Slagerij G. ter Weele & Zoon B.V.

What Slagerij G. ter Weele & Zoon B.V. does

Slagerij G. ter Weele & Zoon B.V. is a family-owned Dutch artisan butcher founded in 1970, operating two retail shops in Oene and Emst in the Veluwe region of the Netherlands, with an on-site professional slaughterhouse. The company practices zelfslachting (self-slaughtering), which gives it direct control over animal sourcing, welfare, processing and full traceability from farm to finished product. Its assortment covers beef, pork, lamb, chicken, veal, sausages and cold cuts, prepared salads and soups, and a specialization in Veluwe wild game including wild boar, roe deer, red deer, hare, pheasant, duck and partridge sourced from regional nature managers. A specialty huisslachting service provides on-farm slaughtering with full transparency for private animal owners.

The business operates three revenue streams: retail meat sales through the two physical shops and an online webwinkel for in-store pickup, horeca and catering B2B supply in the Veluwe region, and specialty huisslachting services. Pricing is unit-based (per piece, per 100g or per kilogram) with pay-as-you-go billing at the point of pickup. The webwinkel and POS infrastructure are provided by technology partner FAK Nederland B.V., which handles order processing, payment, and fraud detection. Marketing is conducted through the company website and organic social channels (Instagram, Facebook, Twitter/X), with no evidence of paid acquisition.

The company is a private limited company (B.V.) under family ownership, with 12 employees and no external investors or parent company identified. It holds the Branche Erkende Meesterslager certification from the Dutch branch organization and reports a 4.9/5 customer satisfaction rating. There is no disclosed revenue, and operations remain confined to the Veluwe region with future plans noted for chilled home delivery from the webwinkel.

Name

Slagerij G. ter Weele & Zoon B.V.

Legal name

Slagerij G. ter Weele en Zoon B.V.

Website

https://slagerijterweele.nl

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Slagerij G. ter Weele & Zoon B.V. is a family-owned Dutch artisan butcher founded in 1970, operating two retail shops in Oene and Emst, an on-site slaughterhouse, and an online webwinkel, serving Veluwe-region retail consumers and horeca businesses with conventional meats and specialty wild game.

Ownership category

akta.pro rank

Product category

Artisan Butchery & Meat Products

NAICS

Meat Retailers (445240), Meat Processed from Carcasses (311612), Animal (except Poultry) Slaughtering (311611)

SIC

Meat Packing Plants (2011), Sausages & Other Prepared Meat Products (2013)

akta.pro primary industry

Butcher Shops & Meat Markets (CRAHAHAB)

akta.pro secondary industry

Game & Specialty Meats Wholesale (Venison, Bison, etc.) (AFAIADAG)

Keywords

• Artisan butchery
• Fresh meat products
• Wild game sourcing
• Horeca meat supply
• On-farm slaughtering

Headquarters

HQ city

Oene

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Retail Meat Sales: Retail sales of fresh meat, game, and prepared meat products through physical stores in Oene and Emst, and through the webwinkel (online shop) for customer pickup
2. Horeca B2B Supply: Supply of meat products to hospitality businesses (horeca) and catering services in the Veluwe region

Pricing tiers

Distribution channels3 records

Marketing channels4 records

Core offering

Slagerij G. ter Weele & Zoon B.V. is a self-slaughtering master butcher (zelfslachtende meesterslager) operating since 1970 with two retail shops in Oene and Emst, a professional on-site slaughterhouse, and an online webwinkel. The company produces and sells fresh beef, pork, lamb, veal, chicken, and Veluwe regional game (wild boar, deer, roe deer) alongside prepared products such as sausages, salads, soups, and gourmet platters. It also provides B2B meat supply to hospitality (horeca) and catering businesses, and offers on-farm slaughtering services (huisslachting) for private customers.

Product overview

Slagerij Ter Weele is an artisanal, self-slaughtering master butcher (zelfslachtende meesterslager) operating since 1970 with two shops in Oene and Emst, a professional slaughterhouse, and services for horeca and catering. The company offers a comprehensive meat and delicatessen portfolio through physical stores and an online webwinkel. Their product range centers on fresh beef (rundvlees), pork (varkensvlees), lamb (lamsvlees), chicken (kip), and veal (kalfsvlees), complemented by specialty wild game from the Veluwe region (wild van de Veluwe) including ree, herten, and wildzwijn. Additional offerings include prepared products such as sausages and cold cuts (worst & vleeswaren), salads and appetizers (salades & hapjes), soups (soepen), and gourmet platters (gourmetschotels). The company also provides BBQ ordering services and on-farm slaughtering (huisslachting) services for customers. They distinguish themselves through self-slaughtering practices, local Veluwe sourcing, and over 50 years of family business heritage.

