SLOTS MACHINES SA

What SLOTS MACHINES SA does

SLOTS MACHINES SA, commercially known as Grupo Slots, is a privately held Argentine entertainment conglomerate founded in 1985 by Jorge Alberto Laffue, originally focused on the manufacture and installation of slot machines. The group has since diversified into an integrated entertainment and gaming platform operating 24 commercial brands across 60+ commercial units in 27 localities within the provinces of San Luis, Chaco, and Buenos Aires. Its business units span physical casino and gaming halls (Golden Palace, Tropicana, Gala Casinos, New York, Flamingo), the authorized online gaming platform Jugadon, provincial lottery administration for Lotería de San Luis (including the Tarasca instant game and the Multicash payment service), hotel operations under the Epic Hoteles brand and Amérian partnership, gastronomy venues, the Hipódromo La Punta horse racing track, and event/convention services.

The group's technology backbone is the wholly owned EVA Technology subsidiary, which develops proprietary casino management software and hardware in-house, including EVA System (integral casino management with online auditing), EVA Cash (multi-currency ticket and cash exchange terminal), EVA Chip (internal table-game chip tracking mobile app), BOXIE (customer loyalty mobile app), EVA Lease (remote monitoring of leased gaming machines), and Cambista. These products are also licensed to third-party gaming operators, providing an adjacent technology revenue stream beyond the group's own venues. The EVA stack is positioned as an integrated, vertically developed technology layer that supports both internal operations and external commercialization.

The revenue model is primarily transactional across gaming activities (slots, table games, electronic roulette, sports betting, lottery, and pari-mutuel), complemented by recurring and service-based revenue from hotels, gastronomy, events/conventions, and technology licensing/royalties. Customer concentration is heavily weighted toward long-tail consumer segments (individual gaming enthusiasts, hotel guests, event attendees) with one notable B2B anchor in the San Luis provincial government (lottery administration contract held since 2012) and a technology partnership with IGT for lottery terminals. Go-to-market is largely direct-to-consumer through physical venues and a self-serve online platform, with multi-channel brand marketing across Instagram, Facebook, LinkedIn, YouTube, and TikTok.

Name

SLOTS MACHINES SA

Legal name

Grupo Slots

Website

https://slotsmachines.com.ar

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Grupo Slots is a privately held Argentine entertainment conglomerate operating casinos, hotels, lottery, online betting, horse racing, gastronomy, events, and proprietary gaming technology (EVA Technology) across San Luis, Chaco, and Buenos Aires provinces.

Ownership category

akta.pro rank

Product category

Casino and Gaming Operations

NAICS

Casinos (except Casino Hotels) (71321), Other Gambling Industries (713290), Casino Hotels (72112)

akta.pro primary industry

Casino Slot Operations & Slot Route Management (MPAEAAAM)

akta.pro secondary industries

Real-Money Online Casino Operators (RNG Slots & Table Games) (MPAEABAA), Lottery Systems & Terminal Providers (POS, Central Systems) (MPAEAFAB), Casino Management & Surveillance Hardware (CCTV, Access Control, Count Room Equipment) (MPAEANAF)

Keywords

• Casino gaming operations
• Online sports betting
• Lottery administration
• Hospitality services
• Casino management software

