Skypark Normandie by AJ Hackett

What Skypark Normandie by AJ Hackett does

Skypark Normandie by AJ Hackett operates a single-site adventure tourism park at the Viaduc de la Souleuvre in La Ferrière-Harang, Calvados, France, a former railway viaduct built by Gustave Eiffel between 1887-1889. The site has been in continuous operation since November 1990 and is part of the global Skypark by AJ Hackett network owned by Singapore-incorporated AJ Hackett International Pte Ltd. The core offering comprises five activity products: Bungy jumping from a 61m platform using a proprietary AJ Hackett elastic cord system with mathematically calculated lengths; Skyrope, a 2024-launched pendular swing with 20m free fall at 3.5G; Giant Swing propelling up to three participants to 130 km/h in 3.5 seconds; the 400m Scable zipline at over 100 km/h; and Skycube, a glass-floored observation balcony.

The business model is direct-to-consumer with pay-per-activity unit pricing ranging from €39 (Zipline) to €99 (Bungy), complemented by gift cards sold direct and through seven third-party platforms (Funbooker, Cap Adrenaline, Adrenactive, Manawa, Sport Découverte, Get Your Guide, Groupon), an on-site boutique selling branded merchandise including recycled-cord items (Bungybit), a snack bar, photo/video media sales, and a dedicated group and corporate events sales channel for team building, bachelor/bachelorette parties (EVJF/EVG), and seminars. The park operates seasonally from April through November with weekend-only openings in shoulder months and seven-day operations in summer, serving approximately 120,000 visitors annually. Distribution is omnichannel but domestic-focused, leveraging the Qweekle booking platform, owned website, phone reservations, and PR placements including Tour de France 2025 coverage.

Name

Skypark Normandie by AJ Hackett

Legal name

AJ Hackett International Pte Ltd.

Website

https://skyparknormandie.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Skypark Normandie by AJ Hackett is a single-site French adventure tourism operator at the Eiffel-built Viaduc de la Souleuvre, offering bungee jumping, giant swing, zipline, pendular swing, and glass balcony experiences to roughly 120,000 seasonal visitors annually under the global AJ Hackett International network.

Ownership category

akta.pro rank

Product category

Adventure Tourism Services

NAICS

Amusement Parks and Arcades (7131), All Other Amusement and Recreation Industries (713990)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Bungee Jumping Experiences (Bridge, Crane, Platform) (THAAAMAB)

akta.pro secondary industries

Zipline Mega-Jumps & Giant Swing Experiences (Canyon Swing, Rope Swing) (THAAAMAD), Aerial Adventure Parks (Multi-Element Courses) (THAAACAC), Adventure & Aerial Parks (Ropes Courses, Zipline Parks, Climbing Parks) (THAJAEAI), Extreme Sports Experiences (Skydiving, Bungee Jumping) (THAAAAAM)

Keywords

• Adventure tourism park
• Bungee jumping services
• Extreme sports activities
• Zipline experiences
• Corporate team building

Headquarters

HQ city

La Ferrière-Harang (Souleuvre en Bocage)

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Activity Tickets: Direct ticket sales for bungee jumping, giant swing, zip line, and pendular swing activities. Customers pay per activity with prices ranging from €39 to €99 depending on the activity. Approximately 8,000 people participate in bungee jumping annually.
2. Gift Cards and Vouchers: E-gift cards and vouchers sold directly and through third-party platforms (Funbooker, Cap Adrenaline, Adrenactive, Manawa, Sport Découverte, Get Your Guide, Groupon). Gift cards are valid for 18 months.
3. Merchandise and Boutique: On-site boutique selling branded merchandise including sweatshirts, caps, backpacks, bracelets, mugs, stickers, t-shirts, and memorabilia made from recycled bungee elastic (Bungybit).
4. Snack Bar and Food Service: Quick service restaurant offering pizzas, paninis, ice cream, waffles, and beverages at the snack bar located on top of the viaduct.
5. Group and Corporate Events: Team building, seminars, EVJF/EVG (bachelor/bachelorette parties), and group bookings with customized packages and pricing for groups of 5 or more, including priority access and dedicated briefing.
6. Media Sales (Photos/Videos): Sale of photos and videos captured during activities to participants.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Skypark Normandie by AJ Hackett operates an adventure tourism park at the historic Viaduc de la Souleuvre in Normandy, France, offering paid extreme sports experiences including 61-meter bungee jumping, 400-meter giant zipline, multi-person giant swing, pendular rope swing (Skyrope), and a glass-floored observation balcony (Skycube). The park also sells merchandise, gift cards, on-site food service, and customized group/corporate event packages.

Product overview

Skypark Normandie by AJ Hackett operates an adventure tourism park at the historic Viaduc de la Souleuvre, offering five core physical activity products: Bungy (bungee jumping at 61m), Skyrope (pendulum jump on rope at 3.5G), Giant Swing (multi-person swing to 130 km/h), Scable (400m zipline at 100+ km/h), and Skycube (glass balcony). The portfolio is complemented by supporting services including gift cards/vouchers, team building and corporate event packages, bachelor/bachelorette party packages, on-site merchandise retail, food service, and accommodation partnerships. The company operates as part of the global Skypark by AJ Hackett network, originating from New Zealand and representing the commercial birthplace of bungee jumping in France since 1990.

