Canadian Mental Health Association - Sudbury/Manitoulin

What Canadian Mental Health Association - Sudbury/Manitoulin does

Canadian Mental Health Association – Sudbury/Manitoulin (CMHA-S/M) is a not-for-profit charitable organization established in 1984, operating as a local branch of the Canadian Mental Health Association federation. Headquartered at 111 Elm Street in Sudbury, Ontario, the branch delivers mental health, substance use, and housing services across the Sudbury and Manitoulin districts with a staff of 27. The service portfolio spans clinical intake and case management, the Off the Street Emergency Shelter (35 cots at 200 Larch Street), supportive and transitional housing (Moonlight Avenue Home, Victoria Street Place, Fairview Apartment Complex), a managed alcohol program at Healing with Hope Home, the Justice Program for court navigation and diversion, and the Community Mobilization Sudbury Rapid Mobilization Table coordinating 40+ partner agencies. An integrated hub at 200 Larch Street consolidates shelter, mental health and addiction services, and primary care under one roof.

The organization also runs a portfolio of credentialed training and education programs (Mental Health First Aid, ASIST, safeTALK) with registration fees that were increased effective January 1, 2025, and has expanded into new customer segments including trades students (via Cambrian College, January 2024) and agricultural workers (Farmer Wellness Initiative, January 2025). The Here2Help digital self-referral channel provides one-business-day professional response and connects clients to third-party virtual care tools such as BounceBack.

CMHA-S/M's revenue model is overwhelmingly government-funded: the Ministry of Health and Long Term Care is the primary anchor under the Multi-Sector Service Accountability Agreement, with secondary provincial funding from the Ministry of Child & Youth Services, municipal support from the City of Greater Sudbury (including an interest-free loan for the 200 Larch facility), and a recent ~$10M three-year federal-provincial commitment under the Sustainable Canadian Agricultural Partnership. Supplementary revenue comes from training program fees and donations. The organization received Accreditation with Exemplary Standing from Accreditation Canada in 2023 and is operating under its Strategic Plan 2025-2030.

Name

Canadian Mental Health Association - Sudbury/Manitoulin

Legal name

Canadian Mental Health Association, Sudbury/Manitoulin Branch

Website

https://sm.cmha.ca

Company type

Private

Founded year

1984

Operating status

Operating

Short description

CMHA-S/M is a not-for-profit mental health and substance use services organization serving the Sudbury and Manitoulin districts of Ontario, delivering clinical case management, housing programs, emergency shelter, justice support, and community mobilization through its 200 Larch integrated hub.

Ownership category

akta.pro rank

Product category

Community Mental Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Individual and Family Services (6241), Community Food and Housing, and Emergency and Other Relief Services (6242)

SIC

Services-Social Services (8300), Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Community Mental Health Centers (CMHCs) & Public Behavioral Health Providers (HLAFACAI)

akta.pro secondary industries

Mental Health & Crisis Support Services (BPAGACAD), Crisis Stabilization Units & Psychiatric Emergency Services (HLAFACAH), Mental Health & Crisis Support Services (BPAGAEAH)

Keywords

• Mental health services
• Addiction treatment
• Community health support
• Housing programs
• Mental health training

Headquarters

HQ city

Sudbury

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others

Revenue model

1. Government Funding - Ministry of Health: Primary funding from Ministry of Health and Long Term Care for core mental health and addictions services
2. Government Funding - Ministry of Child & Youth Services: Additional provincial funding for child and youth focused programming
3. Municipal Funding - City of Greater Sudbury: Local government funding support for community programs
4. Training Program Fees: Revenue from certificate training programs including Mental Health First Aid, ASIST, safeTALK with registration fees
5. Donations and Charitable Contributions: Financial support from individuals, foundations, government and corporate sector through bequests and donations

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

CMHA Sudbury/Manitoulin provides compassionate mental health and substance use health services, education, and advocacy to support people in the Sudbury and Manitoulin districts. Core offerings include an integrated service hub at 200 Larch Street, clinical intake and case management, residential and supportive housing, an emergency shelter, justice program navigation, community mobilization, and certification training programs such as Mental Health First Aid, ASIST, and safeTALK.