Headquarters

HQ city

Ciudad de San Luis

HQ country

Argentina

HQ region

Latin America

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Casino and Gaming Hall Operations: Physical casino operations including slot machines, table games, electronic roulette across multiple brands (Golden Palace, Tropicana, Gala Casinos, New York, Flamingo). Revenue from gaming activities in owned and operated venues.
2. Lottery Operations: Operation and commercial administration of San Luis Province lottery games since April 2012. Over 260 points of sale across the province. Includes instant scratch game 'Tarasca'.
3. Online Gaming Platform (Jugadon): Online sports betting, slots, and casino platform authorized in multiple jurisdictions (Buenos Aires, Córdoba, San Luis, La Rioja).
4. Hotelier Services: Hotel operations under EPIC Hoteles brand (4 and 5-star hotels in La Punta, Villa Mercedes, Villa de Merlo) and Amérian Hotel Casino Gala in Resistencia, Chaco.
5. Gastronomy: Restaurant and food service operations including Faustina (Epic Hotel Villa de Merlo), Valentino Restaurant (Amerian Hotel Casino Gala), Epic Restó, Restó Ruta 11, and Sports Bar locations.
6. Hipic Operations: Hipódromo La Punta with six major classics including three international category races. Revenue from racing events and associated betting.
7. Events and Conventions: Event venues including Gala Convenciones (Resistencia), Arenas de La Punta, Epic Eventos, Teatro Jorge Laffue. Conference and event hosting services.
8. Technology Licensing (EVA Technology): Sale and licensing of proprietary gaming management systems (EVA Cash, EVA SYSTEM, EVA Chip, BOXIE, EVA Lease) to other gaming operators.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

SLOTS MACHINES SA (Grupo Slots) operates physical casinos and gaming halls, an online betting platform (Jugadon), the San Luis provincial lottery, hotels, restaurants, horse racing, and event venues across Argentina. Through its EVA Technology subsidiary, it also develops and licenses proprietary casino management systems, cash handling terminals, and machine monitoring software to other gaming operators.

Product overview

Grupo Slots operates as a diversified entertainment conglomerate with EVA Technology as its proprietary technology subsidiary developing casino management systems (EVA System), cash terminals (EVA Cash), and monitoring solutions (EVA Lease, BOXIE) for the gaming industry. The company also operates the Jugadon online betting platform and manages lottery operations including the Tarasca instant game and Multicash payment service for Lotería de San Luis.

Differentiator

Problem solved

Functional benefit

Brands

• Jugadon: Online sports betting, casino, and slot machine platform authorized in the jurisdictions of Ciudad Autónoma de Buenos Aires, Province of Córdoba, and Province of San Luis.
• EVA Technology
• Epic Hoteles
• Gala Hotel y Convenciones

Products and services

• Casino and Gaming Hall Operations Physical casino and gaming hall operations across 27 localities in Argentina under 24 commercial brands (Golden Palace, Tropicana, Gala Casinos, New York, Flamingo, Golden Plaza, Golden Potrero, Bingo Golden Palace), offering slot machines, table games, and electronic roulette. Targeted at adult gaming consumers.
• Jugadon Online Gaming Platform Online sports betting and casino platform offering live casino games, slot machines, and sports wagering for users in authorized Argentine jurisdictions.
• San Luis Provincial Lottery Operations Operation and commercial administration of San Luis Province lottery games with over 260 points of sale across the province, operated under contract with the provincial government.
• Tarasca Instant Scratch Tickets Instant scratch lottery game developed by Grupo Slots for Lotería de San Luis, offered in various price denominations and prize tiers.
• Multicash Payment Services Payment services platform simplifying tax and utility payments through technological infrastructure across San Luis province localities.
• Epic Hoteles Hotel Chain Four and five-star hotel chain native to the Cuyo region of Argentina, with properties in La Punta, Villa Mercedes, and Villa de Merlo (San Luis province). Additional hotel properties include Amérian Hotel Casino Gala in Resistencia, Chaco, Gala Hotel & Convenciones, and Hotel Nueva Galia.
• Gastronomy and Restaurant Operations Restaurant and food service operations including Faustina (Epic Hotel Villa de Merlo), Valentino Restaurant (Amerian Hotel Casino Gala), Epic Restó, Restó Ruta 11, and Sports Bar locations, serving customers of the group's hotels, casinos, and event venues.
• Hipódromo La Punta Horse Racing Venue Horse racing venue in La Punta, San Luis, hosting six major classics including three international-category races, with revenue from racing events and associated betting.
• Events and Conventions Venues Event venues and convention services: Gala Convenciones (Resistencia, Chaco), Arenas de La Punta, Epic Eventos, and Teatro Jorge Laffue, hosting conferences, exhibitions, and corporate or social events.
• EVA System Casino Management Software Integral casino management system enabling online administration, control, and auditing of gaming halls, adaptable to various business models. Sold and licensed by EVA Technology to other gaming operators.
• EVA Cash Terminal Cash change terminal for gaming halls, allowing customers to collect tickets and exchange money for vouchers, accepting multiple currencies with an intuitive interface for rapid, secure transactions. Sold and licensed by EVA Technology to other gaming operators.
• EVA Lease Machine Monitoring System Real-time monitoring system for leased gaming machines, providing revenue tracking for companies that rent or concession EGM under profit-sharing contracts. Sold and licensed by EVA Technology to other gaming operators.
• BOXIE Customer Loyalty Platform Mobile benefits platform for casino and gaming hall clients offering personalized rewards and discounts. Available as a standalone app and licensed by EVA Technology to other gaming operators.

