SMITHY MUSHROOMS LIMITED
Smithy Mushrooms Limited, founded in 1989, operates a three-acre Lancashire farm with 26 growing rooms cultivating exotic mushrooms. The company supplies fresh and dried mushrooms to UK supermarkets, Michelin-starred restaurants, wholesale markets, and direct consumers via Shopify e-commerce.
- Company typePrivate
- Founded1989
- HeadquartersOrmskirk, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What SMITHY MUSHROOMS LIMITED does
Smithy Mushrooms Limited is a privately held UK specialist cultivator and supplier of exotic and wild mushrooms, founded in 1989 and headquartered on a three-acre farm in Scarisbrick, Ormskirk, West Lancashire. The operation spans 26 purpose-built growing rooms using oak sawdust substrate supplemented with cottonseed meal and grain by-products to cultivate a controlled-environment catalogue of varieties including Shiitake, Pink, Grey and Yellow Oyster, King Oyster (Eryngii), Shimeji (White and Brown), Maitake, Enoki, Morel, Cep and Girolle. Over 35+ years the business has built dual trade and consumer distribution, supplying national UK supermarket chains, Michelin-starred restaurants and wholesale markets alongside a direct-to-consumer Shopify storefront that offers next-day delivery on fresh products and standard 2-3 day delivery on dried lines and grow-your-own kits.
Revenue is generated through five streams: fresh mushroom sales (e.g., a 10-variety mix at £12 per 500g / £18 per 1kg), dried mushroom sales with extended shelf life, grow-your-own kits for Shiitake and Oyster varieties at £14.50 per unit, gift voucher sales, and trade/wholesale supply to enterprise buyers. Go-to-market is omni-channel, combining content marketing via a recipe and cultivation blog, active social presence on Facebook, Twitter, Instagram and YouTube, an email newsletter, and click-and-collect from the farm. Customer segments split across fine dining and Michelin-starred restaurants, national supermarkets, wholesale markets, and individual home consumers including vegans and amateur mycologists.
The business is privately held with no disclosed external funding, no parent company, and operates entirely within the United Kingdom. Strategic content partnerships with Booths (in-store demos), The Fermentation Station (pickled/fermented product development), Wicked Healthy, and CB Sushi extend reach into plant-based and recipe-driven consumer segments. Operational headcount is reported at 7, against a fixed infrastructure base of 26 growing rooms on three acres, reflecting a small but established specialist agricultural operation with multi-decade trade relationships.
SMITHY MUSHROOMS LIMITED firmographics
Firmographics- Name
- SMITHY MUSHROOMS LIMITED
- Legal name
- Smithy Mushrooms Limited
- Website
- https://smithymushrooms.co.uk
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Smithy Mushrooms Limited, founded in 1989, operates a three-acre Lancashire farm with 26 growing rooms cultivating exotic mushrooms. The company supplies fresh and dried mushrooms to UK supermarkets, Michelin-starred restaurants, wholesale markets, and direct consumers via Shopify e-commerce.
- Ownership category
- akta.pro rank
SMITHY MUSHROOMS LIMITED industry classification
Industry- Product category
- Specialty Mushroom Cultivation
- NAICS
- Mushroom Production (111411), Fruit and Vegetable Retailers (445230)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Mushroom & Fungi Production (Indoor/Protected) (AFAGAHAK)
Keywords
Where SMITHY MUSHROOMS LIMITED is headquartered
LocationHeadquarters
- HQ city
- Ormskirk
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
SMITHY MUSHROOMS LIMITED business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Fresh Mushroom Sales: Direct e-commerce sales of fresh exotic mushrooms with next day delivery service for orders placed before 12 noon Monday-Thursday.
- Dried Mushroom Sales: Sales of dried wild and exotic mushrooms with standard 2-3 day delivery. Dried products include Oysters, King Oysters, Shiitakes, Ceps, Morels, and Girolles.
- Grow Your Own Kits: Sale of mushroom grow kits for Shiitake, Pink Oyster, Grey Oyster, and Yellow Oyster mushrooms. Kits include everything needed to start a mini mushroom farm.
- Trade/Wholesale Supply: Supplying fresh mushrooms to national supermarkets, Michelin starred restaurants, and wholesale markets across the UK.
