Smart Coach

What Smart Coach does

EASEC (European Accreditation of Soft Skills & Employability Competencies) is a psychometric assessment and digital credentialing platform that certifies soft skills and employability competencies for schools, higher education institutions, and organisations. Founded in 2010 and headquartered in Valencia, Spain, the company operates across 60+ countries and has accumulated 8M+ assessments since inception. Its core product is a 15-minute multilingual online psychometric assessment covering 32 competencies across five certification levels (mapped to EQF levels 1-8), claiming 98% psychometric reliability. Successful candidates receive blockchain-anchored digital credentials issued in Europass Digital Credential and Open Badge 3.0 formats, cryptographically signed under eIDAS 2.0, shareable on LinkedIn, and verifiable through a public portal at cert.easec.eu/verify.

The EASEC framework is aligned with major international standards — ESCO, EQF, Tuning, UNESCO, and the WEF Future of Jobs — providing regulatory credibility and cross-border recognition. The platform is segmented across three verticals: Schools (student certification, school accreditation, professional development certificates for educators), Higher Education (student certification, academic staff certificates, programme accreditation, Europass integration), and Work/Organisations (employee skills certification, professional certifications, training accreditation, and a Platform for Consultancies enabling third-party delivery). The technology stack combines psychometric measurement, multilingual delivery (7 languages), blockchain credential anchoring, and cryptographic verification under EU digital trust frameworks (eIDAS 2.0, ENISA alignment), with compliance claims including GDPR, ISO 27001, and eIDAS.

EASEC's business model is institution-facing with quote-based pricing and annual billing. Institutions pay for programme alignment, assessment administration, and credential issuance services, while individual credential holders receive their certifications for free. Distribution is direct via institutional sales with dedicated entry points per segment and CTAs for institutional demos; no reseller or channel partner distribution model is mentioned (though the Consultancy Platform extends indirect reach). Marketing relies on content (Insights/Blog, Skills Talks), community initiatives (Human Skills Declaration, EASEC Awards), and multilingual organic search across the 7-language website. Notable institutional customers include Hanze University of Applied Sciences, Malmö University, Technological University Dublin, University of Gdańsk, Universidad Europea, Université de Bretagne Sud, Università degli Studi di Parma, and Hochschule Augsburg. The firm operates with approximately 14 employees, no disclosed funding rounds, and is privately held.

Name

Smart Coach

Legal name

EASEC – European Accreditation of Soft Skills & Employability Competencies

Website

https://smartcoach.global

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

EASEC is a European psychometric assessment and digital credentialing platform that certifies 32 soft skills and employability competencies for schools, universities, and organisations across 60+ countries, issuing blockchain-anchored credentials aligned with ESCO, EQF, and eIDAS 2.0 standards.

Ownership category

akta.pro rank

Product category

Education Technology / Skills Certification

NAICS

Professional and Management Development Training (611430), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Skills Assessment & Talent/Employability Testing Platforms (EDAFADAM)

akta.pro secondary industry

Decentralized Identity & Verifiable Credentials for Finance (DID/KYC Reuse) (FSAGAMAE)

Keywords

• Soft skills certification
• Psychometric assessment
• Digital credentials
• Employability competencies
• Education certification

Headquarters

HQ city

Austin, Headquarter

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Institutional Certification Services: EASEC charges institutions (schools, universities, organisations) for certification services. The credential is issued at no cost to the individual holder. Institutions pay for programme alignment, assessment administration, and credential issuance. The process is designed to be operational within four weeks.
2. Programme Accreditation & Mapping: Institutions pay for programme accreditation services including alignment to international frameworks (ESCO, EQF, Tuning, WEF). This includes mapping existing programmes against the EASEC competency framework.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Smart Coach operates the EASEC platform, which provides soft skills and employability competency certification through a 15-minute multilingual psychometric assessment aligned with ESCO, EQF, Tuning, UNESCO, and WEF Future of Jobs frameworks. The platform issues blockchain-anchored digital credentials (Europass Digital Credential and Open Badge 3.0) cryptographically signed under eIDAS 2.0, serving schools, higher education institutions, and organisations across 60+ countries.

