St Mary's College

What St Mary's College does

St Mary's College is a Catholic all-girls K-12 school located in Hobart, Tasmania, founded in 1868 by the Presentation Sisters. The institution operates a single campus delivering the full kindergarten-through-Year-12 educational continuum, supported by 315 staff and serving a student body projected to exceed 1,000 students by 2027. Its offerings include core academic programs plus specialist provisions such as the English as an Additional Language/Dialect (EAL/D) program for international and non-English-background students, indicating a modest broadening of its intake base.

The school's core product is a continuous K-12 Catholic girls' education on one campus, with capital investment centered on the A$4 million Presentation Arts Precinct development. Technology and wellbeing platforms, including the Saasyan Assure student safety and wellbeing system (implemented February 2024) and the Shaping Minds partnership (launched March 2025), extend the school's service stack beyond traditional academics. The Presentation Arts Precinct adds arts-specific infrastructure to the existing campus.

As a nonprofit Catholic institution, St Mary's College generates revenue primarily through tuition fees paid by parents, supplemented by community fundraising (including a major campaign underway), government recurrent grants typical of Australian Catholic schools, and ancillary income from programs such as EAL/D. There is no public revenue disclosure; the business model is consistent with the Australian Catholic K-12 sector, where enrollment scale, fee level, and fundraising capacity determine financial sustainability rather than equity-style growth or venture funding.

Name

St Mary's College

Legal name

St Mary's College

Website

https://smc.tas.edu.au

Company type

Private

Founded year

1868

Operating status

Operating

Headcount range

251–500 employees

Short description

St Mary's College is a Hobart-based Catholic all-girls K-12 school, founded 1868, delivering kindergarten through Year 12 education to over 1,000 students from a single campus with 315 staff.

Ownership category

akta.pro rank

Product category

K-12 Catholic Education Services

NAICS

Elementary and Secondary Schools (6111), Elementary and Secondary Schools (611110), Educational Support Services (611710)

SIC

Services-Educational Services (8200), Services-Child Day Care Services (8351)

akta.pro primary industry

Faith-Based (Religious) K–12 Schools (EDAJABAC)

akta.pro secondary industries

Faith-Based Preschools (EDACABAF), School-Age Wraparound Childcare Centers (Holiday/Break Care) (EDACAAAL)

Keywords

• Catholic K-12 education
• All-girls secondary school
• Early childhood programs
• Boarding and day school
• School wellbeing support

Headquarters

HQ city

Hobart

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Tuition and School Fees: The College generates revenue primarily through school fees charged to families. Fees cover operational expenses including education delivery.
2. Donations and Fundraising: The College accepts donations through its Building Fund for capital projects such as the Presentation Arts Precinct. Donations of $2 or more are tax deductible.
3. Outside School Hours Care: OSHC program run by CatholicCare Tasmania charges fees for before and after school care, as well as vacation care services.
4. Uniform Sales: Uniform items sold through Midford Sandy Bay Uniform Shop with online ordering and fitting appointments.
5. Murphy's Café Food Services: Café operates Monday to Friday serving breakfast, recess and lunch. Items ordered via Qkr! app or purchased in person.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

St Mary's College provides an all-girls Catholic education from early childhood (milangkani birth-to-five program and Kindergarten) through Junior School (K-6) and Senior School (7-12) on a single Hobart campus, supported by specialised learning (Lantern Program), social-emotional (Pillars Program), wellbeing (SchoolTV and Therapy Dog), cultural (First Nations Support) and cocurricular programs. Families contract directly with the College for tuition-based enrolment, with ancillary paid services including Outside School Hours Care (via CatholicCare), Murphy's Café meals, and uniforms distributed through the Midford retail partner.

Product overview

St Mary's College is an all-girls Catholic school offering Kindergarten to Year 12 education on a single campus in Hobart, Tasmania. The institution provides a comprehensive educational ecosystem comprising early childhood programs (milangkani birth-to-five and Kindergarten), primary education (Junior School K-6), secondary education (Senior School 7-12), and specialized support programs including the Lantern Program for diverse learning needs, Pillars Program for social-emotional development, and First Nations Support Program. Digital infrastructure includes Connect LMS (SEQTA), MySMC portal, and Saasyan Assure for online safety. Campus amenities feature Murphy's Café, Outside School Hours Care, Tom Dorey Student Resource Centre library, and a therapy dog (Millie). Major facility development includes the Presentation Arts Precinct (planned 2027-2028). The College offers extensive cocurricular activities through sports, performing arts, music and clubs, all managed via the Clipboard platform.