- Gift Cards: Digital gift voucher sales for mushroom products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wild and Exotic 10 Variety Mushroom Mix - Fresh |
| Unit Pricing | Pay-as-you-go | Grow Your Own Shiitake Mushroom Kit |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
SMITHY MUSHROOMS LIMITED product offering
Product offeringCore offering
Smithy Mushrooms cultivates and sells fresh and dried wild and exotic mushrooms (Shiitake, Oyster varieties, King Oyster, Shimeji, Maitake, Enoki, Morels, Ceps, Girolles) from a three-acre farm with 26 purpose-built growing rooms in West Lancashire. The company also offers home mushroom grow kits and gift vouchers, supplying both direct consumers via Shopify e-commerce and trade customers including national supermarkets, Michelin-starred restaurants, and wholesale markets across the UK.
Product overview
Smithy Mushrooms is a specialist exotic and wild mushroom supplier offering fresh and dried mushrooms across multiple varieties including Shiitake, Oyster (Pink, Grey, Yellow), King Oyster, Shimeji, Maitake, Enoki, Morel, and Ceps. The company operates a 26-room growing facility on three acres in West Lancashire and supplies national supermarkets, Michelin starred restaurants, and wholesale markets. Their product portfolio includes fresh mushrooms (next day delivery), dried mushrooms (2-3 day delivery), grow-your-own mushroom kits for Shiitake and Oyster varieties, gift vouchers, and curated mixed variety packs like the Wild and Exotic 10 Variety Mushroom Mix. The company also offers click and collect from their Ormskirk farm.
Differentiator
Problem solved
Functional benefit
Products and services
- Fresh Mushrooms Fresh exotic and wild mushrooms including Shiitake, Oyster (Pink, Grey, Yellow), King Oyster, Shimeji (White and Brown), Maitake, Enoki, Morel, and Ceps varieties, delivered next day to UK consumers when ordered before 12 noon Monday-Thursday.
- Dried Mushrooms Dried exotic and wild mushrooms including dried Oyster, King Oyster, Shiitake, Ceps (Porcini), Morel, and Girolle varieties, with concentrated flavor and 12+ month shelf life, delivered in 2-3 days via standard UK shipping.
- Wild and Exotic 10 Variety Mushroom Mix A curated mix of 10 wild and exotic mushroom varieties depending on season, available in 500g (£12) and 1kg (£18) sizes for UK consumers.
- Grow Your Own Shiitake Mushroom Kit
Companies that use SMITHY MUSHROOMS LIMITED
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
SMITHY MUSHROOMS LIMITED technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
SMITHY MUSHROOMS LIMITED partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- CB SushiminorCB Sushi, a Liverpool-based 100% vegan food business founded by Chloe, teamed up with Smithy Mushrooms for Veganuary 2021. CB Sushi created mushroom recipes using Smithy's BIG BBQ Box, featuring Golden Schnitzel with oyster mushrooms and Mexican Mix Up with Maitake and King Oyster mushrooms.
- The Fermentation StationminorSmithy Mushrooms partnered with local fermentation experts The Fermentation Station to develop pickled and fermented mushroom products. Collaboration included blog content series on lacto-fermentation, shoyu and mirin fermented shiitake recipes, and kombucha fermented oyster mushrooms. Focus on sustainability and reducing food waste through fermentation.
- Wicked HealthyminorWicked Healthy, led by Derek, collaborated with Smithy Mushrooms on recipe content featuring versatile cooking methods for King Oyster and Grey Oyster mushrooms. Recipes included Hotbox Cabbage with Pulled Mushroom, Sticky Teriyaki Mushroom Skewers, and Game Day Vegan Mushroom Steak & Cheese Sandwich.
- BoothscoreBooths, a Northern England supermarket chain established in 1847, partnered with Smithy Mushrooms for in-store cooking sessions. Smithy Mushrooms showcased their Wild and Exotic 10 Variety Mushroom Mix at Booths stores, demonstrating culinary applications and expanding market reach for both brands.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
SMITHY MUSHROOMS LIMITED competitors and assessment
Company assessmentDirect peers
- The Mushroom Shop: UK retailer specializing in fresh and dried exotic mushrooms sold online and to restaurants. Comparable in product range, channel mix (DTC + chef supply), and customer base overlap with Smithy.
- Sandy Mushrooms: UK-based supplier of fresh exotic mushrooms to restaurants and retailers. Directly comparable as a UK specialty mushroom grower with overlapping trade and DTC customer base.