Differentiator

Problem solved

Functional benefit

Products and services

• Saut à l'élastique (Bungey) Flagship bungee jumping experience from a 61-meter platform on the Viaduc de la Souleuvre, available as solo, tandem, or water-touch jumps. Priced from €99 per person.
• Saut Pendulaire sur Corde (Skyrope) Pendulum jump on rope introduced in 2024, combining 20 meters of free fall at 3.5G acceleration with horizontal swinging motion between the viaduct piles. Priced from €79.
• Balançoire Géante (Giant Swing) Multi-person swing propelling up to 3 participants to 130 km/h in 3.5 seconds from 55 meters height with a 150-meter arc trajectory. Priced from €79 solo.
• Tyrolienne Géante (Scable) 400-meter zipline crossing the Souleuvre valley at speeds exceeding 100 km/h, available solo or in duo configurations. Priced from €39.
• Skycube (Balcon de Verre) Glass-floored observation platform and suspended walkway offering panoramic views from 61 meters above the Souleuvre valley. Launched in 2022.
• Team Building & Group Events Customized corporate team building experiences, seminars, and incentive programs combining multiple activities for groups of 5 to 50+ participants. Includes dedicated sales process with 4-6 week advance planning.
• EVJF/EVG (Bachelor/Bachelorette Parties) Specialized group packages for bachelor and bachelorette celebrations, accommodating 5 to 20 participants across all activities.
• Boutique du Skypark (Merchandise) On-site retail offering branded merchandise including apparel (sweatshirts, t-shirts, caps), accessories (bags, bracelets, keychains), and commemorative items (mugs, ecocups, magnets, frames), plus memorabilia made from recycled bungee elastic (Bungybit).
• Restauration (Snack/Bar) On-site fast food restaurant and bar offering pizzas, paninis, ice cream, waffles, and beverages at the top of the viaduct.
• Bons et Cartes Cadeaux (Gift Cards) Gift vouchers and gift cards valid for 18 months, transferable and redeemable across all activities, available for purchase online or from resellers (Funbooker, Cap Adrenaline, Adrenactive, Manawa, Sport Découverte, Get Your Guide, Groupon).
• Passerelle Suspendue (Skybridge) 140-meter suspended pedestrian bridge across the viaduct providing access to activity platforms and panoramic views of the valley.

Quantifiable outcome

• 3.5 million total visitors since 1990
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered major and minor.

• Ocean Park Hong KongmajorStrategic or Co-development Partner · 2 December 2024AJ Hackett International announced partnership with Ocean Park Hong Kong for adventure tourism activities. This is a global corporate partnership involving the parent company AJ Hackett International Pte Ltd.
• Normandie LugeminorOthersNormandie Luge provides shuttle service between parking areas and the lower valley site. The €1 shuttle runs from 12h to 18h on most opening days (not available in October-November).
• Gift Card Reseller Platforms (Funbooker, Cap Adrenaline, Adrenactive, Manawa, Sport Découverte, Get Your Guide, Groupon)minorChannel Partner/ Reseller/ DistributorThird-party platforms authorized to sell Skypark Normandie gift cards and vouchers. Customers purchasing through these platforms must book via the respective platform's reservation system.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Europ'Bungee (France): French bungee and extreme sports operator running multiple jump sites across France. Directly competes with Skypark Normandie for French thrill-seekers, offering similar bridge/platform bungee jumps at lower profile but more accessible locations.
• Zip World (UK): UK-based adventure park operator offering ziplines, high-altitude courses, and thrill experiences across multiple sites. Comparable outdoor adventure venue targeting tourist and family visitors with multi-product ticketing and ancillary revenue streams.
• Kawarau Gorge Suspension Bridge (Bungy New Zealand, Nevis): Original bungee jumping site at the Kawarau Gorge where AJ Hackett pioneered commercial bungee in 1988, now operated by Henry Van Asch's separate Bungy New Zealand entity. Direct predecessor and comparable bridge-bungee operation with shared heritage in modern bungee history.
• Verzasca Dam Bungee (Switzerland / Trekking Trek): 220m bungee jump from the Verzasca Dam in Ticino, Switzerland — comparable high-altitude bridge/dam bungee targeting international adventure tourists. Closest direct substitute in Europe for Skypark Normandie's 61m Eiffel viaduct bungee offering.
• AJ Hackett Sochi Skypark (Russia): Sister site under AJ Hackett International Pte Ltd. in Sochi, Russia. Operates the same Skypark brand with bungee jumping, giant swing, and zipline offerings from a comparable high-anchor location — directly comparable business model, customer mix, and seasonal operational pattern.
• AJ Hackett Macau Tower Bungy Jump: Sister site under AJ Hackett International operating bungee jumps from the 233m Macau Tower — the highest commercial bungee in the world. Directly comparable brand, safety system, and ticketed extreme-sports experience targeting tourist visitors.
• AJ Hackett Cairns Skypark (Australia): Sister site opened simultaneously with Normandie in August 1990 at McLeod Street Pioneer Canyons in Cairns. Operates the same Skypark brand with bungee and giant swing, offering a direct benchmark for the Normandie's pricing, throughput, and product mix.

Regional players

• Accrobranche / Adventure Forest (France): Network of French aerial adventure parks (accrobranche operators) including Aventure Parc, offering treetop ropes courses, ziplines, and climbing for families. Comparable category and customer base in France, though focused on lower-thrill aerial courses rather than 61m extreme bungee jumps.

Emerging players

• Ocean Park Hong Kong: Hong Kong theme park that announced a strategic partnership with AJ Hackett International in December 2024 to develop adventure tourism activities. Comparable in operating a ticketed destination attraction experience and now integrating AJ Hackett's bungee/extreme-sports IP.
• Interlaken Adventure Resorts (Switzerland): European adventure tourism operator in Interlaken offering canyon swings, bungee jumps, paragliding, and ziplines targeted at international tourists. Comparable high-altitude thrill-sports portfolio and seasonal European tourist customer base, though smaller and more fragmented than Skypark Normandie.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/skyparknormandie
• Instagraminstagram.com/skyparknormandie
• LinkedInlinkedin.com/company/skyparknormandie

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Skypark Normandie by AJ Hackett