a B2B export channel, using proprietary low-temperature cold-press manufacturing.

Ownership category

akta.pro rank

Product category

Pet Nutrition and Supplements

NAICS

Dog and Cat Food Manufacturing (311111), Pet and Pet Supplies Retailers (459910)

SIC

Food And Kindred Products (2000)

akta.pro industry

PRIMARYCRADAFAH

Natural/Organic & Limited-Ingredient Diets

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Pet Food & Treats

SECONDARYCRADAFAI

Alternative Protein & Sustainable Pet Food (insect/plant/cell-based)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Pet Food & Treats

SECONDARYCRADAFAA

Dry Kibble (Dog & Cat)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Pet Food & Treats

SECONDARYCRALAHAC

Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick)

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Pet Supplies Retail

Keywords

• Pet supplements
• Pet nutrition
• Cold press dog food
• Hypoallergenic pet food
• Pet joint care

Headquarters

HQ city

Wieliczka

HQ country

Poland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Direct E-commerce Retail Sales: Direct-to-consumer online sales of pet supplements, food, treats, and accessories through owned Shopify storefront. Products sold at fixed retail prices in EUR. Standard order fulfillment with DHL Express shipping to 22 EU countries.
2. B2B Wholesale & Export: International B2B trade through wholesale and distributor relationships. Inquiry contact: [email protected]. Professional kennels and breeders program (Ambassador Sport Club, Pokusa Breeders Club) with dedicated pricing for members.
3. EU Consumer Direct Sales: Orders shipped to 22 EU member states via DHL Express. Prices include destination-country VAT. Free shipping promotions occasionally available for orders above approximately €100.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Pokusa For Health manufactures and sells a portfolio of nutritional supplements, dry and wet pet foods, treats, oils, cosmetics, and accessories for dogs and cats. Products are produced in-house at the Wieliczka, Poland facility of Nikos Sp. z o.o. sp. k. and sold primarily through a Shopify-powered direct-to-consumer e-commerce storefront to pet owners in 22 EU countries, with a supplementary B2B wholesale and export channel for international distributors and professional kennels/breeders.

Product overview

Pokusa For Health is a Polish pet nutrition and health company offering a comprehensive portfolio of supplements, food, treats, and accessories for dogs and cats. The product portfolio centers on multiple specialized supplement lines: ChondroLine family (joint support in powder, tablet, and liquid forms), GreenLine (digestive health), DiamondCoat (coat and skin), OceanicLine (omega-3 oils), PowerDog (sports nutrition), RawDietLine (BARF diet support), and BreedingLine (reproductive health). Core food lines include Premium Selection (wet/dry dog and cat food), CatLine, and the newer Pokusa Cold Press monoprotein cold-pressed food. BLESSIES is a sub-brand offering functional dog treats. The company also sells pet accessories including first aid kits, food storage containers, and oral pipettes. All products are manufactured in Poland by Nikos sp. k.

Differentiator

Problem solved

Functional benefit

Brands

• ChondroLine: Joint support supplements for dogs including ChondroLine Help powder, ChondroHelp tablets, and ChondroLine Help+HA liquid formulations with collagen, chondroitin, and hyaluronic acid.
• DiamondCoat
• GreenLine
• OceanicLine
• PowerDog
• CatLine
• RawDietLine
• BreedingLine
• BLESSIES
• Pokusa Cold Press

Products and services

• Pokusa Cold Press Dry Dog Food A cold-pressed dry dog food line produced at temperatures up to 60°C to preserve nutritional value. Monoprotein recipes (Insect and Beef) ideal for sensitive and allergy-prone dogs, available in Small (8mm) and Medium (10mm) kibble sizes.
• ChondroLine Help (Powder) Advanced dietary supplement powder for dogs supporting the musculoskeletal system with type II collagen, chondroitin sulphate, hyaluronic acid, New Zealand green-lipped mussel, Antarctic krill, and rose hip. Indicated for dogs with degenerative joint disease, post-orthopedic procedures, senior dogs, and those with limited mobility. Sold in a 350g container at €38.50.
• ChondroHelp (Tablets) Joint support tablets for dogs containing glucosamine, chondroitin, devil's claw, and krill meal. Supports regeneration of damaged joint tissues, strengthens cartilage, and stimulates synovial fluid production. Sold in a 110-tablet pack at €27.60 with dosage of 1 tablet per 10kg body weight daily.
• ChondroLine Help +HA (Liquid) Liquid joint supplement for dogs with hyaluronic acid added to glucosamine, chondroitin, fish collagen, and devil's claw extract. Designed for dogs with mobility difficulties, during rehabilitation, after injuries or surgeries. Sold as a 1000ml bottle at €50.20 with dosage of 10ml per 20kg body weight daily.
• GreenLine Activated Charcoal with Milk Thistle Digestive health supplement for dogs supporting natural detoxification with activated charcoal (56.5%) and milk thistle. Helps bind toxins and intestinal gases, supports stool consistency, and provides liver function support. Sold as 60 capsules at €13.00 with dosage of 2 capsules per 10kg body weight daily.
• DiamondCoat ShowMax Biotin Tablets Biotin supplement for small breed show dogs with zinc and copper in chelated forms. Supports skin quality, coat shine and pigmentation, hair regrowth, and coat density. Sold as 500 tablets at €35.40 with dosage of 1 tablet per 2.5kg body weight.
• DiamondCoat Biotin Max Intensive coat and skin regeneration supplement for medium and large breed show dogs with high biotin content, supporting coat regeneration and skin condition.
• OceanicLine Atlantic Salmon Oil Pure omega-3 supplement for dogs and cats providing EPA and DHA for shiny coat and healthy skin.
• PowerDog BCAA Pure Branched-chain amino acid supplement for sport and performance dogs supporting muscle recovery and performance.
• BreedingLine Pregna Support+ Comprehensive complementary feed for breeding bitches during preparation for breeding, pregnancy, and puppy rearing. Contains egg yolk, Arctic krill, raspberry leaves, and vitamins A, D3, and E, with Omega-3 EPA/DHA supporting fetal nervous system and eyesight development. Sold as a 300g powder with a 10ml measuring scoop at €21.45, dosed at 5g per 5kg body weight daily.
• 2ml Oral Pipette Precision dropper for administering liquid supplements and medicine to dogs and cats. Features a soft, flexible tip for safe administration to puppies, kittens, and picky pets. Sold at €0.40.
• Airtight Pet Food Storage Container 15 kg capacity airtight container for storing dry pet food, protecting against moisture and air to maintain freshness, flavor, and nutritional value.
• Compact Dog First Aid Kit Waterproof travel pouch emergency medical set for pets, designed for hiking and outdoor activities. Sold at €9.50.

