Spirit Mind and Body - smbmena

What Spirit Mind and Body - smbmena does

Spirit Mind and Body, operating as SMBmena, is a Beirut-headquartered executive coaching and leadership consultancy founded in 2011 by Omar A. Hosn. The firm serves CEOs, founders, C-suite executives, government leaders, and high-net-worth individuals across the MENA/GCC region, with documented delivery coverage in Kuwait and Saudi Arabia and an employee base of approximately 8. Its core offering is built on a proprietary framework branded as the Sovereign Protocol™, supported by consultant certifications from John C. Maxwell, Marshall Goldsmith, and the Proctor Gallagher Institute.

Service lines are organized into Sovereign Executive Coaching (1:1 and 1:2 formats), group coaching programs priced at KWD 79.900–324.900 per participant, corporate leadership workshops, multi-month culture-transformation engagements, family business advisory, couples coaching, and youth programs, with delivery durations ranging from single-day intensives to 12-month transformational retainers. The broader service catalog positions the firm as a holistic personal, relational, and organizational development provider rather than a pure coaching boutique.

The business model combines premium-priced individual and group programs with quote-based corporate engagements. Named enterprise clients include Alghanim Industries, FMCG Group Kuwait, Events Management Group KSA, NAS Aviation Services, TMRW Foundation, Maestro Group KSA, SABIC, UNICEF, and an international NGO in Lebanon. SMBmena reports cumulative reach of 100+ organizations served, 2,000+ leaders coached, and 6,000+ professionals trained since inception, and supplements delivery with a newsletter, a YouTube channel, and active LinkedIn presence. There is no evidence of external funding, acquisitions, or public-disclosure revenue figures; the firm operates on a founder-led, bootstrapped basis.

Name

Spirit Mind and Body - smbmena

Legal name

Spirit Mind and Body Coaching & Consultancy Co.

Website

https://smb-mena.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Spirit Mind and Body (SMBmena) is a Beirut-founded executive coaching and leadership consultancy serving CEOs, founders, and senior leaders across the MENA/GCC region via its proprietary Sovereign Protocol™ framework, combining 1:1 coaching, corporate programs, and culture transformation engagements.

Ownership category

akta.pro rank

Product category

Executive Coaching and Leadership Consulting

NAICS

Management Consulting Services (54161), Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Founder/Entrepreneur & Family Business Executive Coaching (EDABANAM)

akta.pro secondary industries

Organizational Change & Transformation Coaching (EDABANAG), Team & Group Executive Coaching (Leadership Teams) (EDABANAF), Talent Management & Leadership Advisory (Succession, Performance, Culture) (BPACAJAH), Strategy, Decision-Making & Business Acumen Coaching (EDABANAH)

Keywords

• Executive coaching services
• Leadership development consulting
• Organizational transformation advisory
• Corporate training programs
• Professional coaching services

Headquarters

HQ city

Beirut

HQ country

Lebanon

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Sovereign Executive Coaching (SEC): Private, high-performance 1-to-1 coaching engagements for CEOs, Founders, and Senior Leaders. Delivered in-person, virtually, or hybrid. Includes one-to-one coaching sessions, structured self-assessment tools, accountability tracking, written progress reports, and a final Sovereign Architecture Report.
2. Corporate Training Programs: Onsite, online, and blended professional development programs including the Leaders Empowerment Program (LEP), Mission in Sales (MIS), FUSION Creative Thinking, and Master Key to Wealth. Offered at group and individual levels.
3. Leadership Development Group Coaching: Group coaching programs for leadership teams, delivered through structured cohort sessions with video lectures, assignments, case studies, live webinars, and certification.
4. HR and Business Consulting: Strategy, HR & Business Consultancy engagements covering organizational transformation, business process redesign, strategic planning, and organizational development.
5. Life & Career Coaching: Individual life and career coaching programs for professionals, including video lectures, assignments, case studies, accountability tasks, webinars, and simulation projects.
6. Keynote Presentations & Leadership Summits: Customized keynote presentations and leadership summit facilitation for boards, conferences, and large organizational gatherings across MENA and GCC.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Spirit Mind and Body (SMBmena) delivers executive coaching, leadership development, and organizational transformation consulting grounded in its proprietary Sovereign Protocol™ framework, which integrates Spirit, Mind, and Body dimensions of human performance. The firm runs individual coaching engagements, structured group programs (e.g., Leaders Empowerment Program, Mission in Sales), and enterprise-level consulting for organizations across the GCC and MENA region.

Product overview

SMBmena offers a unified coaching and consultancy portfolio organized around its proprietary Sovereign Protocol™ framework — a three-layer architecture covering Spirit (Culture), Mind (Strategy), and Body (Execution). The core flagship offering is the Sovereign Executive Coaching (SEC™) program, a private 1-to-1 engagement for CEOs and senior leaders. Complementing SEC™ is a suite of training and development programs including the Leaders Empowerment Program (LEP), Mission in Sales (MIS), FUSION Creative Thinking Program, The Master Key to Wealth, Life & Career Coaching, and the Leadership Development Group Coaching Program. These programs are delivered in formats spanning onsite, online, group coaching, and 1-to-1 coaching. The company also provides consulting services across HR, Management, and Business domains, along with corporate training offerings including keynotes, workshops, retreats, and strategic consultancy. SMBmena Executive Insights serves as the company's content and thought leadership vehicle.

