Smart Choice Renewables

What Smart Choice Renewables does

Smart Choice Renewables is a sub-brand of Smart Choice Holding, a privately held UK energy group headquartered in Manchester and registered across five Companies House entities. The group operates five wholly-owned subsidiaries: Smart Choice Metering (authorised MOP/MAM/MAP delivering smart meter installations under the UK Government's Smart Metering Implementation Programme with over 250 engineers), Smart Choice Renewables (commercial solar PV, battery storage, EV charging, and feasibility studies), Smart Choice Advisory (ESG strategy, CSR, and sustainability reporting), Smart Choice Training Academy (industry-accredited metering, electrical, and renewable qualifications with 98% pass rate), and Smart Choice Capital Projects (large-scale solar farms, battery storage, and onshore wind via joint ventures).

The underlying technology stack centres on smart metering hardware deployment, solar PV systems (rooftop and ground-mount), commercial battery storage, EV charging infrastructure, and smart grid integration with two-way electricity flow. The renewables arm uses PPA financing (15–30 year leases) and asset finance (5–8 years) to remove upfront capital barriers, with energy rates positioned up to 40% below traditional providers. Sister company Ruby Energy supplies residual demand and buys back exported energy under the Smart Export Guarantee, creating a vertically integrated energy ecosystem.

Revenue is generated across five streams: professional services for smart meter installations under MOP/MAM/MAP contracts, one-time installation fees and PPA/asset finance leases for renewable systems, training course fees ranging from £250 to £6,500 per programme, ESG advisory consulting fees, and managed services for capital project development and joint ventures. Distribution combines direct field sales with energy supplier channel partnerships, and the company reports deployment of over 200,000 smart meters since January 2024 against a stated 1 million installation target.

Name

Smart Choice Renewables

Legal name

Smart Choice Holding

Website

https://smartchoiceholding.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Smart Choice Renewables is a UK sub-brand of Smart Choice Holding delivering commercial solar PV, battery storage, EV charging, smart metering installations, ESG advisory, and energy training to businesses, energy suppliers, and homeowners.

Ownership category

akta.pro rank

Product category

Renewable Energy Installation Services

NAICS

Electric Power Generation (22111), Electric Power Generation, Transmission and Distribution (2211)

SIC

Electric Services (4911)

akta.pro primary industry

Distributed Generation (DG) Solar & Small Wind (EUAMAJAD)

akta.pro secondary industries

Home Energy & EV Charging (HEMS, Smart Meters, Batteries, Chargers) (HSAPAQAF), Distributed Storage (Behind-the-Meter Batteries) (EUAMAJAE), Renewable Distributed Generation (Rooftop/Onsite Solar, Small Wind, Small Hydro) (EUACALAJ)

Keywords

• Renewable energy installations
• Smart meter solutions
• Solar PV systems
• Battery storage services
• EV charging infrastructure

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Smart Meter Installation Services: Installation of smart meters for homes and businesses as a fully authorised MOP/MAM/MAP provider, serving energy suppliers across the UK with a network of over 250 engineers.
2. Renewable Energy Installations: Solar PV, battery storage, and EV charging installations for commercial and residential properties. Revenue generated through upfront installation fees, PPA lease arrangements, and asset financing.
3. Training Academy Courses: Professional training programmes for metering and renewable energy sectors. Course fees range from £250 to £6,500 per programme, with accreditation from industry bodies.
4. ESG Advisory Services: Consultancy services for ESG strategy development, CSR programme design, ESG reporting and compliance, and stakeholder engagement for businesses navigating sustainability.
5. Capital Projects Development: Large-scale renewable energy infrastructure development including solar farms, battery storage systems, and onshore wind turbines. Revenue through project development, partnership, and joint venture arrangements.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Smart Choice Renewables is the renewable energy division of Smart Choice Holding, a UK-based energy group. It designs, installs, and maintains commercial solar PV systems (rooftop and ground-mount), commercial battery storage, and EV charging infrastructure for businesses. The division also provides feasibility studies, energy audits, maintenance contracts, and flexible financing solutions including Power Purchase Agreements (PPAs) and asset finance.

