Smart Fire
Smart Fire Limited is a New Zealand fire safety consulting and design firm providing fire engineering reports, building assessments, and compliance services under the NZ Building Code to developers, architects, and asset owners nationwide.
- Company typePrivate
- Founded-
- HeadquartersHamilton, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Smart Fire does
Smart Fire Limited is a New Zealand fire safety consulting and design firm headquartered in Hamilton Central, Waikato, founded in 2017. The company provides professional fire engineering and design services to ensure building compliance with the New Zealand Building Code, specifically across Verification Methods (C/VM2) and Acceptable Solutions (C/AS2, C/AS4) and the seven regulated risk groups. Its core service line consists of Fire Engineering Reports and Fire Safety Reports, supplemented by Existing Building Fire Safety assessments, Emergency Lighting Design, Construction Monitoring, and Fit-Out Fire Safety Summaries. These are delivered as standalone consulting engagements rather than as a software product suite.
Smart Fire operates from three regional offices — Hamilton (headquarters), Napier (Hawkes Bay), and Gisborne — to provide nationwide coverage across New Zealand. The team is led by Managing Director Ryan Phillips (ex-firefighter turned fire design specialist) and includes Fire Safety Consultant Bryce Harkness, with approximately 15 employees total. Customer engagement is direct, sales-led, and project-based: clients submit project scope (building use, plans), receive a fee proposal within 24 hours, and projects are priced individually based on size and complexity, with general Fire Safety Reports delivered within 10 working days.
The company's customer base spans developers, architects, and asset owners across accommodation/residential (e.g., Luxridge, The Helm, Te Awa Lakes, Fraser Street Apartments), commercial (Northern Quarter, Astoria, Whitiora Health & Wellness Centre), industrial (Uzabus Depot, Tomra, Donut Factory), large-scale retail (The Sands), and public/education (Kenny Road, Rototuna Village) segments. The firm is privately held, founder-owned, and operates without external investors, patents, or disclosed partnerships, with no presence outside New Zealand.
Smart Fire firmographics
Firmographics- Name
- Smart Fire
- Legal name
- Smart Fire Limited
- Website
- https://smartfire.nz
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Smart Fire Limited is a New Zealand fire safety consulting and design firm providing fire engineering reports, building assessments, and compliance services under the NZ Building Code to developers, architects, and asset owners nationwide.
- Ownership category
- akta.pro rank
Smart Fire industry classification
Industry- Product category
- Fire Safety Engineering Consulting
- NAICS
- Architectural, Engineering, and Related Services (5413), Building Inspection Services (54135)
- SIC
- Services-Engineering Services (8711)
- akta.pro primary industry
- Fire Alarm Systems (Design/Install/Service/Monitoring) (BPABAHAA)
- akta.pro secondary industries
- Fire Sprinkler & Standpipe Systems (Design/Install/Service/Testing) (BPABAHAB), Fire & Smoke Dampers / Firestopping / Passive Fire Protection Services (BPABAHAE)
Keywords
Where Smart Fire is headquartered
LocationHeadquarters
- HQ city
- Hamilton
- HQ country
- New Zealand
- HQ region
- Oceania
Offices3 records
Markets served
Smart Fire business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Fire Safety Consulting Services: Professional consulting services for fire safety design and compliance. Projects are priced individually based on size and complexity. Services include fire engineering reports, existing building fire safety assessments, emergency lighting design, construction monitoring, and fit-out fire safety summaries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Project-based pricing tailored to each engagement |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Smart Fire product offering
Product offeringCore offering
Smart Fire delivers fire safety engineering and design services for building projects across New Zealand. Its core offerings include fire engineering reports, fire safety reports, existing building fire safety assessments, emergency lighting design, construction monitoring, and fit-out fire safety summaries, all designed to ensure compliance with the New Zealand Building Code and Fire Safety Regulations. Each engagement is priced individually based on project size and complexity, with fee proposals typically returned within 24 hours.
Product overview
Smart Fire is a fire safety consulting and design company providing comprehensive fire engineering and compliance services throughout New Zealand. Their core offering consists of Fire Engineering Reports and Fire Safety Reports as the primary service modules, supplemented by specialized assessment services including Existing Building Fire Safety evaluations, Emergency Lighting Design, Construction Monitoring, and Fit-Out Fire Safety Summaries. These services are delivered as standalone consulting offerings focused on compliance with NZ Building Code and Fire Safety Regulations, rather than as a software platform or product suite.