Differentiator

Problem solved

Functional benefit

Brands

• Murphy's Café: The on-campus café at St Mary's College that serves healthy, delicious and nutritious food made onsite with sustainable packaging, free-range eggs and locally sourced ingredients.
• milangkani
• Lantern Program

Products and services

• milangkani (0 to 5 years) Free community play-based early-learning program for children from birth to five years, run by the Setup for Success Coordinator and Kinder teacher. Weekly sessions held Monday mornings during term time (9:15am-10:30am). Designed as a pipeline feeder for the College's Kindergarten program.
• Kindergarten Purpose-built early learning program for girls in the year before formal schooling, delivered by experienced early-learning teachers with a modern classroom and outdoor play area featuring play equipment, sandpit, water pump, stream and sensory path. Currently still accepting Kinder 2027 applications.
• Junior School Primary school program for students from Kindergarten to Year 6 offering evidence-based literacy and numeracy programs, specialist subjects including Music, Choir, Materials and Design, Library, Chinese and Physical Education, plus extension and support programs. Junior School's canteen holds Tasmanian School Canteen Association platinum-level accreditation.
• Senior School Years 7-12 program offering core subjects (Religious Education, English, Mathematics, Science, History, Health and Physical Education), Years 9-10 elective subjects, Years 11-12 TASC and VET courses, and career pathways support through the Future Pathways program. Senior School canteen holds Tasmanian School Canteen Association silver accreditation.
• Lantern Program Inclusive program providing learning support and gifted extension for students across both Junior and Senior School. Covers gifted and highly able extension, EAL/D and English language programs, access plans for complex needs, and differentiated classroom instruction, led by the Director of Diversity and Inclusion with Lantern Leaders.
• Pillars Program Social-emotional skills program teaching self-esteem, self-awareness, resilience and respect for others. Based on Martin Seligman's PERMAH framework and Positive Education principles, delivered through year-level and House activities, overnight camps, wilderness adventures, alpine journeys and retreats.
• Outside School Hours Care (OSHC) Before- and after-school care program for Kinder to Year 6 students delivered by CatholicCare Tasmania, with care from 7:00am before school and until 6:00pm after school, plus vacation care during school holidays. Child Care Benefit registration is available through Centrelink.
• Cocurricular Program Wide-ranging cocurricular program including sports (AFL, badminton, basketball, cricket, hockey, netball, rowing, soccer, tennis, volleyball, water polo) and artistic/intellectual activities (band, choir, art club, debating, chess, Tournament of Minds). Operational scheduling, registrations and communications run on the Clipboard platform with dedicated Junior and Senior Sports Coordinators.
• First Nations Support Program Cultural, social and academic wellbeing support program for First Nations students. Delivered through The Meeting Place cultural learning space, On Country experiences, incursions and activities, and staffed by the College's First Nations Facilitator K-12 alongside Learning Support Officers.
• Tom Dorey Student Resource Centre Library and learning resource centre providing books, digital resources, board games, cameras and calculators. Staffed by Teacher Librarians and Library Technicians and open before/after school, recess for Senior School, and lunch for Years 3-12. Named after beloved past Principal Tom Dorey.
• Wellbeing and SchoolTV Pastoral care and wellbeing platform providing articles, videos and journals for parents, students and staff, with content sourced from 48 trusted providers including Beyond Blue, Headspace and ReachOut. Backed by on-campus School Counsellors delivering student counselling across both Junior and Senior Schools.
• Murphy's Café On-campus café serving breakfast, recess and lunch Monday to Friday with healthy, sustainably prepared meals using reusable plates and biodegradable packaging, free-range eggs and locally sourced ingredients. Junior School menu holds platinum-level Tasmanian School Canteen Association accreditation and Senior School holds silver. Named after Mother Murphy, the College's first Principal.
• School Uniform Supply School uniform supply service provided through the Midford Sandy Bay Uniform Shop at the corner of York and Regent Streets, Sandy Bay, supported by online ordering with optional delivery to the College on Wednesdays and in-store fitting appointments.

