What Smart Club does

Coop Norge SA (operating under the master brand "Coop litt ditt") is a Norwegian consumer cooperative (samvirkelag) headquartered in Oslo that operates a multi-format retail platform spanning both grocery/daily goods and building materials/home improvement categories. Its grocery chains include Extra, Coop Mega, Coop Prix, and Coop Marked/Matkroken, while building materials are sold through Obs, Obs BYGG, and Coop Byggmix. The cooperative also operates the Coop Medlem loyalty program, a mobile membership application (Coop Medlemsapp), a co-branded Coop Mastercard credit card, and the Coop Bedriftskort corporate purchasing solution for business customers.

The business model is multi-stream: traditional one-time retail sales across grocery and building materials formats, a subscription/recurring loyalty component through Coop Medlem (bonus earnings, exclusive member offers), and a transaction-fee / corporate-purchasing component via Coop Bedriftskort (consolidated invoicing for B2B customers). Distribution is primarily through physical storefronts nationwide in Norway, complemented by the Coop.no e-commerce and content platform, weekly customer advertisements (kundeavis), email newsletters, and the mobile app. Own-brand products such as the Grill Perfekt grilling line support margin and brand differentiation.

Ownership is cooperative (member-owned) rather than equity-based; the entity is governed by member cooperatives (samvirkelag) that operate local stores and share profits, with no parent company or external shareholder structure. Legal name is Coop Norge SA, operating under DBAs "Coop," "Coop Norge," and "Coop litt ditt." Operating geography is limited to Norway (Nordic region), with no disclosed international footprint.

Name

Smart Club

Legal name

Coop Norge SA

Website

https://smartclub.no

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Smart Club (Coop Norge SA) is a Norwegian consumer cooperative operating a multi-format retail platform spanning grocery chains (Extra, Mega, Prix, Marked/Matkroken) and building materials chains (Obs BYGG, Byggmix), serving Norwegian households and businesses through physical stores, a digital membership program, and financial products.

Ownership category

akta.pro rank

Product category

Grocery Retail

NAICS

Convenience Retailers and Vending Machine Operators (44513), Building Material and Garden Equipment and Supplies Dealers (444), Credit Card Issuing (522210)

akta.pro primary industry

Member-Owned Food Cooperatives (CRAHALAA)

akta.pro secondary industry

Food Co-ops with Online Ordering & Pickup/Delivery (CRAHALAH)

Keywords

• Grocery retail
• Building materials
• Cooperative retail
• Loyalty program
• Private label products

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Grocery Retail - Daily Goods: Revenue from sale of grocery and daily consumer goods through multiple retail chain formats (Extra, Coop Mega, Coop Prix, Coop Marked/Matkroken).
2. Building Materials Retail: Revenue from building materials and home improvement products through Obs BYGG and Coop Byggmix chains.
3. Coop Medlem Loyalty Program: Membership-based loyalty program generating revenue through member participation, with bonus earnings on purchases and exclusive member offers.
4. Coop Bedriftskort Corporate Solutions: Business account and corporate purchasing card services providing consolidated invoicing and expense management for business customers.

Distribution channels9 records

Marketing channels5 records

Core offering

Coop Norge SA operates a multi-format retail cooperative in Norway offering daily goods (grocery) and building materials through more than 850 stores across banners such as Coop Mega, Coop Prix, Coop Marked, Coop Matkroken, Coop Extra, Obs, Obs BYGG, and Coop Byggmix. The company sells an own-brand product portfolio (Anglamark, Coop, X-tra, Jacobs Utvalgte, Grill Perfekt) and provides a member loyalty program (Coop Medlem), the Coop Mastercard, and a corporate purchasing card (Coop Bedriftskort), supported by an online shopping platform and the Coop Medlemsapp mobile application.

Product overview

Coop Norway operates a multi-format retail platform consisting of grocery store chains (Coop Mega, Coop Prix, Coop Marked/Matkroken, Extra) and building materials stores (Obs, Obs BYGG, Coop Byggmix). The offering also includes financial products (Coop Mastercard, Coop Bedriftskort), a loyalty program (Coop Medlem), and a mobile application for member services. Own-brand products include the Grill Perfekt grilling line. The portfolio is structured as a unified cooperative retail network with multiple store formats serving different market segments from discount to full-service.

Differentiator

Problem solved

Functional benefit

Brands

• Extra: Grocery retail chain operating as part of the Coop Norway cooperative network.
• Coop Mega
• Coop Prix
• Coop Marked
• Matkroken
• Obs
• Obs BYGG
• Coop Byggmix
• Coop Medlem
• Coop Bedriftskort
• Coop Mastercard
• Garantert Fornøyd
• Grill Perfekt

Products and services

• Coop Mega

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Coop Samvirkelag (Member Cooperatives)coreStrategic or Co-development PartnerCoop operates as a cooperative structure with member cooperatives (samvirkelag) that own and operate local stores, sharing profits and governance.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Customer concentration

• LinkedInlinkedin.com/company/smart-club

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smart Club