What Sláger FM does

Sláger FM is a small broadcasting entity headquartered in Budapest, Hungary, founded in 2015 with approximately 13 employees. The company name and ".fm" web domain (slagerfm.hu) indicate it operates as a Hungarian FM radio station, where "sláger" is the Hungarian term for a hit or pop song — a common format descriptor in Hungarian radio branding.

The company's primary product is its over-the-air radio broadcast, distributed via FM spectrum and accessible through its website. As a Hungarian-language radio operation, its core function is producing and broadcasting music programming and related audio content to a Hungarian-speaking audience. The firm's business model is not explicitly disclosed in the available data; for commercial FM radio operators of this scale in Hungary, revenue is typically generated through advertising sales (local/regional advertisers, sponsored segments) and potentially ancillary digital distribution, though no pricing, advertiser, or rate-card information is provided.

The input data is materially sparse across all operational dimensions — no management team, no disclosed financials, no technology stack, no partnerships, no funding history, and no certifications are documented. This represents a significant information gap for any investment-grade assessment. What can be established with reasonable confidence is the company's identity as a small, Budapest-based FM radio broadcaster, its approximate founding date, its small headcount, and its continued operating presence (evidenced by the active website domain). Any deeper characterization of its products, revenue mechanics, customer base, or competitive position is not supported by the available source material.

Name

Sláger FM

Website

https://slagerfm.hu

Company type

Private

Headcount range

11–50 employees

Short description

Sláger FM is a Budapest, Hungary-based FM radio broadcaster founded in 2015, operating with approximately 13 employees and broadcasting Hungarian-language music programming to a local/regional audience via its slagerfm.hu web domain.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (516110), Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Syndicated Radio Programming Networks (Shows & Features) (MPABABAJ)

akta.pro secondary industry

Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ)

Keywords

• FM radio broadcasting
• Hungarian commercial radio
• Music radio programming
• Online radio streaming
• Radio advertising sales

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Core offering

Sláger FM is a Hungarian radio broadcaster based in Budapest that operates an FM radio station, broadcasting popular music programming to listeners in Hungary. The station distributes its content over the FM airwaves and via its website, providing free-to-listen audio entertainment to a Hungarian-speaking audience. The business is monetized through commercial advertising sold to brands seeking access to its listenership.

Differentiator

Problem solved

Functional benefit

Products and services

• Sláger FM Radio Broadcast FM radio broadcasting service delivering popular music and entertainment programming to listeners in Hungary, distributed over-the-air and online.
• Sláger FM Online Streaming

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Direct peers

• Class FM: Hungarian commercial radio historically operating in the hit-music space; a comparable peer in the same market segment and audience demographics as Sláger FM.
• Juventus Rádió: Hungarian commercial radio with a music-focused format, overlapping with Sláger FM's audience and Hungarian radio advertising market.
• Retro Rádió: Hungarian commercial radio station playing hit music, targeting a similar demographic and competing for the same advertising spend as Sláger FM.
• Rádió 1 Hungary: One of Hungary's largest commercial music radio networks, broadcasting pop/hit formats similar to Sláger FM. Direct competitor for Hungarian listeners and advertisers.
• InfoRádió: Hungarian commercial radio broadcasting in Budapest, overlapping with Sláger FM in the same local market and competing for share of listening and advertising.

Broad incumbents

• Petőfi Rádió: Hungarian public-service radio with music and youth programming, part of the MTVA network. Competes for the same Hungarian audience and represents a scaled alternative to Sláger FM.
• Spotify: Global audio streaming platform competing for the listening time and ad revenue that Sláger FM depends on. Indirectly competes with the FM radio listening habit itself.
• Kossuth Rádió: Hungarian public-service radio network with national reach. While publicly funded, it competes for the same listener hours and constrains the commercial radio ad market in which Sláger FM operates.

Regional players

• Sláger Rádió (Czech): Czech-language radio using the same 'Sláger' hit-music branding in a neighboring market. Comparable format and audience targeting, but operates in a different Central European market.
• Slovenský Sláger: Slovak radio station using the same 'Sláger' (hit) brand concept in a neighboring market. Useful comparable for format positioning and brand strategy, though operating in a different country.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/slagerfm

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sláger FM