Smart Osvita

What Smart Osvita does

Smart Osvita (ГО "Смарт Освіта") is a Kyiv-based non-profit civic organization founded in 2016 that delivers free educational content, professional development, psychosocial support, and school infrastructure programs to Ukrainian teachers, schoolchildren, and parents affected by Russia's full-scale invasion of Ukraine. The organization operates a diversified portfolio of 20+ programs across two core verticals: educational continuity (the nus.org.ua media platform reaching 600,000+ monthly visitors, the "Вчися вухами" audio lesson library with 500+ lessons and 500,000+ listens, "Тепер я знаю" remedial courses, "Україна розмовляє англійською" English lessons, and the "Залишаємось з Україною" program for displaced children in 25+ countries) and psychological/physical resilience (the Psychosocial Support for Educators program with 1,425+ trained school psychologists, the Resilience.help catalog with 150+ evidence-based materials, multiple therapeutic games and card decks, and the PowerSchool initiative installing autonomous power systems in frontline-region schools).

The organization's technology stack combines an open Moodle-based learning management system for structured courses, podcast distribution across Spotify/Apple Podcasts/NV Podcast/MEGOGO/YouTube for audio content, a custom catalog platform (Resilience.help) with an "Ask. Learn. Act" expert consultation service, and social/community infrastructure (Viber, Facebook, Instagram, Telegram). Programs are adapted from international frameworks including WHO's mhGAP, the National Writing Project, and CBT/positive psychology/mindfulness approaches, with effectiveness validated through peer-reviewed research in collaboration with the University of Illinois and Zhytomyr State University.

Smart Osvita is funded entirely through grants from international donors (USAID/Pact, Americares, GlobalGiving, UNICEF, ChildFund Deutschland, Theirworld, Educo, Friedrich Naumann Foundation, International Renaissance Foundation, EU Anti-Corruption Initiative, Edmond Nielsen Legacy, and others) and charitable donations. All programs, resources, teacher grants (5,000 UAH), and student scholarships (10,000 UAH) are provided free of charge to end users. The organization employs 29 staff across editorial, project management, psychological direction, SMM, and operations functions, and is governed by co-founders Ivanna Kobernik (organization leader since 2024), Oksana Makarenko, and Zoya Zvynyatskivska.

Name

Smart Osvita

Legal name

ГО "Смарт Освіта"

Website

https://smart-osvita.org

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Smart Osvita is a Ukrainian non-profit NGO that provides free educational resources, psychosocial support, and school infrastructure programs to teachers, students, and parents affected by war. Founded 2016, it operates Ukraine's largest education media platform (nus.org.ua) and multiple donor-funded programs.

Ownership category

akta.pro rank

Product category

Educational Services

NAICS

Educational Support Services (611710), Educational Support Services (6117), Educational Services (611)

SIC

Services-Educational Services (8200), Services-Social Services (8300)

akta.pro primary industry

NGO/Nonprofit Education Programs & Service Delivery (EDADALAC)

akta.pro secondary industries

Executive Functioning & Behavioral Support Tools (ADHD, SEL/Behavior Tracking, Routines) (EDAFAKAG), Special Needs Skill-Building & Therapy Learning Apps (Autism, OT/PT, Life Skills) (EDAFAKAJ), Education Systems & Skills Technical Assistance (BPADAEAI), Youth-to-Adult Transition & Life Skills (Independent Living, Soft Skills) (EDAAAFAN)

Keywords

• Education nonprofit services
• Teacher training programs
• Educational media platform
• Psychosocial support services
• Online learning resources

