SMASH PICKLEBALL™

What SMASH PICKLEBALL™ does

SMASH PICKLEBALL™ is a Canadian-owned indoor pickleball facility operator founded in 2024 and headquartered in London, Ontario. The company's core offering is access to sanctioned indoor pickleball courts — 9 courts at its London flagship and a planned 5-court facility in Collingwood opening mid-2026 — paired with a structured ecosystem of memberships, leagues, clinics, tournaments, youth programming, and a full-service retail store (The SMASH Store). Customer-facing transactions are processed via a dedicated mobile app and website running on the third-party PlayByPoint booking and membership management platform; no proprietary technology stack is disclosed.

The business model is multi-stream and consumer-direct. Recurring revenue comes from a four-tier membership system (Full Smash at $159/month all-inclusive, Smash at $59/month, Student Smash at $29.95/month, and Junior Smash at $16.95/month), supplemented by per-person court rental fees ($15/hour for non-members; $6/hour preferred rate for members), usage-based ball machine rentals, paid clinics and coaching (including sessions with a CNPL professional), tournament and league registration fees, retail hardware sales, and venue rental for corporate and private events. Programming spans beginner clinics through advanced 4.0+ DUPR-rated competitive play and includes a free weekly SMASH Survivors of Cancer program delivered in partnership with the EIR Centre.

SMASH PICKLEBALL™ is privately held with no disclosed institutional funding or revenue, currently employing 5 people. Distribution is primarily direct-to-consumer in Ontario through owned facilities, a mobile app on iOS and Google Play, and an active Instagram presence (@smashlondon_, @smashcollingwood). The company also operates a franchise program — offering real estate, operations, marketing, legal, and construction support — as its primary vehicle for scaling beyond Ontario into additional Canadian markets.

Name

SMASH PICKLEBALL™

Legal name

Smash Pickleball

Website

https://smash-pb.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

SMASH PICKLEBALL™ operates sanctioned indoor pickleball facilities in London and Collingwood, Ontario, serving recreational and competitive players, youth, and corporate clients through memberships, court rentals, leagues, coaching, tournaments, and retail — expanding nationally via a franchise model.

Ownership category

akta.pro rank

Product category

Indoor Sports & Recreation Facility

NAICS

Sporting Goods Retailers (45911)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Pickleball Equipment & Accessories Retail (CRAMAFAB)

Keywords

• Indoor pickleball facility
• Pickleball court rentals
• Pickleball coaching lessons
• Pickleball leagues tournaments
• Pickleball membership programs

Headquarters

HQ city

London

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Membership Subscriptions: Recurring monthly membership fees with tiered options (Full Smash, Smash, Student Smash, Junior Smash) providing access to courts, discounts, and member-only benefits.
2. Court Rentals: Hourly court booking fees charged per person, with preferred rates for members and standard rates for non-members. Prime-time booking rules apply during high-demand hours.
3. Retail Store (The SMASH Store): Full-service retail store selling pickleball paddles, shoes, and apparel with member discounts.
4. Programs and Coaching: Revenue from clinics, lessons, leagues, and specialized programs including pro sessions, beginner clinics, and skill-specific training.
5. Tournaments and Events: Registration fees for tournaments (team cups, mixed doubles events), corporate events, birthday parties, and private bookings.
6. Ball Machine Rentals: Ball machine rental for practice sessions, with preferred rates for members.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

SMASH PICKLEBALL™ operates indoor pickleball facilities offering court rentals, tiered memberships, professional coaching and clinics, organized leagues and tournaments, youth programming (camps and junior academy), and a full-service retail store (The SMASH Store) selling paddles, shoes, and apparel. The business spans two Ontario locations (London and Collingwood) and pursues expansion through a franchise program across Canada.

