Smart Agro Hub

Name

Smart Agro Hub

Legal name

SmartAgroHub A.E.

Website

https://smartagrohub.gr

Company type

Private

Founded year

2023

Operating status

Operating

Ownership category

akta.pro rank

Product category

Precision Agriculture Software & Services

SIC

Agricultural Services (700)

akta.pro primary industry

Farm Management Information Systems (FMIS) & Digital Recordkeeping (AFABAMAD)

akta.pro secondary industries

Satellite Imagery & Monitoring Platforms (AFAAAFAI), Field Mapping, GIS & Remote Sensing Analytics (AFAAAFAB), Precision Sensing & Monitoring (Soil/Weather Stations, In-Field Sensors, IoT) (AFAGALAB), Decision Support & Agronomic Modeling (Yield, Irrigation, Pest/Disease Forecasting) (AFAAAFAF), Remote Sensing & Imagery Analytics (Satellite, Drone, Aerial) (AFABAMAB), Irrigation Monitoring & Sensors (Flow/Pressure Meters, Soil Moisture, Water Quality Sensors) (AFABAHAJ)

Keywords

• Digital agriculture platform
• Precision farming services
• Agricultural field experimentation
• Life cycle assessment
• Agri-food incubation

Headquarters

HQ city

Athens

HQ country

Greece

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Digital Platform (agros®): Smart Agro Hub provides a digital platform for farmers, agronomists, and agri-food businesses. The platform offers free registration with potential premium services for advanced features. Revenue is also derived from consultancy services tied to the platform.
2. Life Cycle Assessment (LCA) & Sustainability Consultancy: Fee-for-service environmental consultancy including LCA studies, EPDs, ESG reporting, benchmarking, and emissions mitigation planning for food industry and agri-food companies.
3. e-situ™ Field Experimentation Services: Agricultural field experimentation services for private and public organizations, including experiment design, execution, monitoring, data analysis reports, and optional statistical analysis and field day organization.
4. Smart Agro Lab Incubation Program: Incubation program providing training, mentoring, and access to funding for agri-food startups, supported by European and regional funding mechanisms.
5. EU Research Project Funding: Smart Agro Hub participates in multiple EU-funded research projects (Horizon Europe, Erasmus+) which provide project-based funding for R&D activities in digital agriculture, food safety, and sustainability.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Smart Agro Hub operates a digital agriculture platform (agros®) that unifies parcel management, crop monitoring, irrigation scheduling, crop protection, and advisory support using satellite NDVI data, IoT sensors, weather models, and AI. It complements this with an open-field agricultural experimentation service (e-situ™) offering precision measurements, drone-based imaging, and automated irrigation, plus fee-for-service Life Cycle Assessment (LCA) studies and ESG reporting for food industry and agri-food companies. A Smart Agro Lab incubation program supports agri-food startups.

Product overview

Smart Agro Hub operates as a competence centre offering an integrated portfolio of digital agriculture products and services. The core offerings include the agros® digital platform for smart farming management, the e-situ™ agricultural experimentation service for field trials, and Life Cycle Assessment (LCA) services for environmental footprint analysis. The Smart Agro Lab incubation program supports agri-food startups, while European Projects represent collaborative R&D initiatives. Together, these products provide end-to-end coverage from farm management and experimentation to sustainability assessment and startup development in the agri-food sector.

Differentiator

Problem solved

Functional benefit

Brands

• agros: Digital agriculture platform providing integrated smart farming environment for farmers, agronomists, and agri-food businesses, leveraging satellite data, NDVI, weather models, IoT sensors, AI, and real-time communication.
• e-situ
• Smart Agro Lab

Products and services

• agros® Digital Platform Unified digital agriculture platform that combines parcel management, crop monitoring, irrigation scheduling, crop protection, and advisory support into a single user-friendly tool for farmers, agronomists, and agri-food businesses.
• e-situ™ Agricultural Experimentation Service Open-field agricultural experimentation service using digital technologies to deliver near real-time atmospheric and soil monitoring, high-precision in-situ measurements, automated drip irrigation with independent per-plot programming, fertigation with dynamic mixing, and drone-based multispectral/thermal/optical imaging at <2cm/pixel resolution. Includes experiment design, execution, monitoring, data analysis reports, and optional statistical analysis and field-day organization for private and public organizations.
• Life Cycle Assessment (LCA) Services

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature3 records

Partnerships

14 partnerships are on record, tiered core and minor.

