Slijterij Groningen

What Slijterij Groningen does

Slijterij Groningen is a family-owned independent liquor retailer operating two physical stores in the city of Groningen, Netherlands (Vismarkt 36 and Beren 54). The company is co-owned by Bas Bergman, who brings approximately 36-37 years of drinks industry experience, and Mareen Bergman-Crameri, a chef responsible for culinary offerings. Its core product is the sale of wines, beers, spirits, and specialty beverages across everyday and rare/exclusive categories, with collectible spirits priced up to €20,000 per bottle.

The business operates exclusively through in-person retail, explicitly rejecting e-commerce in favor of personal customer service. Beyond retail, it has extended into Crameri's Catering (artisanal Swiss/Italian-inspired catering using 100% organic, locally-sourced ingredients from regional partners), PartyService (event coordination managed by Bas), investment advisory for rare spirits, and GivaCard gift cards. The go-to-market is sales-led and relationship-driven, with no digital storefront, app, or public API. Revenue mechanics are transactional across multiple low-to-high ticket price points, supplemented by bespoke catering and high-touch investment advisory.

The company maintains no proprietary technology stack and operates without external funding, holding company, or franchisor relationship. Its competitive position rests on the owner's deep industry expertise, autonomous purchasing access to rare and exclusive spirits unavailable to chain competitors, and a curated local supplier ecosystem. The business model is fundamentally local and personal, with geographic expansion or e-commerce not indicated.

Name

Slijterij Groningen

Legal name

Slijterij Groningen

Website

https://slijterijgroningen.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Slijterij Groningen is a family-owned Dutch liquor retailer operating two physical stores in Groningen, offering wines, beers, rare spirits, artisanal catering, party services, and rare-spirits investment advisory to local consumers and event hosts.

Ownership category

akta.pro rank

Product category

Alcoholic Beverage Retail

NAICS

Beer, Wine, and Liquor Retailers (445320)

SIC

Retail-Miscellaneous Retail (5900)

akta.pro primary industry

Liquor Stores (General Off-Premise) (CRANAAAA)

akta.pro secondary industries

Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits) (CRANAAAJ), Mixed Alcohol Specialty Retail (Beer/Wine/Spirits Combined) (CRANABAH)

Keywords

• Liquor retail store
• Wine and spirits
• Rare spirits sales
• Catering services
• Alcohol retail

Headquarters

HQ city

Groningen

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Alcohol Sales: Sale of wines, beers, spirits, and other beverages through two physical store locations in Groningen. The store offers both everyday wines, beers and drinks as well as exclusive and rare specialty products.
2. Crameri's Catering: Catering service offering salads, herb butters, grilled vegetables, dips, breads, and fruit on the barbecue. Run by Mareen Bergman-Crameri, the chef and co-owner. Emphasizes Swiss and Italian culinary roots with organic, local ingredients.
3. Party Service: Event catering and party service offerings managed by Bas.
4. Investment Advisory & Rare Spirits Sales: Bas Bergman provides investment advice and facilitates access to rare, exclusive spirits for investment purposes. Customers are invited for intake conversations. Products include rare aged whiskies, vintage cognacs, and collectible spirits priced from hundreds to tens of thousands of euros.
5. Gift Cards: Sale of GivaCard gift cards starting from 10 euros, which can be topped up to any desired amount and are beautifully packaged.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Slijterij Groningen operates two physical liquor store locations in Groningen, Netherlands, retailing wines, beers, spirits, and other alcoholic beverages including rare and collectible items. The business also offers Crameri's Catering (Swiss and Italian culinary offerings with organic, locally-sourced ingredients), a Party Service for events, gift cards, and investment advisory services for rare spirits.

