Daimler AG vertreten durch Mercedes-Benz Vertrieb PKW GmbH Niederlassung Mannheim-Heidelberg-Landau

What Daimler AG vertreten durch Mercedes-Benz Vertrieb PKW GmbH Niederlassung Mannheim-Heidelberg-Landau does

The legal entity is a branch (Niederlassung) of Mercedes-Benz Vertrieb PKW GmbH located in the Mannheim-Heidelberg-Landau area, representing Daimler AG and operating within the smart electric-vehicle retail and service network. The branch is one node in a nationwide authorized dealer network (smart Vertriebspartner) that distributes smart all-electric vehicles — the smart #1 compact SUV, smart #3 coupe, smart #5 SUV, and the upcoming smart #2 (launch 2027, built on the proprietary ECA platform with 35.7 kWh battery and 6.95 m turning circle) — alongside the legacy fortwo. With only 12 employees at the branch level, local retail and after-sales activities are the primary functions, but the operating data set covers the smart brand's Germany-wide commercial structure, not just the single branch.

The business model combines direct online sales (configurator, smart ID account, checkout with bank transfer) with authorized dealer fulfilment and an exclusive leasing partnership with ALD Autoleasing D GmbH (digital onboarding via IDnow identity verification). Revenue streams span new-vehicle hardware sales, ALD-channel leasing, certified pre-owned (smart certified), accessories/aftermarket, and ecosystem services. An integrated charging proposition — smart charge@home (ABB E-mobility wallbox, up to 22 kW AC) and smart charge@street (DCS public network across Europe with a single bundled charging card) — is positioned as a key differentiator alongside digital connectivity services and an extendable 8-year/160,000 km mobility guarantee.

Customer segments are hybrid and distributed: private individuals (primary), small and medium enterprises/Gewerbekunden (primary) seeking favourable electric-vehicle tax treatment, larger enterprise fleets, and certified pre-owned buyers. The local branch serves as a fulfilment and service touchpoint within a broader multi-channel marketing and distribution structure that includes email, social, content, the FC St. Pauli sports partnership, and a customer engagement centre. Ownership sits ultimately with Mercedes-Benz Group AG (formerly Daimler AG); smart Europe GmbH is the joint-venture operating entity behind the brand.

Name

Daimler AG vertreten durch Mercedes-Benz Vertrieb PKW GmbH Niederlassung Mannheim-Heidelberg-Landau

Legal name

Mercedes-Benz Vertrieb PKW GmbH

Website

https://smartrheinneckar.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Mercedes-Benz Vertrieb PKW GmbH branch in Mannheim-Heidelberg-Landau is an authorized smart electric-vehicle retail and service location, distributing smart #1, #3, and #5 models in Germany via hybrid online-and-dealer channels with integrated ABB home and DCS public charging solutions.

Ownership category

akta.pro rank

Product category

Automotive Retail Dealership

NAICS

Automobile Dealers (4411), Automotive Equipment Rental and Leasing (5321)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Premium & Luxury Vehicle Leasing (TLABAAAF)

akta.pro secondary industry

Auto & Vehicle Leasing (Personal Use) (FSAKANAA)

Keywords

• Electric vehicle sales
• Automotive retail
• Vehicle leasing
• EV charging solutions
• Smart brand dealership

Headquarters

HQ city

Germany (nationwide dealer network)

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Electric Vehicle Sales: Primary revenue stream from sale of electric vehicles including smart #1, #2, #3, #5, and legacy fortwo models. Vehicles sold through online ordering or dealer network with bank transfer payment.
2. Vehicle Leasing (ALD Partnership): Partnership with ALD Autoleasing D GmbH provides vehicle leasing options to customers. smart generates revenue through this channel partnership with lease contracts structured with variable mileage, term lengths, and special payments.
3. smart Certified Pre-Owned Vehicles: Certified pre-owned smart vehicles sold through authorized dealers under the smart certified program.
4. Accessories and After-Sales Products: Accessories and after-sales parts including accessories-aftersales products for all smart models.
5. Charging Infrastructure Solutions: Partnership with ABB for wallbox supply for smart charge@home home charging solution. The Digital Charging Solution (DCS) partnership provides access to public charging network across Europe.
6. Digital/Connectivity Services: Digital services and connectivity offerings for smart #1, #3, and #5 models including connectivity features and apps.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

The Mannheim-Heidelberg-Landau branch of Mercedes-Benz Vertrieb PKW GmbH operates as an authorized smart brand dealer in Germany, selling smart all-electric vehicles (#1, #3, #5, and forthcoming #2), arranging ALD leasing, providing certified pre-owned smart vehicles, accessories, and after-sales services including roadside assistance within a nationwide smart Vertriebspartner (dealer) network.

Product overview

smart is an all-electric vehicle brand offering a lineup of five distinct models: smart #1 (compact SUV), smart #2 (two-seater launching 2027 as fortwo successor), smart #3 (aerodynamic coupe), smart #5 (robust SUV), and the legacy smart fortwo. The products are supported by an ecosystem of services including smart charge@home (ABB-powered home charging up to 22 kW), smart charge@street (DCS public charging network), smart certified pre-owned vehicles, leasing through ALD Autoleasing, insurance via Allianz, and the smart ID digital account platform. The vehicles feature Type-2 AC charging cables with fast charging capability (10-80% in under 30 minutes at 150 kW DC stations).

