SKYMUSIC™ PRODUCTION

What SKYMUSIC™ PRODUCTION does

SKYMUSIC™ Production is a Belgrade-based event production and technical solutions provider operating as the production arm of the SKY Corporation group, a privately held Serbian conglomerate (legal entity SKY Corporation d.o.o., founded 1994). The company delivers full-service technical production — audio, lighting, video, LED screens, rigging, staging, broadcast and power — for concerts, festivals, corporate events, TV productions, theatre, sports events and film projects. It claims regional leadership in the southeastern European rental market and executes more than 2,500 events annually.

The core technology base comprises premium professional AV inventory including the Meyer Sound LEO line array (brought to southeastern Europe by Skymusic), a fleet of TITAN LASER 47,000–41,000 lumen HD projectors, 4 Barco 40,000-lumen units, transparent LED screens (3.91/7.81mm pitch), HD broadcast vehicles for live streaming, and stage/truss systems from EUROTRUSS. Operations span six service segments (corporate events, live music, TV/web, theatre, sports, film) and integrate with sister subsidiaries handling AV integration (SKY Pro), equipment retail (SKYMUSIC Center), distribution (ARD), entertainment and artist booking (SKYMUSIC Entertainment), promotion (SKY Events), training (SKY Academy), venues (SKYMUSIC Studios), communications (SKYCOM) and publishing.

Revenue is generated through three streams: usage-based equipment rental (core), professional-services event production (full project delivery), and hardware sales (new/used AV equipment through SKYMUSIC Center). Pricing is quote-based and not publicly disclosed. The company sells via enterprise field sales targeting corporate clients, festival promoters, government entities and international touring artists, and has produced marquee projects including the Serbia Pavilion at EXPO 2017 Astana (top 10 most visited, 530,000+ visitors), the Serbia Pavilion at EXPO 2020 Dubai, and the MAC Music Awards Ceremony at Stark Arena.

Name

SKYMUSIC™ PRODUCTION

Legal name

SKY Corporation d.o.o.

Website

https://skymusicproduction.rs

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Belgrade-headquartered event production company and southeastern European rental market leader providing full-service audio, lighting, video, rigging, staging and broadcast solutions for 2,500+ concerts, festivals, corporate events, TV productions and major exhibitions annually.

Ownership category

akta.pro rank

Product category

Live Event Production & AV Equipment Rental

NAICS

Other Performing Arts Companies (71119), Motion Picture and Sound Recording Industries (512), Sound Recording Studios (51224)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Touring & Production Services (Staging, Lighting, Sound, Video) (MPAIAFAF)

akta.pro secondary industries

Production Management & Studio Support Services (Studio Managers, Techs) (MPAIAHAO), Backline & Musical Instrument Rentals (Concert/Performance Support) (THAHAEAL), Corporate Event Production & AV Services (HSACADAB), DJ & Performance Gear (Controllers, Turntables, CDJs, Mixers) (MPAIAJAC), Audio-Visual Equipment Rentals (Sound, Projection, Screens) (HSACAFAF)

Keywords

• Event production services
• Audio visual rental
• Lighting equipment rental
• Stage and rigging systems
• Broadcast and live streaming

Headquarters

HQ city

Belgrade

HQ country

Serbia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Equipment Rental: Rental of professional audio, lighting, video, LED screens, rigging, staging, power, and broadcast equipment for events. Core business model for live events, concerts, festivals, corporate events, and productions.
2. Event Production Services: Full-service event production including technical realization, project management, design, booking, organization, and logistics for concerts, festivals, corporate events, TV productions, theatre, sports events, and movies.
3. Equipment Sales: Sale of new and used professional AV equipment through SKYMUSIC Center, including wholesale distribution.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

SKYMUSIC™ Production is a full-service event production company that rents professional audio, lighting, video, LED screen, rigging, staging, broadcast, power, and tent equipment, and delivers turnkey technical production for concerts, festivals, corporate events, TV productions, theatre, sports events, and film productions. The company operates from Belgrade as part of the SKYMUSIC Corporation Group, handling over 2,500 events annually across southeastern Europe and internationally, and also sells new and used AV equipment through SKYMUSIC Center.

