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SmartMoney

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uuid005byoq

Namestring
SmartMoney
Legal namestring
Smart Money Dealing Ltd
Websiteurl
smartmoneydealing.com
Company typeenum
Private
Founded yearstring
-
Descriptiontext

SmartMoney (legal entity: Smart Money Dealing Ltd, UK Company Number 14416235) is a London-headquartered FX brokerage targeting institutional clients. The company operates two core products. The 'Execution' product delivers high-touch foreign exchange dealing for intraday trading, benchmark fixing, and resting interest, accessible via Bloomberg Terminal, LSEG Messenger, and traditional voice (hoot & holler) channels. The 'Electronic' product is a brokerage technology platform with API connectivity for automated trading and a standalone GUI for manual execution, with no fees charged for electronic services.

Underlying technology comprises an electronic execution platform built on modern architecture with darkpool liquidity access, anonymity, and counterparty data protection as stated differentiators. The business model is a freemium-plus-transaction-fee hybrid: electronic services generate no fees (with revenue likely captured through spreads or cross-subsidized by other service lines), while voice and high-touch execution are priced on a quote-based, pay-as-you-go basis. Distribution is exclusively enterprise-direct across five institutional channels, supported by a top-tier prime broker relationship.

SmartMoney is privately held and founder-controlled by CEO Alan Scott. The company is UK GDPR compliant, a signatory to the FX Global Code (declared 2023, renewed 2024), and is preparing for an institutional funding round, with strategic advisors Philip Boland (appointed May 2024) and David Woolcock (appointed March 2025) supporting the capital raise and global scaling effort. No revenue, headcount, or prior funding figures are disclosed in available sources.

Short descriptiontext

SmartMoney is a London-based FX brokerage offering high-touch voice execution and an electronic platform (API/GUI) with darkpool liquidity access for institutional clients, operating on a freemium-plus-transaction-fee model and preparing for an institutional funding round.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersLondon, United Kingdom
HQ citystring
London
HQ countrystring
United Kingdom
HQ regionstring
Europe
Markets served

Serves global market

Offices2 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
FX brokerage services, foreign exchange execution, electronic trading platform, institutional FX trading, darkpool liquidity access
Industry1 code
1Liquidity Aggregation & Smart Order Routing
CodeFSADAJADPrimaryYes
NAICS code1 code
  • Securities and Commodity Exchanges52321
SIC code1 code
  • Security & Commodity Brokers, Dealers, Exchanges & Services6200
Product category
Institutional Foreign Exchange Brokerage
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model2 records
1Electronic Services
TypeFreemium
Description

SmartMoney does not charge any fees for its electronic services. Revenue may be generated through spreads on electronic executions or cross-subsidized through other service lines.

smartmoneydealing.com
2Voice/High-Touch Execution
TypeTransaction Fee
Description

Voice trading services with schedule available on request. Likely generates revenue through spreads or commissions on high-touch execution services for institutional clients.

smartmoneydealing.com
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels6 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Technology or R&D, Operations, Marketing or Sales
Pricing details2 tiers
1Electronic platform - no fees
ModelFreemiumBilling cadencePay-as-you-go
Notes

SmartMoney does not charge any fees for its electronic services.

smartmoneydealing.com
2Voice trading services - quote-based
ModelTransaction based/ take rateBilling cadencePay-as-you-go
Notes

Voice schedule is available on request. Pricing determined based on client needs and trading volumes.

smartmoneydealing.com
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

SmartMoney is an institutional FX brokerage offering high-touch voice/deal desk execution and an electronic trading platform for foreign exchange transactions. The Execution service handles intraday trading, benchmark fixing, and resting orders via Bloomberg, LSEG Messenger, and traditional voice channels. The Electronic platform provides API connectivity and a standalone GUI for automated or manual trading, with no fees charged for electronic services and access to darkpool liquidity.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

SmartMoney is an FX brokerage offering two core products: Execution (high-touch voice/deal desk services) and Electronic (electronic trading platform). The Execution service provides high-touch foreign exchange execution via Bloomberg, LSEG Messenger, and traditional methods, handling intraday trading, benchmark fixing, and resting orders. The Electronic platform offers API-based integration or standalone GUI access for electronic execution, with no fees charged for electronic services. Both products are designed to deliver fast, anonymous execution with access to darkpool liquidity for institutional clients.

