Sklep MKS Chojniczanka

What Sklep MKS Chojniczanka does

Sklep MKS Chojniczanka is the official direct-to-consumer e-commerce store of MKS Chojniczanka 1930 S.A., a Polish joint-stock football club founded in 1930 and based in Chojnice. Operating under the DBA 'Oficjalny Sklep MKS Chojniczanka 1930' from sklep.mkschojniczanka.pl, the store sells officially licensed merchandise to club supporters, families, and memorabilia collectors across Poland. The product mix centers on Adidas-partnered match kits, training apparel (Tiro, Squadra, Ent26, Fortore lines), and lifestyle items, supplemented by club-specific scarves, caps, children's wear, home goods (bedding, lunchboxes, coffee, whiskey sets), and novelty items featuring the Chojnuś mascot.

The underlying technology stack is a standard WordPress/WooCommerce storefront integrated with a separate online ticket platform (bilety.mkschojniczanka.pl) for match and season-pass sales, plus an online auctions module for collectible memorabilia. Key differentiators include Digiline club-crest printing technology and optional player name/number customization on match shirts. Distribution combines 24/7 online sales with multi-carrier shipping (InPost, DPD, DHL, UPS, FedEx, GLS, Poczta Polska), broad payment acceptance (PayU, BLIK, Visa, Mastercard, PayPal), and a physical Fan Zone (Strefa Kibica) retail showroom in central Chojnice for in-person purchases and click-and-collect pickup.

The business model is primarily transactional e-commerce on a one-time-purchase basis, with three revenue streams: merchandise sales, match ticket/season-pass fees, and memorabilia auction transaction fees. Go-to-market is direct-to-consumer, leveraging the club's official website, newsletter marketing (with a 15% first-purchase discount incentive), and social media integration to drive traffic from the existing supporter base. With a headcount of 6, the operation is structured as a small commercial arm of the football club rather than a standalone scaling enterprise.

Name

Sklep MKS Chojniczanka

Legal name

MKS Chojniczanka 1930 S.A.

Website

https://sklep.mkschojniczanka.pl

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

1–10 employees

Short description

Official e-commerce and retail merchandise store for MKS Chojniczanka 1930 football club in Chojnice, Poland. Sells Adidas-partnered match kits, training apparel, accessories, and lifestyle goods to club supporters, plus online match tickets and memorabilia auctions.

Ownership category

akta.pro rank

Product category

Football Club Merchandise

NAICS

Sporting Goods Retailers (45911), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459), Gift, Novelty, and Souvenir Retailers (45942)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Catalog & Mail-Order Houses (5961)

akta.pro industry

PRIMARYCRAMACAC

Soccer/Football Footwear & Apparel Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Athletic Footwear & Sport Apparel Retail

SECONDARYCRAMAOAI

Sports Collectibles Marketplace & Auction Platforms

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Sports Collectibles, Fan Gear & Licensed Merchandise Retail

SECONDARYCRAGAIAG

Outdoor & Sporting Goods-Focused Catalog Department Store Retailers

Consumer Products & Retail/General Merchandise & Department Stores/Catalog & Direct-to-Consumer Department Store Retailers

Keywords

• Football club merchandise
• Licensed sports apparel
• Match day kits
• Fan accessories
• Club memorabilia

Headquarters

HQ city

Chojnice

HQ country

Poland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. E-commerce Merchandise Sales: Sale of official MKS Chojniczanka 1930 branded merchandise including Adidas apparel, replica match shirts, accessories, gadgets, and novelty items. Revenue is generated through one-time product purchases with optional customization services.
2. Online Ticket Sales: Platform for purchasing match tickets and season passes for Chojniczanka home games through bilety.mkschojniczanka.pl
3. Online Auctions: Internet auctions for unique, collectible, and memorabilia items with the highest bidder winning

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Sklep MKS Chojniczanka is the official e-commerce store of the MKS Chojniczanka 1930 football club, selling officially licensed Adidas-branded sportswear (match shirts, training apparel, jackets) and club-branded merchandise (scarves, caps, accessories, home goods, children's items, and novelty items). The store operates through a 24/7 online platform at sklep.mkschojniczanka.pl with nationwide delivery across Poland and a physical Fan Zone (Strefa Kibica) retail location in Chojnice. It also provides online match ticket and season pass sales via a separate ticket platform and hosts internet auctions for collectible memorabilia.

Product overview

Sklep MKS Chojniczanka is an official e-commerce merchandise store for MKS Chojniczanka 1930 football club. The offering consists of a unified online store with Adidas-branded sports apparel (match shirts, training shirts, hoodies, jackets, pants) forming the core sports product line, supplemented by extensive club merchandise including scarves, caps, accessories, home goods (bedding, mugs, whiskey sets), children's items, and novelty items. The store operates both online and through a physical Fan Zone location, with the Adidas product line featuring technical sportswear with technologies like Aeroready moisture-wicking and Digiline emblem printing. Notable products include the official match shirts for seasons 2025-2027, training equipment, collectible items like the limited Mikołajczak Legend shirt, and lifestyle products like the Pościel Chojniczanki bedding and Kawa Chojniczanki coffee.

