Jazyková Škola p.a.r.K

What Jazyková Škola p.a.r.K does

Jazyková Škola P.A.R.K. s.r.o. is a privately-held Czech language school founded in 1992 and headquartered in Brno, specializing exclusively in English language education. The company operates a single physical site in Brno supplemented by online delivery, offering a comprehensive curriculum spanning 16 CEFR proficiency levels (A0 through C2) for children, teenagers, adults, and post-matriculation students. P.A.R.K. is the largest authorized Cambridge English examination centre in the Czech Republic and has held Cambridge Platinum Centre status continuously since 2015; the school both prepares students for and administers B2 First (FCE), C1 Advanced (CAE), C2 Proficiency (CPE), and YLE exams. Beyond consumer courses, the school runs a one-year intensive post-matriculation (pomaturitní) program included in the MŠMT directive — granting enrolled students formal student status — and a corporate training business serving named enterprise clients including PPF, Komerční banka, Vodafone, Tesco, Ahold, and HomeCredit.

The school's product architecture is anchored on small-group, in-person instruction (typical class size 7–8, max 7–10) by a stable team of 28+ qualified instructors, supplemented by a proprietary P.A.R.K. ONLINE digital platform for homework, progress tracking, and self-study tied to 200+ international textbooks. Delivery channels include in-person lessons at the Brno headquarters, live online lessons via Zoom/Google Meet/Teams, on-site corporate training at client premises, and intensive summer programs for students and teachers. The school also operates a substantial teacher-training ecosystem — the P.A.R.K. Conference (28th edition, the largest ELT conference in the Czech Republic, held twice yearly since 2001), the P.A.R.K. Summer School for Teachers, and DVPP-accredited methodology courses — which functions as both a community-building and demand-generation asset. A new purpose-built school building in central Brno is scheduled to open in September 2026, signaling planned capacity expansion.

Revenue mechanics combine semester-based group course tuition (5,590–9,900 CZK per semester), individual tutoring (850–1,260 CZK per 45–60 min session, with FOCUS 30 bundles at 5,900 CZK for 10 × 30-minute sessions), corporate training (from 850 CZK per 45 min, custom-quoted), post-matriculation tuition (33,900–39,900 CZK per academic year), Cambridge exam registration fees, summer courses, and teacher-training/conference fees. The go-to-market is hybrid: direct-to-consumer enrollment via the school website with online placement testing and director consultation, sales-led corporate acquisition with dedicated inquiry forms and language audit services, and event-driven demand generation through the P.A.R.K. Conference and teacher training ecosystem. With approximately 39 total employees and 34 years of continuous operation, P.A.R.K. is a mature, stable education-services business anchored in regulatory authorization, brand heritage, and community moats rather than technology differentiation.

Name

Jazyková Škola p.a.r.K

Legal name

Jazyková škola P.A.R.K. s. r. o.

Website

https://skolapark.cz

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Jazyková Škola P.A.R.K. is a privately-held Czech language school in Brno, founded 1992, specializing exclusively in English language education across 16 CEFR levels for children, adults, and corporate clients. It is the largest authorized Cambridge English exam centre in the Czech Republic, holding Platinum status since 2015.

Ownership category

akta.pro rank

Product category

Language Education

NAICS

Language Schools (611630), Exam Preparation and Tutoring (611691), Other Schools and Instruction (6116), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

General Language Schools & Institutes (EDAMAFAA)

akta.pro secondary industries

K-12 & School-Based Language Exam Prep (AP, IB, IGCSE/A-Levels) (EDANACAE), Test Prep & Exam Readiness (K–12) (EDAJALAC), Virtual Test Prep & Online Supplemental Instruction (K–12) (EDAJADAI), Group & Class-Based Live Tutoring Platforms (EDANAGAB)

Keywords

• English language courses
• Cambridge exam preparation
• Corporate language training
• Post-matriculation study
• Language school services

Headquarters

HQ city

Brno

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Group Courses (In-Person and Online): Semester-based group English courses at multiple CEFR levels (A0–C2) for children, teens, and adults. Delivered in small groups of typically 7–8 students (guaranteed max 7–10). Revenue recognized per semester with discounts for early payment.
2. Individual Tutoring: One-on-one lessons at 850–1,260 Kč per 45–60 minutes depending on format (online vs. in-person) and time of day. Minimum 10-session packages; summer and semester specials offered.
3. Corporate Language Training: Customized business English training for companies, priced from 850 Kč per 45 minutes. Includes general English, Business Conversation, industry-specific English (law, healthcare, HR, banking), Cambridge exam prep, and language audits.
4. Post-Matriculation (Pomaturitní) Study Program: One-year intensive full-time English program for recent high-school graduates. Registered with MŠMT; students retain student status for social benefits. Tuition 33,900–39,900 Kč per academic year with early-payment discounts.
5. Cambridge Exam Fees: As an authorized Cambridge English Examination Centre, the school collects exam registration fees from students taking Cambridge B2 First, C1 Advanced, C2 Proficiency, and YLE tests.
6. Summer Courses: Intensive summer programs for children, teens, adults, and teachers. Offerings include Exam Essentials (4-day intensive), Keep in Touch, Back to School, and Cambridge FCE/CAE prep courses.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Jazyková Škola P.A.R.K. is a private English language school in Brno, Czech Republic operating since 1992 that delivers English instruction across all CEFR levels (A0-C2) for children, teens, and adults through group courses, individual tutoring, post-matriculation intensive study, Cambridge exam preparation, and corporate business English training. It also serves as the largest authorized Cambridge English examination centre in the Czech Republic (Platinum status since 2015) and runs accredited teacher professional development programs including the biannual P.A.R.K. Conference.

