Name

SMERI srl

Legal name

SMERI s.r.l.

Website

https://smeri.com

Company type

Private

Founded year

1965

Operating status

Operating

Ownership category

akta.pro rank

Product category

Industrial Measurement Instrumentation

NAICS

Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Other Measuring and Controlling Device Manufacturing (334519)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Measuring & Controlling Devices, Nec (3829)

akta.pro primary industry

Sensors & Instrumentation Electronics Manufacturing Services (Transmitters, analyzers, industrial sensors) (IMAGAGAL)

Keywords

• Industrial measurement instruments
• Process instrumentation
• Level measurement devices
• Flow measurement systems
• Pressure transmitters

Headquarters

HQ city

Assago

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Distribution of industrial measurement instruments: SMERI generates revenue by distributing and reselling industrial measurement and instrumentation products from international manufacturers (BESTA, WEKA, KFA, UWT, CCS, SIERRA, HOFFERFLOW, CIRCLE SEAL CONTROLS, CONAX, KLAY-INSTRUMENTS, ANDERSON-NEGELE, SIARGO, TEPEX, ATEK ALFA) to the Italian industrial market. Revenue is derived from product sales with markups on the international brands they represent, plus their own Smart Line product series.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

SMERI srl manufactures and distributes industrial measurement and instrumentation instruments for measuring level, flow, pressure, and temperature in industrial processes. The company sells its proprietary Smart Line product family (thermal mass, electromagnetic, turbine, vortex, Coriolis, oval gear, ultrasonic flow meters; 80 GHz radar and ultrasonic level meters; pressure transmitters; grounding systems) and acts as the Italian exclusive representative for international brands including BESTA, WEKA, KFA, UWT, CCS, SIERRA, HOFFERFLOW, KLAY-INSTRUMENTS, ANDERSON-NEGELE, CONAX, CIRCLE SEAL CONTROLS, SIARGO, TEPEX, and ATEK ALFA.

Product overview

SMERI srl is an Italian industrial instrumentation company with over 60 years of experience in measurement technologies for industrial processes. The company operates as both a manufacturer of its proprietary Smart Line product series and a representative for international brands. The Smart Line encompasses a comprehensive portfolio of measurement instruments including S-MAG electromagnetic flow meters, S-TMASS thermal mass flow meters, S-TURB turbine flow meters, S-RD 8X and MINIRADAR radar level transmitters (80 GHz), S-PLUR/S-PLUT and SMART-LIGHT ultrasonic level meters, S-VTX vortex flow meters, S-MASS Coriolis mass flow meters, S-OVAL oval gear flow meters, S-ROTA rotameters, S-CLAMP/S-HAND/S-PLCM ultrasonic flow meters, S-PT pressure transmitters, and GGCD grounding systems. The represented brands include ANDERSON-NEGELE (EHEDG/3-A hygienic sensors), KLAY INSTRUMENTS (pressure transmitters), UWT (level measurement), BESTA (float switches), WEKA (magnetic indicators), CCS (pressure switches), SIERRA (thermal mass flow meters), HOFFER FLOW (turbine meters), CIRCLE SEAL CONTROLS (valves), CONAX (temperature sensors), KFA (TDR level meters), SIARGO (mass flow meters), TEPEX (grounding systems), and ATEK ALFA (ATEX pressure transmitters). The company serves industries including oil&gas, energy, food&pharma, water/wastewater, petrochemical, naval, and raw materials/metals.

Differentiator

Problem solved

Functional benefit

Brands

• Smart Line: SMERI's proprietary line of measurement technologies featuring level, flow, and pressure measurement instruments including thermal mass flow meters, electromagnetic flow meters, turbine flow meters, radar level transmitters, and miniradar sensors.
• Smart Light

