SMAABYEN FLEKKEFJORD SA
- Company typePrivate
- Founded-
- HeadquartersFlekkefjord, Norway
- Headcount1–10
- GTM typeB2B
- OfferingServices
SMAABYEN FLEKKEFJORD SA firmographics
Firmographics- Name
- SMAABYEN FLEKKEFJORD SA
- Legal name
- Smaabyen Flekkefjord SA
- Website
- https://smaabyenflekkefjord.no
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
SMAABYEN FLEKKEFJORD SA industry classification
Industry- Product category
- Destination Management Services
- NAICS
- Convention and Visitors Bureaus (561591), Tour Operators (56152)
- akta.pro primary industry
- Meetings, Events & Group Travel Strategy (SMMP) (THACAMAE)
- akta.pro secondary industry
- Strategic Meetings Management (SMM) & Governance (THACAFAA)
Keywords
Where SMAABYEN FLEKKEFJORD SA is headquartered
LocationHeadquarters
- HQ city
- Flekkefjord
- HQ country
- Norway
- HQ region
- Europe
Offices2 records
Markets served
SMAABYEN FLEKKEFJORD SA business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Destination Management Services: Smaabyen Flekkefjord operates as a destination management organization funded by municipality and regional government mandates. The organization focuses on visitor, residential, and job attraction to Flekkefjord.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
SMAABYEN FLEKKEFJORD SA product offering
Product offeringCore offering
Smaabyen Flekkefjord SA is a Norwegian destination management and place development organization that works on visitor, residential, and job attractiveness for the town of Flekkefjord. It coordinates tourism development across four tourist beacons (Hollenderbyen, Flekkefjordbanen, Hidra, and Brufjell), drives events and marketing activities throughout the year, and administers the Flekkefjordskortet local gift card program on behalf of Flekkefjord Handelsforening. The organization operates as a link between Flekkefjord municipality and the local business community, promoting the destination through digital content, social media, web presence, and press.
Product overview
Smaabyen Flekkefjord operates as a local business development and tourism organization, not a software product company. Its primary offerings include Flekkefjordskortet (a local gift card system for businesses in Flekkefjord), the Reisemålsutvikling Flekkefjord (RUF) tourism destination development project, and Stedsutvikling (place development services). The organization also maintains several tourism-focused websites including OpplevFlekkefjord.no and StreetARTFlekkefjord.no for marketing and promoting Flekkefjord as a destination.
Differentiator
Problem solved
Functional benefit
Products and services
- Flekkefjordskortet A local gift card program that functions like a standard bank card and can be used at participating retail, restaurant, and hotel locations in Flekkefjord. Valid for one year and administered by Flekkefjord Handelsforening with management by Smaabyen Flekkefjord.
- Reisemålsutvikling Flekkefjord (RUF) A tourism destination development project managed by Smaabyen Flekkefjord, focused on developing Flekkefjord as a sustainable year-round destination with four tourist beacons: Hollenderbyen, Flekkefjordbanen, Hidra, and Brufjell.
- Stedsutvikling (Place Development) Place development, tourism development, and community well-being initiatives in Flekkefjord municipality, working with local businesses and the municipality to create a vibrant small town.
- OpplevFlekkefjord.no
- StreetARTFlekkefjord
Companies that use SMAABYEN FLEKKEFJORD SA
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles3 records
SMAABYEN FLEKKEFJORD SA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SMAABYEN FLEKKEFJORD SA partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Vest-Agder FylkeskommunecoreCounty municipality that partnered with Smaabyen, Innovasjon Norge, and Flekkefjord kommune in Phase 1 of the destination development process (2016/2017).
- Flekkefjord kommunecoreMunicipality client that has given Smaabyen the mandate for destination development in Flekkefjord. Key partner in the Reisemålsutvikling (destination development) initiative started in 2016.
- Magma UNESCO 2030coreCollaboration network for destination development connected to Magma UNESCO Global Geopark covering five municipalities in the region. Smaabyen participates in this network for regional tourism development coordination.
- Visit SørlandetcoreRegional tourism organization for Southern Norway. Smaabyen collaborates on promoting Flekkefjord as a destination through Visit Sørlandet channels and receives tourism promotion support.
- Visit NorwaycoreNational tourism organization. Smaabyen contributes content and promotes Flekkefjord through Visit Norway's national platform.
- NordsjøvegenminorTourism route organization for the North Sea coast. Partnership for promoting coastal attractions in Flekkefjord.
- Magma UNESCO Global GeoparkcoreUNESCO Global Geopark covering the region. Smaabyen collaborates on geopark tourism development and is involved in the UNESCO2030 regional destination development project.
- Lister NyskapingminorRegional innovation network in the Lister region. Collaboration on innovation and business development initiatives.
- Innovasjon NorgecoreNorwegian Innovation Agency. Key partner in the destination development process since 2016/2017, providing funding and expertise for tourism development phases.
