SmartSteel Frames

What SmartSteel Frames does

SmartSteel Frames (legal entity: smartsteel Pty Ltd) is a privately-held Australian manufacturer of lightweight steel framing products for residential and commercial construction. The company operates a single manufacturing facility in Malaga, Western Australia, and serves customers exclusively within Western Australia. Its core product set comprises steel wall frames, roof trusses, and floor systems built using 90mm ribbed C-sections and U-sections manufactured from BlueScope Steel TRUECORE® (a 45% zinc / 55% aluminium alloy-coated steel). All designs are produced in ENDUROCADD®, the company's proprietary design and detailing software, which is calibrated against NATA-accredited laboratory testing rather than theoretical models, and the sections are produced on the ENDURO™ rollformer. Output is engineered for Australian building codes across cyclonic and non-cyclonic wind classifications (N1–C4).

The company operates a direct, sales-led go-to-market with an in-house design and detailing team that collaborates with clients. Customers are segmented horizontally across three personas: homeowners and owner-builders, builders and contractors, and architects and designers. Products are delivered as either factory-assembled frames or completely knocked-down (CKD) packs for remote locations and on-site assembly. Beyond the core framing systems, SmartSteel offers pre-designed granny flat packages (Smart Studio, Smart Condo, Smart Bungalow, Smart Suite) sold as lock-up stage ready sets, plus supporting services such as member marking/branding and assembly/installation videos. A tools and equipment offering is listed as 'Coming Soon'. Headcount is reported at 5 employees, no funding rounds or institutional investors are disclosed, and the company is privately owned and operated.

Name

SmartSteel Frames

Legal name

smartsteel Pty Ltd

Website

https://smartsteelframes.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

SmartSteel Frames is a privately-held Western Australian manufacturer of lightweight steel wall frames, roof trusses, and floor systems, plus granny flat packages, serving homeowners, builders, and architects in Western Australia from its Malaga facility using BlueScope TRUECORE® steel and its proprietary ENDUROCADD® design software.

Ownership category

akta.pro rank

Product category

Light Gauge Steel Framing

NAICS

Fabricated Structural Metal Manufacturing (332312)

SIC

Prefabricated Metal Buildings & Components (3448), Fabricated Structural Metal Products (3440)

akta.pro primary industry

Cold-Formed Steel Framing & Studs (IMADACAF)

akta.pro secondary industries

Metal Roofing & Wall Panels (Architectural/Structural) (IMADACAG), Residential Modular & Prefabricated Home Construction (IMAFABAF)

Keywords

• Light gauge steel framing
• Steel wall frames
• Steel roof trusses
• Prefabricated building systems
• Granny flat packages

Headquarters

HQ city

Malaga

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Steel Frame Products: Sale of prefabricated steel wall frames, roof trusses, and floor systems. Products available as factory-assembled or completely knocked down (knock-down packs) for assembly. One-time purchase model for construction materials.
2. Granny Flat Packages: Pre-designed granny flat packages including Smart Studio, Smart Condo, Smart Bungalow, and Smart Suite models. Lock-up stage ready packages sold as complete sets.
3. Factory Assembly Services: Assembly services at their manufacturing facility for wall frames and roof trusses, delivered ready for site installation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

SmartSteel Frames designs, manufactures, and supplies prefabricated lightweight steel framing systems — wall frames, roof trusses, and floor systems — for residential and light commercial construction in Western Australia. Products are produced using the proprietary ENDUROCADD® design software and ENDURO™ rollformer from BlueScope Steel TRUECORE® material, and are delivered either factory-assembled or as completely knocked-down (CKD) packs. The company also offers pre-designed granny flat packages (Smart Studio, Smart Condo, Smart Bungalow, Smart Suite) and assembly/installation support services.

Product overview

SmartSteel Frames is a manufacturer and supplier of lightweight steel framing products for domestic and commercial buildings in Australia. The company operates as a single unified product portfolio centered on steel wall frames, roof trusses, and floor systems, complemented by granny flat pack packages and a comprehensive parts list. The ENDUROCADD design software is used for engineering and detailing all framing solutions. SmartSteel offers associated services including factory assembly, onsite assembly options (completely knocked down packs), member marking and branding, assembly videos, and tools and equipment. All products use BlueScope Steel TRUECORE steel and are engineered to meet Australian building codes for cyclonic and non-cyclonic areas.

Differentiator

Problem solved

Functional benefit

Brands

• Smart Studio: 1x1 granny flat design
• Smart Condo
• Smart Bungalow
• Smart Suite

Products and services

• Steel Wall Frames Lightweight steel wall framing system manufactured using 90mm ribbed C-sections for studs and 90mm U-sections for plates and nogging, engineered for cyclonic and non-cyclonic Australian conditions. Sold to builders, contractors, and owner-builders for residential and commercial construction.
• Steel Roof Truss Sophisticated steel roof truss system engineered using 90mm ribbed C-sections, capable of achieving large span distances without extensive supporting columns. Designed for residential and commercial buildings in Australian cyclonic and non-cyclonic areas.
• Steel Floor Systems Lightweight steel flooring system with section depths between 250–450mm capable of spanning up to 7m, featuring step-down capability for efficient installation. Used in conjunction with SmartSteel wall frames and roof trusses.
• Granny Flat Packs Pre-designed granny flat packages including Smart Studio, Smart Condo, Smart Bungalow, and Smart Suite models offered as lock-up stage ready sets with pre-assembled wall frames, pre-assembled truss frames, slab design and layout, energy efficiency features, and optional structural floor and stump system.
• Factory Assembly Service Full factory assembly service where wall frames and roof trusses are manufactured, assembled, and packaged ready for dispatch to building sites. Delivered with HIAB metro delivery available.
• Onsite Assembly (Knock-Down Pack) Service Completely knocked-down (CKD) packs providing pre-punched and cut steel sections for on-site manufacturing without the need for welding equipment, practical for transportation to remote locations and reducing shipping costs.
• Member Marking and Branding Service Coding service that permanently brands each steel section with codes matching the assembly drawings to assist construction personnel in identifying parts during assembly.
• Parts List (Steel Framing Components) Complete inventory of steel framing components including C Stud Channels, U Channels, Nogging, Slit Angles, Topspan Battens, Strap Bracing, Angle Lintels, screws, and grommets available for purchase.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• BlueScope Steel (TRUECORE®)coreTechnology or IntegrationBlueScope Steel is the exclusive supplier of TRUECORE® steel used in all SmartSteel Frames products. TRUECORE® is a 45% zinc/55% aluminium alloy coated steel that carries a 50-year warranty from the date of installation for house framing. This is a foundational partnership as TRUECORE® steel is the core material used in all SmartSteel framing systems.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Market position

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SmartSteel-Frames-903413603064842
• LinkedInlinkedin.com/company/smartsteel-frames

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SmartSteel Frames