Differentiator

Problem solved

Functional benefit

Products and services

• Rundvlees (Beef) Fresh beef products including biefstuk, ribeye, T-bone, ossenhaas, hacheevlees, filet americain, and biefstuk tartaar, sold to consumers and horeca customers.
• Varkensvlees (Pork) Fresh pork products including varkenshaas, karbonade, spareribs, procureur, and hamlappen, sold to consumers and horeca customers.
• Lamsvlees (Lamb) Lamb products including lamsbout, lamskoteletten, lamsrack, and lamszadel, aged a minimum of 5 days, sold to consumers and horeca customers.
• Kalfsvlees (Veal) Veal products including kalfshaas, kalfsschnitzel, kalfsribeye, kalfspoulet, and ossebuco, sold to consumers and horeca customers.
• Kip (Chicken) Chicken and poultry products including whole chicken, kipfilet, drumsticks, Bresse chicken, and scharrel kip, sold to consumers and horeca customers.
• Wild van de Veluwe (Veluwe Game) Regional game from the Veluwe nature area, including ree, herten, wildzwijn, hazen, fazanten, and other wild poultry, sourced from local nature and wildlife managers.
• Wildzwijn Products Wild boar products from the Veluwe including whole boar, burgers, chops, steaks, rookworst, and specialty preparations.
• Worst & Vleeswaren (Sausages & Cold Cuts) Artisan sausages and processed meats including rookworst, verse worst, droge worst, achterham, coppa di Parma, and specialty sausages.
• Rollades (Rolled Meats) Assorted rolled meat products including runderrollade, varkensfiletrollade, kalfsrollade, lamsrollade, and wild zwijnrollade.
• Salades & Hapjes (Salads & Appetizers) Prepared salads and appetizers including tonijnsalade, rundvleessalade, waldorfsalade, eiersalade, and ham-prei salade.
• Soepen (Soups) Ready-to-heat soups including kippensoep, tomatensoep, groentesoep, wildsoep, mosterdsoep, and ossenstaartsoep.
• Gourmetschotels (Gourmet Platters) Gourmet meat platters including gourmet 400 gram per persoon with 7 different meat types, suitable for fondue and gourmet cooking.
• BBQ Bestelling (BBQ Packages) Specialized BBQ packages and meat selections for grilling, available through the BBQ bestellijst ordering service.
• Horeca Supply Services Professional B2B meat supply and customization services for restaurants, hotels, catering companies, and hospitality businesses in the Veluwe region.
• Huisslachting (On-farm Slaughtering) On-farm slaughtering service where certified butchers perform slaughter at the customer's location with a transparent, witnessed process for private individuals who own the animals.

Quantifiable outcome

• Customer satisfaction rating of 4.9 out of 5 (uitstekend/excellent)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Brandt & Levie: Amsterdam-based artisan butcher and charcuterie maker producing premium sausages and cured meats for retail and restaurants; comparable as a Dutch craft meat brand with strong specialty product positioning and horeca distribution.
• Keurslagers: Dutch franchise network of certified quality butchers operating under a recognized quality mark; directly comparable as a multi-shop artisan butcher brand with strong local presence and certified butcher status.
• De Groene Weg: Dutch organic and specialty butcher chain serving consumers and horeca through retail shops and B2B channels; comparable to Ter Weele as a multi-location artisan butcher with curated sourcing and horeca supply.

Others

• Sligro Food Group: Leading Dutch foodservice wholesaler supplying meat (among other categories) to horeca and catering operators; indirect competitor on the B2B horeca supply axis where Ter Weele also sells.
• Hanos: Dutch cash-and-carry and foodservice wholesaler with a strong meat and game assortment for hospitality buyers; comparable as an alternative supply channel for Veluwe horeca customers.

Broad incumbents

• Vion Food Group: Largest Dutch meat processor serving retail, foodservice, and export markets across pork, beef, and derivatives; broader incumbent that competes indirectly via retail private-label and supply-side pricing pressure.
• Albert Heijn: Largest Dutch supermarket chain with extensive premium and private-label meat ranges; broad incumbent competing for the same household protein spend with significantly greater scale and pricing power.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/slagerterweele
• Facebookfacebook.com/Slagerij-G-ter-Weele-en-Zoon-BV-967047696645732
• Instagraminstagram.com/slagerijterweele
• LinkedInlinkedin.com/company/slagerij-g.-ter-weele-&-zoon-b.v.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Slagerij G. ter Weele & Zoon B.V.