SmartLaser 🔴

What SmartLaser 🔴 does

SmartLaser (legal name: Smart Laser Sp. z o.o.) is a Polish privately-held manufacturer and direct seller of professional laser systems, headquartered in Koleczkowo in the Gdynia metropolitan area, with operations dating to 2000 and active commercial activity since 2002. The company designs, assembles, and distributes a broad portfolio of laser machines spanning four core modalities — CO2 laser plotters for non-metallic cutting and engraving (SMART J750 RF, SMART 960PRO, 1390PRO, 1610PRO), Nd:YAG jewelry welders (60W-200W), industrial fiber laser welders and 4-in-1 systems (1500W-3000W), and laser cleaning machines (100W pulsed portable to 6000W continuous wave) — complemented by fiber laser markers, fiber metal cutters, XRF precious-metal spectrometers, 3D printers across multiple modalities, and accessories. The portfolio is targeted at four primary verticals: jewelry workshops, industrial manufacturing and metalworking, advertising and signage, and dental technology, with 1,500+ systems reportedly deployed across Poland and the EU.

The company operates a direct-to-customer hardware-sales model supplemented by warranty and post-warranty service, operator training (delivered on customer premises or at the Gdynia showroom), accessories and consumables, and leasing financing facilitated through partners EFL, Alior Bank, and ING Lease. Listed equipment pricing ranges from approximately 18,000 PLN net (~$4,500) for compact jewelry welders up to 90,000 PLN net (~$22,500) for the highest-power industrial cleaners, with monthly leasing options starting at 375 PLN. Go-to-market combines an e-commerce storefront with full published pricing, a regional field sales team including a dedicated Southern Poland representative, the Gdynia "Smart Grawer" demo room, and content marketing via the company blog and Instagram presence. SmartLaser is founder- and management-owned (CEO Ireneusz Kaszubowski, Board Member Krzysztof Kaszubowski, CTO Paweł Tarnawski), privately held with no disclosed external investment, and operates with a lean team of 7 employees.

Name

SmartLaser 🔴

Legal name

Smart Laser Sp z o.o.

Website

https://smartlaser.pl

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

SmartLaser is a privately-held Polish manufacturer that designs, assembles, and sells CO2 plotters, Nd:YAG jewelry welders, industrial fiber laser welders, and laser cleaning machines — serving jewelry workshops, industrial manufacturers, advertising producers, and dental laboratories across Poland and the EU.

Ownership category

akta.pro rank

Product category

Industrial Laser Equipment

NAICS

Welding and Soldering Equipment Manufacturing (333992)

SIC

Special Industry Machinery (No Metalworking Machinery) (3550), Special Industry Machinery, Nec (3559)

akta.pro primary industry

Engraving, Laser Marking & Personalization (Production) (CRAKAIAH)

akta.pro secondary industries

Metal 3D Printers (LPBF/SLM/DMLS, Binder Jetting, DED/LENS/WAAM) (IMAAAAAB), 3D Printing/Additive Manufacturing for Jewelry (CRAKAIAK)

Keywords

• Industrial laser machines
• Laser welding systems
• Laser cutting equipment
• Laser cleaning machines
• Laser marking systems

Headquarters

HQ city

Koleczkowo

HQ country

Poland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Laser Equipment Sales: Sale of laser cutting, welding, cleaning, and marking machines. Products range from compact jewelry welders (18,000 PLN) to industrial systems (90,000+ PLN). One-time hardware purchase model with optional leasing.
2. Service and Technical Support: Warranty and post-warranty service, spare parts, technical support. Includes remote diagnostics and local repairs.
3. Training Services: Operator training included with equipment purchase, conducted at customer premises or showroom.
4. Accessories and Consumables: Sale of accessories including protective equipment (welding helmets), positioning tables, foot switches, voltage stabilizers, and spare parts.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

SmartLaser designs, manufactures, and sells professional laser machines for industry, jewelry, advertising, and dental technology. The product portfolio includes CO2 laser plotters for cutting and engraving non-metallic materials, Nd:YAG jewelry welders for precious metal repair, industrial fiber laser welders (including 4-in-1 multi-function and 5-axis automated systems), continuous wave and pulsed laser cleaning machines (100W to 6000W), fiber laser markers, and fiber laser cutting systems for metal sheets and tubes. The company sells directly to business customers across Poland and the EU, providing delivery, installation, operator training, and full lifecycle service.