Product overview

SMASH PICKLEBALL™ is a Canadian-owned indoor pickleball facility operator offering a multi-location platform of services centered around court rentals, membership programs, and organized play. The core offering consists of premium court facilities at two locations (London and Collingwood), supported by a tiered membership system (FULL SMASH All-Inclusive, SMASH Standard, Student Smash, and Junior SMASH). The service portfolio includes structured programs (leagues, clinics, training sessions, summer camps), tournament events (SMASH Team Cup, Labour Day tournaments), and The SMASH Store retail operations. A mobile app enables court booking and program registration. The company also operates a franchise program for expansion across Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• SMASH Pickleball Facility (Court Rentals) Hourly rental of fully sanctioned, dedicated indoor pickleball courts at the London and Collingwood locations, charged per person with preferred rates for members and standard rates for non-members ($15/hour non-member).
• Membership Program Subscription-based membership program with multiple tiers (Full Smash All-Inclusive at $159/month, Smash at $59/month, Student Smash at $29.95/month, Junior Smash at $16.95/month). Benefits include advance court booking, no or preferred court fees, member discounts on merchandise, guest passes, and event access.
• Learn to Play Pickleball - Beginner Clinic 1.25-hour beginner-friendly introduction clinic with Coach Nate teaching rules, scoring, grip, paddle control, essential shots, court positioning, and beginner strategies. Priced at $25 members / $30 non-members.
• 2-Hour Drill Class 2-hour focused high-repetition training session for beginners to intermediate players with Coach Veronica, targeting technical and tactical areas through structured drills, personalized feedback, and live play application. Priced at $20 members / $25 non-members.
• 3+ Pro Training with CNPL Pro Aibika

Quantifiable outcome

• 9 sanctioned indoor courts in London location
• +1 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• EIR CentrecoreStrategic or Co-development PartnerEIR Centre has partnered with SMASH Pickleball to offer cancer survivors an opportunity to stay active, build friendships, have fun, and maintain a positive outlook. SMASH Survivors of Cancer program provides free pickleball sessions every Friday 3-5 PM, coached by fellow cancer survivor Peter Singleton. The program offers physical activity, community connection, and mental health support for those undergoing treatment or in remission.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• Engage Pickleball: Engage Pickleball designs and sells paddles, equipment, and accessories. Like Selkirk and Onix, it is an equipment brand adjacent to SMASH's retail operations rather than a facility operator.
• Onix Pickleball: Onix Pickleball manufactures paddles, balls, and accessories. Comparable to SMASH as a pickleball ecosystem participant and potential retail partner via The SMASH Store, though not a facility operator.
• Selkirk Sport: Selkirk Sport is a leading pickleball paddle, ball, and apparel brand. Not a direct facility competitor but operates in the same pickleball ecosystem as SMASH's retail arm — a potential partner or supplier for The SMASH Store.

Direct peers

• Dill Dinkers: Dill Dinkers is an indoor pickleball club franchise with multiple U.S. locations offering membership tiers, leagues, clinics, and retail. Closely mirrors SMASH's facility model, tiered memberships, and franchise growth approach.
• Chicken N Pickle: Chicken N Pickle operates multi-location indoor pickleball + restaurant + entertainment venues across the United States. Directly comparable to SMASH PICKLEBALL in offering premium indoor pickleball courts with food/beverage and event programming — same destination-venue model.
• Pickleballer: Pickleballer is a Houston-based membership pickleball facility offering indoor courts, lessons, leagues, and tournaments. Mirrors SMASH's membership-anchored, multi-programming indoor facility model.
• The Picklr: The Picklr is a Utah-based indoor pickleball club franchise operating membership-based facilities. Directly comparable to SMASH on the multi-location, membership-driven, indoor pickleball club model and franchise expansion strategy.

Broad incumbents

• Life Time Fitness: Life Time is a publicly traded premium fitness chain (NYSE: LTH) that has aggressively added dedicated pickleball courts across its clubs. It overlaps with SMASH's premium court programming as part of a much broader athletic country-club offering, not as a pickleball-only operator.
• Topgolf: Topgolf (Callaway-owned) operates sports-entertainment venues combining tech-enabled sports with food/beverage and event hosting. Comparable to SMASH as a destination-venue, food/beverage+entertainment+events business model, though its core is golf rather than pickleball.
• Smash Park: Smash Park operates multi-amenity indoor entertainment venues featuring pickleball, bocce, duckpin bowling, and bars. Comparable to SMASH as a pickleball-anchored entertainment and event venue, though with a broader non-pickleball amenity mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/smashlondon_
• Instagraminstagram.com/smashcollingwood
• LinkedInlinkedin.com/company/smashpickleball

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SMASH PICKLEBALL™