SMITHWRIGHT

What SMITHWRIGHT does

SMITHWRIGHT is a privately held custom home builder and remodeler founded in 1988 and headquartered in Sandpoint, Idaho. The firm designs and constructs complex, design-driven custom homes and remodels for affluent homeowners and second-home buyers across North Idaho's resort and rural communities, including Sandpoint, Schweitzer, Hope, Lake Pend Oreille, Priest Lake, and surrounding areas. Its leadership team — co-owners Jason and Kelli Collins alongside founder Doug Smith — emphasizes early engagement with architects and design teams, a disciplined preconstruction process, and deep familiarity with the region's climate (heavy snow loads, freeze-thaw cycles), terrain, and regulatory requirements.

The company's revenue is generated through project-based, quote-priced contracts for custom home construction and home remodeling services, governed by a Professional Services Agreement. All engagements are sourced through direct consultation (phone and website), architect and designer relationships, and a Featured Builder partnership with The Idaho Club, a Jack Nicklaus-designed golf community. SMITHWRIGHT also operates 'SMITHWRIGHT Cares,' a community program providing free home repairs to struggling local homeowners; this is a non-revenue brand-building initiative. Marketing is concentrated in a content-led model built around the 'North of Ordinary' journal and active presence on Facebook, LinkedIn, and Instagram, supplemented by customer testimonials and referral tracking. The firm reports 6 employees, maintains offices in Sandpoint (headquarters, a restored 1940s service station) and Ponderay, and serves exclusively the U.S. domestic market with no disclosed revenue, funding, or external investors.

Name

SMITHWRIGHT

Legal name

SMITHWRIGHT

Website

https://smithwright.co

Company type

Private

Founded year

1988

Operating status

Operating

Short description

SMITHWRIGHT is a privately held North Idaho custom home builder and remodeler founded in 1988, serving affluent homeowners in resort communities around Sandpoint, Schweitzer, and Priest Lake through project-based design-driven construction.

Ownership category

akta.pro rank

Product category

Custom Home Construction

NAICS

New Single-Family Housing Construction (except For-Sale Builders) (236115), Residential Remodelers (236118)

akta.pro primary industry

Custom Home Building (IMAFABAC)

akta.pro secondary industry

Trim, Baseboards, Crown Molding & Finish Carpentry (HSAPAFAD)

Headquarters

HQ city

Sandpoint

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Home Construction: Full-service custom home building from vision and discovery through construction and closing. Revenue is generated through project-based fees for designing and constructing custom residential homes in North Idaho.
2. Home Remodeling Services: Remodeling services for existing homes, including partial remodels and full transformations. Projects are scoped and priced based on complexity, scope, and client requirements.
3. SMITHWRIGHT Cares Community Program: Pro bono home repair services for struggling community members. This is a community service program rather than a revenue stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

SMITHWRIGHT designs and builds custom homes and delivers home remodeling services for clients in North Idaho's rural and resort communities. The firm runs each project through a disciplined process from vision and discovery, through design collaboration and preconstruction planning, to construction and closing. A complementary community program, SMITHWRIGHT Cares, provides pro bono home repairs to struggling local homeowners.

Product overview

SMITHWRIGHT is a North Idaho-based custom home builder offering two core service lines: Custom Homes and Home Remodeling. The Custom Homes service handles complex, design-driven residential construction for rural and resort communities, while the Home Remodeling service provides thoughtful renovation and improvement of existing homes. Additionally, SMITHWRIGHT operates SMITHWRIGHT Cares, a community outreach program that provides free home repairs to struggling local homeowners. The company is led by Jason and Kelli Collins, with Jason bringing structural engineering expertise to enable early design collaboration and precise execution.

Differentiator

Problem solved

Functional benefit

Brands

• North of Ordinary | The Smithwright Journal: A journal publication created by Smithwright as a trusted resource for those considering a custom home in North Idaho, featuring perspectives on property selection, design, and craftsmanship
• SMITHWRIGHT Cares

Products and services

• Custom Homes

Quantifiable outcome

• Homes designed to perform through decades of climate extremes, seasonal use, and change
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• The Idaho ClubcoreStrategic or Co-development PartnerSmithwright is a Featured Builder for The Idaho Club, a Jack Nicklaus-designed 18-hole golf course community near Kootenai, Idaho. The partnership provides preferred builder status, with Smithwright having refined the process of navigating the Design Review Board. This relationship generates referrals and positions Smithwright as a trusted builder for members seeking high-end custom homes and remodels within the community's standards.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Toll Brothers: National luxury home builder with a custom home division serving affluent buyers in multiple U.S. markets. Comparable as a high-end residential home builder targeting similar customer segments, though at vastly larger scale and broader geographic footprint than Smithwright's regional focus.
• Tri Pointe Homes: National home builder with luxury-focused brands (Pardee, etc.). Comparable as a residential home builder with premium and design-forward offerings, though at much larger scale and across multiple geographies rather than a single regional focus.
• Ashton Woods: National home builder with a custom portfolio segment. Comparable as a residential home builder offering custom-inspired and design-driven homes, though operating at broader scale and across multiple markets rather than a single resort region.
• David Weekley Homes: Large national home builder with custom and design-center offerings in select markets. Comparable as a residential builder with customizable product lines, though at significantly larger scale and broader geographic coverage than Smithwright's regional luxury custom model.
• Taylor Morrison: National home builder with luxury and active-adult product lines. Comparable as a residential home builder serving premium buyer segments, though operating across many markets with an emphasis on production rather than fully custom builds.
• PulteGroup: Large national home builder with multiple brands including Del Webb and Centex. Comparable broadly as a residential home builder serving diverse buyer segments, though primarily production-focused rather than custom luxury like Smithwright.
• Lennar: One of the largest national home builders. Comparable as a residential home builder operating across multiple geographies, though focused on high-volume production rather than the custom luxury niche Smithwright occupies.
• Meritage Homes: National home builder with energy-efficient focus. Comparable broadly as a residential home builder operating in multiple U.S. markets, though oriented toward production efficiency rather than custom luxury builds.
• D.R. Horton: Largest U.S. home builder by volume. Comparable broadly as a residential home builder with nationwide operations, though oriented entirely toward production rather than the custom luxury segment Smithwright serves.
• KB Home: National home builder with customizable floor plans. Comparable as a residential home builder with some customization capability, though focused on production at a much larger scale and broader geographic scope than Smithwright.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/people/Smithwright/61557003758914
• LinkedInlinkedin.com/company/smithwright
• Instagraminstagram.com/smithwright.co

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SMITHWRIGHT