Product overview

SmartLaser is a Polish manufacturer of professional laser systems established in 2002, offering a comprehensive portfolio of laser machines for industry, jewelry, advertising, and dental technology. The product range centers on CO2 laser plotters (SMART J750 RF, SMART 1390PRO, SMART 1610PRO, SMART 960PRO) for cutting and engraving non-metallic materials; Nd:YAG jewelry laser welders in desktop (Mini 200W, 60W) and free-standing (200W) configurations for precious metal repair and manufacturing; industrial fiber laser welders including multi-function 4-in-1 models (1500W/2000W), QCW precision welders (700W/1500W), and 5-axis automated systems (1500W/2000W/3000W); continuous wave and pulsed laser cleaning machines ranging from 100W portable suitcase units to 6000W heavy-duty industrial systems for shipyards and construction; fiber laser markers (2D/3D) with Polish-language EzCAD software; fiber laser cutting machines for metal sheets and tubes; XRF spectrometers for precious metal testing; and 3D printers covering SLM, FGF, FDM, DLP, and SLS technologies. The portfolio is complemented by fume extraction systems, protective equipment (self-darkening welding helmets), and outlet/refurbished equipment. SmartLaser designs and manufactures its machines, provides in-house service and technical support throughout Poland and the EU, and offers training, installation, and financing options.

Differentiator

Problem solved

Functional benefit

Brands

• PINK POWER: Product line featuring devices in pink color, launched in 2024.

Products and services

• CO2 Laser Plotters (Lasery CO2) CO2 laser cutting and engraving machines for non-metallic materials including wood, acrylic, leather, fabrics, and paper. Available in various working area sizes with RECI tubes or RF ZAMIA sources, featuring Ruida controllers and RDWorks software. Designed for advertising, woodworking, and signage production applications.
• Jewelry Laser Welders (Spawarki Jubilerskie) Nd:YAG laser welding machines designed for jewelry repair and manufacturing. Options include desktop models (60W, 200W) and free-standing professional stations with HD microscopes, touch screens, and water cooling for precious metal welding (gold, silver, platinum, palladium, titanium, jewelry steel).
• Industrial Laser Welders (Przemysłowe spawarki laserowe) Industrial fiber laser welding machines ranging from 1500W to 3000W, including 4-in-1 multi-function models (welding, cutting, cleaning, weld cleaning), air-cooled portable units, QCW precision welders for mold repair, and 5-axis automated systems for high-volume production. Uses Max Photonics laser sources.
• Industrial Laser Cleaners (Oczyszczarki laserowe) Industrial laser cleaning machines available in continuous wave (CW) and pulsed configurations. Power ranges from 100W to 6000W, including backpack-style for field work (battery-powered, 80-minute runtime), suitcase portable units, and heavy-duty industrial models for shipyards, construction, and rail industries. Used for rust removal, paint stripping, and surface preparation.
• Fiber Laser Markers (Znakowarki Laserowe Fiber) Fiber laser marking systems (2D and 3D) for permanent part identification, serial numbering, QR codes, and industrial marking on metals and selected materials. Features EzCAD software with Polish-language interface.
• Fiber Laser Cutting Machines (Wycinarki laserowe światłowodowe) Fiber laser cutting machines for metal sheets and tubes/profiles with powers up to 6000W, featuring linear guides, automatic nesting functionality for optimal material utilization, and high precision for industrial manufacturing.
• XRF Spectrometer (GoldTester XRF) X-ray fluorescence (XRF) spectrometers for precious metal testing, including models PZ74C, EW05C, and EZ24C for karat verification and composition analysis in jewelry and dental industries.
• 3D Printers (Drukarki 3D) 3D printers covering SLM (Selective Laser Melting), FGF (Fused Granulate Fabrication), FDM (Fused Deposit Modeling), DLP (Digital Light Processing), and SLS (Selective Laser Sintering) technologies for jewelry, dental, footwear, foundry, automotive, and aerospace industries.
• Laser Mirror Processing (Laserowa obróbka luster) Laser-based mirror processing systems for industrial mirror manufacturing applications.
• Fume Extraction and Filtration Systems (Wyciągi filtrujące) Fume extraction and filtration systems designed for laser machine installations to remove airborne particles and gases generated during cutting and engraving operations.
• Laser Equipment Accessories (Akcesoria) Supporting equipment including self-darkening welding helmets (LB6+ OD8+), positioning tables, foot pedals, voltage stabilizers, protective glasses, and spare parts for SmartLaser machines.
• Refurbished/Outlet Equipment Refurbished and discounted laser equipment and accessories available at reduced prices.
• Operator Training Services (Szkolenia) Operator training services included with laser equipment purchase, conducted at customer premises or at the company's showroom/demo room in Gdynia. Training covers safe operation, parameter setup, and application-specific techniques for each laser machine category.
• Warranty and Post-Warranty Service Technical service and support for laser equipment, including 24-month warranty coverage, remote diagnostics, local repairs in Poland, post-warranty maintenance, and spare parts supply throughout the equipment's 10–20 year operational lifespan.