Differentiator
Problem solved
Functional benefit
Products and services
- Fire Engineering Report Comprehensive fire safety engineering and design service providing detailed analysis and compliance documentation for building projects in New Zealand, covering C/VM2 and C/AS methods.
- Fire Safety Report Documentation service producing fire safety reports for building compliance with NZ Fire Safety Regulations, with a standard turnaround of 10 working days.
- Existing Building Fire Safety Fire safety assessment and review service for existing buildings to ensure ongoing compliance with New Zealand building codes and fire safety regulations.
- Emergency Lighting Design Design service for emergency lighting systems as part of overall fire safety compliance for commercial and residential buildings in New Zealand.
- Construction Monitoring Quality assurance service monitoring fire safety design specifications during construction to ensure they are properly implemented on building projects.
- Fit-Out Fire Safety Summary Fire safety assessment service for building fit-outs and interior modifications, ensuring compliance with New Zealand fire safety regulations during tenant improvements and refurbishments.
Quantifiable outcome
- General Fire Safety Reports turnaround within two weeks (10 working days)
- +1 more outcomes
Companies that use Smart Fire
Customer profileNamed customers16 records
Segments5 records
Ideal customer profiles4 records
Smart Fire technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Smart Fire partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
Smart Fire competitors and assessment
Company assessmentDirect peers
- Jensen Hughes: Global fire protection engineering and consulting firm with Australasian operations. Closely comparable business model delivering performance-based fire engineering, code consulting, and compliance verification services to building developers.
- Warringtonfire: Fire safety engineering consultancy operating across Australia and New Zealand. Competes directly in fire safety design, compliance reporting, and verification-method work for the same NZ developer and architect customer base.
- Holmes Group: Australia- and NZ-based fire engineering and structural consultancy with a dedicated fire safety practice. Direct competitor to Smart Fire in NZ Building Code compliance work and verification-method engineering across commercial and residential developments.
Broad incumbents
- WSP: Global professional services firm with a substantial NZ presence and dedicated fire engineering capability. Competes for NZ fire safety design work typically as part of broader multi-discipline engineering commissions on large developments.
- Aurecon: Large engineering and infrastructure advisory firm with Australasian fire engineering capability. Competes in NZ for fire safety design on commercial, healthcare, and infrastructure projects typically embedded in larger multi-discipline engagements.
- AECOM: Global infrastructure consulting firm with a fire and life safety practice active in New Zealand. Competes primarily on large institutional, healthcare, and infrastructure projects where fire engineering is bundled with broader design services.
- BECA: One of New Zealand's largest employee-owned engineering consultancies with a fire safety practice. Serves the same NZ developer and asset-owner clients on larger or multi-discipline projects where fire safety is one workstream among many.
- Arup: Global engineering consultancy with a well-regarded fire safety practice active in Australasia. Competes for complex performance-based fire engineering on landmark projects where specialist fire expertise is required alongside other disciplines.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Smart Fire social profiles
Digital presenceSmart Fire financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smart Fire leadership team
Management profileNumber of profiles
Profiles3 records
Smart Fire funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smart Fire M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smart Fire
What does Smart Fire do?
Smart Fire delivers fire safety engineering and design services for building projects across New Zealand. Its core offerings include fire engineering reports, fire safety reports, existing building fire safety assessments, emergency lighting design, construction monitoring, and fit-out fire safety summaries, all designed to ensure compliance with the New Zealand Building Code and Fire Safety Regulations. Each engagement is priced individually based on project size and complexity, with fee proposals typically returned within 24 hours.
Is Smart Fire a public or private company?
Smart Fire is a private company. It is classified as family owned and is currently operating.
When was Smart Fire founded?
Smart Fire was founded in -1. It employs 11 to 50 people.
Where is Smart Fire based?
Smart Fire is headquartered in Hamilton, New Zealand, in the Oceania region.
How does Smart Fire make money?
One revenue line is on record: fire Safety Consulting Services.
Who are Smart Fire's main competitors?
Direct peers on record are Jensen Hughes, Warringtonfire and Holmes Group. Broad incumbents are WSP, Aurecon, AECOM, BECA and Arup.
Does Smart Fire have an API?
No public API is recorded for Smart Fire.
What industry is Smart Fire in?
Smart Fire's product category is Fire Safety Engineering Consulting. Its primary akta.pro industry code is BPABAHAA, Fire Alarm Systems (Design/Install/Service/Monitoring), with a secondary code of BPABAHAB, Fire Sprinkler & Standpipe Systems (Design/Install/Service/Testing). Its NAICS code is 5413 and its SIC code is 8711.