Smålandsstenar Hotell & Utbildningcenter

What Smålandsstenar Hotell & Utbildningcenter does

Smålandsstenar Hotell & Utbildningcenter is a privately held boutique hotel operating under the brand "Smålandsstenars Hotell" from a single property in Smålandsstenar, Jönköping, Sweden. The hotel offers three room categories (single rooms with 120cm beds, double rooms with 160cm beds, and family rooms sleeping up to five), complemented by a weekly lunch buffet (Tuesday–Friday), a Penthouse conference floor accommodating up to 36 persons, a restaurant and lounge, and on-site amenities including free WiFi, parking, an EV charging station, gym access, a billiard room, and pet-friendly rooms.

The business operates on a direct-to-consumer model with bookings facilitated through the company website using the BookVisit widget, supplemented by phone and email reservations, and contract rates for returning corporate customers. Revenue is generated across five streams: room accommodations, conference and meeting rentals, restaurant and lunch services, themed package deals (weekend, sports, summer, hike & bike, Gekås shopping), and seasonal events (Murder Mystery dinners, whisky and beer tastings, troubadour evenings, Christmas buffets). Pricing is published in SEK for conferences and F&B (e.g., 2,250–2,950 SEK for full-day conference, 595–795 SEK for tastings) while accommodation pricing is quote-based.

The hotel serves four horizontal customer segments — individual travelers, families, corporate/business customers, and leisure tourists — leveraging its location along road 26 between Jönköping and Halmstad and proximity to high-traffic tourist anchors including Isaberg Mountain Resort, High Chaparral theme park, and Gekås Ullared shopping destination. Marketing is conducted primarily through the company's website, social media, SEO, package promotions, and local sponsorships of youth activities. Operations are lean with approximately five employees and a four-person management team covering CEO/HR, kitchen/purchasing, finance, and property functions.

Name

Smålandsstenar Hotell & Utbildningcenter

Legal name

Smålandsstenars Hotell

Website

https://smalandsstenarhotell.se

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Smålandsstenar Hotell & Utbildningcenter is a privately held boutique hotel in Smålandsstenar, Sweden, offering rooms, conference facilities, restaurant services, and themed experience packages to individual travelers, families, corporate clients, and leisure tourists in the Isaberg region.

Ownership category

akta.pro rank

Product category

Boutique Hotel & Conference Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Budget Limited-Service Hotels (THAGABAB), Hotel & Resort Restaurants (THAFACAH), Conference Retreat Hotels (THAGALAG)

Keywords

• Boutique hotel accommodation
• Conference meeting facilities
• Package holiday deals
• Corporate team building
• On-site restaurant dining

Headquarters

HQ city

Smålandsstenar

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Hotel Accommodations: Revenue from room bookings including single rooms (120cm bed), double rooms (160cm bed), and family rooms (up to 5 persons with bunk beds). Includes breakfast buffet and basic amenities.
2. Conference & Meeting Services: Conference venue rentals including Penthouse (entire floor), large conference (up to 36 persons), small conference (up to 8 persons), lounge, restaurant, and group rooms. Also includes corporate event hosting.
3. Restaurant & Lunch Services: Weekly lunch buffet service (Tuesday-Friday), event catering, Christmas buffets, and specialty dining experiences including whisky and beer tastings.
4. Package Deals: Bundled accommodation packages including weekend deals (30% discount), Hike & Bike packages, Gekås shopping packages, sports/holiday packages, and summer vacation packages with included activities.
5. Events & Activities: Event hosting including Murder Mystery dinners, Troubadour evenings, Stay 'n Play nights, Christmas parties, and company activities. Also includes rental of billiards, darts, and game facilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Smålandsstenar Hotell & Utbildningcenter operates a small boutique hotel offering accommodation in single, double and family rooms, complemented by an on-site restaurant serving weekly lunch and event catering. Beyond lodging, the hotel rents out the Penthouse floor and dedicated rooms as conference venues for up to 36 people, and hosts themed events including tastings, murder mystery dinners, and corporate team-building activities. It also sells bundled holiday packages that combine accommodation with regional attractions such as Isaberg Mountain Resort and Gekås Ullared.

Product overview

Smålandsstenar Hotell is a small hotel in Smålandsstenar, Sweden, offering accommodation services across three room types (Single, Double, and Family rooms) with inclusive amenities. The hotel provides themed package deals (Weekend, Sports/Easter, Summer, Hike & Bike, Gekås Shopping), comprehensive conference facilities (Penthouse floor, lounge, group rooms), event hosting services (tastings, dinners, celebrations), corporate team-building activities, and a weekly lunch restaurant. The property positions itself near Isaberg Mountain Resort and regional attractions as a base for travelers.

