Základní a mateřská škola BASIC

What Základní a mateřská škola BASIC does

Základní a mateřská škola BASIC is a private Czech educational institution operating since 2009 under the legal entity Základní škola a mateřská škola Basic, o.p.s., a public benefit company headquartered in Brno at Šujanovo náměstí 356/1, with a second kindergarten site on the Veterinary University campus in Brno-Královo Pole. It runs a nursery school (Mateřská škola Basic, ages 2–7) and a full 9-grade elementary school (Základní škola Basic), employing 86 staff across two locations.

The school's core product is a continuous-age individualized education pathway built around a proprietary pedagogy rooted in L. Ron Hubbard's Study Technology, supplemented by Hejny's mathematics, project-based learning, critical thinking, and integrated interdisciplinary subjects (e.g., "Human and Society," "Human and Nature"). Differentiating features include maximum 12 students per class with two teachers plus assistants, a dedicated Study Center for individual tutoring, project-based IT in extended monthly blocks (robotics, coding, ciphering), native-speaker English from Grade 1, no-homework policy in lower grades, year-round operation including holidays, and multi-year teacher-student continuity. The school reports a 100% transition rate of its graduates to their preferred secondary schools.

Commercially, BASIC operates a subscription tuition model: 9,000 CZK/month for elementary school (108,000 CZK/year) and 13,000 CZK/month full-time or 9,000 CZK/month part-time for kindergarten, both billed 12 months per year, with sibling discounts of 30% and 72%. Ancillary revenue comes from after-school clubs, lunches through external caterer Školní jídelna Horní (60–66 CZK/meal), a summer kindergarten program (3,000 CZK/week), parenting courses (2,500 CZK), and children's communication courses (3,000 CZK). Go-to-market is direct-to-consumer in Brno, driven by open houses, individual consultations with director Jan Klaška, the school website, Facebook, Instagram, email newsletters via SmartEmailing, and word-of-mouth referrals from existing parents; enrollment is open year-round with transfers accepted up to Grade 6. The school operates as a non-funded, independent o.p.s. with no parent company, no external investors, and no acquisitions, sharing only minor facility partnerships (shared canteen with Křesťanská škola Jana Husa, kindergarten site on the Veterinary University campus).

Name

Základní a mateřská škola BASIC

Legal name

Základní škola a mateřská škola Basic, o.p.s.

Website

https://skolabasicbrno.cz

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

BASIC is a private Brno-based Czech school (founded 2009, 86 staff) operating a nursery (ages 2–7) and full 9-grade elementary school using a L. Ron Hubbard Study Technology-based pedagogy, with max 12 students per class and subscription tuition of 9,000–13,000 CZK per month.

Ownership category

akta.pro rank

Product category

Private K-9 Education

NAICS

Elementary and Secondary Schools (6111), Other Schools and Instruction (6116)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAJABAD

Montessori K–12 Schools

Education/K–12 / Primary & Secondary Education/Private & Independent K–12 Schools

SECONDARYEDACABAM

Preschool Programs within Private K–12 Schools

Education/Early Childhood Education/Preschools & Pre-K Programs

Keywords

• Private primary education
• Private kindergarten services
• Alternative elementary school
• Individualized learning programs
• Study technology pedagogy

Headquarters

HQ city

Brno-střed

HQ country

Czechia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Primary/ Elementary School Tuition (Školné): Monthly tuition fees for elementary school students, charged 12 months per year. Sibling discounts apply: 30% off for first sibling, 72% off for second and subsequent siblings.
2. Kindergarten Tuition (Školkovné): Monthly kindergarten fees based on attendance days. Full-time (4-5 days/week) costs 13,000 Kč/month; part-time (3 or fewer days, or mornings only) costs 9,000 Kč/month. Includes 3 regular clubs (exercise, cooking/experiments, English). Sibling discount of 30% applies.
3. School Lunch Provision: Lunch is provided through an external school cafeteria (Školní jídelna Horní), charged separately at 60-66 Kč per meal. Parents pay directly to the canteen's account.
4. After-School Clubs (Kroužky): A broad range of after-school clubs is offered every semester. Fees vary by club and are communicated after enrollment. Clubs are held on school premises.
5. Summer Kindergarten Program: A summer camp program open to children from other kindergartens, charged at 3,000 Kč per week plus meals. Themed weeks run July-August for children aged 2-7.
6. Parenting Courses: The school organizes parenting courses (e.g., 'How to Live and Work with Children') at 2,500 Kč, and communication skills courses for children at 3,000 Kč + meals, targeting both school families and the general public.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels9 records

Core offering

Základní a mateřská škola BASIC operates a private kindergarten for children aged 2-7 and a primary school covering grades 1-9 in Brno, Czech Republic. The school delivers education through the proprietary Study Technology methodology of L. Ron Hubbard, individualized learning plans, integrated interdisciplinary subjects, and small classes of up to 12 students led by 2 teachers. Supplemental offerings include after-school care, a summer kindergarten program, a children's communication course, and a parenting course.

Product overview

Základní a mateřská škola Basic is an educational institution offering a nursery school (kindergarten) for children aged 2-7 and a primary school covering all 9 grades. The school emphasizes individual approach with maximum 12 children per class, practical learning application, and personal development. Additional offerings include after-school care (školní družina), summer kindergarten programs, and parenting/communication courses for children and parents.