Products and services

• S-TMASS Thermal Mass Flow Meters Gas flow meters using thermal dispersion principle and constant differential temperature method. Available in standard insertion versions with compression fittings and flanged connections. ATEX certified for hazardous areas.
• S-MAG Electromagnetic Flow Meters Electromagnetic flow meters based on Faraday's law for measuring flow of conductive liquids (minimum 5 µS/cm conductivity). Available in compact and separate versions, with HTLD1 and HTLD2 models, featuring leak detection and DM174 compliance for drinking water.
• S-TURB Gas Turbine Flow Meters Gas turbine flow meters characterized by high precision and reliability. Insensitive to gas turbulence, suitable for clean products and low viscosity fluids including air, natural gas, LPG, methane, N2, Ar, CO2 and CO.
• S-TURB Liquid Turbine Flow Meters Turbine flow meters for liquids in compact and separate versions with threaded, flanged, and wafer connections. Accuracy 0.5% or 0.2% for instantaneous flow, total, and volumetric flow.
• S-VTX Vortex Flow Meters Vortex flow meters in flanged, wafer, sanitary, and insertion versions with temperature compensation. For chemical, petrochemical, food industry and water sector applications.
• S-MASS Coriolis Mass Flow Meters Coriolis mass flow meters measuring mass flow, volumetric flow and density. Accuracy ±0.1 or 0.5% with repeatability ±0.1 or 0.25%. Operating temperature range -50 to +200°C.
• S-OVAL Oval Gear Flow Meters Oval gear flow meters for highly viscous fluids, acids, bases, and organic solutions. Known for precision and longevity, simple and robust design independent of temperature, viscosity and pulsating flow.
• S-ROTA Rotameters Variable area flow meters for reading flow values of liquids and gases, particularly for turbid and opaque liquids in closed pipes. Features chemical and mechanical resistance for pressure and temperature.
• S-CLAMP Ultrasonic Flow Meters (Clamp-on) Clamp-on ultrasonic flow meters for liquids with high accuracy. Multiple sensor options, DN25-DN6000 range. For water, saltwater, acidic solutions, beer, alcohol, oil and other liquids that reflect ultrasound. Optional energy measurement.
• S-HAND Portable Ultrasonic Flow Meters Portable ultrasonic flow meters for temporary measurements. For water distribution and treatment, chemical and petrochemical sectors. Also for quick verification of another flow meter or long-term data recording.
• S-PLCM Open Channel Flow Measurement Ultrasonic flow measurement system for open channels. For water resource protection and management, water treatment, irrigation and industries including chemical sector.
• S-RD 8X Radar Level Transmitters (80 GHz) Radar level meters for solids and liquids using 76-81 GHz band. Features emission angle of approximately 3-8° and measurement range up to 120m. Certified for hazardous areas with II 1G Ex ia IIC T6...T3 Ga certification.
• MINIRADAR S-810-L/S-810-EL/S-811-L/S-800-RL Mini radar level sensors for liquids operating at 76-81 GHz with 3° emission angle. Designed for water treatment, potable water, wastewater, hydraulic networks and open channels. Features wireless configuration via RadarMe app.
• MINIRADAR S-800-S-BT for Solids Continuous radar level transmitter for solids using FMCW technology at 76-81 GHz with emission angle of ±3.5° or ±2.9°. Measurement distance up to 60m with blind zone maximum 20cm. Features PTFE-sealed antenna for corrosive and dusty environments.
• S-PLUR/S-PLUT Ultrasonic Level Meters Continuous ultrasonic level meters in separate version for wastewater treatment, hydraulic networks and watercourses, for storage of liquid products.
• SMART-LIGHT Ultrasonic Level Meters Cost-effective ultrasonic level meters in compact and separate versions for extremely advantageous measurements of liquid products, slurries and pastes.
• S-PT Pressure Transmitters Hydrostatic level transmitters and pressure sensors for OEM applications, including S-PT 8010 (submerged hydrostatic transmitter with DM174-compliant materials for drinking water), S-PT-4S, S-PT-55-DP, S-PTS-PLUS, S-PTS-MINI.
• GGCD Grounding System Static grounding system and permanent monitoring for preventing electrostatic charge accumulation during loading/unloading operations of flammable and explosive liquid or solid products. Certified for Ex Zone 1,21.

Named customers6 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

15 partnerships are on record, tiered core.