Differentiator

Problem solved

Functional benefit

Brands

• The Sovereign Protocol: Proprietary leadership framework that aligns Spirit (Culture), Mind (Strategy), and Body (Execution) to build high-performance organizations.
• Sovereign Executive Coaching (SEC)
• Leaders Empowerment Program (LEP)
• Mission in Sales (MIS)
• FUSION - Creative Thinking Program
• The Master Key to Wealth
• Life & Career Coaching (LCC)

Products and services

• Sovereign Executive Coaching (SEC™) One-on-one executive coaching program built on the Sovereign Protocol™ framework, targeting senior leaders, CEOs, and founders seeking personal and professional transformation.
• Leaders Empowerment Program (LEP) Structured leadership development program designed to equip managers and emerging leaders with practical leadership competencies using the Sovereign Protocol™ framework.
• Mission in Sales (MIS) Sales-focused training and coaching program that applies the Sovereign Protocol™ to align sales teams with mission, mindset, and execution for higher performance.
• FUSION Creative Thinking Workshop-based program aimed at unlocking creative and innovative thinking for leaders and teams through structured facilitation and the Sovereign Protocol™ lens.
• Master Key to Wealth Individual transformation program that combines mindset, personal development, and wealth-oriented coaching to help professionals unlock performance and prosperity.
• Life & Career Coaching One-on-one coaching for individuals navigating career transitions, life decisions, and personal growth, grounded in Sovereign Protocol™ principles.
• Leadership Development Group Coaching Group-format leadership coaching program for cohorts of managers and executives who progress through shared learning, peer exchange, and structured coaching.
• Corporate Training Programs Customized in-house training programs designed and delivered to organizations to upskill teams on leadership, sales, and performance topics.
• HR Consulting Services Human resources advisory services supporting organizations with HR strategy, talent development, and people-related transformation initiatives.
• Management Consulting Management advisory engagements helping executives and leadership teams address organizational challenges, strategy execution, and leadership effectiveness.
• Business Consulting Business advisory services that help owners, founders, and executive teams improve performance, align strategy with execution, and grow the enterprise.
• Organizational Transformation Consulting End-to-end transformation consulting applying the Sovereign Protocol™ to align culture, leadership, and execution across an organization.

Quantifiable outcome

• 35% sales performance improvement — FMCG Group Kuwait culture transformation case study
• +12 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• John C. Maxwell TeamcoreOthersSMBmena's coaches and trainers are certified through the John C. Maxwell Team. The company delivers leadership programs using Maxwell's methodologies and frameworks. Omar A. Hosn has been a Licensed and Certified John C. Maxwell Coach, Teacher, Trainer, and Speaker since September 2015.
• Proctor Gallagher InstitutecoreOthersSMBmena delivers coaching and training programs using Proctor Gallagher Institute methodologies. Omar A. Hosn has been a Certified member since October 2012. The relationship provides SMBmena with structured success and life coaching frameworks.
• Marshall Goldsmith Stakeholder Centered CoachingcoreOthersSMBmena uses Marshall Goldsmith's GLA 360° assessment in executive coaching engagements. Omar A. Hosn has been a Certified Practitioner of the Global Leadership Assessment (GLA360°) since July 2018. The assessment tool is used for leadership behavior feedback and development tracking.
• HR Certification Institute (HRCI)supportingOthersSMBmena holds the PHRi (Professional in Human Resources International) certification through HRCI. This credential validates the consultancy's HR consulting capabilities and methodologies.

Scale indicators19 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• FranklinCovey: Global leadership and execution training firm (The 7 Habits, Leading at the Speed of Trust). Comparable as a scaled incumbent offering leadership programs and corporate training to enterprise buyers across MENA and GCC, including the same CEO/founder segment SMBmena targets.
• Egon Zehnder: Global executive search and leadership advisory firm with active executive coaching practice. Comparable as a broader incumbent serving CEO and senior leader clients across the Gulf with executive coaching and leadership advisory engagements.
• Korn Ferry: Global organizational consulting firm with leadership development, executive coaching, and talent advisory practices. Comparable as a broader incumbent serving enterprise clients in the same CEO/senior leadership coaching and organizational transformation segment across the Gulf.
• Heidrick & Struggles: Global executive search and leadership advisory firm with a dedicated Heidrick Coaching practice. Comparable as a broader incumbent offering executive coaching and leadership advisory to enterprise and government clients across MENA.
• Development Dimensions International (DDI): Global leadership and talent development company with assessment, training, and executive coaching offerings. Comparable as an established incumbent in leadership development and culture transformation for enterprise clients including those in MENA.

Direct peers

• John Maxwell Team: Global leadership training, coaching, and speaker certification network. Directly comparable as the methodology underwriter for SMBmena's Leaders Empowerment Program and a competing platform for certified Maxwell coaches operating in MENA and GCC markets.
• Center for Creative Leadership: Top global provider of executive leadership development research, programs, and coaching. Comparable as a focused leadership development and executive coaching provider operating in similar enterprise and government segments globally and regionally.
• Marshall Goldsmith Stakeholder Centered Coaching: World-leading executive coaching methodology and global community of certified stakeholder-centered coaches. Directly comparable as the methodology provider behind SMBmena's GLA 360°-anchored executive coaching engagements, and a competing executive coaching brand in the same buyer segment.
• Proctor Gallagher Institute: Coaching and success-mindset training organization founded by Bob Proctor. Directly comparable as the methodology partner for SMBmena's Master Key to Wealth and life/success coaching programs and a competing coaching brand in adjacent segments.
• BTS Group: Global consulting firm specializing in strategy execution, leadership development, and coaching-powered transformation. Comparable as a focused execution-and-leadership consulting peer targeting enterprise transformation outcomes similar to those SMBmena markets in MENA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=2AQms2awrVU
• LinkedInlinkedin.com/company/smbmena

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spirit Mind and Body - smbmena