Product overview

EASEC is a unified soft skills and employability competency certification platform offering a comprehensive ecosystem of products and services across three main segments: Schools (student skills certification, professional development, school accreditation), Higher Education (student certification, academic staff certificates, programme accreditation, Europass integration), and Work/Organizations (employee skills certification, professional certifications, training accreditation, consultancy platform). The core of the offering is the EASEC Framework encompassing 32 competencies across five EQF levels (1-8), supported by psychometric assessments that produce digital credentials (Europass Digital Credential + Open Badge 3.0) cryptographically signed under eIDAS 2.0 and anchored on blockchain. All credentials are verifiable at cert.easec.eu/verify and shareable on LinkedIn.

Differentiator

Problem solved

Functional benefit

Products and services

• EASEC Certification for Schools Skills certification programme for school students aged 12+, providing internationally recognised credentials that universities and employers trust.
• EASEC Student Certification Certification programme for higher education students aligned with ESCO and EQF, shareable on LinkedIn and trusted by employers.
• EASEC Academic Staff Certificates Professional development certificates for academic staff in higher education institutions.
• EASEC Professional Development Certificates Certificates for school educators and staff to enhance professional competencies.
• EASEC Professional Certifications Professional competency certifications for employees and workforce development, providing credentials recognised by employers and auditors.
• EASEC Employee Skills Certification Skills certification programme for organisational employees to certify talent and benchmark programmes.
• EASEC Platform for Consultancies Platform enabling consultancies to deliver EASEC certification services to their clients.
• EASEC Programme Accreditation (Higher Education) Accreditation service for higher education programmes aligned with EASEC framework standards.
• EASEC School Accreditation Accreditation programme for schools aligned with EASEC standards.
• EASEC Training Accreditation Accreditation service for organisational training programmes.
• EASEC Framework The core EASEC framework encompassing 32 soft skills and employability competencies across five certification levels (EQF 1–8), aligned with ESCO, EQF, Tuning, UNESCO, and WEF Future of Jobs frameworks.
• EASEC Psychometric Assessment Online psychometric assessment taking 15 minutes, multilingual, producing internationally comparable competency results with 98% psychometric reliability.
• EASEC Digital Credential & Verification Portal Cryptographically signed digital credential under eIDAS 2.0 and anchored on blockchain, issued in Europass Digital Credential and Open Badge 3.0 formats, shareable on LinkedIn, with public verification profile at cert.easec.eu/verify.

Quantifiable outcome

• 98% psychometric reliability
• +4 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core.

• ESCO (European Skills, Competences, Qualifications and Occupations)coreStrategic or Co-development PartnerEASEC's competency framework is aligned with ESCO, the European classification of Skills, Competences, Qualifications and Occupations. This alignment ensures EASEC credentials are interoperable with EU labour market standards and facilitate cross-border recognition of qualifications.
• EQF (European Qualifications Framework)coreStrategic or Co-development PartnerEASEC's five certification levels are mapped to EQF levels 1–8, providing direct alignment with the European Qualifications Framework for lifelong learning and qualification recognition across Europe.
• UNESCOcoreStrategic or Co-development PartnerEASEC's framework is aligned with UNESCO standards, supporting international recognition of soft skills competencies in education systems globally.
• WEF (World Economic Forum) Future of JobscoreStrategic or Co-development PartnerEASEC aligns with WEF Future of Jobs framework and references the statistic that '39% of core skills will change before 2030'. Their framework addresses the anticipated shift in required skills as identified by WEF research.
• TuningcoreStrategic or Co-development PartnerEASEC aligns with Tuning (Tuning Educational Structures in Europe), supporting recognition of competencies in higher education programmes across European institutions.
• EuropasscoreTechnology or IntegrationEASEC issues credentials via Europass Digital Credential format, enabling credential holders to share their certifications through the official EU Europass platform. This integration provides seamless compatibility with the European digital credential infrastructure.
• ENISA (European Union Agency for Cybersecurity)OthersEASEC is aligned with ENISA standards, indicating compliance with EU cybersecurity frameworks and best practices for digital credential infrastructure.
• eIDAS 2.0 (Electronic Identification, Authentication and Trust Services)coreTechnology or IntegrationEASEC credentials are cryptographically signed under eIDAS 2.0, the EU regulation on electronic identification and trust services for electronic transactions, providing legal validity to digital credentials.
• Open Badge 3.0coreTechnology or IntegrationEASEC issues credentials in Open Badge 3.0 format, an open standard for digital credentials backed by Mozilla Foundation, enabling interoperability across platforms and verifiable display of achievements.

Scale indicators6 records

Expansion highlights6 records

Market position

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/smart-coach

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smart Coach