• BESTA (Bachofen)coreChannel Partner/ Reseller/ DistributorSMERI represents BESTA for float-type level switches and indicators. BESTA (Trimod Besta) specializes in float level switches for industrial applications including chemical, petrochemical, water treatment, and naval sectors.
• WEKAcoreChannel Partner/ Reseller/ DistributorSMERI represents WEKA for magnetic level indicators and transmitters. WEKA specializes in visual level indication using magnetic flag technology without requiring power supply.
• KLAY InstrumentscoreChannel Partner/ Reseller/ DistributorSMERI represents KLAY Instruments for pressure transmitters and pressure/level measurements. KLAY specializes in smart pressure transmitters and hydrostatic level sensors with ATEX and sanitary versions.
• UWTcoreChannel Partner/ Reseller/ DistributorSMERI represents UWT for level measurement products including radar sensors (NivoRadar series), vibration level switches, capacitive sensors, and electromechanical level indicators for solids and liquids.
• CCS (Custom Controls Sensors)coreChannel Partner/ Reseller/ DistributorSMERI represents CCS for pressure switches and differential pressure switches. CCS DualSnap series are used in oil & gas, chemical, pharmaceutical, power generation, and OEM applications.
• SIERRA InstrumentscoreChannel Partner/ Reseller/ DistributorSMERI represents SIERRA for thermal mass flow meters (QuadraTherm, SmartTrak), ultrasonic flow meters (InnovaSonic), vortex flow meters (InnovaMass), and mass flow controllers.
• HOFFER FLOWcoreChannel Partner/ Reseller/ DistributorSMERI represents HOFFER FLOW for turbine and mini-flow meters for liquids and gases, entirely made in AISI 316 stainless steel with special material options.
• CIRCLE SEAL CONTROLScoreChannel Partner/ Reseller/ DistributorSMERI represents CIRCLE SEAL CONTROLS for check valves and safety valves. Products available up to 700 bar pressure with SEP and PED versions.
• CONAX TechnologiescoreChannel Partner/ Reseller/ DistributorSMERI represents CONAX for thermocouples, RTDs, and compression fittings. Features Soft Sealant technology for easy installation with high-pressure capabilities up to 6000 bar.
• KFAcoreChannel Partner/ Reseller/ DistributorSMERI represents KFA for TDR (Time Domain Reflectometry) level measurement instruments using 4-wire technology for liquids and solids.
• G.O. REGcoreChannel Partner/ Reseller/ DistributorSMERI represents G.O. REG for pressure regulators including reducers and blow-off valves for high pressure and vacuum applications in brass, AISI 316L, Monel, Hastelloy C.
• SIARGOcoreChannel Partner/ Reseller/ DistributorSMERI represents SIARGO for mass flow meters and controllers (MF series, MFC 2000) for scientific and laboratory applications with cost-effective solutions.
• TEPEXcoreChannel Partner/ Reseller/ DistributorSMERI represents TEPEX for GGCD static grounding systems and permanent monitoring devices for hazardous areas (Zone 1, 21) to prevent electrostatic charge accumulation.
• ATEK ALFAcoreChannel Partner/ Reseller/ DistributorSMERI represents ATEK ALFA for explosion-proof pressure transmitters (CBX series) designed for use in hazardous areas classified ATEX and IECEx.
• ANDERSON-NEGELEcoreChannel Partner/ Reseller/ DistributorSMERI represents ANDERSON-NEGELE for EHEDG and 3-A certified sensors for the food and pharmaceutical industries including temperature, level, flow, pressure, conductivity and turbidity measurement.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Endress+Hauser: Global market leader in industrial process measurement instrumentation for level, flow, pressure, and temperature, serving the same oil & gas, food & pharma, water, and chemical verticals as SMERI with comparable technologies and direct sales.
• KROHNE: European specialist in process instrumentation (flow, level, pressure, temperature) with a strong direct-sales and channel-distribution model across EMEA, directly comparable to SMERI's Smart Line plus agency model.
• WIKA: German family-owned measurement specialist covering pressure, temperature, level, and flow instrumentation with global distribution; directly comparable to SMERI in product breadth, customer verticals, and privately-held ownership profile.
• VEGA Grieshaber: Specialist in level and pressure measurement (notably radar) for industrial process applications; competes head-to-head with SMERI's S-RD 8X and MINIRADAR lines in the same end markets.
• Gefran: Italian-headquartered manufacturer of sensors and industrial automation components (pressure, temperature, position, flow), directly comparable to SMERI as a domestic Italian instrumentation peer with similar verticals.
• Bürkert: European specialist in fluid control and measurement (flow meters, sensors, valves) for process industries; directly comparable to SMERI's flow and valve portfolio serving similar applications.

Broad incumbents

• Siemens Process Instrumentation: Large industrial conglomerate offering measurement instrumentation as part of its broader automation portfolio; competes with SMERI in level, flow, and pressure but as one segment within a much wider product suite.
• ABB Measurement & Analytics: Global automation incumbent offering industrial measurement products across flow, pressure, temperature, and level; broader portfolio than SMERI but overlaps directly in target verticals.
• Yokogawa Electric: Process automation major with a dedicated industrial measurement and sensor business serving oil & gas, chemical, and power; competes in the same end markets as SMERI but at much greater scale.

Emerging players

• SICK AG: German sensor and automation specialist with strong overlap in industrial measurement (level, flow, gas detection); adjacent rather than direct competitor but increasingly active in the same process-instrumentation verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SMERI srl