Product and service2 records
1Execution
CategoryFX Execution Services
Description

High-touch foreign exchange execution services delivered by a team of execution specialists, covering intraday trading, benchmark fixing, and resting interest. Accessible via Bloomberg, LSEG Messenger, or traditional 'hoot & holler' voice methods, with access to rich darkpool liquidity. Targeted at institutional clients and professional traders.

2Electronic
CategoryElectronic Trading Platform
Description

Electronic FX trading platform built on cutting-edge technology delivering unparalleled liquidity tailored to client needs. Offers two access methods: API for seamless integration with in-house technology, and a standalone GUI for manual execution. No fees are charged for electronic services. Targeted at institutional clients requiring fast, anonymous electronic execution.

Scale indicator1 record

Each record includes

Type, Value, Description, Source

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
1Jump Trading
TypeDirect peer
Description

Global non-bank liquidity provider active in FX and other asset classes. Comparable to SmartMoney in providing technology-driven institutional FX execution and dark liquidity access.

2Citadel Securities
TypeDirect peer
Description

Large non-bank liquidity provider operating across multiple asset classes including institutional FX. Comparable to SmartMoney in offering electronic and voice execution with deep liquidity access for institutional clients.

3TP ICAP
TypeBroad incumbent
Description

Large interdealer broker with significant institutional FX voice and electronic broking operations. Comparable to SmartMoney as an institutional FX intermediary, though operating at much larger scale across multiple asset classes.

4OANDA
TypeDirect peer
Description

Global FX broker offering institutional and retail execution through proprietary technology. Comparable to SmartMoney in providing API connectivity and electronic execution with global institutional reach.

5Refinitiv FX (now LSEG)
TypeBroad incumbent
Description

Institutional FX trading platform and matching engine within LSEG's broader market infrastructure portfolio. Comparable as an institutional FX execution venue with electronic and voice capabilities.

6EBS (CME Group)
TypeBroad incumbent
Description

Major institutional FX trading platform operated by CME Group. Comparable as a venue for institutional FX execution, though broader in scope and serving as established incumbent rather than emerging non-bank broker.

7FXCM
TypeDirect peer
Description

Established FX broker offering institutional and retail execution services. Comparable to SmartMoney in providing multi-channel FX access via API, GUI, and traditional channels, though with much larger scale and broader client base.

8XTX Markets
TypeDirect peer
Description

Leading non-bank institutional FX market maker with significant FX volumes. Like SmartMoney, XTX provides electronic and high-touch FX execution to institutional clients using technology-driven pricing and liquidity aggregation.

9Sucden Financial
TypeDirect peer
Description

UK-based institutional FX prime of prime and broker offering both electronic and voice execution. Directly comparable to SmartMoney in targeting smaller institutional clients with multi-channel FX access.

10LMAX Exchange
TypeDirect peer
Description

Institutional MTF for FX and other asset classes offering anonymous central limit order book execution. Comparable to SmartMoney's anonymity-focused, technology-driven institutional FX execution model.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
Yes

Docs URL, Description

AI maturity
App detail

Has app

Feature4 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles3 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
Compliance3 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

SmartMoney

Institutional Foreign Exchange Brokeragesmartmoneydealing.com

SmartMoney is a London-based FX brokerage offering high-touch voice execution and an electronic platform (API/GUI) with darkpool liquidity access for institutional clients, operating on a freemium-plus-transaction-fee model and preparing for an institutional funding round.

What SmartMoney does

SmartMoney (legal entity: Smart Money Dealing Ltd, UK Company Number 14416235) is a London-headquartered FX brokerage targeting institutional clients. The company operates two core products. The 'Execution' product delivers high-touch foreign exchange dealing for intraday trading, benchmark fixing, and resting interest, accessible via Bloomberg Terminal, LSEG Messenger, and traditional voice (hoot & holler) channels. The 'Electronic' product is a brokerage technology platform with API connectivity for automated trading and a standalone GUI for manual execution, with no fees charged for electronic services.

