CLEVER PRODUCTIONS LIMITED

What CLEVER PRODUCTIONS LIMITED does

Clever Productions Limited, trading as Small and Clever Productions, is a Cardiff-based independent television and video production company with approximately six employees, operating under founder and Managing Director Phillip Moss. The company's core business is producing comedy, factual, learning and children's programming primarily on commission from BBC Wales (BBC Cymru Wales), with additional work for BBC Three, BBC Learning and BBC Children's. Productions include the six-part Virtual Production-driven comedy series Age of Outrage (2021), the BBC Three pilot The i-Word (2023) and the documentary Grandfather Rights (2023); one sketch from Age of Outrage has accumulated over 45 million views on Facebook, indicating significant reach within a niche market.

The company's technical capability centres on two areas. First, an Unreal Engine-based Virtual Production pipeline demonstrated on Age of Outrage, which replaces traditional green-screen workflows with real-time 3D environments. Second, an AI-assisted archive restoration workflow used to upscale standard-definition footage to HD, isolate audio, and clean archival material; this capability was applied to clean more than 750 archive shots on a single documentary and is commercialised externally through the sibling company Clearframe, launched in October 2022. The underlying AI capability is treated as a third-party tool wrapped in service delivery rather than proprietary model development.

The business model is commission-based: revenue is generated per production from public-service broadcaster fees, supplemented by corporate video commissions and, more recently, third-party archive cleanup services through Clearframe. There is no disclosed external funding and the company operates as a private limited company. Customer concentration is effectively a single buyer group (BBC Wales and adjacent BBC commissioning desks), which represents both a stable relationship-based revenue base and a material concentration risk.

Name

CLEVER PRODUCTIONS LIMITED

Legal name

Small and Clever Ltd.

Website

https://smallandclever.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Clever Productions Limited is a Cardiff-based independent TV and video producer serving primarily BBC Wales with comedy, factual, learning and children's programming, leveraging Unreal Engine virtual production and AI-assisted archive restoration services commercialised through its sibling company Clearframe.

Ownership category

akta.pro rank

Product category

TV and Video Production Services

NAICS

Motion Picture and Video Production (512110), Motion Picture and Video Industries (5121), Motion Picture and Sound Recording Industries (512)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Live-Action Short-Form Production (Short Films, Web Series) (MPADABAE)

akta.pro secondary industries

Feature-Length Documentaries (MPADADAA), Virtual Production Production Management & Collaboration Tools (MPAHADAK), Versioning & Mastering (IMF, Mezzanine, Textless, Deliverables) (MPAHAFAF), Short-Form Video for Education & Microlearning Platforms (MPACAHAK)

Keywords

• TV programme production
• Video production services
• Virtual production
• Archive restoration
• Broadcast content creation

Headquarters

HQ city

Cardiff

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. TV Programme Production Commissions: Commissioned by broadcasters (primarily BBC Wales) to produce TV programmes including comedy series, documentaries, and entertainment content. Revenue generated through production fees agreed per commission.
2. Corporate Video Production: Produces corporate films and video content for business clients. Projects include promotional videos, training content, and branded content.
3. Archive Cleanup Services (via Clearframe): Sister company Clearframe provides archive footage cleanup, upscaling and enhancement services to programme makers and broadcasters. Separately branded service with dedicated contact details.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Small and Clever Productions is a Cardiff-based video production company that produces television programmes and corporate video content for broadcasters (primarily BBC Wales) and business clients. Their offering spans comedy series, documentaries, music programmes, and educational content, with specialist capabilities in Virtual Production using Unreal Engine and AI-powered archive restoration (SD-to-HD upscaling). Archive enhancement services are commercialised externally through the sibling brand Clearframe.

Product overview

Small and Clever Productions is a Cardiff-based video production company offering full-service TV programme production for broadcasters. The core offering is video production services spanning comedy series, documentaries, music programmes, and educational content. Adjacent capabilities include Virtual Production (using Unreal Engine and mixed reality techniques) and Archive Restoration (AI-powered SD-to-HD upscaling and footage cleanup). The company has established Clearframe as a sub-brand to commercialise its archive enhancement technology to other programme makers and broadcasters.

Differentiator

Problem solved

Functional benefit

Brands

• Clearframe: Archive cleanup and enhancement services provided to programme makers and broadcasters, set up as a sibling company to Small and Clever

Products and services

• TV Programme Production Services
• Corporate Video Production
• Virtual Production Services
• Clearframe Archive Restoration Services

Quantifiable outcome

• 45 million+ Facebook views on one comedy sketch
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• ClearframecoreStrategic or Co-development Partner · 19 January 2023Sister company/subsidiary providing archive footage cleanup, upscaling and enhancement services to programme makers and broadcasters. Clearframe was established to commercialise techniques developed during Small and Clever's own archive production work, offering services to the broader industry.
• BBC Wales / BBC Cymru WalescoreChannel Partner/ Reseller/ DistributorPrimary commissioning broadcaster. BBC Wales commissions Small and Clever to produce original content including comedy series, documentaries, and entertainment programmes for broadcast on BBC One Wales, BBC Two Wales, and BBC iPlayer.
• University of South Wales Film and TV School WalesminorStrategic or Co-development PartnerCollaboration with USW Film and TV School Wales for student placement opportunities on productions. Animation students from the university contributed to Epic documentary.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Yeti Productions: Cardiff-based indie producing entertainment and comedy for UK broadcasters including BBC Wales. Direct regional peer competing for the same commissioner relationships.
• Rondo Media: Welsh independent production company producing drama, comedy and documentaries primarily for BBC Wales and S4C. Directly comparable in size, geography, and BBC Wales commissioning model.
• Severn Screen: Cardiff-based indie producing high-end drama and comedy for BBC Wales and global streamers. Comparable Welsh indie competing for similar BBC Wales commissions at slightly larger scale.
• Boom Plant: Welsh independent production house creating comedy and factual entertainment for BBC Three, BBC Wales and Channel 4. Direct peer in comedy sketch and short-form production for UK broadcasters.

Broad incumbents

• Studio Lambert: Major UK indie (Wrestler, Gogglebox, Race Across the World). Competes in the same BBC commissioning pool for comedy, documentary and entertainment formats.
• Wall to Wall Media: Established UK indie producing documentary and factual entertainment for BBC and others. Comparable in broadcaster commissioned-output model though at much larger scale.
• Twofour (ITV Studios): Large UK indie producing entertainment, documentary and reality formats across BBC, ITV and Channel 4. Comparable in broadcaster-driven commissioning model but at much greater scale and genre breadth.

Regional players

• Ffilm Cymru Wales: Welsh film and TV development agency funding Welsh productions. Directly comparable as a Welsh-language/regional production ecosystem player serving the same BBC Wales/S4C commissioning market.

Others

• Clearframe (sibling): Sibling company of Small and Clever providing AI-powered archive restoration and upscaling. Listed separately as it operates as a distinct commercial entity in the same corporate group.
• Alamy (archive footage): Stock archive footage library serving programme makers needing historic content. Thematically adjacent to Small and Clever/Clearframe's archive restoration work in the archive content supply chain.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/clever-productions-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CLEVER PRODUCTIONS LIMITED