Differentiator

Problem solved

Functional benefit

Products and services

• Single Room (Enkelrum) Cosy single rooms with extra-wide 120 cm continental beds for solo travelers, including TV, WiFi, free parking, breakfast buffet, desk, and daily housekeeping.
• Double Room (Dubbelrum) Comfortable double rooms with a 160 cm continental bed and full mattress; crib available for 100 SEK/night, children under 6 stay free sharing bed.
• Family Room (Familjerum) Spacious family rooms sleeping up to five people, with a 160/180 cm double bed and bunk beds (lower 120 cm, upper 80 cm); children under 6 stay free.
• Weekend Package (Helgpaketet) Super-cheap weekend deal offering 30% discount on entire stay for Friday–Sunday arrivals with a minimum two-night booking, including hotel breakfast.
• Sports & Easter Holiday Package Family holiday package combining active days at Isaberg Mountain Resort with relaxing evenings, on half board including breakfast and slope access.
• Summer Holiday Package (Semesterpaketet) Minimum 3-night summer package including free access to Hörsjöbadet outdoor pool, JobbStark gym, boule, billiard room, and homemade evening pancakes.
• Hike & Bike Package Minimum two-night cycling package with Isaberg Mountain Resort bike maps, secure bike storage, and access to a lounge with TV and board games.
• Gekås Shopping Package Two-night shopping package including a Shopper's Recovery foot bath kit from Hälsomixen, evening meals (lasagne and pancakes), and breakfast.
• Conference Facilities Full conference services featuring the Penthouse floor (Large Conference for up to 36, Small Conference for up to 8, two group rooms, and a private mingle area), a Lounge for up to 20 people, and a restaurant for corporate events.
• Event Services Event hosting for class reunions, birthdays, weddings, memorial services, Christmas dinners, whisky tastings (795 SEK), beer tastings (695 SEK), troubadour evenings, Murder Mystery dinners (595 SEK), and Stay 'n Play Friday gatherings.
• Weekly Lunch (Veckans lunch) Weekly lunch buffet served Tuesday to Friday featuring house lasagne, fish gratin, and oregano chicken (vegetarian option available), with soup, bread, salad buffet, coffee, and dessert at 155 SEK drop-in or 145 SEK pre-booked.
• Corporate Activities & Team Building Team-building activities including Stay 'n Play (billiards 150 SEK/60min, darts 100 SEK/60min), Outdoor Pentathlon, Hotel Battle, and a five-course competition at Dalhem Bootcamp.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Dalhem BootcampcoreStrategic or Co-development PartnerOutdoor adventure partner offering team-building activities including pentathlon, team challenges, physical activities, and problem-solving exercises. Located in the Dalhem area, providing corporate groups with nature-based team experiences to complement conference bookings.
• EAB, SjöGoo, Burseryds Mekaniska, Trioworld, Leader Västra SmålandminorGTM or Marketing PartnerLocal sponsors supporting Stay 'n Play events and youth activities at the hotel. These partnerships help create a fun and welcoming meeting place for young people in Smålandsstenar.
• Hälsomixen (Smålandsstenar)minorGTM or Marketing PartnerWellness partner providing Shopper's Recovery foot bath products included in the Gekås shopping package for guests seeking relaxation after shopping activities.
• HörsjöbadetminorGTM or Marketing PartnerOutdoor pool facility approximately 500 meters from the hotel. Free access included in holiday packages (minimum 3 nights), providing family guests with recreational swimming options.
• JobbStark GymminorGTM or Marketing PartnerFitness center across the street from the hotel. Free access included in holiday packages, offering guests complimentary gym facilities during their stay.
• Torghuset CinemaminorGTM or Marketing PartnerLocal cinema located 100 meters from the hotel. Bookable for guests as an add-on activity, particularly during sports and Easter holiday packages.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• First Hotels: Swedish hotel chain offering independently branded hotels with conference and dining services. Comparable in combining lodging with meeting facilities and on-site F&B, though at greater geographic and operational scale.
• Nordic Choice Hotels (Quality & Clarion): Major Nordic hotel group operating mid- and full-service brands including Quality and Clarion across Sweden. Competes for both leisure and conference demand in regional cities, though with chain scale and standardized service.
• Elite Hotels of Sweden: Mid-tier Swedish hotel chain with conference and restaurant operations across the country. Competes for the same corporate conference and leisure segments in regional Swedish markets, though at larger scale and with chain distribution.
• Scandic Hotels: Largest hotel operator in the Nordics with full-service properties across Sweden including in Småland-area cities. Overlaps on accommodation, conference, and restaurant offerings though serves broader markets with standardized chain infrastructure.
• Best Western Hotels Sweden: Franchise network of independent hotels across Sweden including smaller regional properties. Directly comparable in size and segment to Smålandsstenar but with the distribution, marketing, and loyalty benefits of an international brand.
• Quality Hotel (regional Swedish properties): Mid-tier Swedish chain properties operating in regional cities including southern Sweden. Competes for the same conference and leisure travelers in the Småland/Halland corridor, though with standardized chain service and broader amenity set.

Direct peers

• ProfilHotels: Swedish boutique-style hotel chain operating independently branded properties across secondary Swedish cities. Most comparable peer in terms of small-scale, character-driven hotels combining accommodation, restaurant, and meeting facilities under one roof.
• Story Hotels: Swedish boutique hotel group with independently branded properties emphasizing design and local character. Closest peer in positioning as small-scale, characterful hotels combining accommodation, restaurant, and event services in Swedish cities and resort towns.
• Hotell Linnéa (Ljungby): Small independent hotel in Ljungby within the Småland region. Most direct local comparable — similar scale, similar regional tourism positioning near Småland attractions, and similar combination of accommodation and conference services for the same domestic leisure and corporate market.

Regional players

• Svenska Turistföreningen (STF): Swedish Tourist Association operating hostels, mountain cabins, and small hotels across Sweden including Småland-region properties. Comparable in scale and domestic Swedish tourist focus, though the membership/hostel model and amenity profile differ from a full-service boutique hotel.

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sm%C3%A5landsstenarhotell

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smålandsstenar Hotell & Utbildningcenter