Quantifiable outcome

• Over 1500 people reached by health, wellness, sports, and education initiatives in 2023
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• IGTcoreTechnology or IntegrationIGT provides betting capture equipment and data processing systems for the San Luis Lottery operations. Grupo Slots operates lottery games with IGT Imagine 1100 terminals featuring laser coupon readers and flexibility for new commercial alternatives.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Playtech: Global online gaming and sports betting platform provider powering many operator brands. Comparable as an emerging/overlapping technology peer whose platform competes with — and could be adopted by — Jugadon and other Argentine online operators.

Direct peers

• Codere Online: Online sports betting and casino brand of Codere, active in Argentina and other Latin American markets. Directly comparable as an online operator targeting the same licensed Argentine jurisdictions (CABA, Córdoba, Buenos Aires province) as Jugadon.
• Betsson Argentina: International online gaming and sportsbook operator with Argentine market entry. Directly competes with Jugadon for online casino and sports betting customers in authorized jurisdictions.
• Casino Club Argentina: Argentine casino operator running physical gaming halls and an online platform. Directly comparable as a domestic multi-venue casino and online gaming competitor with overlapping customer segments.
• Boldt: Argentine gaming, lottery, and technology conglomerate operating both physical gaming venues and proprietary gaming platforms (including casino management systems and online gaming). Comparable as both a peer gaming operator and a peer technology provider to EVA Technology.
• Lotería de la Ciudad de Buenos Aires: Public lottery operator in CABA running instant tickets, draws, and online lottery products. Comparable as a peer lottery concession operator competing for the same provincial gaming licenses Grupo Slots holds.

Broad incumbents

• International Game Technology (IGT): Global lottery systems and gaming technology vendor that is already a Grupo Slots partner for San Luis Lottery terminals. Compares as a broad incumbent technology supplier whose products are licensed into the same gaming/lottery operations Grupo Slots runs.
• Codere: Major publicly listed gaming operator with significant Argentina and Latin America exposure across casinos, online gaming, and sports betting. Compares as a larger, geographically diversified incumbent competing with Grupo Slots in multiple Argentine provinces.
• Novomatic: Global gaming equipment manufacturer and operator of integrated casino resorts across Europe and Latin America. Compares as a broad incumbent supplier of slot machines and casino systems that competes with both EVA Technology's hardware line and Grupo Slots' venue operations.

Regional players

• Enjoy (Enjoy Hoteles & Casinos): Chilean-based integrated casino, hotel, and entertainment operator with growing Latin American footprint. Comparable as a regional integrated-resort peer with a similar casino-plus-hospitality model, though operating in Chile rather than Argentina.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/jugadonbet
• YouTubeyoutube.com/@GruposlotsAr
• Facebookfacebook.com/gruposlotsargentina
• LinkedInlinkedin.com/company/slots-machines-sa
• Instagraminstagram.com/gruposlots
• TikToktiktok.com/@jugadonok

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SLOTS MACHINES SA