- Cotswold Mushrooms: UK-based specialty mushroom grower supplying restaurants and retailers. Directly comparable as a UK-based exotic mushroom cultivation business with similar trade and DTC channels.
Emerging players
- Forest Feast: UK supplier of premium dried fruits, nuts, and specialty mushrooms to major retailers. Comparable as a UK-based supplier of specialty mushrooms (and related premium shelf-stable foods) into national supermarket channels.
- Mighty: UK-based plant-based food brand using mushrooms as a primary ingredient for meat substitutes. Comparable as it leverages the same plant-based and umami consumer trends and uses exotic mushroom varieties.
- Fungi Futures: UK-based mushroom cultivation business with growing-room kits and grow-your-own products. Comparable as a UK exotic mushroom grower pursuing similar trade and hobbyist/grow-kit revenue streams.
Others
- Wicked Kitchen: Plant-based food brand by Wicked Healthy (a documented Smithy collaboration partner). Comparable as a UK/international plant-based consumer brand that promotes mushroom-forward cooking in similar end-markets.
Regional players
- Daylesford Organic: Premium UK organic farm and food retailer with its own DTC platform and farm shops. Comparable as a UK premium-positioned farm-based DTC food brand targeting similar affluent and chef customers.
- Hodmedod's: UK specialty food wholesaler and DTC retailer of British-grown pulses, grains, and fungi. Comparable as a UK specialty food brand with similar DTC and chef channels and similar emphasis on provenance and varietal breadth.
Broad incumbents
- Monaghan Mushrooms: One of the largest mushroom producers in the UK/Ireland, supplying major retailers. Comparable as a UK mushroom supplier with broad retail relationships, but focused on mainstream varieties rather than exotic specialty.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
SMITHY MUSHROOMS LIMITED social profiles
Digital presenceSMITHY MUSHROOMS LIMITED financial estimates
Financial estimateRevenue estimate
Valuation estimate
SMITHY MUSHROOMS LIMITED leadership team
Management profileNumber of profiles
SMITHY MUSHROOMS LIMITED funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SMITHY MUSHROOMS LIMITED M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SMITHY MUSHROOMS LIMITED
What does SMITHY MUSHROOMS LIMITED do?
Smithy Mushrooms cultivates and sells fresh and dried wild and exotic mushrooms (Shiitake, Oyster varieties, King Oyster, Shimeji, Maitake, Enoki, Morels, Ceps, Girolles) from a three-acre farm with 26 purpose-built growing rooms in West Lancashire. The company also offers home mushroom grow kits and gift vouchers, supplying both direct consumers via Shopify e-commerce and trade customers including national supermarkets, Michelin-starred restaurants, and wholesale markets across the UK.
Is SMITHY MUSHROOMS LIMITED a public or private company?
SMITHY MUSHROOMS LIMITED is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SMITHY MUSHROOMS LIMITED founded?
SMITHY MUSHROOMS LIMITED was founded in 1989. It employs 1 to 10 people.
Where is SMITHY MUSHROOMS LIMITED based?
SMITHY MUSHROOMS LIMITED is headquartered in Ormskirk, United Kingdom, in the Europe region.
How does SMITHY MUSHROOMS LIMITED make money?
Five revenue lines are on record. Fresh Mushroom Sales are the primary driver. The others are dried Mushroom Sales, grow Your Own Kits, trade/Wholesale Supply and gift Cards.
Who are SMITHY MUSHROOMS LIMITED's main competitors?
Direct peers on record are The Mushroom Shop, Sandy Mushrooms and Cotswold Mushrooms. Emerging players are Forest Feast, Mighty and Fungi Futures. Wicked Kitchen is listed as an others. Regional players are Daylesford Organic and Hodmedod's. Monaghan Mushrooms is listed as a broad incumbent.
Does SMITHY MUSHROOMS LIMITED have an API?
No public API is recorded for SMITHY MUSHROOMS LIMITED.
What industry is SMITHY MUSHROOMS LIMITED in?
SMITHY MUSHROOMS LIMITED's product category is Specialty Mushroom Cultivation. Its primary akta.pro industry code is AFAGAHAK, Mushroom & Fungi Production (Indoor/Protected). Its NAICS code is 111411 and its SIC code is 2000.