Underlying technology comprises an electronic execution platform built on modern architecture with darkpool liquidity access, anonymity, and counterparty data protection as stated differentiators. The business model is a freemium-plus-transaction-fee hybrid: electronic services generate no fees (with revenue likely captured through spreads or cross-subsidized by other service lines), while voice and high-touch execution are priced on a quote-based, pay-as-you-go basis. Distribution is exclusively enterprise-direct across five institutional channels, supported by a top-tier prime broker relationship.

SmartMoney is privately held and founder-controlled by CEO Alan Scott. The company is UK GDPR compliant, a signatory to the FX Global Code (declared 2023, renewed 2024), and is preparing for an institutional funding round, with strategic advisors Philip Boland (appointed May 2024) and David Woolcock (appointed March 2025) supporting the capital raise and global scaling effort. No revenue, headcount, or prior funding figures are disclosed in available sources.

SmartMoney firmographics

Firmographics
Name
SmartMoney
Legal name
Smart Money Dealing Ltd
Website
https://smartmoneydealing.com
Company type
Private
Operating status
Operating
Headcount range
11–50 employees
Short description
SmartMoney is a London-based FX brokerage offering high-touch voice execution and an electronic platform (API/GUI) with darkpool liquidity access for institutional clients, operating on a freemium-plus-transaction-fee model and preparing for an institutional funding round.
Ownership category
akta.pro rank

SmartMoney industry classification

Industry
Product category
Institutional Foreign Exchange Brokerage
NAICS
Securities and Commodity Exchanges (52321)
SIC
Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
akta.pro primary industry
Liquidity Aggregation & Smart Order Routing (FSADAJAD)

Keywords

  • FX brokerage services
  • Foreign exchange execution
  • Electronic trading platform
  • Institutional FX trading
  • Darkpool liquidity access

Where SmartMoney is headquartered

Location

Headquarters

HQ city
London
HQ country
United Kingdom
HQ region
Europe

Offices2 records

Markets served

SmartMoney business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

  1. Electronic Services: SmartMoney does not charge any fees for its electronic services. Revenue may be generated through spreads on electronic executions or cross-subsidized through other service lines.
  2. Voice/High-Touch Execution: Voice trading services with schedule available on request. Likely generates revenue through spreads or commissions on high-touch execution services for institutional clients.

Pricing tiers

ModelBillingPrice
FreemiumPay-as-you-goElectronic platform - no fees
Transaction based/ take ratePay-as-you-goVoice trading services - quote-based

Go-to-market motion1 record

Distribution channels6 records

Marketing channels4 records

SmartMoney product offering

Product offering

Core offering

SmartMoney is an institutional FX brokerage offering high-touch voice/deal desk execution and an electronic trading platform for foreign exchange transactions. The Execution service handles intraday trading, benchmark fixing, and resting orders via Bloomberg, LSEG Messenger, and traditional voice channels. The Electronic platform provides API connectivity and a standalone GUI for automated or manual trading, with no fees charged for electronic services and access to darkpool liquidity.

Product overview

SmartMoney is an FX brokerage offering two core products: Execution (high-touch voice/deal desk services) and Electronic (electronic trading platform). The Execution service provides high-touch foreign exchange execution via Bloomberg, LSEG Messenger, and traditional methods, handling intraday trading, benchmark fixing, and resting orders. The Electronic platform offers API-based integration or standalone GUI access for electronic execution, with no fees charged for electronic services. Both products are designed to deliver fast, anonymous execution with access to darkpool liquidity for institutional clients.

Differentiator

Problem solved

Functional benefit

Products and services

  • Execution High-touch foreign exchange execution services delivered by a team of execution specialists, covering intraday trading, benchmark fixing, and resting interest. Accessible via Bloomberg, LSEG Messenger, or traditional 'hoot & holler' voice methods, with access to rich darkpool liquidity. Targeted at institutional clients and professional traders.
  • Electronic Electronic FX trading platform built on cutting-edge technology delivering unparalleled liquidity tailored to client needs. Offers two access methods: API for seamless integration with in-house technology, and a standalone GUI for manual execution. No fees are charged for electronic services. Targeted at institutional clients requiring fast, anonymous electronic execution.