Product overview

SKYMUSIC™ Production is a comprehensive event production and equipment rental company operating as part of the SKYMUSIC Corporation group. The company offers an integrated portfolio of production services and equipment rental across multiple categories: audio systems (PA, mixing consoles, microphones), video/projection (projectors, LED screens, media servers), lighting, stage construction, DJ equipment, musical instruments, power generation, and broadcast services. The company operates multiple studio venues (SKY Studio, SKYMUSIC™ Studio, Belexpo Centar) and provides technical production services for concerts, corporate events, festivals, TV productions, theatre, sports events, and film productions. Equipment brands include Meyer Sound, DiGiCo, Barco, Pioneer, Technics, Ayrton, EUROTRUSS, and many others.

Differentiator

Problem solved

Functional benefit

Products and services

• Audio Equipment Rental Rental of PA systems, mixing consoles, microphones, and stage audio equipment (brands including Meyer Sound, EAW, dBTechnologies, DiGiCo, L-Acoustics) for concerts, festivals, corporate events, and productions.
• LED Screen Rental Rental of LED screens for indoor, outdoor, floor, and transparent applications, available in pixel pitches including P3, P4, P6, P7, P12, including transparent LED screens of 3.91/7.81mm pixel pitch.
• Video Equipment Rental Rental of projectors, media servers, mixing consoles, and processing units (brands include Barco, VDWALL, NOVASTAR), including the TITAN LASER 47000-41000 HD projector fleet.
• Lighting Equipment Rental Rental of professional lighting fixtures, controllers, follow spots, lasers, and hazer/fog machines (brands include Ayrton, Elation, DTS, SGM, Martin, Coemar).
• Stage and Truss Systems Rental of stage platforms, scaffold systems, mobile stages, and truss structures (EUROTRUSS) with various roof systems for event construction.
• DJ Equipment Rental Rental of professional DJ equipment — players, turntables, mixers, and effects (brands include Pioneer, Technics, Rane, Allen & Heath).
• Backline Instruments Rental Rental of musical instruments and amplifiers for live performances — drum kits, keyboards, and synthesizers (brands include Mapex, TAMA, Korg, Orla).
• Recording and Broadcast Services HD broadcast vehicles (OB vans) and live stream systems for event recording, live broadcasting, and streaming of concerts, corporate events, and TV productions.
• Power Rental Rental of power generation and distribution equipment — generators, distribution cabinets, and cables — for event power needs.
• Mega Tent and BeMatrix Systems Rental of large-scale tent structures and modular BeMatrix frame systems for outdoor events, exhibitions, and pavilions.
• Full-Service Event Production Turnkey event production covering concept, design, technical realization, project management, booking, organization, and logistics for corporate events, concerts, festivals, TV productions, theatre, sports events, and film productions.
• SKY Studio Professional recording and production studio facility operated by SKYMUSIC for music recording, TV productions, and corporate events.
• SKYMUSIC™ Studio Main studio facility within the SKYMUSIC Studios venue offering comprehensive production capabilities for recordings and event-related productions.
• Belexpo Centar Large-scale exhibition and event venue within the SKYMUSIC Studios complex, suitable for conferences and major events.
• AV Equipment Sales (SKYMUSIC Center) Sale of new and used professional AV and music equipment through the SKYMUSIC Center retail store at TC Ušće, including wholesale distribution.

Quantifiable outcome

• 2500+ events annually across all segments
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• SKYMUSIC CentercoreChannel Partner/ Reseller/ DistributorRegional retail outlet for musical equipment and DJ gear, operating from TC Ušće shopping center. Part of SKYMUSIC Corporation group.
• ARD (Adriatic Region Distribution)coreChannel Partner/ Reseller/ DistributorLeading regional AV equipment distributor. Part of SKYMUSIC Corporation group serving as major distribution channel.
• SKY ProcoreTechnology or IntegrationProfessional AV system integrator. Part of SKYMUSIC Corporation group providing installation and integration services.
• SKY AcademyminorOthersEducation and training institution for event production professionals. Part of SKYMUSIC Corporation group.
• SKYMUSIC EntertainmentcoreStrategic or Co-development PartnerEntertainment division handling artist booking and event promotion. Part of SKYMUSIC Corporation group.
• PublishingminorOthersPublishing services for music industry. Part of SKYMUSIC Corporation group.
• Meyer SoundcoreTechnology or IntegrationExclusive regional access to Meyer Sound LEO - one of the most powerful audio systems available, brought to southeastern Europe by Skymusic.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/SKYMUSICcorporate/videos
• LinkedInlinkedin.com/company/skymusic-production

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SKYMUSIC™ PRODUCTION