Sky Spa

What Sky Spa does

AWŪ sanctuary (formerly SKYSPA) is a Quebec-based urban wellness operator running two physical sanctuary locations — one at Quartier DIX30® in Brossard and one at 2828 boul. Laurier in Quebec City. The company is wholly owned by Groupe STROM, a wellness industry operator with 15+ years of experience that also runs Strøm spa nordique. AWŪ positions itself as a 'soft wellness' alternative to traditional Nordic spas, offering a complete thermal circuit, aesthetic treatments and massages inspired by world rituals, a movement studio with inclusive classes, an express beauty space, a café-restaurant, and a curated boutique, all within a single urban location.

The business model is direct-to-consumer hospitality and retail. Revenue is generated across five streams: sanctuary access fees for the thermal circuit and bundled programming, café-restaurant transaction revenue, boutique sales of apparel and wellness accessories, gift cards (including honoring legacy SKYSPA card balances), and hotel partnership packages. Pricing for the new AWŪ access structure has not been publicly disclosed and is expected to be announced closer to the early 2026 opening. The company also pursues a corporate-wellness channel with dedicated offers and discounts. Marketing is concentrated on Instagram, Facebook, email newsletter, and the awu.com website, which also serves as the e-commerce platform for gift cards and boutique merchandise.

As of the source data, both AWŪ locations are closed for major renovations following the 2024 acquisition by Groupe STROM and the 2025 rebrand from SKYSPA to AWŪ. Reopening is scheduled for early 2026. Groupe STROM has publicly indicated exploration of US and international expansion in addition to reinforcing its Quebec base. The company currently has no disclosed AI, proprietary technology, or software product; differentiation rests on the physical experience design, multi-revenue-stack retail model, and the parent group's operational track record in the thermal-spa category.

Name

Sky Spa

Legal name

AWŪ sanctuary

Website

https://skyspa.ca

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

11–50 employees

Short description

AWŪ sanctuary (formerly SKYSPA) is a Quebec-based urban wellness operator, wholly owned by Groupe STROM, running two physical sanctuary locations in Brossard and Quebec City that combine thermal circuits, aesthetic treatments, movement classes, a café-restaurant, and a boutique for direct-to-consumer wellness seekers.

Ownership category

akta.pro rank

Product category

Spa & Wellness Services

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Destination Spas & Spa Resorts (HSALAFAC)

akta.pro secondary industries

Destination Spa Resorts (THAGAMAA), Wellness & Retreat Stays (Yoga, Spa, Detox) (THAMADAJ)

Keywords

• Urban wellness experiences
• Thermal spa services
• Spa massage treatments
• Wellness sanctuary destination
• Wellness boutique retail

Headquarters

HQ city

Brossard

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Sanctuary Access Fees: Entry fees and access passes to the thermal circuit, movement studio, and wellness facilities. The sanctuary offers a complete thermal circuit, aesthetic treatments, massages inspired by world rituals, and soft movement programming included with the circuit access.
2. Café-Restaurant: Fresh-focused café-restaurant within the sanctuary offering food and beverages to visitors, creating additional per-visit revenue.
3. Boutique Sales: On-site boutique offering curated pieces and objects for visitors to extend their wellness experience beyond the sanctuary, including beach clothing, accessories, jewelry, and yoga mats.
4. Gift Cards: Gift cards available for purchase, with existing SKYSPA gift cards retaining their monetary value for use at AWŪ sanctuaries.
5. Hotel Packages: Partnership packages with hotels offering combined accommodation and sanctuary access.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

AWŪ sanctuary (formerly Sky Spa) operates two urban wellness destinations in Quebec (Quartier DIX30® in Brossard and Laurier Tower in Québec City), offering an integrated soft-wellness experience built around a complete thermal circuit, complemented by aesthetic treatments and massages, a movement studio with inclusive classes, an express beauty space, a fresh-focused café-restaurant, and a curated boutique. The brand is wholly owned by Groupe STROM and both locations are currently undergoing major renovations to reopen as AWŪ sanctuaries in early 2026.

Product overview

AWŪ is a unified urban sanctuary wellness platform offering an integrated experience combining thermal circuits, aesthetic treatments and massages, movement studios with inclusive programming, express beauty services, a café-restaurant, and a retail boutique. The product portfolio centers on the AWŪ Urban Sanctuary concept — a soft wellness experience designed to be accessible, modular, and immersive. The platform also extends to gift cards and special events like the Sunset Ritual. All offerings are unified under the AWŪ brand and operated by Groupe STROM, which has over 15 years of experience in the wellness industry.

Differentiator

Problem solved

Functional benefit

Products and services

• AWŪ Urban Sanctuary Immersive urban sanctuary wellness concept that is accessible, modular, and convivial, combining thermal circuit, aesthetic treatments and massages, movement studio with inclusive classes and workshops, express beauty space, café-restaurant, and boutique under one roof. Designed for urban consumers seeking wellness for body, mind, and senses at their own pace.
• Thermal Circuit (Circuit thermal)

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• La ForfaiterieminorChannel Partner/ Reseller/ DistributorLa Forfaiterie is a package resale partner for SKYSPA/AWŪ. Customers who purchased AWŪ packages through La Forfaiterie will have their packages honored with full monetary value applicable to AWŪ products and services upon reopening.
• Hotel PartnersminorGTM or Marketing PartnerUnnamed hotel partners offering combined hotel accommodation and AWŪ sanctuary access packages. The website references 'Forfaits hôtels x AWŪ' (Hotel x AWŪ packages) as a specific offering.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/awuurbansanctuary
• Instagraminstagram.com/awusanctuary
• LinkedInlinkedin.com/company/sky-spa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sky Spa