What Skogstad Hotell does

Skogstad Hotell & Fjellresort is a four-star alpine resort hotel located in the center of Hemsedal, Norway, operating 81 rooms with 187 beds plus multiple dining venues (Skogstad Restaurant, Bistro & Cocktailbar, Elgen Pub, and a lobby café), the Lynx Well spa (steam bath, sauna, cold plunge, jacuzzi, treatments), and conference facilities anchored by the Gommo stugo hall seating 100 delegates. The property was founded in 1905 by Ola K. Kirkebøen and operated by his family for five generations before being acquired by Norwegian hotel group Unike Hoteller in 2024.

The business generates revenue across several streams: room accommodation (with seasonal and segment-specific pricing), food and beverage (à la carte, 3- and 5-course tasting menus, Sunday buffet, Afternoon Tea), spa services, conference and event packages (day packages from NOK 745, multi-day course packages from NOK 2,495, weddings from NOK 1,595/person, bus tour catering up to 300 persons), activity packages (Via Ferrata, Mountain Cart, Forråder team-building) delivered via partnerships, and gift cards. Distribution runs primarily through direct website booking on the Techotel platform (with a best-price guarantee) supplemented by the UNIKE DISCOVERY loyalty program, which is integrated into the GHA DISCOVERY global alliance covering 100+ countries and 40+ hotel brands.

The customer base spans leisure travelers and families (skiing, hiking, miniferie short breaks, spa weekends), Norwegian corporate groups (conferences, team-building, multi-day courses), celebration and event hosts (weddings, confirmations, baptisms, memorials), and work travelers on extended low-season stays. Marketing is multi-channel: direct website, social media (Facebook, LinkedIn, Pinterest), seasonal email promotions, and partnership-driven distribution through Unike Hoteller and GHA DISCOVERY. The property is privately held under Unike Hoteller, headquartered at Midtåsen in Sandefjord.

Name

Skogstad Hotell

Legal name

Skogstad Hotell & Fjellresort

Website

https://skogstadhotell.no

Company type

Private

Founded year

1905

Operating status

Operating

Headcount range

11–50 employees

Short description

Skogstad Hotell is a four-star alpine resort in Hemsedal, Norway, offering 81 rooms, multiple restaurants, spa, and conference facilities to leisure travelers, corporate groups, and celebration hosts; acquired by Unike Hoteller in 2024 after 119 years of family ownership.

Ownership category

akta.pro rank

Product category

Resort Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industry

Destination Spa Resorts (THAGAMAA)

Keywords

• Mountain resort hotel
• Alpine ski resort
• Conference meeting facilities
• Spa wellness services
• Banquet event catering

Headquarters

HQ city

Hemsedal

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Room/Accommodation Revenue: Core revenue from hotel rooms including standard rooms, superior rooms, family suites, and dog-friendly rooms. Nightly rates vary by season and room type. Miniferie packages with 3-night minimum offer NOK 500 discount.
2. Food & Beverage Revenue: Multiple dining outlets: Skogstad Restaurant (fine dining, 3- and 5-course menus, Sunday buffet), Skogstad Bistro & Cocktailbar (à la carte, daily 16–22), Elgen Pub and sports bar, Lobby café, and Afternoon Tea service on Saturdays. Strong banquet and event catering for celebrations.
3. Conference & Event Packages: Day packages (Business Light NOK 745, Business Plus NOK 895, Business Exclusive NOK 1,295), multi-day course packages starting at NOK 2,495, and custom event hosting for weddings (from NOK 1,595/person), confirmations, baptisms, memorials, and corporate events.
4. Spa & Wellness Services: Lynx Well spa entry at NOK 195/adult for 2 hours, including towel and slippers. Massage services (Relaxing full-body 50 min NOK 950, Back/neck 30 min NOK 600, Foot massage). Pre-booking required.
5. Gift Cards: Digital gift cards sold via email/SMS with QR code for redemption. Physical gift cards available at hotel. Balance can be used across multiple visits.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Skogstad Hotell is a four-star mountain resort in Hemsedal, Norway, offering 81 renovated guest rooms (187 beds), multiple dining venues (restaurant, bistro, pub, lobby caf\u00e9), the Lynx Well spa, conference facilities for up to 100 delegates, and full-service celebration and event hosting. It sells short leisure breaks (miniferie), long-stay work packages, corporate day and course packages, wedding and banquet packages, spa treatments, and gift cards, distributed directly through its website and the GHA DISCOVERY loyalty alliance.

Product overview

Skogstad Hotell & Fjellresort is a four-star hotel in Hemsedal, Norway, offering a comprehensive hospitality portfolio. The property operates multiple dining venues (Skogstad Restaurant, Bistro & Cocktailbar, Elgen Pub, and Lobby café), the Lynx Well spa facility, and extensive conference/event spaces for up to 100 attendees. The hotel provides diverse accommodation options including family suites and pet-friendly rooms, supplemented by activity packages (Via Ferrata, Mountain Cart, Forråder team building) and specialized services like Afternoon Tea, wedding packages, and corporate day packages. The UNIKE DISCOVERY loyalty program connects guests to a broader network of unique hotels.

