SMA Pangudi Luhur
SMA Pangudi Luhur is a private Catholic senior high school in South Jakarta, founded 1965, serving male junior high graduates with character-based secondary education, SNBP college-prep pathways, e-Learning, and an 8,000+ alumni network under Yayasan Pangudi Luhur.
- Company typePrivate
- Founded1965
- HeadquartersJakarta Selatan, Indonesia
- Headcount101–250
- GTM typeB2C
- OfferingServices
What SMA Pangudi Luhur does
SMA Pangudi Luhur Jakarta is a private Catholic senior high school for male students, founded in 1965 under Yayasan Pangudi Luhur Jakarta (Pangudi Luhur Foundation) and located at Jl. Brawijaya IV No. 47, Kebayoran Baru, South Jakarta. The school operates a single campus with multiple buildings (front administration block, middle classroom block, and a three-story rear building housing a canteen, faculty rooms, alumni room, and student affairs offices), plus a national-standard indoor sports hall (Aula Horatio) opened in 2015 and dedicated science, computer, and language laboratories. It serves graduates of SMP (junior high school) in Jakarta and surrounding areas, predominantly Catholic families seeking character-based, brotherhood-oriented secondary education with college-preparation pathways including the SNBP (National Selection for State Universities) route. The school supports 13+ sports and extracurricular clubs, a ~13,000-title library with digital access, and an active 8,000+ alumni network (IKA PL) operating programs such as SIDAK and Inspirasi Alumni.
The school's core technology stack centers on a custom e-Learning platform (sbo.smaplbrawijaya-jkt.pangudiluhur.org) enabling teacher content management, student access to materials, and activity monitoring; this is paired with the Rekan Sekolah communications platform (rekansekolah.id) for parent-school coordination of grades, attendance, and learning activity, and integration with the national PPDB admissions system. Curriculum emphasizes Growth Mindset, Deep Learning, differentiated instruction, restorative practice, and AI/technology literacy. Teaching is supported by weekly Komunitas Belajar (Wednesday Learning Communities), Learning Walks, and Training of Trainers programs.
The business model is a recurring subscription tuition model: a one-time Rp 250,000 registration fee plus monthly SPP payments from parents, with no publicly disclosed tuition rates and quote-based pricing for prospective families. The school sells directly to consumers via offline walk-in registration, online Rekan Sekolah/PPDB enrollment, and WhatsApp coordinators. Leadership transitioned from FIC (Frater Institoris Christianae) brother administrators to civilian headmaster Drs. Agustinus Mulyono, M.Pd. in 2019, supported by vice principals for Curriculum, Student Affairs, and Administration/HR. As of academic year 2025/2026 the school is actively enrolling for 2026/2027, with ~215 staff across teaching, administration, and support functions.
SMA Pangudi Luhur firmographics
Firmographics- Name
- SMA Pangudi Luhur
- Legal name
- SMA Pangudi Luhur Jakarta
- Website
- https://smapljakarta.sch.id
- Company type
- Private
- Founded year
- 1965
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- SMA Pangudi Luhur is a private Catholic senior high school in South Jakarta, founded 1965, serving male junior high graduates with character-based secondary education, SNBP college-prep pathways, e-Learning, and an 8,000+ alumni network under Yayasan Pangudi Luhur.
- Ownership category
- akta.pro rank
SMA Pangudi Luhur industry classification
Industry- Product category
- Secondary Education
- NAICS
- Elementary and Secondary Schools (6111)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Physical Education & Health Instruction (EDAJAFAL)
Keywords
Where SMA Pangudi Luhur is headquartered
LocationHeadquarters
- HQ city
- Jakarta Selatan
- HQ country
- Indonesia
- HQ region
- Asia
Offices2 records
Markets served
SMA Pangudi Luhur business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Infrastructure, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Student Tuition and Fees: The school generates revenue primarily through student tuition (SPP) and registration fees. Registration fee is Rp 250,000 per student. Monthly SPP fees apply and are paid by parents. For private school entrants, proof of SPP payment from their previous junior high school is required as part of enrollment documentation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Student Registration Fee |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
SMA Pangudi Luhur product offering
Product offeringCore offering
SMA Pangudi Luhur is a Catholic senior high school for male students that delivers secondary education with character-based values, college preparation through SNBP pathway programs, and technology-integrated learning. Its core offerings include classroom instruction, an e-Learning digital platform, science/computer/language laboratories, a digital library, and national-standard sports facilities, all supported by a structured extracurricular ecosystem and active alumni network.
Product overview
SMA Pangudi Luhur is a Catholic boys' senior high school in Jakarta offering a comprehensive educational ecosystem comprising the e-Learning at Pangudi Luhur digital learning platform, the Rekan Sekolah PPDB student admission system, IKA PL alumni network, and physical facilities including science/computer laboratories, a digital library with e-library access, and sports facilities. The e-learning platform is a custom-built system managed internally, enabling anytime-accessible digital learning with teacher content management and student progress monitoring.
Differentiator
Problem solved
Functional benefit
Products and services
- SMA Pangudi Luhur Secondary Education Program Catholic secondary education for male junior high school graduates in Jakarta, integrating character-based values, college preparation through SNBP pathway programs, and a robust extracurricular ecosystem. Designed for male students aged approximately 15-18 and their parents seeking values-driven education.
- e-Learning at Pangudi Luhur Platform Digital learning platform enabling students to access learning materials anytime, interact with teachers and peers, and allowing teachers to update content and monitor student activity. Used by enrolled students and faculty of SMA Pangudi Luhur.
- Sistem Penerimaan Murid Baru (PPDB) New student admission system for school enrollment, available both online via Rekan Sekolah and offline at the school premises. Serves prospective male students and their parents applying for the upcoming academic year.