Quantifiable outcome

• Up to 4x faster welding speed compared to traditional TIG/MIG methods
• +4 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature7 records

Partnerships

Three partnerships are on record, tiered strategic and minor.

• RECIstrategicTechnology or IntegrationRECI is the supplier of CO2 laser tubes used in SmartLaser plotter machines. RECI W6 tubes at 120W power are standard in professional SMART PRO series equipment.
• Max PhotonicsstrategicTechnology or IntegrationMax Photonics supplies fiber laser sources for industrial welding and cleaning equipment. Their 2000W sources are used in Smart Laser 4in1 and 5-axis automated welding systems.
• GoogleminorGTM or Marketing PartnerSmartLaser utilizes Google Analytics for website traffic analysis and Google Reviews for customer testimonials display.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Trumpf: German global leader in industrial laser cutting, welding, and marking systems. SmartLaser competes with Trumpf's lower-power welding and cutting products in the EU industrial segment.
• Han's Laser: Chinese global manufacturer of laser cutting, welding, and marking equipment. Competes with SmartLaser in price-sensitive industrial segments across Europe and globally.
• IPG Photonics: US-based global leader in fiber laser sources and laser systems for industrial applications. Component supplier competitor to SmartLaser's third-party fiber laser source supply chain and broader industrial laser systems.
• Amada: Japanese global manufacturer of metalworking machinery including laser cutting and welding systems. Comparable industrial laser equipment portfolio competing in European industrial markets.
• Bystronic: Swiss premium manufacturer of laser cutting and bending systems for sheet metal processing. Competes with SmartLaser's fiber laser cutting machines in the industrial metalworking segment.

Direct peers

• ACI Laser: German specialist in laser marking and engraving systems with broad industry coverage. Direct competitor to SmartLaser's fiber laser marker product line for industrial marking and personalization.
• Sisma: Italian manufacturer of laser systems for jewelry, watchmaking, dental, and industrial applications. Comparable product portfolio overlap with SmartLaser in jewelry and industrial laser welding.
• Trotec Laser: Austrian/European manufacturer of CO2 and fiber laser cutting/engraving systems for signage, advertising, and industrial customers. Direct competitor to SmartLaser's CO2 plotters and fiber laser markers in the European SMB market.
• Alpha Laser: German manufacturer of laser welding machines for jewelry, dental, and industrial/mold repair applications. Closest direct competitor to SmartLaser's Nd:YAG jewelry welders and industrial fiber welders.

Emerging players

• MECANUMERIC: French manufacturer of laser cutting, marking, and welding systems for industrial and signage applications. Similar mid-sized European laser equipment manufacturer with comparable product breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/smartlaser_pl
• LinkedInlinkedin.com/company/smartlaser

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SmartLaser 🔴