Product overview

Smart Choice Renewables is a sub-brand of Smart Choice Holding, a multi-faceted UK energy group. The portfolio consists of Smart Choice Renewables (solar PV, battery storage, EV charging, energy advisory), Smart Choice Advisory (ESG consulting), Smart Choice Training Academy (professional courses), Smart Choice Metering (smart meter installations), and Smart Choice Capital Projects (large-scale renewable infrastructure). Smart Choice Renewables itself offers commercial solar installations (rooftop and ground-mount), commercial battery storage, EV chargers, feasibility studies, energy saving advice, and maintenance services. Funding solutions include PPA (Power Purchase Agreement) and Asset Finance. The company also provides smart grid and smart tariff solutions for energy optimization. Together, these divisions provide integrated energy solutions from metering and installation to training and large-scale project development.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Solar (Rooftop and Ground-Mount) Turnkey commercial solar PV installations covering rooftop and ground-mounted systems for UK businesses, including planning, design, installation, and ongoing maintenance.
• Commercial Battery Storage Commercial-scale battery storage solutions paired with solar systems for energy independence, backup power, reduced peak demand charges, and demand response revenue.
• Commercial EV Chargers Electric vehicle charging station installation for commercial premises, generating revenue through paid charging or subscriptions and supporting ESG credentials.
• Feasibility Studies and Energy Audits Detailed assessments analysing building energy usage and suitability for solar installations, with tailored renewable recommendations based on customer energy data.
• Maintenance and Asset Management Comprehensive maintenance contracts for commercial, industrial, and ground-mounted solar systems ensuring peak efficiency, safety assurance, and warranty protection.
• Power Purchase Agreement (PPA) Funding Financing arrangement where Smart Choice Renewables funds, installs, and maintains solar infrastructure for businesses under a 15-30 year lease, supplying clean energy at rates up to 40% lower than traditional providers with no upfront capital outlay.
• Asset Finance Flexible financing allowing businesses to spread the cost of solar PV and battery storage installations over 5-8 years via manageable monthly payments, eliminating upfront capital costs.
• ESG Advisory and Sustainability Consulting Consultancy services covering ESG strategy development, CSR programme design, ESG reporting and compliance, ESOS assessments, and stakeholder engagement for businesses.
• Smart Meter Installation Services Installation of smart meters for homes and businesses as a fully authorised Meter Operator Provider (MOP), Meter Asset Manager (MAM), and Meter Asset Provider (MAP), delivered via a nationwide network of over 250 engineers.
• Training Academy Courses Professional training programmes for metering and renewable energy professionals, including Smart Meter Installer courses, Solar PV, Battery Storage (EESS), EV Charging, 18th Edition Wiring Regulations, Revenue Protection, and Safe Isolation. Course fees range from £250 to £6,500 with industry-recognised accreditation.
• Capital Projects Development Large-scale renewable energy infrastructure development including solar farms, battery storage systems, and onshore wind turbines, delivered via project development, partnership, and joint venture arrangements.

Quantifiable outcome

• 200,000+ smart meters deployed since January 2024
• +3 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Ruby EnergycoreStrategic or Co-development PartnerRuby Energy is a sister company of Smart Choice Renewables that handles energy supply. Xenia's residual energy demand is met through Ruby Energy, while surplus solar energy can be sold back through the same provider, creating a seamless energy ecosystem focused on sustainability.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• EDF Energy: EDF Energy is one of the UK's 'Big Six' energy suppliers with extensive metering infrastructure and growing renewable generation. It is a broad incumbent that overlaps with Smart Choice on commercial solar, EV, and large-scale renewables.
• British Gas (Centrica): British Gas is the UK's largest domestic energy supplier and a major smart meter installer under SMIP. As a broad incumbent it competes with Smart Choice Metering for SMIP volume while also selling solar and EV products to its base.
• Octopus Energy: Octopus Energy is a major UK energy supplier with growing in-house renewable generation, smart tariff products, and EV offerings. It operates more broadly than Smart Choice but competes for the same commercial customer ESG and renewable installations.

Direct peers

• SMS plc: SMS plc is one of the UK's leading independent smart metering service providers, operating as an accredited MOP/MAM/MAP across domestic and commercial properties. It is the closest direct peer to Smart Choice Metering's regulated metering rollout business.
• Lightsource bp: Lightsource bp is one of Europe's largest solar development and asset management companies, active in UK utility-scale solar. It is directly comparable to Smart Choice Capital Projects' utility-scale solar farm development ambitions.
• GRIDSERVE: GRIDSERVE develops, finances, and operates solar farms and EV charging networks in the UK. Its solar + EV charging business closely mirrors Smart Choice Renewables' commercial PV, battery storage, and EV charger offering.
• Low Carbon: Low Carbon is a UK renewable energy developer and operator focused on solar, battery storage, and EV charging for commercial customers. It is directly comparable to Smart Choice Renewables on distributed solar and storage project delivery.
• Morrison Energy Services: Morrison Energy Services delivers smart meter installations, electrical infrastructure, and energy services across the UK. It overlaps with Smart Choice Metering on nationwide meter deployment and field-engineer execution capability.

Others

• Baringa Partners: Baringa Partners is a UK-headquartered energy and sustainability consultancy advising on ESG, decarbonisation, and energy strategy. It is comparable to Smart Choice Advisory's ESG consulting and ESOS reporting work for commercial clients.
• Equans UK: Equans is a multi-national facilities management and energy services provider active in the UK across smart buildings, energy management, and renewable infrastructure. It is an adjacent ecosystem participant rather than a head-to-head competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/smart-choice-renewables

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smart Choice Renewables