Companies that use SMA Pangudi Luhur
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
SMA Pangudi Luhur technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
SMA Pangudi Luhur partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- PLN (Perusahaan Listrik Negara)minorCollaboration with PLN (Indonesia's state electricity company). Photo documentation from July 2024 shows the partnership activities. The nature of collaboration appears to involve community engagement and/or energy-related programs for students.
- Marreese Speights (Golden State Warriors / NBA)minorNBA player Marreese Speights from the Golden State Warriors visited Indonesia in 2015 and borrowed the SMA PL Jakarta basketball court for a 3-day training session. This demonstrates the national-standard quality of the school's indoor sports facilities.
- Rekan SekolahcoreRekan Sekolah is a communication platform enabling the school to share student grades, attendance, and learning activity information with parents, supporting parental engagement in student development.
- IKA PL (Ikatan Alumni Pangudi Luhur)coreActive alumni association with over 8,000 members. Alumni contribute through SIDAK program (students visiting alumni workplaces), Ruang Inspirasi Alumni (alumni inspiration sessions), mentoring, and network sharing. Alumni span diverse professions including national entrepreneurs, government officials, TNI/Polri, state enterprises, private sector professionals, and educators.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
SMA Pangudi Luhur competitors and assessment
Company assessmentBroad incumbents
- Sekolah Pelita Harapan: Network of Christian international and national-plus schools across Indonesia offering Cambridge and IB tracks. Competes for the same premium, Christian-values-oriented families in Jakarta with international curriculum credentials.
- BINUS School: Large Indonesian private education network with multiple Jakarta campuses including international and national-plus tracks. Targets similar middle-to-upper-middle-class families seeking premium, technology-integrated education.
- SMA Labschool Jakarta: Flagship lab school of Universitas Negeri Jakarta (UNJ), widely regarded as one of the top public-affiliated secondary schools in Jakarta. Competes for academically elite students and college-bound families in the same premium Jakarta segment.
Regional players
- SMA Negeri 8 Jakarta: Top-ranked public senior high school in South Jakarta (Kebayoran Baru area). While public and free, it competes for the same academically strong student pool in the school's immediate catchment area.
Direct peers
- SMA Santa Ursula Jakarta: Catholic girls' senior high school in Jakarta operated by the Ursuline order. Sister-institution in the Jakarta Catholic school ecosystem with comparable academic standards, college-prep focus, and historical brand strength.
- SMA Ricci 1 Jakarta: Catholic senior high school in Jakarta with a long-standing reputation and competing value proposition for Catholic families seeking premium secondary education in the city.
- SMA Don Bosco Jakarta: Catholic boys' senior high school in Jakarta operated by the Salesian order with comparable values-based, college-prep orientation. Directly competes in the Jakarta Catholic boys' school segment.
- SMA Kanisius Jakarta: Catholic boys' senior high school in Jakarta managed by the Jesuit order, historically considered one of the most prestigious Catholic boys' schools in the city. Directly comparable in mission (character-based Catholic education for male students), target demographic, and Jakarta premium positioning.
- SMA Kolese Gonzaga: Catholic boys' senior high school in Jakarta administered by the Jesuits with a similar college-prep focus and SNBP pathway orientation. Directly competes for the same pool of Catholic, college-bound male students in Jakarta.
Others
- SMA Pangudi Luhur (other branches): Sister schools within the 88-unit Yayasan Pangudi Luhur network across Indonesia. Share the Pangudi Luhur Foundation governance, brand, and pedagogy, representing the foundation's network peers and potential expansion/dilution dynamics.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
SMA Pangudi Luhur social profiles
Digital presenceSMA Pangudi Luhur financial estimates
Financial estimateRevenue estimate
Valuation estimate
SMA Pangudi Luhur leadership team
Management profileNumber of profiles
Profiles5 records
SMA Pangudi Luhur funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SMA Pangudi Luhur M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SMA Pangudi Luhur
What does SMA Pangudi Luhur do?
SMA Pangudi Luhur is a Catholic senior high school for male students that delivers secondary education with character-based values, college preparation through SNBP pathway programs, and technology-integrated learning. Its core offerings include classroom instruction, an e-Learning digital platform, science/computer/language laboratories, a digital library, and national-standard sports facilities, all supported by a structured extracurricular ecosystem and active alumni network.
Is SMA Pangudi Luhur a public or private company?
SMA Pangudi Luhur is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was SMA Pangudi Luhur founded?
SMA Pangudi Luhur was founded in 1965. It employs 101 to 250 people.
Where is SMA Pangudi Luhur based?
SMA Pangudi Luhur is headquartered in Jakarta Selatan, Indonesia, in the Asia region.
How does SMA Pangudi Luhur make money?
One revenue line is on record: student Tuition and Fees.
Who are SMA Pangudi Luhur's main competitors?
Broad incumbents on record are Sekolah Pelita Harapan, BINUS School and SMA Labschool Jakarta. SMA Negeri 8 Jakarta is listed as a regional player. Direct peers are SMA Santa Ursula Jakarta, SMA Ricci 1 Jakarta, SMA Don Bosco Jakarta, SMA Kanisius Jakarta and SMA Kolese Gonzaga. SMA Pangudi Luhur (other branches) is listed as an others.
Does SMA Pangudi Luhur have an API?
No public API is recorded for SMA Pangudi Luhur.
What industry is SMA Pangudi Luhur in?
SMA Pangudi Luhur's product category is Secondary Education. Its primary akta.pro industry code is EDAJAFAL, Physical Education & Health Instruction. Its NAICS code is 6111 and its SIC code is 8200.