Product overview

P.A.R.K. is a single-location language school offering a unified portfolio of English language courses and services. The core offerings include general English courses, Cambridge exam preparation, and post-secondary intensive studies. Supporting products include individual tutoring, corporate training, online learning via the P.A.R.K. ONLINE platform, and teacher professional development through conferences and accredited courses. As an authorized Cambridge examination centre, the school also administers official Cambridge English tests. All offerings share the common thread of English language instruction delivered by qualified Czech and native-speaker instructors in small group or individual formats.

Differentiator

Problem solved

Functional benefit

Brands

• P.A.R.K. Online: Online learning platform providing digital English language education and resources
• FOCUS 30
• Exam Essentials
• P.A.R.K. Conference
• P.A.R.K. Summer School for Teachers

Quantifiable outcome

• 80%+ of new students are referred by alumni or teachers
• +2 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Cambridge Assessment EnglishcoreTechnology or Integration · 1 January 2026P.A.R.K. is an authorized Cambridge English Examination Centre — the largest in the Czech Republic. The school prepares students for and administers Cambridge English exams (B2 First, C1 Advanced, C2 Proficiency, YLE) under Cambridge's accreditation. Student exam data is shared with Cambridge per exam registration requirements.
• Alliance Française BrnominorOthers · 1 January 2024Alliance Française Brno is listed as a partner organization on P.A.R.K.'s website, suggesting a cross-promotional or collaborative relationship between the two language schools.
• Österreich Institut BrnominorOthers · 1 January 2024Österreich Institut Brno is listed as a partner organization on P.A.R.K.'s website, suggesting a cross-promotional or collaborative relationship between the two language institutions.
• Cambridge University PresscoreGTM or Marketing Partner · 1 January 2021Cambridge University Press is a regular sponsor and exhibitor at the P.A.R.K. Conference. The publisher provides free teaching materials and textbooks to conference participants and is listed as a key partner supporting the school community.
• Oxford University PresscoreGTM or Marketing Partner · 1 January 2021Oxford University Press sponsors the P.A.R.K. Conference and provides free teaching materials and textbooks to attendees. Listed as a key publishing partner of the school community.
• Macmillan EducationminorGTM or Marketing Partner · 1 January 2021Macmillan Education supports the P.A.R.K. Conference and provides free webinars on distance teaching and learning. Listed as a conference partner.
• Klett Group / Klett PublishingminorGTM or Marketing Partner · 1 January 2021Klett Group (operates across 15 European countries) is a conference partner providing educational publishing materials and methodological support.
• IATEFL IP&SEN Special Interest GroupminorStrategic or Co-development Partner · 1 January 2021The IATEFL Inclusive Practices and Special Educational Needs special interest group co-organized a strand at the 23rd P.A.R.K. Conference, bringing international expertise in SEN to Czech English teachers.
• LTSIG (Learning Technologies Special Interest Group)minorStrategic or Co-development Partner · 1 January 2021LTSIG, an IATEFL special interest group focused on learning technologies in language teaching, co-organized the Learning Technologies strand at the 25th P.A.R.K. Conference.
• Fraus PublishingminorGTM or Marketing Partner · 1 January 2021Fraus Publishing is a Czech educational publisher and conference partner providing materials and support for the P.A.R.K. Conference community.
• Ventures Books & PearsonminorGTM or Marketing Partner · 1 January 2021Ventures Books (direct importer of Pearson and Cambridge ELT titles) is a conference partner providing methodological support and special offers to P.A.R.K. Conference attendees.
• SciLearnminorGTM or Marketing Partner · 1 January 2021SciLearn provides neuroscience-based English learning programs and offered a free webinar to P.A.R.K. Conference participants.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Caledonian School: Caledonian School is a long-established English language school in Prague offering Cambridge exam preparation, general English, and corporate training. It competes with P.A.R.K. on Cambridge certification track and corporate B2B English training across the Czech market.

Broad incumbents

• EF Education First: EF Education First is the world's largest private language school operator, offering English courses, exam prep, corporate training, and teacher development globally. P.A.R.K. is a local Czech operator with a similar product portfolio (group courses, Cambridge prep, corporate, teacher events), competing primarily on local market presence.

Peers

• British Council Czech Republic:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/jazykov%C3%A1-%C5%A1kola-p.a.r.k

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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