Differentiator

Problem solved

Functional benefit

Products and services

• Mateřská škola Basic (Nursery School) Nursery school for children aged approximately 2-7 offering a family and individual approach with focus on communication and independence. Features 12 children per class with 2 teachers, flexible adaptation programs, and operation year-round including holidays. Located within the Veterinary University campus in Brno-Královo Pole.
• Základní škola Basic (Primary School) Primary school covering grades 1-9 with individual learning pace, study seminars, and practical application focus. Maximum 12 students per class, English taught by native speakers from Grade 1, IT instruction delivered in extended blocks (one 4-hour and two 2-hour blocks per month), and integrated interdisciplinary subjects at the upper level (Human and Society; Human and Nature).
• Školní družina (After-school Care) After-school care for primary school students (grades 1-5) with mixed-age groups, project activities, and English with native speakers. Operates 7:30-8:20 and 12:00-17:00 on school premises.
• Letní školka (Summer Kindergarten Program) Themed summer program for children aged 2-7 held July through August, with weekly themes such as Krteček, Paw Patrol, Dinosaurs, Peppa Pig, Superheroes, Bob and Bobek, and Pirates. Open to children from other kindergartens. Priced at 3,000 CZK per week, with meals charged separately.
• Komunikační kurz pro děti (Children's Communication Course) Three-day communication skills course for children covering relationships, overcoming shyness, concentration, and conversational skills. Held during autumn school holidays. Priced at 3,000 CZK plus meals.
• Kurz 'Jak žít a pracovat s dětmi' (How to Live and Work with Children Course) Parenting course covering child motivation, setting rules, discipline alternatives, and fostering independence. Open to school families and the general public. Priced at 2,500 CZK for the full course.

Quantifiable outcome

• 100% of students gain admission to their preferred secondary school
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor.

• Křesťanská škola Jana HusaminorOthersBASIC shares its school canteen (školní jídelna) with Křesťanská škola Jana Husa, located in the same building as the elementary school. Meals are prepared by an external catering service (Školní jídelna Horní) and served to students from both schools.
• Školní jídelna HorníminorOthersAn external school canteen service that prepares and delivers meals to the elementary school. Children choose from 2 meal options per day at 60-66 Kč per lunch. The canteen uses the iCanteen ordering system.
• Veterinární univerzita Brno (University of Veterinary Sciences Brno)minorOthersThe kindergarten is located within the campus of the Veterinary University in Brno-Královo Pole. The school uses university facilities including the grounds and buildings for its operations.

Scale indicators3 records

Expansion highlights5 records

Broad incumbents

• BASIS International Schools: A global network of private K–12 schools emphasizing rigorous academics and measurable outcomes. Comparable to BASIC as a private K–12 alternative to state education, though operating at much larger scale and with a different (more academic-traditional) pedagogical emphasis.

Emerging players

• BASIC study centers network (Czech Republic): A network of BASIC-branded study centers across the Czech Republic mentioned in BASIC's materials. These centers extend the BASIC brand into supplemental tutoring, sharing methodology with the Brno school and representing the closest ecosystem peer.
• Compass School (Vermont): A small alternative K–12 school in the US using project-based, individualized learning. Comparable to BASIC on small-class, individualized, project-driven pedagogy, though serving a different geography and demographic.
• Brightmont Academy: A US-based one-on-one alternative schooling model for grades 1–12. Comparable to BASIC on the dimensions of individualized instruction and small learning environments, though operating under a different delivery model (one-on-one rather than 12-student classrooms) and in a different geography.
• Hejného školy (Hejný Method network): A growing network of Czech schools and tutoring centers using Hejný's constructivist mathematics method. BASIC explicitly incorporates elements of Hejný's mathematics, so the network is a partial-overlap emerging player rather than a direct competitor.

Direct peers

• Gymnázium Přírodní škola, Praha: A well-known alternative private K–12 school in Prague using non-traditional pedagogy and individualized methods. Highly comparable to BASIC in private-school positioning, small-class ethos, and Czech-market alternative-pedagogy niche, though operating in Prague rather than Brno.
• Open Gate Gymnázium a ZŠ, s.r.o. A private bilingual gymnasium and primary school in the Czech Republic with a documented alternative-pedagogy approach and selective admissions. Comparable to BASIC on private-school positioning, premium pricing, and methodology-driven differentiation, though serving older students and a broader national intake.
• Základní škola a mateřská škola waldorfská Brno: A Waldorf/Steiner private K–12 school operating in Brno, directly competing with BASIC in the same city for alternative-pedagogy families. Highly comparable on alternative-pedagogy positioning and Brno geography, though using Waldorf rather than Hubbard Study Tech as the underlying methodology.
• PORG - Gymnázium a základní škola, o.p.s. One of the most established private K–12 schools in the Czech Republic, also operating as a public benefit company (o.p.s.) like BASIC. Comparable in structure (private K–12 with premium tuition, selective admissions, parent-driven demand) though with a more traditional academic orientation.

Regional players

• Gymnázium a Základní škola Křesťanská Brno: A private Christian K–12 school in Brno that shares a building and canteen with BASIC. Comparable as a same-city private K–12 alternative, with overlapping parent demographics in Brno.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SkolkaBasicBrno
• Instagraminstagram.com/skolabasicbrno
• LinkedInlinkedin.com/company/z%C3%A1kladn%C3%AD-a-mate%C5%99sk%C3%A1-%C5%A1kola-basic

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Základní a mateřská škola BASIC