Shelton McMurphey Johnson House

Name

Shelton McMurphey Johnson House

Legal name

Shelton McMurphey Johnson House

Website

https://smjhouse.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Eugene

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Museum Admission: General admission fees for historic house tours. Adults $10, children $5, students/seniors/AAA $8. SMJ Members admitted free. Free admission for up to 6 individuals with EBT card.
2. Individual Memberships: Personal membership tiers providing free admission, early access to tickets, and event discounts. Tiers: Preservation ($35), Johnson ($50), McMurphey ($100), Shelton ($300).
3. Business Memberships: Corporate/business membership program with tiered benefits including free admission passes, event hosting rights, sponsor recognition, and facility use. Tiers range from Quartz ($100) to Diamond ($5,000).
4. Afternoon Tea Events: Major fundraising events held approximately 8 weekends per year, often paired with holidays. Includes themed teas like Harvest Tea, Halloween Tea, Holiday Teas, and specialty teas. Tickets $35/$30 for members.
5. Event Programming: Community events including Death Cafes, Rainbow Game Nights, Divination Workshops, Sit and Stitch, Lace and Literature book club. Most events have suggested $5 donation.
6. Donations: General donations and sponsorship opportunities supporting museum operations and educational programming.
7. Facility Rentals: Private event rentals for weddings, meetings, and gatherings. Includes weekday rental ($75), alcohol fee ($100), and cleaning deposit ($200).
8. Retail Store: Merchandise including T-shirts, ornaments, prints, and gift items. Also offers Tea Bonds gift cards ($5-$1,000) and advertising on tea menus.
9. School Tours: Educational group tours for school children at reduced rates ($2.50-$200 depending on group composition).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Shelton McMurphey Johnson House operates a Victorian-era historic house museum in Eugene, Oregon, open six days a week for self-guided and guided public tours. Its core offerings include themed afternoon tea events held approximately eight weekends per year, recurring community programs (Death Café, Rainbow Game Night, Lace & Literature book club, Divination Workshop, Sit and Stitch), private facility rentals, and a tiered personal and business membership program. Revenue is supplemented by a small retail store (apparel, ornaments, prints, gift cards), event sponsorships, and donations supporting its inclusive historic-preservation mission.

Product overview

The Shelton McMurphey Johnson House is a Victorian-era historic house museum operating as a non-profit organization. Its product portfolio consists of core museum services (historic house tours and afternoon teas), community programming (Death Café, Rainbow Game Night, book clubs, divination workshops, and craft sessions), facility rentals, and a comprehensive membership program (personal and business tiers). Revenue generation includes merchandise (apparel, ornaments, art prints), advertising (tea menus and neighborhood brochures), and donations/sponsorships. The organization functions as a traditional museum rather than a technology platform, with no software products or APIs.

Differentiator

Problem solved

Functional benefit

Products and services

• Historic House Tours Self-guided and guided public tours of the Victorian-era Shelton McMurphey Johnson House, open 6 days a week (closed Mondays). Adults $10, children 12 and under $5, students/seniors/AAA $8, SMJ Members free, EBT cardholders free (up to 6 individuals).
• Themed Afternoon Teas Themed afternoon tea events held approximately 8 weekends per year, including Harvest Tea, Halloween Tea, Holiday Teas, and specialty teas (e.g., Adventure! Children's Museum Tea). Tickets $35 public, $30 members; each tea seats approximately 35 guests.
• Community Event Programming Recurring community events including Death Café (free), Rainbow Game Night, Lace & Literature (Sapphic Book Club), Divination Workshop, and Sit and Stitch; most events have a suggested $5 donation.
• Facility Rentals Private rental of the historic Victorian house for weddings, receptions, corporate meetings, and other gatherings. Weekday rental $75; $100 non-refundable alcohol fee for beer/wine service; $200 refundable cleaning deposit. Hard liquor not permitted.
• SMJ House Personal Membership Four-tier annual personal membership: Preservation ($35), Johnson Society ($50), McMurphey Society ($100), and Shelton Society ($300). Benefits include free general admission, early tea ticket access (1 week to 1 month), and reciprocal memberships (Time Travelers at $35+, NARM at $100+).
• SMJ House Business Membership Six-tier annual business membership from Quartz ($100, 5 passes) to Diamond ($5,000, 50 passes). Includes free admission passes, event sponsorship rights, facility use for meetings, store discounts, and sponsor recognition.
• School Tours Educational group tours for school children. Pricing ranges from $2.50 to $200 depending on the composition of the visiting group (child-only, adult-only, or joint).
• Private Tea Reservation Private tea reservations with options for Boxed Lunch, Tea & Cookies, or Full Tea; prices $12–$45 depending on selection.
• SMJ House Turret T-Shirts T-shirts featuring the house turret design in 'Rise-up Red' color, made from recycled plastic bottles, organic cotton, and modal blend. Unisex/Mens, Women's V-Neck, Women's Regular $20 each; Unisex Long Sleeve $22.
• SMJ Holiday Ornaments Victorian-style Christmas ornaments (approximately 2.5 x 2.5 inches) made by the same company that produces official White House collectibles; priced at $25.
• Original Print: SMJ House – 1974 by Terry Green Art print of the SMJ House drawn in 1974 by artist Terry Green as a UO art student. Poster-sized (23 x 29 inches with 17.5 x 22.5 inch image), $18 including shipping.
• Tea Bonds (Gift Cards) Gift certificates for future tea events, modeled after WWII War Bonds. Available in amounts from $5 to $1,000.
• Donations General charitable donations to support the museum's preservation mission and educational programming.
• Event and Program Sponsorships Sponsorship opportunities for Youth Programs, Community Salons, Field Trips, Museums for All, and Library Passes; suggested amounts $1–$50.
• Tea Menu Advertising Advertising space on printed Afternoon Tea menus distributed to 35 guests per event. $25 for 1/4-page monthly, $90 full-page monthly, $200 1/4-page annual, $800 full-page annual.
• Neighborhood Brochure Advertising Advertising space in neighborhood history brochures covering Whitaker, Friendly, East Skinner Butte, and Southwest Hills neighborhoods. Small ad $25, back cover $100.

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• Oregon Cultural CoalitionminorOthersSupportive partner organization shown in supporter section
• Lane Community CollegeminorOthersEducational institution partner supporting programs
• Museums for AllcoreStrategic or Co-development PartnerNational initiative providing free or reduced admission to museums for EBT card holders. SMJ House offers free admission for up to 6 individuals with EBT card (Oregon SNAP).
• Time TravelerscoreStrategic or Co-development PartnerReciprocal membership network for historical sites and museums throughout the United States. SMJ House members at Preservation level and above receive Time Travelers membership benefits.
• NARM (North American Reciprocal Membership)coreStrategic or Co-development PartnerReciprocal museum membership program. McMurphey Level members and above receive NARM Membership benefits.
• Patricia A. Atkins / Eugene Hotel RetirementminorGTM or Marketing PartnerBusiness member supporting SMJ House operations

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Pittock Mansion:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/SMJHouse
• Facebookfacebook.com/SMJHouse
• LinkedInlinkedin.com/company/shelton-mcmurphey-johnson-assoc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shelton McMurphey Johnson House