- Flekkefjord HandelsforeningcoreLocal trade association that administers the Flekkefjordskortet gift card program. Smaabyen hosts and manages this initiative on behalf of the association, bringing together local businesses for collective promotion.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
SMAABYEN FLEKKEFJORD SA competitors and assessment
Company assessmentDirect peers
- Nordsjøvegen: Coastal tourism route organization and active partner of Smaabyen promoting North Sea coast attractions. Comparable scope: route-based destination marketing with municipal and business stakeholders.
- Visit Tromsø: Municipal DMO for Tromsø running destination marketing, content, events, and tourism business support. Direct functional peer to Smaabyen, operating at a larger scale but using the same playbook.
- Visit Bodø: Norwegian municipal DMO operating destination marketing, content portals, and event coordination for Bodø. Same business model, similar scale, and structurally comparable to Smaabyen Flekkefjord.
- Magma UNESCO Global Geopark: The UNESCO-designated geopark that Smaabyen is the Flekkefjord node of. Comparable in that it coordinates destination development across five municipalities through UNESCO2030 — same stakeholder set, same regional mandate, same content-distribution model.
- Visit Sørlandet: Regional DMO for Southern Norway and an active listed partner of Smaabyen Flekkefjord. Directly comparable mandate: destination marketing, content distribution, and coordination with municipal DMOs across the same geographic region.
Broad incumbents
- Visit Norway (Innovation Norway): National tourism organization that is both partner and umbrella to Smaabyen. Comparable in mission (destination promotion) but operates at national scale and via a broader portfolio of destinations and product lines.
- Visit Bergen: City-level tourism organization running destination marketing and content for Bergen. Larger and more established than Smaabyen but built on the same destination-management mandate model across Norway.
- Fjord Norway: Regional tourism organization for the Fjord Norway region, listed as a content-distribution partner of Smaabyen. Comparable mandate (destination marketing and curation) across a wider geography.
Others
- Flekkefjord Handelsforening: Local trade association that administers the Flekkefjordskortet gift card that Smaabyen hosts and manages. Functionally an ecosystem partner rather than competitor — relevant because it is the funding/operating backbone of Smaabyen's flagship consumer product.
Regional players
- Lister Nyskaping: Regional innovation network in the Lister region and minor partner of Smaabyen. Adjacent in that it coordinates business-development activity across the same municipalities, but with a business/innovation mandate rather than tourism.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
SMAABYEN FLEKKEFJORD SA social profiles
Digital presenceSMAABYEN FLEKKEFJORD SA financial estimates
Financial estimateRevenue estimate
Valuation estimate
SMAABYEN FLEKKEFJORD SA leadership team
Management profileNumber of profiles
Profiles6 records
SMAABYEN FLEKKEFJORD SA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SMAABYEN FLEKKEFJORD SA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SMAABYEN FLEKKEFJORD SA
What does SMAABYEN FLEKKEFJORD SA do?
Smaabyen Flekkefjord SA is a Norwegian destination management and place development organization that works on visitor, residential, and job attractiveness for the town of Flekkefjord. It coordinates tourism development across four tourist beacons (Hollenderbyen, Flekkefjordbanen, Hidra, and Brufjell), drives events and marketing activities throughout the year, and administers the Flekkefjordskortet local gift card program on behalf of Flekkefjord Handelsforening. The organization operates as a link between Flekkefjord municipality and the local business community, promoting the destination through digital content, social media, web presence, and press.
Is SMAABYEN FLEKKEFJORD SA a public or private company?
SMAABYEN FLEKKEFJORD SA is a private company. It is classified as unknown and is currently operating.
When was SMAABYEN FLEKKEFJORD SA founded?
SMAABYEN FLEKKEFJORD SA was founded in -1. It employs 1 to 10 people.
Where is SMAABYEN FLEKKEFJORD SA based?
SMAABYEN FLEKKEFJORD SA is headquartered in Flekkefjord, Norway, in the Europe region.
How does SMAABYEN FLEKKEFJORD SA make money?
One revenue line is on record: destination Management Services.
Who are SMAABYEN FLEKKEFJORD SA's main competitors?
Direct peers on record are Nordsjøvegen, Visit Tromsø, Visit Bodø, Magma UNESCO Global Geopark and Visit Sørlandet. Broad incumbents are Visit Norway (Innovation Norway), Visit Bergen and Fjord Norway. Flekkefjord Handelsforening is listed as an others. Lister Nyskaping is listed as a regional player.
Does SMAABYEN FLEKKEFJORD SA have an API?
No public API is recorded for SMAABYEN FLEKKEFJORD SA.
What industry is SMAABYEN FLEKKEFJORD SA in?
SMAABYEN FLEKKEFJORD SA's product category is Destination Management Services. Its primary akta.pro industry code is THACAMAE, Meetings, Events & Group Travel Strategy (SMMP), with a secondary code of THACAFAA, Strategic Meetings Management (SMM) & Governance. Its NAICS code is 561591.