St. Mary's Academy - Winnipeg, MB

What St. Mary's Academy - Winnipeg, MB does

St. Mary's Academy is an independent Catholic school operating in the tradition of the Sisters of the Holy Names of Jesus and Mary, serving young women in Grades 7 through 12 from Winnipeg and the surrounding Manitoba region. Founded in 1869, the school maintains an enrollment of upwards of 600 students drawn from diverse socio-economic, religious, and ethnic backgrounds, with 95% of graduates progressing to post-secondary education. The core product is a two-tier academic program (Grades 7-8 middle school and Grades 9-12 high school) integrated with campus ministry, service learning, athletics, arts, music, and co-curricular programming, supported by a Tartan Technology & Innovation Centre and a Bring Your Own Device initiative now covering Grades 7-10.

The school's underlying technology infrastructure consists of mainstream education-sector SaaS: Microsoft 365 for productivity and communications, Moodle as the learning management system, and PowerSchool as the student information system for attendance, assignments, and marks. Delivery is entirely on-campus at 550 Wellington Crescent in Winnipeg, with supplementary offerings delivered via external partners including the Manitoba Conservatory of Music & Arts for music lessons and Academy Bistro for cafeteria services. No AI/ML capabilities, proprietary platforms, or significant technology differentiation beyond standard edtech tooling are evident in the available data.

The business model combines recurring tuition from student enrollment with annual fundraising events (most notably the IGNITE Gala and its multi-tier sponsorship structure), a Bursary Program, the Deo Gratias Fund for financial assistance, and ongoing alumnae donations coordinated through a formal Advancement team. Marketing and admissions operate through direct channels (school website, Open Houses, admissions office), an active alumnae network organized by class year across Canada and internationally, organic social media (Instagram, Facebook, YouTube), and recurring publications (annual Torch Light magazine, weekly Communiqué, quarterly Newsletter). The school is governed by a Board of Directors, has no parent company or external equity ownership, and is not publicly traded.

Name

St. Mary's Academy - Winnipeg, MB

Legal name

St. Mary's Academy

Website

https://smamb.ca

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

St. Mary's Academy is an independent Catholic school founded in 1869 in Winnipeg, Manitoba, serving over 600 young women in Grades 7 through 12 with college-preparatory academics, faith formation, and extracurricular programming, funded by tuition and alumnae fundraising.

Ownership category

akta.pro rank

Product category

Private Secondary Education

NAICS

Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Faith-Based (Religious) K–12 Schools (EDAJABAC)

akta.pro secondary industry

Single-Sex (Boys/Girls) Private Schools (EDAJABAK)

Keywords

• Private catholic education
• All-girls secondary school
• College preparatory academics
• Faith-based learning
• Independent school winnipeg

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain, Others

Revenue model

1. Tuition and Fees: Primary revenue from student tuition for Grades 7-12 education. School offers bursary programs and Deo Gratias Fund for financial assistance to qualifying students.
2. Fundraising and Donations: Annual IGNITE Gala fundraising event supporting SMA Bursary Program. Various sponsorship levels from Bronze to Flame sponsors. Online auctions and raffle prizes generate additional funds.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels11 records

Core offering

St. Mary's Academy is an independent Catholic school operating in the tradition of the Sisters of the Holy Names of Jesus and Mary, delivering Grades 7-12 education exclusively to young women in Winnipeg, Manitoba. The Academy offers a college-preparatory academic program integrated with Catholic faith formation, campus ministry, service learning, and a broad range of extra-curricular activities including athletics, arts, music, and clubs. Enrollment is approximately 600 students, with 95% of graduates proceeding to post-secondary institutions.

Product overview

St. Mary's Academy offers a comprehensive Catholic education program for young women in Grades 7-12, structured as a single unified educational institution with multiple program levels and supporting services. The core academic program spans middle school (Grades 7-8) and high school (Grades 9-12), supported by learning resources, career advisory services, and awards programs. Extra-curricular offerings include athletics, clubs, co-curricular activities, and a dedicated Tartan Technology & Innovation Centre. The school also partners with the Manitoba Conservatory of Music & Arts for music lesson programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Grades 7-8 Program
• Grades 9-12 Program
• Faith Life Program
• Athletics Program
• Music Lessons Program

Quantifiable outcome

• 95% of graduates attend post-secondary institutions

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Manitoba Conservatory of Music & Arts (MCMA)coreStrategic or Co-development PartnerPartnership program providing individual music lessons on SMA campus. Third year of partnership offering lessons for voice, violin, electric guitar, acoustic guitar, piano, and organ from beginner to advanced levels. Lessons delivered by MCMA instructors on Tuesdays, Wednesdays, and Thursdays from 3:45 PM to 6:15 PM. Students encouraged to participate in MCMA's Music Equals program and community performances.
• Academy BistrocoreOthersExternal cafeteria service provider for SMA. Offers online ordering and pre-ordering for lunch. Operating hours 9 AM to 1:30 PM every school day. Contact [email protected].
• TopMarksminorOthersOnline uniform provider for SMA student uniforms. All uniform items available for purchase online at www.topmarks.ca.
• Parents' GuildcoreOthersParent volunteer organization supporting school programs and events. Funded outdoor learning space project. All parents and caregivers are members.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/smawinnipeg
• Facebookfacebook.com/smawinnipeg
• Instagraminstagram.com/smawinnipeg
• LinkedInlinkedin.com/company/st-mary's-academy---winnipeg-mb

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about St. Mary's Academy - Winnipeg, MB