Differentiator

Problem solved

Functional benefit

Brands

• smart: Electric vehicle brand under Mercedes-Benz Group offering models including smart #1, #2, #3, and #5.

Products and services

• smart #1

Quantifiable outcome

• Fast charging capability: 10% to 80% in under 30 minutes at public fast-charging stations (up to 150 kW)
• +3 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• ABB E-mobilitycoreTechnology or IntegrationPartnership for smart charge@home wallbox solution. ABB provides home charging infrastructure with 130 years of experience in accessible technology and leading AC/DC charging offerings. The partnership enables high-quality, future-proof home charging with advanced safety features for smart electric vehicles.
• Digital Charging Solution (DCS)coreTechnology or IntegrationPartnership enables access to extensive public charging network across Europe. DCS provides a dense and continuously growing charging network. Every smart vehicle comes with a DCS charging card that customers simply need to activate. This enables seamless public charging in many European countries.
• ALD Autoleasing D GmbHcoreChannel Partner/ Reseller/ DistributorExclusive leasing partner for smart vehicles in Germany. Handles online leasing applications with automated credit scoring, identity verification via IDnow, and digital contract signing. Provides vehicle invoices and manages lease contracts including contract modifications and end-of-term buyout inquiries.
• IDnowcoreTechnology or IntegrationProvides video identification and electronic contract signing services for online leasing applications. Customers complete identity verification using their ID card or passport with registration certificate, fully online in collaboration with IDnow.
• AllianzminorGTM or Marketing PartnerInsurance partner offering in-vehicle insurance coverage for smart customers through a dedicated partnership providing comprehensive vehicle insurance services.
• FC St. PauliminorGTM or Marketing PartnerSports partnership between smart and FC St. Pauli football club, featuring co-branded activities and brand visibility initiatives.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• BYD: BYD (Atto 3, Dolphin, Seal) is rapidly expanding in Europe with competitively priced EVs that increasingly compete for fleet and private EV buyers. Its price-performance pressure is a structural headwind for premium-positioned European brands including smart.

Direct peers

• Polestar: Polestar (Polestar 2, 3, 4) is a premium performance EV brand with strong European presence and direct online sales model. It competes with smart for design-conscious, premium-leaning EV buyers in Germany and other EU markets.
• Tesla: Tesla is the dominant pure-play EV manufacturer globally, selling Model 3, Model Y, and other EVs directly online and through its own store network. It is the most direct competitor to smart in the European premium EV segment, competing for both retail and fleet buyers.
• Stellantis (Fiat 500e, Peugeot e-208, Opel Mokka-e): Stellantis's compact European EVs (Fiat 500e, Peugeot e-208, Opel Mokka-e, Citroën ë-C3) directly target the same urban, compact-EV buyer as smart. Particularly the Fiat 500e competes for the iconic small-EV positioning that the smart fortwo and forthcoming smart #2 historically occupied.
• Volvo Cars (EX30, XC40 Recharge): Volvo's EX30 and XC40 Recharge directly compete with smart #1 and smart #3 in the compact premium EV SUV segment in Europe. Both target similar private and fleet buyers with safety-led premium positioning.
• BMW Group (BMW i and MINI): BMW's electric sub-brands (BMW iX1, i4, iX; MINI Cooper Electric, Countryman Electric) compete head-to-head with smart's compact/premium EV positioning in Europe. MINI in particular overlaps with smart's urban-focused, design-forward compact EV positioning.

Broad incumbents

• Mercedes-Benz EQ: Mercedes-Benz EQ (EQA, EQB, EQE, EQS) is smart's own parent group's broader EV portfolio. While smart is positioned as a distinct urban-focused sub-brand, EQ competes for the same fleet and premium private EV buyers within the Mercedes-Benz dealer network.
• Audi (Q4 e-tron, Q6 e-tron): Audi's e-tron lineup competes with smart's premium SUVs in the German fleet and private market. As a broad incumbent OEM, Audi offers overlapping capability within a wider portfolio versus smart's focused urban EV niche.
• Hyundai Motor Group (Ioniq 5/6, Kia EV6/EV9): Hyundai/Kia's E-GMP-platform EVs are high-volume premium EVs with strong European fleet presence. They overlap with smart on B2B and private buyers seeking compact-to-mid-size premium EVs in Germany.
• Volkswagen Group (ID.3, ID.4, ID.5): Volkswagen's ID lineup is the mass-market German EV benchmark. While positioned more broadly than smart, VW ID vehicles compete directly with smart #1, #3, and #5 for both private buyers and corporate fleets in Germany.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/daimler-ag-vertreten-durch-mercedes-benz-vertrieb-pkw-gmbh-niederlassung-mannheim-heidelberg-landau

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Daimler AG vertreten durch Mercedes-Benz Vertrieb PKW GmbH Niederlassung Mannheim-Heidelberg-Landau