• REENFORCE ConsortiumcoreStrategic or Co-development Partner · 1 January 2025REENFORCE is a Horizon Europe project led by the Agricultural University of Athens, focusing on sustainable plant protection, biological-based solutions, ecotoxicology, and smart spraying. Smart Agro Hub participates in dissemination and communication activities.
• AMBROSIA Consortium (18 partners from 7 EU countries)coreStrategic or Co-development Partner · 1 January 2025AMBROSIA is a Horizon Europe project developing a holistic approach for food safety risk assessment across the supply chain using AI and digital technologies. Smart Agro Hub is responsible for dissemination and communication (Work Package 6).
• AGRO-WELL Consortium (13 partners across Europe)coreStrategic or Co-development Partner · 1 January 2025AGRO-WELL is a 5-year Horizon Europe project creating a safer, more efficient, and sustainable agricultural sector through advanced technologies. Smart Agro Hub leads dissemination and communication (Work Package 7).
• Agricultural University of Athens (Γεωπονικό Πανεπιστήμιο Αθηνών)coreStrategic or Co-development PartnerThe Agricultural University of Athens is the founding parent institution of Smart Agro Hub. Smart Agro Hub operates as a spin-off company of AUA, providing the academic and research backbone for the competence centre. AUA contributes scientific knowledge, research capabilities, and the established network of agricultural research relationships across the EU.
• AgroSpeComcoreStrategic or Co-development PartnerAgroSpeCom is one of 12 private companies participating as shareholders in the Smart Agro Hub consortium, contributing expertise in agricultural technology.
• GeoSensecoreTechnology or IntegrationGeoSense is a shareholder company contributing geospatial and sensing technology capabilities to the Smart Agro Hub ecosystem.
• agensocoreTechnology or Integrationagenso is one of the 12 private shareholder companies providing agricultural technology solutions within the Smart Agro Hub consortium.
• MESEnergycoreTechnology or IntegrationMESEnergy is a shareholder company contributing energy technology expertise to the Smart Agro Hub consortium, supporting the energy efficiency and renewable energy integration focus of the hub.
• European Research Centers and Universities NetworkcoreStrategic or Co-development PartnerSmart Agro Hub has developed strong relationships with hundreds of research centres and universities in the EU across agriculture, agrifood, and agrochemical sectors. This network enables participation in Horizon Europe, Erasmus+, and other EU-funded research programmes.
• FOODGUARD ConsortiumcoreStrategic or Co-development PartnerFOODGUARD is a Horizon EU project developing and demonstrating co-created solutions to support innovations in food safety. Smart Agro Hub participates in this multi-partner consortium.
• WATSON ConsortiumminorStrategic or Co-development PartnerWATSON is a Horizon Europe project focused on developing innovative tools to detect and prevent food fraud across the food supply chain.
• TRUSTFOOD ConsortiumminorStrategic or Co-development PartnerTRUSTFOOD is the second European project (Digital Europe programme) involving Smart Agro Hub, together with 13 other organisations, focused on digital skills in the agri-food sector.
• EXCEL4MED ConsortiumminorStrategic or Co-development PartnerEXCEL4MED is the first Horizon Europe project involving Smart Agro Hub, focusing on enhancing Mediterranean innovation ecosystems.
• EFF-CoP (European Food Fraud Community of Practice) ConsortiumminorStrategic or Co-development PartnerEFF-CoP is a Horizon Europe project aimed at combating food fraud and enhancing transparency in food supply chains. Smart Agro Hub participates as a partner in this community of practice.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• xFarm Technologies: Italy-headquartered digital farming platform offering farm management software with satellite imagery, IoT sensors, and decision-support tools for farmers and agronomists. Closely comparable to Smart Agro Hub's agros® in product scope, target customer (Mediterranean farmers/agronomists) and freemium/SaaS business model.
• Agroop: Portuguese agritech providing a digital farming platform with weather stations, soil moisture sensors and crop monitoring for Mediterranean farmers and cooperatives. Directly comparable Southern-European digital agriculture SaaS peer with similar target customers and IoT/sensor integration approach.
• Taranis: Israel/US precision agriculture company combining satellite, drone and AI-driven field imagery for crop monitoring and pest/disease detection. Comparable to agros® and the e-situ™ drone-imaging component in its use of remote sensing, AI and high-resolution imagery for agronomic decision support.
• Sencrop: French agtech offering connected weather and soil moisture sensors plus a decision-support platform for farmers and cooperatives across Europe. Directly comparable to agros®'s IoT sensor integration and weather-data-driven advisory, with similar SMB/cooperative GTM.
• Gamaya: Swiss precision agriculture company using hyperspectral imaging and AI for crop monitoring and field analytics. Comparable to the e-situ™ high-resolution drone imagery and AI-driven agronomic analytics in Smart Agro Hub's product portfolio.

Broad incumbents

• Climate FieldView (Bayer): Bayer's flagship digital agriculture platform offering field-level data collection, satellite imagery, and agronomic insights globally. A broader incumbent whose capabilities overlap with agros® but at global scale with significantly greater R&D and distribution resources.
• Granular (Corteva): Farm management software business owned by Corteva, providing crop planning, field records and agronomic analytics. Comparable in core farm management information system functionality but operating as part of a global seed/inputs incumbent rather than an academic spin-off.
• Trimble Agriculture: Established precision agriculture hardware/software portfolio including guidance, field mapping and farm management. Overlaps with agros®'s field mapping and remote sensing capabilities but as part of a much broader ag-tech portfolio serving global large-acreage operations.

Emerging players

• Spherag: Spanish IoT-based irrigation and farm management platform for Mediterranean agriculture. Comparable to the irrigation monitoring, IoT sensor and water-management components of agros®, with similar Mediterranean farmer customer base.

Others

• Agrimetrics: UK-based agritech data platform and analytics provider serving agri-food research and corporate sustainability use cases. Comparable to Smart Agro Hub's LCA/ESG analytics and EU research-consortium positioning as an enabling data and analytics provider to the agri-food value chain.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/smartagrohub
• Facebookfacebook.com/smartagrohub
• LinkedInlinkedin.com/company/smart-agro-hub
• Instagraminstagram.com/smartagrohub

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smart Agro Hub