Product overview

CMHA Sudbury/Manitoulin is a not-for-profit mental health and substance use services organization offering a comprehensive portfolio of community-based programs. The core services include an integrated health hub at 200 Larch, clinical intake and case management, community mobilization partnerships, residential and supportive housing programs, justice system support, emergency shelter, and the Here2Help self-referral program. Education and certification training programs (Mental Health First Aid, ASIST, safeTALK) complement the direct service delivery. These programs work together to provide a continuum of care from crisis intervention through housing and recovery support for individuals in the Sudbury and Manitoulin districts.

Differentiator

Problem solved

Functional benefit

Products and services

• 200 Larch Integrated Health Services Hub An integrated health services hub providing shelter, mental health and addiction services, and primary care under one roof at 200 Larch Street in Sudbury's downtown core, serving individuals experiencing mental health, substance use, and homelessness challenges.
• Clinical Program Provides Intake and Case Management services for mental health and addiction concerns, offering screenings, assessments, care planning, and referrals to appropriate community services for individuals in the Sudbury and Manitoulin districts.

Quantifiable outcome

• Helped over 1,700 individuals through Rapid Mobilization Table from 2014-2024
• +1 more outcomes

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered minor and core.

• Cambrian CollegeminorStrategic or Co-development Partner · 19 January 2024Educational partnership delivering mental health workshops to trades students, with CMHA providing mental health education and Cambrian College providing student access
• Greater Sudbury Police ServicescoreStrategic or Co-development PartnerKey partner in 200 Larch integrated hub and Rapid Mobilization Table, supporting coordinated response to mental health crises and community safety
• Sudbury District Nurse Practitioner CliniccoreStrategic or Co-development PartnerOn-site primary healthcare clinic at 200 Larch providing comprehensive care to marginalized and homeless individuals with team including pharmacist, registered nurse, social worker, and dietician
• 40+ Community Partner Agencies (Community Mobilization)coreStrategic or Co-development PartnerPartnership representing over 40 agencies from health, children's services, justice, education, mental health, addictions, and social services sectors collaborating on community safety and well-being
• Public Health Sudbury & DistrictsminorStrategic or Co-development PartnerPartner in Community Drug Strategy initiative addressing substance use issues in the region

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Canadian Mental Health Association - Toronto Branch: CMHA Toronto is a sister branch within the same CMHA Ontario federation, delivering an analogous portfolio of mental health, addiction, case management, and housing programs in an urban setting. Direct structural and service model peer.
• Canadian Mental Health Association - Ottawa Branch: CMHA Ottawa operates under the same CMHA Ontario federation structure, providing community mental health, housing, and justice programs funded by provincial government. Directly comparable in mission, funding model, and service mix.
• Canadian Mental Health Association - Hamilton Branch: Another CMHA Ontario branch serving a defined regional catchment with case management, housing support, and education programming. Closest comparability in scale and program breadth.
• Canadian Mental Health Association - North Bay and District Branch: Neighboring CMHA branch in Northern Ontario serving a comparable rural/small-city catchment, with similar reliance on provincial LHIN funding and the same provincial program portfolio. Most directly comparable geography and scale.
• Houselink Community Homes: Toronto-based non-profit providing supportive housing, case management, and community mental health services to individuals with mental health and addiction challenges. Comparable integrated housing-plus-clinical service model.
• The Alex Community Health Centre: Calgary-based non-profit providing integrated health, housing, and social services for vulnerable populations. Comparable mission and integrated service model targeting complex needs clients.

Broad incumbents

• Canadian Mental Health Association Ontario Division: The provincial coordinating body for all CMHA branches in Ontario, providing policy, training standards (Mental Health First Aid, ASIST, safeTALK), and advocacy. Operates as a broader umbrella rather than direct service provider.
• Canadian Centre for Addiction and Mental Health (CAMH): Canada's largest mental health and addiction teaching hospital, headquartered in Toronto. Overlaps with CMHA-S/M in service scope but operates as a much larger specialty institution rather than a community-based provider.

Emerging players

• PHS Community Services Society: Vancouver-based non-profit providing integrated housing, harm reduction, and health services. Comparable integrated service-hub approach combining shelter, primary care, and mental health/addictions support under one operator.

Regional players

• Boyle Street Community Services: Edmonton-based non-profit delivering integrated health, housing, and social services to people experiencing homelessness and addiction. Comparable service-hub philosophy but operates in a different Canadian city.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/cmhasm
• Facebookfacebook.com/CMHA-Sudbury-Manitoulin-102837398455327

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Canadian Mental Health Association - Sudbury/Manitoulin