Secretaria Municipal de Educação e Esporte

What Secretaria Municipal de Educação e Esporte does

Secretaria Municipal de Educação e Esporte (SME) is the municipal education department of Goiânia, capital of Goiás, Brazil. It is an administrative unit of the Prefeitura de Goiânia responsible for executing public education policy across the municipality, serving students from early childhood (Educação Infantil, delivered through CMEIs) through elementary and middle school (Ensino Fundamental, 1º to 9º ano), youth and adult education (EJA), and supporting families and education professionals. Service delivery is organized through five Regional Education Coordination offices (CRE Central, CRE Maria Thome Neto, CRE Maria Helena Batista Bretas, CRE Brasil de Ramos Caiado, CRE Jarbas Jayme) and approximately 200 educational units, with adjacent programs covering school feeding (Programa de Alimentação Escolar), school health (Programa Saúde na Escola), inclusion, diversity, and educational sports.

The department operates a unified digital ecosystem anchored on the Portal de Acesso SME, integrating multiple subsystems: E-Matrícula (online enrollment), Conexão Escola (educational content platform with Midiateca and Toolbox), AVA Moodle (virtual learning environment for teacher training), SEI (electronic document management), Monitor SME (operations dashboard), Sistema de Certificados, Sistema de Seleção para Diretores Educacionais, and a Help Desk TI support portal. Conexão Escola aggregates external content partnerships with TV UFG, Museu do Cerrado (Universidade de Brasília), Escola Digital, Portal Trilhas, AVA MEC, Escolas Conectadas, GCompris, and Escola Games. Technology deployment includes 15,000 planned tablets, 1,400+ digital whiteboards, 4,800 notebooks for teachers, and 800 desktop computers, backed by a R$ 23.6 million equipment investment.

SME is funded entirely through the municipal government budget, drawing on municipal tax revenues and federal education transfers including FUNDEB. The R$ 66.41 million PAFIE/Programa Escola Viva transfer mechanism channels resources to school units for infrastructure and operations. The department has no commercial revenue model, charges no fees to students or families, and is governed by a secretary (currently Giselle Pereira Campos Faria) reporting to the Prefeitura. It holds the constitutional municipal monopoly on public K-12 education provision, with no commercial substitutes in its service area.

Name

Secretaria Municipal de Educação e Esporte

Legal name

Secretaria Municipal de Educação e Esporte

Website

https://sme.goiania.go.gov.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Secretaria Municipal de Educação e Esporte is the public education department of Goiânia, Brazil, delivering free K-12, early childhood, and adult education through ~200 schools and five regional offices, funded by municipal taxes and FUNDEB.

Ownership category

akta.pro rank

Product category

Public K-12 Education Services

NAICS

Elementary and Secondary Schools (6111), Elementary and Secondary Schools (61111), Elementary and Secondary Schools (611110), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Privacy, Data Governance & Security Compliance (FERPA, GDPR, etc.) (EDAJAHAO)

akta.pro secondary industries

Local Education Authorities & Municipal Education Offices (EDADABAD), K–12 SIS & District Administration Platforms (EDAFAEAA), State/Provincial Education Department Administration (BPAIABAJ)

Keywords

• Public K-12 education
• Municipal education services
• Early childhood education
• Youth adult education
• Educational sports programs

Headquarters

HQ city

Goiânia

HQ country

Brazil

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Municipal Government Budget: Funded through municipal tax revenues and federal education funds (Fundeb). Receives R$ 66.4 million for school infrastructure and operations through PAFIE program.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

The Secretaria Municipal de Educação e Esporte (SME) of Goiânia is the municipal government department that operates the public education network, delivering free early childhood, elementary, and youth/adult education (EJA) through a citywide network of municipal schools and CMEIs, supported by digital platforms such as Conexão Escola, E-Matrícula, AVA Moodle, and Monitor SME. It also administers educational sports programs, school feeding (Programa de Alimentação Escolar), school health (Programa Saúde na Escola), and financial transfers to school units through the PAFIE/Escola Viva program.

Product overview

Secretaria Municipal de Educação e Esporte operates a unified portal ecosystem centered on the Portal de Acesso SME, which integrates multiple service modules for enrollment management (E-Matrícula), educational content delivery (Conexão Escola with Midiateca and Toolbox), administrative processes (SEI), technical support (Help Desk TI), professional development (AVA Moodle), and system monitoring (Monitor SME). The platform also includes specialized systems for certificate management, director selection processes, and connectivity to external educational platforms including Portal Trilhas, AVA MEC, and Escolas Conectadas.