Differentiator

Problem solved

Functional benefit

Products and services

• Official Match Shirts Officially licensed Adidas match-day kits for MKS Chojniczanka 1930, featuring the club's crest via Digiline printing, available in home and away variants with optional personalization for individual supporters.
• Adidas Training and Casual Apparel Adidas-branded training shirts, polo shirts, cotton t-shirts, hoodies, pants, and jackets co-branded with the MKS Chojniczanka crest and offered to supporters for training and casual wear.
• Club Caps and Headwear Officially branded caps and headwear featuring the MKS Chojniczanka crest, available in cotton and fisherman styles for everyday supporter wear.
• Club Scarves Club-branded scarves in various designs for match-day support and lifestyle wear, including best-selling checkered ('Kraciak') and themed editions.
• Children's Club Apparel and Accessories Kids-sized club-branded apparel (training shirts, onesies, dresses, leggings) and child-oriented accessories like the Hermetic Club Lunchbox, intended for young supporters.
• Club Home Goods Club-branded home goods such as bedding sets, mugs, glassware, coffee, and the Chojnuś-themed beach lounger, manufactured in Poland where applicable.
• Club Novelty and Plush Items Club-branded novelty merchandise including the plush football ball, travel pillows, silicone bands, lanyards, and small gifts marketed as fan accessories and gifts.
• Official League Match Balls Officially licensed Select league match balls branded for the Betclic 2 Liga competition, sold to supporters and collectors.
• Limited Edition Commemorative Shirts Limited-run commemorative shirts honoring retiring club legends (e.g., Tomasz Mikołajczak), produced as collector memorabilia for dedicated supporters.
• Online Match Tickets and Season Passes Online platform for purchasing individual match tickets and season passes for MKS Chojniczanka 1930 home fixtures, integrated with the official store.
• Online Memorabilia Auctions Auction platform for unique and collectible club memorabilia where the highest bidder wins; international orders may incur additional public-law fees borne by the customer.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature2 records

Partnerships

One partnership is on record.

• AdidascoreStrategic or Co-development PartnerAdidas is the official equipment and apparel partner for MKS Chojniczanka 1930. The partnership provides official match shirts, training gear, and lifestyle apparel branded with the club's colors and crest. Products include match kits (home/away), training shirts (Tiro, Squadra, Ent26, Fortore lines), jackets, and accessories. The store features dedicated Adidas sections with premium pricing.

Expansion highlights5 records

Direct peers

• Lech Poznań Official Store: Official e-commerce store of Lech Poznań, a top Polish football club. Directly comparable model selling match shirts, training apparel, scarves, and accessories to the club's fan base.
• Legia Warszawa Official Store: Official merchandise store of Legia Warsaw, Poland's most successful football club. Same business model (club-branded apparel, accessories, fan gear) operating at much larger scale in the same Polish market.
• Górnik Zabrze Official Store: Official merchandise store of Górnik Zabrze, a major Polish football club. Direct peer operating in the same retail category with identical football club fan-merchandise model.
• Wisła Kraków Official Store: Official merchandise store of Wisła Kraków, a historic Polish football club. Operates the same direct-to-consumer model selling branded apparel, accessories, and fan memorabilia in Poland.
• Widzew Łódź Official Store: Official merchandise store of Widzew Łódź, a Polish football club with a passionate fan base. Same direct-to-consumer football club merchandise model targeting domestic Polish fans.
• Jagiellonia Białystok Official Store: Official merchandise store of Jagiellonia Białystok, a Polish football club. Direct peer with comparable product mix (Adidas apparel, scarves, accessories) and Polish D2C model.
• Pogoń Szczecin Official Store: Official merchandise store of Pogoń Szczecin, an Ekstraklasa Polish football club. Operates similar e-commerce + physical retail model for club apparel and fan gear.
• Cracovia Official Store: Official merchandise e-commerce store of KS Cracovia, a Polish football club. Same product categories (match shirts, training gear, accessories) with similar direct-to-retail-fan business model.

Broad incumbents

• 4FStore.pl: Polish sportswear retailer and official apparel partner for multiple Polish national teams and clubs. Competes in the same product categories (sports apparel, football merchandise) but at a much broader scale across multiple brands and clubs.
• Allegro Sports Merchandise: Poland's largest e-commerce marketplace, hosting both official and unofficial football club merchandise. Represents the competitive channel where fans can compare official store prices against alternative sellers, including counterfeit goods.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sklep-mks-chojniczanka

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sklep MKS Chojniczanka