Quantifiable outcome

• Cold Press food does not swell in the stomach — breaks down gradually via gastric enzymes for easier digestion
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• DHL ExpresscoreChannel Partner/ Reseller/ DistributorExclusive shipping partner for EU orders from pokusa.pet. Handles all deliveries to 22 EU countries with DHL Express. Orders dispatched within 1-2 business days from Wieliczka facility. Transit times range from 2-3 business days (Germany, Austria) to 5-7 business days (Cyprus, Finland, Greece).
• ShopifycoreTechnology or IntegrationE-commerce platform powering pokusa.pet online store. Enables product catalog, shopping cart, customer accounts, order management, and Shopify Payments processing. Shopify hosts and processes customer transactions.
• Shopify PaymentscoreTechnology or IntegrationPayment processing provider integrated via Shopify. Accepts Visa, Mastercard, American Express, Maestro, Apple Pay, Google Pay, Shop Pay, PayPal, Klarna, and SEPA Direct Debit. All transactions encrypted via TLS and processed in EUR.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Beaphar: Dutch-headquartered European pet health and supplement manufacturer with broad portfolio of supplements, health products, and treats for dogs, cats, and small animals. Highly comparable to Pokusa as a multi-country European specialty pet supplement brand with similar channel and customer base.
• Pooch & Mutt: UK-based DTC-focused pet health food and supplement brand with condition-specific product lines (joints, skin, digestion). Comparable to Pokusa on targeted health supplements, single-channel DTC emphasis, and premium natural positioning.
• YuMOVE (Lintbells): UK-based premium joint care supplement brand for dogs (green-lipped mussel, glucosamine, hyaluronic acid). Comparable to Pokusa's ChondroLine joint support range in target benefit and product positioning.
• Yarrah Organic Petfood: Dutch organic/natural pet food and treat brand with EU-wide distribution. Closely comparable to Pokusa on natural, hypoallergenic, and limited-ingredient positioning and on European mid-market specialty pet retail channels.
• Carnilove (Brit Premium): Czech premium natural pet food brand focused on grain-free, monoprotein, and high-meat-content recipes for dogs and cats. Comparable to Pokusa's Cold Press monoprotein line and natural, hypoallergenic positioning.

Others

• Zooplus: Largest pan-European online pet supplies retailer. Pokusa is not listed as a Zooplus brand in the data, but Zooplus is the dominant specialty pet e-commerce channel Pokusa competes against for consumer pet supplement discovery and repeat purchases.

Broad incumbents

• Vetoquinol: Global animal health company with substantial pet supplement and care portfolio across Europe. Comparable as an established player in pet supplements/nutrition but with much wider scope, larger headcount, and broader species coverage than Pokusa.
• Virbac: Global animal health and nutrition company with European pet supplement, dermatology, and nutrition portfolio. Comparable in pet supplement positioning and EU distribution but operates as a broad incumbent versus Pokusa's focused mid-market presence.
• Acana / Orijen (Champion Petfoods): Premium biologically appropriate pet food brand with EU distribution. Comparable on natural/premium positioning and kibble innovation but operates as a global incumbent with much larger scale than Pokusa.

Regional players

• Pets Arabia: Middle East pet retail and brand distributor. Pokusa exhibits at Pets Arabia to build B2B distribution in the Gulf; Pets Arabia is a relevant comparable as the regional channel partner and adjacent pet brand ecosystem in markets Pokusa targets via trade shows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pokusa-for-health
• Instagraminstagram.com/pokusa_for_health_global

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pokusa For Health