Companies that use SmartMoney

Customer profile

Segments1 record

Ideal customer profiles1 record

SmartMoney technology and API

Technology

Technology focussed Yes

API detail

Has API
Yes
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

SmartMoney partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

SmartMoney competitors and assessment

Company assessment

Direct peers

  • Jump Trading: Global non-bank liquidity provider active in FX and other asset classes. Comparable to SmartMoney in providing technology-driven institutional FX execution and dark liquidity access.
  • Citadel Securities: Large non-bank liquidity provider operating across multiple asset classes including institutional FX. Comparable to SmartMoney in offering electronic and voice execution with deep liquidity access for institutional clients.
  • OANDA: Global FX broker offering institutional and retail execution through proprietary technology. Comparable to SmartMoney in providing API connectivity and electronic execution with global institutional reach.
  • FXCM: Established FX broker offering institutional and retail execution services. Comparable to SmartMoney in providing multi-channel FX access via API, GUI, and traditional channels, though with much larger scale and broader client base.
  • XTX Markets: Leading non-bank institutional FX market maker with significant FX volumes. Like SmartMoney, XTX provides electronic and high-touch FX execution to institutional clients using technology-driven pricing and liquidity aggregation.
  • Sucden Financial: UK-based institutional FX prime of prime and broker offering both electronic and voice execution. Directly comparable to SmartMoney in targeting smaller institutional clients with multi-channel FX access.
  • LMAX Exchange: Institutional MTF for FX and other asset classes offering anonymous central limit order book execution. Comparable to SmartMoney's anonymity-focused, technology-driven institutional FX execution model.

Broad incumbents

  • TP ICAP: Large interdealer broker with significant institutional FX voice and electronic broking operations. Comparable to SmartMoney as an institutional FX intermediary, though operating at much larger scale across multiple asset classes.
  • Refinitiv FX (now LSEG): Institutional FX trading platform and matching engine within LSEG's broader market infrastructure portfolio. Comparable as an institutional FX execution venue with electronic and voice capabilities.
  • EBS (CME Group): Major institutional FX trading platform operated by CME Group. Comparable as a venue for institutional FX execution, though broader in scope and serving as established incumbent rather than emerging non-bank broker.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

SmartMoney social profiles

Digital presence

SmartMoney compliance and trust

Trust signal

Compliance3 records

SmartMoney financial estimates

Financial estimate

Revenue estimate

Valuation estimate

SmartMoney leadership team

Management profile

Number of profiles

Profiles3 records

SmartMoney funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

SmartMoney M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SmartMoney

What does SmartMoney do?

SmartMoney is an institutional FX brokerage offering high-touch voice/deal desk execution and an electronic trading platform for foreign exchange transactions. The Execution service handles intraday trading, benchmark fixing, and resting orders via Bloomberg, LSEG Messenger, and traditional voice channels. The Electronic platform provides API connectivity and a standalone GUI for automated or manual trading, with no fees charged for electronic services and access to darkpool liquidity.

Is SmartMoney a public or private company?

SmartMoney is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was SmartMoney founded?

SmartMoney was founded in -1. It employs 11 to 50 people.

Where is SmartMoney based?

SmartMoney is headquartered in London, United Kingdom, in the Europe region.

How does SmartMoney make money?

Two revenue lines are on record. Electronic Services are the primary driver. The others are voice/High-Touch Execution.

Who are SmartMoney's main competitors?

Direct peers on record are Jump Trading, Citadel Securities, OANDA, FXCM, XTX Markets, Sucden Financial and LMAX Exchange. Broad incumbents are TP ICAP, Refinitiv FX (now LSEG) and EBS (CME Group).

Does SmartMoney have an API?

Yes. SmartMoney offers an API for seamless integration with clients' in-house technology, enabling electronic execution and access to their FX platform. The electronic platform delivers unparalleled liquidity via API connectivity for automated trading operations.

What industry is SmartMoney in?

SmartMoney's product category is Institutional Foreign Exchange Brokerage. Its primary akta.pro industry code is FSADAJAD, Liquidity Aggregation & Smart Order Routing. Its NAICS code is 52321 and its SIC code is 6200.

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