Differentiator

Problem solved

Functional benefit

Brands

• Conexão Escola: Digital educational resources platform providing videos, animations, and materials for early childhood education, elementary school, and youth and adult education.
• Monitor SME

Products and services

• Portal de Acesso SME Main institutional portal of the Municipal Education Secretariat of Goiânia, providing citizens and educators with a single entry point to access enrollment, news, training, transparency, and educational resources across the municipal education network.
• E-Matrícula Online enrollment system that allows families to register and transfer students into the municipal public education network, including early childhood, elementary, and youth/adult education (EJA).
• Conexão Escola Digital educational resource platform providing videos, animations, teaching materials, and a digital library (Midiateca) for early childhood education, elementary school, and youth/adult education, including teacher-generated content.
• AVA Moodle (Virtual Learning Environment) Moodle-based Virtual Learning Environment delivering professional development, training courses, and continuing education to teachers and staff of the municipal education network.
• Help Desk TI Technical support ticket system serving SME staff and teachers with categories covering Moodle, VPN, SEI, and other educational technology platforms used across the municipal education network.
• Monitor SME Internal monitoring dashboard for the Municipal Education Network, providing operational and educational performance metrics for the Secretariat's management and oversight functions.
• Sistema de Certificados Certificate management system that issues and verifies course completion certificates for professionals who complete training through the SME professional development program.
• Sistema de Seleção para Diretores Educacionais Online selection system for educational directors of municipal schools, supporting habilitation and election processes for school leadership positions within the municipal network.

Quantifiable outcome

• R$ 66.4 million transferred to school units for infrastructure improvements
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• GERFOR SMEcoreTechnology or IntegrationInternal professional development platform for training municipal education professionals using Moodle-based system.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Ministério da Educação (MEC): Brazilian federal education ministry that sets national policy, operates AVA MEC (which SME integrates with), and channels FUNDEB funding. Wider incumbent that does not compete at the municipal delivery level but provides the policy and funding framework.
• Secretaria de Estado da Educação de Goiás (SEDUC-GO): State-level education authority overseeing Goiás, including Goiânia's state schools. Broader incumbent in the same geography; overlaps in regulatory oversight, FUNDEB coordination, and AVA MEC integration, but operates at state rather than municipal level.

Direct peers

• Secretaria Municipal de Educação de Salvador: Municipal education secretariat of Salvador. Operates a comparable mandate over municipal K-12 schools with online enrollment, SIS platforms, and teacher professional development programs.
• Secretaria Municipal de Educação de Belo Horizonte: Municipal education secretariat of Belo Horizonte. Closely comparable to Goiânia in terms of capital-city profile, scale of municipal education network, and use of digital portals for enrollment, teacher training, and content distribution.
• Secretaria Municipal de Educação de Curitiba: Municipal education secretariat of Curitiba, recognized for innovation in municipal public education. Operates SIS-equivalent systems, teacher training platforms, and inclusive education programs analogous to SME Goiânia's CMAI and Neabi units.
• Secretaria Municipal de Educação do Rio de Janeiro: Municipal education secretariat of Rio de Janeiro, a direct peer in scale, mandate, and operational model. Operates a comparable public K-12 network with online enrollment, digital content platforms, and multi-school administrative coordination.
• Secretaria Municipal de Educação de Fortaleza: Municipal education secretariat of Fortaleza, a state-capital peer operating a similar K-12 municipal network with online enrollment, digital content delivery, and regional coordination offices.
• Secretaria Municipal de Educação de São Paulo: Municipal education secretariat of São Paulo, the largest in Brazil. Directly comparable as a municipal-level K-12 public education administrator operating under the same constitutional framework, with similar scope (Educação Infantil, Ensino Fundamental, EJA), SIS/EdTech systems, and CRE-equivalent regional coordination.
• Secretaria Municipal de Educação de Porto Alegre: Municipal education secretariat of Porto Alegre, another Brazilian state-capital peer with similar digital enrollment, content, and teacher training infrastructure.

Regional players

• New York City Department of Education: Largest municipal school district in the United States. Functionally analogous as a city-level K-12 public education administrator with SIS, digital learning platforms, and equity/inclusion programs, though operating under a different governance and funding model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCtoYS7J0PS_iO3KMA1JsnCA
• Instagraminstagram.com/smegoiania
• LinkedInlinkedin.com/company/secretaria-municipal-de-educa%C3%A7%C3%A3o-e-esporte

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Secretaria Municipal de Educação e Esporte