Quantifiable outcome

• State's first and only fully qualified Therapy Assistance Dog (Millie) supporting student wellbeing
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core, major and supporting.

• Shaping MindscoreStrategic or Co-development Partner · 3 March 2025Through the Catholic Education Tasmania project 'Insight', Shaping Minds provides evidence-based professional learning, instructional coaching, curriculum expertise and customised teaching resources. 20 teachers and leaders across the College actively participate in instructional coaching.
• Saasyan AssurecoreTechnology or Integration · 15 February 2024Online student safety solution implemented at St Mary's College providing ability to monitor student wellbeing across web-based searches, sites, videos, emails and images. Raises alerts for potentially risky online activity including self-harm, cyberbullying, online grooming and threats of violence. Protects more than 400,000 students across 660 schools.
• CatholicCare TasmaniacoreStrategic or Co-development PartnerCatholicCare Tasmania runs the St Mary's College Outside of School Hours Care (OSHC) program, catering for children from Kindergarten to Year 6. The service operates before school from 7.00am and after school until 6.00pm Monday to Friday. CatholicCare is part of the Catholic Archdiocese of Hobart.
• IDW Architecture + InteriorsmajorStrategic or Co-development PartnerEngaged for planning and design of the new Presentation Arts Precinct, which will feature two multipurpose art spaces and a Digital Art lab located below the Nagle Centre.
• Commonwealth Bank of AustraliasupportingTechnology or IntegrationBanking partner providing secure online payment gateway for school fees, excursion and donations payments.
• MidfordsupportingChannel Partner/ Reseller/ DistributorUniform supplier operating the Sandy Bay Uniform Shop at Corner of York and Regent Streets, Sandy Bay. Provides online ordering and fitting services for St Mary's College uniforms.
• Alliance of Girls' SchoolssupportingStrategic or Co-development PartnerMembership network connecting St Mary's College to national and international networks for collaboration and access to research on how girls learn.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Shelford Girls' Grammar: Independent girls' school in Melbourne with a comparable ethos of holistic, wellbeing-focused single-gender education similar to St Mary's College.
• Loreto Kirribilli: All-girls Catholic K-12 school in Sydney run by the Institute of the Blessed Virgin Mary; shares the Presentation Sisters heritage and all-girls Catholic model with St Mary's College Hobart.
• Genazzano FCJ College: All-girls Catholic K-12 school in Melbourne with a faith-based holistic education model that closely mirrors St Mary's positioning and program structure.

Direct peers

• The Friends' School: Co-educational independent K-12 school in Hobart, operating across multiple campuses; competes with St Mary's for similar Hobart families seeking non-government education.
• Guilford Young College: Catholic secondary college in Hobart operated under Catholic Education Tasmania; competes directly for Catholic-aligned Year 7-12 students in the same catchment.
• St Michael's Collegiate School: Hobart-based independent girls' school offering K-12 education; the closest direct competitor to St Mary's for girls' school families in southern Tasmania.
• Hobart Girls' High School: Public girls' secondary school in Hobart providing a government alternative for families who might otherwise consider an all-girls Catholic school.

Others

• Catholic Education Tasmania: System authority overseeing Catholic schools in Tasmania; comparable as the governing body providing shared services, professional learning (e.g., Shaping Minds/Insight project), and policy framework to St Mary's College.
• Alliance of Girls' Schools Australasia: Industry network of which St Mary's College is a member; comparable as a relevant ecosystem participant rather than a direct competitor, providing benchmarking and research collaboration for girls' schools.

Regional players

• Launceston Church Grammar School: Independent K-12 school in northern Tasmania; a regional peer in the same independent education market but serving a different catchment than Hobart.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SMCHobart
• LinkedInlinkedin.com/school/st-mary's-college
• Instagraminstagram.com/st_marys_college_hobart

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about St Mary's College