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Charitable Donations: The organization is a non-profit charitable organization (ГО 'Смарт Освіта') that operates entirely on charitable donations. It accepts donations from individuals and organizations through LiqPay (Ukrainian cards, Google Pay, Apple Pay, Privat24), bank transfers in UAH and EUR, and GlobalGiving crowdfunding platform for international supporters. Donations are non-refundable and used for statutory activities.
2. International Donor Grants: Majority of funding comes from international foundations and donor organizations including: Americares, GlobalGiving, Pact/USAID, Educo Foundation, Theirworld, ChildFund Deutschland, UNICEF, Friedrich Naumann Foundation, International Renaissance Foundation, Grammarly, CRDF Global, GIZ, and others. These grants fund specific projects in education, psychological support, and school infrastructure.
3. EUACI Anti-Corruption Initiative Funding: The IntegriTEAM project is supported by the EU Anti-Corruption Initiative (EUACI) - a leading anti-corruption program in Ukraine financed by the European Union, UK Aid, and implemented by the Danish Ministry of Foreign Affairs.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels8 records

Core offering

Smart Osvita is a Ukrainian non-profit civic organization that delivers free educational media, teacher training, psychosocial support programs, and wartime humanitarian aid to schools. Its flagship offerings include the nus.org.ua educational media platform, audio lessons for grades 6-11, online remedial courses, English-language classes for displaced children, and autonomous power systems for frontline schools. All programs are funded entirely through international grants and charitable donations and provided free of charge to Ukrainian teachers, students, and parents.

Product overview

Smart Osvita is a non-profit educational public organization that offers a diverse portfolio of products and services focused on improving Ukrainian school education. The core offerings include the flagship education media platform nus.org.ua, multiple online learning programs (Залишаємось з Україною, Тепер я знаю, Вчися вухами, Україна розмовляє англійською), and energy independence solutions for schools (PowerSchool). Key psychological support products include the Resilience.help platform, the Психосоціальна підтримка для освітян training program, and various therapeutic tools (Доброграй game, Картки Стійкості, Скриня в укриття). The organization also produces the 'Дофамін для освіти' podcast and implements projects like IntegriTEAM – Спільнота доброчесних for integrity education. These products work together to address wartime educational challenges, psychological support needs, and continuous learning for Ukrainian children, educators, and parents.

Differentiator

Problem solved

Functional benefit

Brands

• Resilience.help: Online platform-catalog providing quality, free, and evidence-based psychosocial support resources for educators, psychologists, school administrators, and parents.
• Психосоціальна підтримка для освітян (Psychosocial Support for Educators)
• PowerSchool / Енергонезалежна школа
• IntegriTEAM – Спільнота доброчесних
• Вчися вухами
• Тепер я знаю
• Залишаємось з Україною
• Україна розмовляє англійською
• Скриня в укриття
• Дофамін для освіти
• Національний проєкт: пишемо есе

Products and services

• nus.org.ua (Медіа НУШ) One of the largest educational media platforms in Ukraine, providing news, lesson plans, teaching materials, and resources for teachers, parents, and education administrators.
• Залишаємось з Україною (Stay with Ukraine) Live online lessons in Ukrainian language, literature, and history of Ukraine for schoolchildren in grades 5-11 temporarily abroad due to Russian aggression.
• Тепер я знаю (Now I Know)