Product overview

Slijterij Groningen is a traditional Dutch liquor retailer operating two physical stores in Groningen (Vismarkt and Beren locations). The company offers a diverse portfolio comprising retail alcohol sales with a focus on rare and exclusive spirits, Crameri's Catering (Italian/Alpine culinary offerings), party services, gift cards, and investment advisory for collectible spirits. The business emphasizes personal customer relationships over e-commerce, preferring direct contact for all transactions.

Differentiator

Problem solved

Functional benefit

Products and services

• Slijterij Groningen Retail Stores

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Slagerij de BuurderijcoreStrategic or Co-development PartnerLocal butcher partnership providing meat products for catering services. Products include Limousin beef from Zuidlaardermeer area, regional pork from Slochteren, Groningen lamb, and Tante Door Dutch chicken. Supports the 'pure, organic & local' positioning of Crameri's Catering.
• Groente Kwekerij NoordlarencoreStrategic or Co-development PartnerVegetable nursery partnership providing fresh, often organic and biodynamic produce, including special and heritage vegetable varieties. Products are sold loose in store. Supports local, sustainable sourcing for catering.
• Bakkerij Haafs ZuidlarencoreStrategic or Co-development PartnerBakery partnership providing artisanal breads for catering services. Known for craftsmanship and premium quality baked goods.
• Bitters GuideminorGTM or Marketing PartnerExternal partner providing bitters and bitter liqueurs content/guide visible on the Slijterij Groningen website, offering discovery of bitters from Angostura to artisanal innovations.
• Various Spirits DistributorscoreChannel Partner/ Reseller/ DistributorMultiple interesting partnerships with distributors that enable access to rare and exclusive products. As a fully autonomous liquor store not bound by franchise formulas, these partnerships provide access to products that are rare and exclusive in the market.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Bol.com: Largest Dutch online marketplace, which sells alcohol through partner listings. Comparable as a mass online channel competing for off-premise alcohol demand, but operating at national scale with no specialty focus, contrasting with Slijterij Groningen's curated, in-person model.
• Mitra dranken: Dutch franchise liquor retail chain with broad beer, wine, and spirits assortment across many locations. Comparable as a traditional Dutch off-premise alcohol retailer, though Mitra operates at greater scale and within a franchise model rather than as an autonomous store like Slijterij Groningen.
• Gall & Gall: The largest off-premise alcohol retail chain in the Netherlands, operating hundreds of stores nationwide plus online. Comparable as the dominant off-premise liquor retail channel that Slijterij Groningen competes with locally, though Gall & Gall's franchise-style assortment lacks the rare/collectible focus Slijterij Groningen emphasizes.

Direct peers

• The Whisky Exchange: UK-based global online specialty retailer of premium and rare whisky, cognac, and other spirits. Comparable as a specialist retailer whose investment-grade and rare-bottle assortment mirrors Slijterij Groningen's Specials and Investments offerings, though operating globally online versus locally in Groningen.
• Topdranken: Dutch online alcohol retailer offering beer, wine, and spirits with home delivery across the Netherlands. Comparable as a Dutch off-premise alcohol seller with broad assortment and consumer-direct fulfillment, though Topdranken's model is fully online whereas Slijterij Groningen is intentionally offline.
• Wijnvoordeel: Dutch wine-specialist retailer selling wines online via subscription and one-off purchase across the Netherlands. Comparable as a Dutch off-premise alcohol specialist with curated assortment and direct-to-consumer focus, contrasting with Slijterij Groningen's in-person specialty model.
• Drankgigant: Dutch online alcohol retailer offering a broad range of beers, wines, and spirits with national delivery. Comparable as an off-premise alcohol seller competing for the same Dutch consumer wallet, but operating exclusively online and at a different price/scale profile.

Emerging players

• Whiskybase: Dutch-based online whisky community and marketplace with bottles, tastings, and a strong collector/investor audience. Comparable as a Dutch-rooted platform serving the rare-whisky collector segment that Slijterij Groningen's investment advisory targets, though structured as a marketplace rather than a retail store.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/slijterij-groningen

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Slijterij Groningen