Smart Fit Honduras

What Smart Fit Honduras does

Smart Fit Honduras is the local Honduras operating presence of Smart Fit, the largest fitness chain in Latin America, founded in Brazil in 2009 and parented by a Brazilian strategic operator. The Honduras entity was established in 2021 and operates fitness gym locations across the Choluteca, Cortés, and Francisco Morazán departments, with a reported local headcount of five employees. The business sells access to physical gym facilities — cardio zones, musculation areas, free weight zones, group fitness studios (Zumba, Cycling, Smart Cross), and Smart Spa amenities — through three standardized monthly subscription plans: Plan Black (L.699/month, multi-country Latin American access), Plan Fit (L.599/month, single-unit access), and Plan Smart (L.649/month, flexible local access). All three plans require a permanence contract.

The revenue model is dual-track: (1) individual monthly subscriptions enrolled online via the website (smartfit.com.hn), in-person at gym reception, or through the Smart Fit App; and (2) corporate wellness plans sold directly to enterprises via WhatsApp (+504 3262-4533) and online inquiry forms, with 50+ Honduran organizations reportedly contracted. Supporting technology includes the Smart Fit App (workout routines, class schedules, progress tracking), Smart Fit Go (on-demand video training), and the Espacio del Cliente self-service portal. Premium Black members also access a local discount ecosystem ("Beneficios Black") comprising at least six partner brands across dental, nutrition, sports recovery, beauty, and pharmacy services. Marketing is primarily digital — website, social media (Facebook, Instagram), and WhatsApp — with no disclosed paid acquisition spend or capital raises at the Honduras level.

Name

Smart Fit Honduras

Legal name

Smart Fit Honduras

Website

https://smartfit.com.hn

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Smart Fit Honduras operates the local Honduras franchise of the Brazilian-founded Smart Fit Latin American gym chain, offering subscription-based fitness access across three membership tiers and corporate wellness plans to individual consumers and enterprises in Tegucigalpa and other major Honduran departments.

Ownership category

akta.pro rank

Product category

Fitness Centers

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industry

Functional Fitness / Cross-Training Groups (HSADABAH)

Keywords

• Fitness center memberships
• Corporate wellness programs
• Group fitness classes
• Mobile workout app
• Gym chain operations

Headquarters

HQ city

Honduras

HQ country

Honduras

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Individual Membership Subscriptions: Monthly recurring subscription fees from individual gym memberships. Three tiers available: Black (L. 699), Fit (L. 599), and Smart (L. 649) with varying access levels to gym facilities, classes, and benefits. Contract-based with permanence agreements.
2. Corporate Wellness Plans: Enterprise subscriptions sold to businesses for employee health benefits. Includes flexible plans with family access options and corporate-specific pricing. Managed through dedicated sales contact.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Smart Fit Honduras operates fitness gym centers offering three tiered monthly membership plans (Black, Fit, Smart) with access to cardio and weight training equipment, group fitness classes, showers, lockers, and Smart Spa. Members receive the Smart Fit App for mobile workout tracking and on-demand training via Smart Fit Go. A separate corporate wellness program provides flexible plans to businesses for employee health benefits.

Product overview

Smart Fit Honduras operates as a fitness gym chain offering a tiered membership model with three primary plans: Plan Black (premium with Latin America-wide access), Plan Fit (value-focused), and Plan Smart (basic). The ecosystem includes the Smart Fit App for mobile workout tracking and on-demand Smart Fit Go classes, Planes Corporativos for enterprise wellness programs, Clases Grupales group fitness offerings, and Beneficios Black exclusive discounts for premium members. Members access facilities including cardio zones, weight training areas, free weights, group class studios, and Smart Spa services. The company was founded in 2009 with the mission to democratize high-quality fitness.

Differentiator

Problem solved

Functional benefit

Brands

• Smart Fit App: Mobile application for workout routines, class schedules, and Smart Fit Go online training sessions

Products and services

• Plan Black Premium monthly membership at L. 699 offering unlimited access to all Smart Fit locations across Latin America, cardio, musculation, weight free areas, group classes, showers, lockers, vestrooms, Smart Spa access, 5 monthly guest passes, exclusive massage chairs, complimentary Black t-shirt, and Smart Fit App access. Requires a permanence contract.
• Plan Fit Mid-tier monthly membership at L. 599 providing unlimited access to the member's designated home gym unit with cardio, musculation, weight free areas, group classes, showers, lockers, vestrooms, and Smart Fit App access. Requires a permanence contract.
• Plan Smart Basic monthly membership at L. 649 providing access to the member's chosen gym with free weights, integrated weight machines, cardiovascular area, water fountains, showers, bathrooms, and locker usage. Requires a permanence contract.
• Planes Corporativos (Corporate Wellness Plans) B2B corporate wellness program for Honduran businesses offering flexible subscription plans for employee health benefits, family inclusion options, and access to over 2,000 gyms across Latin America. Sold directly to enterprises via dedicated sales contact including WhatsApp Business communication.
• Smart Fit App Standalone mobile application for members available on Google Play and App Store, providing personalized workout routines with video demonstrations, series and repetitions tracking, class schedules, and access to Smart Fit Go on-demand workouts. Exclusive to registered members.
• Smart Fit Go On-demand workout platform accessible via the Smart Fit App, providing hundreds of exercise routines so members can train anywhere outside the gym as a complement to in-gym training.
• Clases Grupales (Group Classes) Directed group fitness classes offered at gym locations including Zumba (50 minutes, medium intensity combining Latin rhythms with cardiovascular exercise), Cycling/Bike (50 minutes, high intensity cardiovascular cycling), and Smart Cross (30 minutes, medium intensity functional strength training combining weights, bodyweight, and stations).

Quantifiable outcome

• Access to 2000+ gyms across 16 countries
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor.

• Imagen Beauty SupplyminorGTM or Marketing PartnerBlack plan member benefit partner offering 15% discount on store products and 10% discount on salon and barbershop services.
• Centro Integral MedicominorGTM or Marketing PartnerBlack plan member benefit partner offering 1 free dental evaluation per year and 25% discount on dental cleaning.
• Mey-KominorGTM or Marketing PartnerBlack plan member benefit partner offering 20% discount on muscle therapy equipment, portable electrostimulation devices, and rehabilitation products.
• La BoticaminorGTM or Marketing PartnerBlack plan member benefit partner offering up to 18% discount on selected products.
• Recovery SportminorGTM or Marketing PartnerBlack plan member benefit partner offering 10% discount on all services.
• Colegio de NutricionistasminorGTM or Marketing PartnerBlack plan member benefit partner offering 15% discount on clinical services at the College of Nutritionists and Dietitians.

Scale indicators4 records

Recent moves6 records

Expansion highlights10 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/smartfithn

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smart Fit Honduras