Quantifiable outcome

• 69% of teachers reported reduced stress levels after PSE program
• +5 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• Ministry of Education and Science of Ukraine (МОН)coreStrategic or Co-development Partner · 1 January 2017Partnership for communication of the New Ukrainian School reform. The Ministry partnered with Smart Osvita to create nus.org.ua media platform in 2017. The Ministry also endorsed the Psychosocial Support for Educators program, which received official approval (гриф МОН) as a recommended qualification improvement program for educators.
• Partnership for Children (UK)majorStrategic or Co-development PartnerUK organization for which Smart Osvita is exclusive licensing partner in Ukraine for SPARK Resilience (ages 10-13 emotional resilience program) and Apple's Friends (ages 7-9 emotional intelligence program). Programs based on CBT, positive psychology, and mindfulness.
• Zhytomyr State University named after Ivan FrankocoreStrategic or Co-development PartnerAcademic partner adapting the 5-step first response model for psychosocial support and integrating the PSE program into the university's master's curriculum. Collaborated on scientific research published in Cambridge University Press.
• University of Illinois (USA)coreStrategic or Co-development PartnerAcademic partnership led by Associate Professor Tara Powell for research on Psychosocial Support for Educators effectiveness. Research published in Cambridge University Press journal Global Mental Health.
• British CouncilminorStrategic or Co-development PartnerUK cultural relations organization collaborating on educational initiatives and quality standards.
• Clowns Without Borders (БО 'Клоуни без кордонів')minorStrategic or Co-development PartnerUK-based charity delivering 'Сміх і гра' (Laughter and Play) program teaching educators to create safe learning environments through play and laughter. 7,755 participants.
• Ukrainian Institute for Education Development (УІРО)majorStrategic or Co-development PartnerState education institute partnering to integrate Psychosocial Support for Educators program into the system of institutes for professional development (ІППО). 15+ institutes adopted the program.
• EdCamp UkraineminorStrategic or Co-development PartnerUkrainian education community partnership supporting professional development and resource sharing among educators.
• European Center named after Verelande (Європейський центр імені Вергеланда)minorStrategic or Co-development PartnerEuropean center supporting democratic education initiatives and school development programs.
• Ukrainian Education Center (УЦОЯО)minorStrategic or Co-development PartnerUkrainian center for educational quality assessment analyzing student test results from 'Тепер я знаю' remedial education program.

Scale indicators16 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• EdEra: Ukrainian EdTech platform producing free online courses, textbooks, and educational content for school students and teachers. Direct peer in free educational content delivery to Ukrainian teachers and students, with overlapping teacher-community and Ministry partnerships.
• Prometheus: Ukrainian open online education platform offering MOOCs and free courses, founded by Ukrainian academics. Comparable as a free educational content platform serving Ukrainian learners and teachers, with overlapping donor and partner ecosystem.
• EdCamp Ukraine: Ukrainian teacher community organization running EdCamp unconferences for educators. Listed as a partner of Smart Osvita; comparable in grass-roots educator community-building and teacher professional development in Ukraine.
• Osvitoria (Освіторія): Ukrainian non-profit education foundation focused on education reform, teacher development, and EdTech enablement. Highly comparable to Smart Osvita as a fellow Ukrainian NGO driving education policy and professional development, funded by international donors.

Broad incumbents

• Khan Academy: Global non-profit providing free, world-class educational content online. Comparable in free educational content delivery at scale, with translations into Ukrainian. Positioned as a broader incumbent with a much wider subject catalogue.
• Save the Children Ukraine: International NGO providing education-in-emergencies support, including for Ukrainian children. Highly comparable to Smart Osvita's wartime continuity and psychosocial support mission, but at a larger global scale.
• UNICEF Ukraine Education Program: UN agency delivering educational support, psychological tools, and learning continuity programming for Ukrainian children. Funds several Smart Osvita products but operates its own parallel programs; comparable in mission and overlapping content offerings.

Emerging players

• EdCast: Online learning and upskilling platform focused on professional development. Comparable to Smart Osvita's teacher training programs in target audience (working professionals seeking skills development) and self-serve delivery model.
• Duolingo: Global language-learning platform with a Ukrainian course and a large free tier. Comparable to Smart Osvita's 'Ukraine Speaks English' project and language-learning ambitions; serves overlapping user segments (free, self-serve, mobile-first).

Others

• Partnership for Children (UK): UK charity developing SPARK Resilience and Apple's Friends programs, for which Smart Osvita is the exclusive Ukrainian licensee. Enables Smart Osvita's psychosocial programming; adjacent enabler with product-licensing relationship.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@%D0%9D%D0%BE%D0%B2%D0%B0%D1%83%D0%BA%D1%80%D0%B0%D1%97%D0%BD%D1%81%D1%8C%D0%BA%D0%B0%D1%88%D0%BA%D0%BE%D0%BB%D0%B0-%D0%BB%D0%B3
• Facebookfacebook.com/smartosvita
• LinkedInlinkedin.com/company/smart-osvita-org
• Instagraminstagram.com/smart_osvita_ngo

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smart Osvita