Differentiator

Problem solved

Functional benefit

Brands

• Lynx Well: Spa and wellness department offering stimbadstu, traditional sauna, cold plunge pool, and jacuzzi.
• Skogstad Restaurant
• Skogstad Bistro
• Elgen Pub
• UNIKE DISCOVERY

Products and services

• Hotel Accommodation (81 rooms / 187 beds)

Quantifiable outcome

• 120+ years of continuous hospitality operations since 1905
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Unike HotellercoreChannel Partner/ Reseller/ Distributor · 1 January 2024In 2024, Unike Hoteller acquired Skogstad Hotel. Unike Hoteller is a collection of 20+ exclusive hotels across Norway, from Fjordslottet near Bergen through mountains to Rømskog Spa in the east and down to Utsikten Hotell in Kvinesdal. The group provides shared marketing, distribution, purchasing, training, and operational support. Headquartered at Midtåsen in Sandefjord.
• All onboardminorStrategic or Co-development PartnerAll onboard has nearly 30 years of experience facilitating team-building activities and events. They provide curated activity experiences for Skogstad hotel guests including Kompani Hvermansen, iPad Race, Olabil Race, Pentathlon, and Deadline team challenges. Priced per person with minimum group sizes.
• Forråder (Norwegian TV-style bluff game)minorStrategic or Co-development PartnerForråder is a live team-building game inspired by the TV2 'Forræder' show. Skogstad Hotel hosts game sessions in converted conference rooms with sound, lighting and effects. Packages range from 3-hour (NOK 650/p.p.) to 5-hour (NOK 750/p.p.) formats with minimum group pricing.
• Hemsedal FjellsportminorStrategic or Co-development PartnerHemsedal Fjellsport provides mountain activity expertise for Skogstad's 5-kamp (pentathlon) team-building events. Activities can be customized for groups of 6-350 persons and conducted at the hotel, cabin, or outdoor wilderness locations including tent camping with bonfire.
• Skarsnuten HotelminorStrategic or Co-development PartnerSkogstad partners with Skarsnuten Hotel for Mountain Cart activity, where guests ride carts down from Skarsnuten to Rådyrlia. Transportation provided. Meeting point at Skipatruljehuset parking lot next to Alpin Lodge.
• GHA DISCOVERY (Global Hotel Alliance)coreGTM or Marketing PartnerGHA DISCOVERY is a global loyalty alliance of 40+ independent hotel brands across 100+ countries. UNIKE DISCOVERY is the Unike Hoteller branded program within this alliance. Hotel gains international distribution, cross-selling, and loyalty program infrastructure through this partnership. Members can earn and redeem DISCOVERY Dollars globally.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Storefjell Resort Hotel: Mountain resort in Gol near Hemsedal offering full-service accommodation, dining, spa and conferences; very similar Norwegian alpine-resort product and customer segments.
• Fjordslottet Hotell: Sister property within the Unike Hoteller collection; same parent group loyalty/distribution and comparable 4-star full-service positioning, useful as an internal benchmark.
• Rømskog Spa & Resort: Unike Hoteller sister property with strong spa/wellness focus; comparable on Norwegian upscale leisure + spa + conference positioning under the same group platform.
• Highland Lodge Geilo: Geilo-based Norwegian mountain resort offering accommodation, dining, and ski-season leisure stays; same alpine resort category and Norwegian domestic guest mix.
• Skarsnuten Hotel: Hemsedal-based mountain hotel directly partnered with Skogstad for the Mountain Cart activity; competes for the same ski, leisure and corporate guests in the same micro-market.
• Scandic Hemsedal: International chain hotel located in Hemsedal serving the same ski-season leisure and conference guests; directly comparable on product (full-service hotel) and customer mix.
• Quality Hotel & Resort Fagernes: Norwegian full-service mountain resort with spa, restaurants, and conference facilities serving a similar inland alpine leisure and corporate market.
• Radisson Blu Mountain Resort Trysil: Largest full-service Norwegian alpine resort hotel; comparable on 4-star mountain-resort positioning, multi-outlet F&B, spa, and conference business targeting ski and event demand.

Regional players

• Copperhill Mountain Lodge: Design-driven alpine resort in Åre, Sweden; comparable on full-service mountain resort product and Scandinavian ski-season guest base, though operating in a different national market.

Broad incumbents

• Thon Hotel Hallingdal: Large Norwegian hotel chain with full-service properties in the Hallingdal region; comparable accommodation and F&B offering though serving broader and less resort-specific demand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sharer.php
• LinkedInlinkedin.com/company/skogstad-hotell

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Skogstad Hotell